InSight Vision Group
InSight Vision Group is a privately held, multi-location ophthalmology and optometry practice with 17+ doctors across 9 Colorado Front Range sites, providing cataract surgery, LASIK/PRK, glaucoma, cornea, oculoplastics, and dry eye treatment, plus an optometric residency and continuing education program.
- Company typePrivate
- Founded2008
- HeadquartersParker, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What InSight Vision Group does
InSight Vision Group is a privately held, multi-location ophthalmology and optometry practice headquartered in Parker, Colorado, operating 9 sites along the Colorado Front Range from Longmont to Parker (Arvada, Boulder x2, Denver-Yale, Littleton, Longmont, Parker x2, Thornton). Founded in 2008, the group employs 11-50 staff and fields 17+ physicians spanning cornea/refractive surgery, cataract surgery, glaucoma, oculoplastics, and primary medical optometry. Dr. C. Starck Johnson also serves as team ophthalmologist for the NFL's Denver Broncos, a marketing credential that anchors brand positioning in Colorado sports medicine.
Clinical services span LASIK and PRK (blade-free), cataract surgery with premium and light-adjusting intraocular lenses, implantable collamer lenses, clear lens exchange, corneal cross-linking, micro-invasive glaucoma surgery, laser vitreolysis for floaters, advanced dry eye treatment (LipiFlow), corneal transplant, and ophthalmic plastic and reconstructive surgery. Core surgical technology includes the Ziemer femtosecond laser, Wavelight EX 500 excimer laser, LenSx laser-assisted cataract platform, and ORA intraoperative wavefront aberrometry for real-time lens power selection during cataract surgery. The practice reports an approximately 2% retreatment rate for LASIK/PRK and offers a lifetime warranty on medically necessary touch-ups.
Revenue is generated primarily through one-time surgical procedures and professional services (consultations, pre/post-operative care, dry eye and glaucoma management). Supplementary revenue comes from an ACOE-accredited Ocular Disease Residency Program delivered with Illinois College of Optometry and recurring optometric continuing education (Annual Fall OD CE Vision Congress, Spring Vision Congress, monthly Insight LIVE CE). Go-to-market is referral-driven: a co-management model with referring optometrists, a provider portal, location-specific SEO, complimentary LASIK evaluations, online appointment scheduling, and patient testimonials. The company is locally owned, with no disclosed institutional investors or acquisition activity.
InSight Vision Group firmographics
Firmographics- Name
- InSight Vision Group
- Legal name
- InSight Vision Group
- Website
- https://insightvisiongroup.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- InSight Vision Group is a privately held, multi-location ophthalmology and optometry practice with 17+ doctors across 9 Colorado Front Range sites, providing cataract surgery, LASIK/PRK, glaucoma, cornea, oculoplastics, and dry eye treatment, plus an optometric residency and continuing education program.
- Ownership category
- akta.pro rank
InSight Vision Group industry classification
Industry- Product category
- Ophthalmology and Optometry Services
- NAICS
- Offices of Optometrists (62132), Offices of Optometrists (621320)
- akta.pro primary industry
- Comprehensive Eye Exams & Vision Care (HLAKAKAA)
- akta.pro secondary industries
- Cornea, External Disease & Refractive Surgery (LASIK/PRK) (HLAKAKAF), Ophthalmology Surgery Centers (HLAFAIAF), Optometry Clinics (Primary Eye Care) (HLAKAKAB)
Keywords
Where InSight Vision Group is headquartered
LocationHeadquarters
- HQ city
- Parker
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
InSight Vision Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Surgical Procedures: Revenue from surgical procedures including cataract surgery, LASIK, PRK, ICL, cornea transplants, glaucoma surgery, and other ophthalmic surgical services performed at their facilities and surgery centers.
- Medical Eye Care and Consultations: Revenue from comprehensive eye exams, pre- and post-operative consultations, glaucoma management, dry eye treatments, and ongoing medical eye care services.
- Optometric Continuing Education: Revenue from hosting CE programs for optometrists including the Annual Fall OD CE Vision Congress and Spring Vision Congress, with registration fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Complimentary LASIK Evaluations |
| Other | Annual | Ocular Disease Residency Program |
| Other | Pay-as-you-go | CE Event Registration |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
InSight Vision Group product offering
Product offeringCore offering
InSight Vision Group is a multi-location ophthalmology and optometry practice that provides surgical and medical eye care services including LASIK, PRK, cataract surgery with intraocular lens replacement, glaucoma management, corneal transplants, ICL implantation, and dry eye treatment. The group operates across nine Colorado front-range locations staffed by fellowship-trained ophthalmologists and optometrists using advanced femtosecond and excimer laser systems. The practice also runs an accredited ocular disease residency program and optometric continuing education events.
Product overview
InSight Vision Group is a multi-location ophthalmology and optometry practice serving Colorado with locations in Arvada, Boulder, Denver, Littleton, Longmont, and Parker near Lone Tree. The practice operates as a unified eye care platform offering surgical and medical eye care services. The core offerings center on refractive surgery (LASIK and PRK), cataract surgery with various IOL options, glaucoma management, corneal procedures, and dry eye treatment. Advanced technology add-ons include Ziemer femtosecond lasers, Wavelight EX 500 excimer lasers, LenSx laser-assisted cataract surgery, and ORA intraoperative aberrometry. The practice also provides ophthalmic plastic surgery, cornea transplants, implantable collamer lenses (ICL), clear lens exchange, and laser vitreolysis for floaters. Multiple provider types including refractive surgeons, cataract surgeons, glaucoma specialists, cornea specialists, and optometrists work together in a co-management model.
Differentiator
Problem solved
Functional benefit
Products and services
- LASIK and PRK Vision Correction Blade-free laser vision correction procedures that reshape the cornea using femtosecond and excimer lasers to reduce or eliminate dependence on glasses or contacts. LASIK creates a thin corneal flap with a femtosecond laser, while PRK is a flap-free surface treatment. Performed for adult patients seeking refractive correction for nearsightedness, farsightedness, and astigmatism.
- Cataract Surgery Outpatient surgical procedure to remove clouded natural lenses and replace them with intraocular lenses (IOLs), performed under local anesthesia and twilight sedation for adult patients with cataracts.
- Implantable Collamer Lens (ICL) Implantable lens surgery for vision correction in patients who are not good candidates for LASIK, particularly those with high prescriptions.
- Clear Lens Exchange Procedure to replace the natural lens with an artificial intraocular lens for vision correction, similar to cataract surgery but performed before cataracts develop.
- Presbyopia Treatment Treatment for age-related focusing difficulty using monovision techniques achievable through LASIK, PRK, or cataract surgery, correcting the dominant eye for distance and non-dominant eye for near vision.
- Laser Vitreolysis (Floater Removal) Laser treatment using microscopic pulses to break up and vaporize floaters in the vitreous humor. The procedure takes 3-4 minutes at the microscope with no patch or drops needed.
- Glaucoma Treatment Medical and surgical treatment for glaucoma including micro-invasive glaucoma surgery (MIGS), medication management, and laser procedures for patients with glaucoma.
- Advanced Dry Eye Treatment Comprehensive dry eye diagnosis and treatment including LipiFlow thermal pulsation, artificial tears, prescription medications, and punctal plugs for patients with chronic dry eye.
- Cornea Services Corneal transplant surgery and surface reconstructive procedures for patients with corneal disease or damage.
- Corneal Cross Linking Treatment to strengthen the cornea by applying riboflavin drops and UV light to halt the progression of keratoconus.
- Ophthalmic Plastic and Reconstructive Surgery Minimally invasive cosmetic and reconstructive surgery of the eyelid and face performed by board-certified ASOPRS-approved ophthalmic plastic surgeon Dr. Sumit Sitole at the Boulder and Denver locations.
- Ocular Disease Residency Program One-year ACOE-accredited optometric residency program providing advanced clinical training in anterior segment ocular disease including cornea, glaucoma, pre/post-operative care, external disease, and refractive surgery co-management, in partnership with the Illinois College of Optometry for joint certification. Residents receive a $45,000 annual salary plus benefits.
- Optometric Continuing Education Conferences Continuing education events for optometrists including the Annual Fall OD CE Vision Congress (8 hours COPE credits), the Spring Vision Congress ($90 registration), and monthly Insight LIVE CE programs. Registration fee is $75 per doctor for the Annual Fall Congress.
Quantifiable outcome
- Low retreatment rate of approximately 2%
- +1 more outcomes
Companies that use InSight Vision Group
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles1 record
InSight Vision Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
InSight Vision Group partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship, minor and core.
- Denver BroncosflagshipDr. C. Starck Johnson serves as the official team ophthalmologist for the NFL's Denver Broncos, providing eye care services to professional athletes.
- Denver NuggetsminorDr. C. Starck Johnson formerly served as team ophthalmologist for the NBA's Denver Nuggets.
- Illinois College of OptometrycoreAccredited residency program partner. Joint certification upon completion from Insight Vision Group and Illinois College of Optometry. Dr. Thomas Cruse serves as Resident Coordinator.
- Rocky Vista University College of Osteopathic MedicineminorDr. Ketty Lee serves as Assistant Professor; hosts CE and training programs for medical students.
- ACOE (Accreditation Council on Optometric Education)coreAccrediting body for the Ocular Disease Residency program. ACOE is located at 243 N. Lindbergh Blvd., Suite 301, St. Louis, MO 63141.
- University of Houston College of OptometryminorMultiple doctors serve as adjunct professors for doctorate students at this institution.
- Pacific University College of OptometryminorDr. Douglas Pethe serves as adjunct clinical professor; Dr. Ketty Lee serves as adjunct professor; trains optometry externs.
- Northeastern State University Oklahoma's College of OptometryminorDr. Ketty Lee serves as Adjunct Professor.
Scale indicators3 records
Recent moves7 records
Expansion highlights4 records
InSight Vision Group competitors and assessment
Company assessmentDirect peers
- LASIKPlus: National LASIK-focused chain operating branded refractive surgery centers, directly comparable on technology stack (femtosecond lasers, wavefront-guided treatment) and consumer-pay GTM model targeting the same refractive candidates.
- Barnet Dulaney Perkins Eye Center: Multi-location Western US ophthalmology and optometry practice offering cataract, LASIK, glaucoma, and cornea services with similar co-management referral model. Closest comparable in scale, scope of services, and regional multi-state footprint.
- Clarkson Eyecare: Multi-location OD/MD eye care group across the Midwest offering comprehensive exams, cataract surgery, and refractive services. Comparable on integrated optometry/ophthalmology model and co-managed surgical referrals.
- Center for Sight: Multi-location ophthalmology and optometry practice offering LASIK, cataract, and oculoplastic surgery with co-management OD relationships — closely matching InSight's mix of surgical specialties and referring-provider model.
- TLC Laser Eye Centers: Multi-location LASIK-focused chain with comparable femtosecond and excimer laser technology, competing for the same cash-pay refractive surgery patient in regional markets. Direct overlap on LASIK/PRK service line and surgeon-driven model.
Broad incumbents
- American Vision Partners: PE-backed multi-state ophthalmology platform offering cataract, refractive, glaucoma, and oculoplastic services. Competes for surgeon talent and patient referrals in adjacent Western geographies and represents a likely consolidation counterparty.
- EyeCare Partners: Large PE-backed platform of ophthalmology and optometry practices operating across multiple states. Overlaps on full-stack eye care services and referral co-management, but operates at substantially greater scale and with institutional capital.
- Visionworks: National optical retailer that also offers eye exams and basic medical eye care services. Comparable on consumer-facing eye care delivery but lacks the surgical/specialty depth of InSight Vision Group.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
InSight Vision Group social profiles
Digital presenceInSight Vision Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
InSight Vision Group leadership team
Management profileNumber of profiles
Profiles18 records
InSight Vision Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
InSight Vision Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about InSight Vision Group
What does InSight Vision Group do?
InSight Vision Group is a multi-location ophthalmology and optometry practice that provides surgical and medical eye care services including LASIK, PRK, cataract surgery with intraocular lens replacement, glaucoma management, corneal transplants, ICL implantation, and dry eye treatment. The group operates across nine Colorado front-range locations staffed by fellowship-trained ophthalmologists and optometrists using advanced femtosecond and excimer laser systems. The practice also runs an accredited ocular disease residency program and optometric continuing education events.
Is InSight Vision Group a public or private company?
InSight Vision Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was InSight Vision Group founded?
InSight Vision Group was founded in 2008. It employs 11 to 50 people.
Where is InSight Vision Group based?
InSight Vision Group is headquartered in Parker, United States, in the North America region.
How does InSight Vision Group make money?
Three revenue lines are on record. Surgical Procedures are the primary driver. The others are medical Eye Care and Consultations and optometric Continuing Education.
Who are InSight Vision Group's main competitors?
Direct peers on record are LASIKPlus, Barnet Dulaney Perkins Eye Center, Clarkson Eyecare, Center for Sight and TLC Laser Eye Centers. Broad incumbents are American Vision Partners, EyeCare Partners and Visionworks.
Does InSight Vision Group have an API?
No public API is recorded for InSight Vision Group.
What industry is InSight Vision Group in?
InSight Vision Group's product category is Ophthalmology and Optometry Services. Its primary akta.pro industry code is HLAKAKAA, Comprehensive Eye Exams & Vision Care, with a secondary code of HLAKAKAF, Cornea, External Disease & Refractive Surgery (LASIK/PRK). Its NAICS code is 62132.