Dental Associates of Northern Virginia

What Dental Associates of Northern Virginia does

Dental Associates of Northern Virginia is a privately-held, multi-location dental practice founded in 1990 that operates seven offices across Northern Virginia — in Alexandria (two locations), Fairfax, Falls Church (two locations), Vienna/Tysons Corner, and Woodbridge — with an affiliated practice in Burke. The practice delivers comprehensive general, preventive, restorative, cosmetic, orthodontic, periodontal, endodontic, and oral surgery services, including specialty offerings such as All-on-4 implants by Nobel Biocare, Invisalign, traditional and ceramic braces, sedation dentistry, sleep apnea oral appliances, TMJ treatment, and Biolase Epic X diode laser therapy for oral lesions. It is staffed with board-certified periodontists at most offices and a board-certified orthodontist (Dr. Dennis Pryor) with 20+ years of experience, and maintains a 24/7 on-call dentist for emergencies.

The practice runs on a direct-to-consumer go-to-market with multi-channel patient acquisition through local SEO, a content-rich website, an active Facebook page, online appointment booking via Denticon, and community recognition including the Best of Virginia 2026 award. Revenue is generated primarily through fee-for-service dental procedures, supplemented by a recurring subscription revenue stream from the Smile Alliance Club membership program (Core Plan $119/year, Deluxe Plan $299/year, with 20-25% discounts on procedures). The practice accepts most major dental insurance carriers (Aetna, Ameritas, Anthem/BCBS, Cigna, Delta Dental, Guardian, Humana, MetLife, United Healthcare, and others) and partners with CareCredit to offer patient financing for higher-ticket procedures.

Name

Dental Associates of Northern Virginia

Legal name

Dental Associates of Northern Virginia

Website

https://dentalassociatesnova.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Dental Associates of Northern Virginia is a privately-held, multi-specialty dental practice founded in 1990 that operates seven offices across Northern Virginia (Alexandria, Fairfax, Falls Church, Vienna, Woodbridge) plus an affiliated Burke practice, serving individuals and families with preventive, restorative, cosmetic, orthodontic, periodontal, and emergency dental care, supported by board-certified specialists and a 24/7 on-call dentist.

Ownership category

akta.pro rank

Product category

General Dentistry Services

NAICS

Offices of Dentists (6212), Offices of Dentists (621210)

SIC

Services-Health Services (8000)

akta.pro industry

PRIMARYHLABAKAB

General Dentistry Group Practices

Healthcare & Life Sciences/Dental Care Services/Dental Service Organizations (DSOs) & Group Practices

Keywords

• General dentistry services
• Cosmetic dental care
• Orthodontic treatment
• Dental implants
• Preventive dental care

Headquarters

HQ city

Alexandria

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Dental Services Revenue: The practice generates revenue through providing dental services including preventive care (exams, cleanings), restorative procedures (fillings, crowns, bridges, implants, dentures), cosmetic services (whitening, veneers), orthodontic services (braces, Invisalign), and specialty services (periodontics, endodontics, oral surgery). Revenue is primarily fee-for-service based on individual procedures.
2. Smile Alliance Club Membership: Annual membership program offering dental savings plans (Core Plan at $119/year and Deluxe Plan at $299/year) that provide discounts on dental procedures. This creates recurring membership fee revenue while driving patient loyalty and utilization of dental services.
3. Dental Insurance: The practice accepts most major dental insurance plans including Aetna, Ameritas, Anthem/BCBS, Cigna, Delta Dental, Guardian, Humana, MetLife, United Healthcare, and others. Insurance claims are filed on behalf of patients for covered services.
4. CareCredit Financing: Partnership with CareCredit healthcare credit card allows patients to finance dental procedures through monthly payment plans. The practice receives payment upfront while patients pay over time.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Dental Associates of Northern Virginia is a multi-location dental practice operating 7 offices across Northern Virginia that delivers preventive, restorative, cosmetic, orthodontic, and specialty dental services to individual and family patients. The practice is staffed with board-certified periodontists and orthodontists and provides emergency dental care with 24/7 on-call dentist availability. Services are priced on a fee-for-service basis with most major dental insurance plans accepted, and the practice offers CareCredit financing and a Smile Alliance Club membership savings program.

Product overview

Dental Associates of Northern Virginia is a multi-location dental practice offering a comprehensive range of dental services across 7 locations in Northern Virginia. The practice operates as a unified service portfolio organized into preventive, restorative, and cosmetic categories. Preventive services include dental exams, teeth cleanings, and pediatric dentistry. Restorative services encompass dental implants, All-on-4 implants by Nobel Biocare, root canal therapy, periodontics, gum treatment, tooth extractions, crowns, bridges, and various denture options including implant-supported dentures. Cosmetic offerings include porcelain veneers, teeth whitening, and dental bonding. Orthodontic services feature traditional braces, ceramic braces, and Invisalign clear aligners. Additional specialized services include emergency dental care (24-hour on-call), laser dentistry for oral lesions, sedation dentistry, sleep apnea oral appliance therapy, and TMJ treatment. The practice accepts most major dental insurance and offers flexible payment options through CareCredit financing and Smile Alliance Club discount plans.

Differentiator

Problem solved

Functional benefit

Brands

• Smile Alliance Club: A dental discount savings program offering 20-25% off various dental procedures with Core and Deluxe plan options.
• CareCredit

Products and services

• Preventive Dental Services (Exams and Teeth Cleaning) Routine preventive dental care including dental exams and professional teeth cleanings to maintain oral health and prevent disease, available to individual and family patients across all 7 Northern Virginia locations.
• Pediatric Dentistry Specialized dental care for children including teeth cleaning, fluoride treatments, dental sealants, fillings, baby root canals, pediatric crowns, and mouthguards, targeted at infants through adolescents.
• General Dentistry Services Comprehensive general dental care including fillings, crowns, bridges, dentures, and routine checkups for the whole family.
• Restorative Dental Services (Fillings, Crowns, Bridges) Restorative procedures including dental fillings, crowns, bridges, full and partial dentures, and implant-supported dentures to repair or replace damaged or missing teeth.
• All-on-4 Dental Implants by Nobel Biocare Permanent full-arch tooth replacement solution using four dental implants to support a full arch of teeth, less invasive than traditional implants and often not requiring bone grafting.
• Dental Implants Professional tooth replacement using titanium implants placed into the jawbone to anchor artificial crowns that resemble natural teeth.
• Root Canal and Endodontics Endodontic treatment to remove infected pulp and roots from damaged teeth, eliminating pain and preserving tooth structure.
• Periodontics Gum disease treatment including periodontal disease care, dental implant placement, crown lengthening, gum contouring, and soft tissue grafts, delivered by board-certified periodontists.
• Gum Treatment Treatment for gum disease at all stages including gingivitis, periodontitis, and advanced periodontitis, using scaling and root planing.
• Cosmetic Dentistry Services Cosmetic dental procedures to improve smile appearance including porcelain veneers, teeth whitening, and dental bonding.
• Teeth Whitening Professional teeth whitening services using advanced bleaching compounds and custom trays for in-office and at-home treatments.
• Porcelain Veneers Custom-made porcelain or composite shells bonded to the front of teeth to correct discoloration, chips, gaps, and minor alignment issues.
• Orthodontic Services Orthodontic treatment including traditional metal braces, ceramic braces, and clear aligners to straighten teeth and correct bite issues.
• Invisalign Clear Aligners Clear plastic aligner trays worn over teeth to gradually straighten them without metal braces, a discreet orthodontic option for adults and teens.
• Braces Traditional metal braces and ceramic braces for correcting crowded teeth, spacing issues, and bite problems.
• Emergency Dentist Services Same-day emergency dental care for tooth pain, chipped teeth, dental infections, knocked-out teeth, and other urgent dental problems, with 24-hour on-call dentist availability.
• Laser Dentistry for Oral Lesions Laser treatment for oral lesions including canker sores, cold sores, hemangiomas, and HPV lesions, using Biolase Epic X diode laser for quick treatment with faster healing and reduced discomfort.
• Sedation Dentistry Dental sedation options including laughing gas, oral sedation pills, IV sedation, and deep sedation for patients with dental anxiety.
• Sleep Apnea Treatment (Oral Appliance Therapy) Custom-fitted oral appliances to treat obstructive sleep apnea by keeping the airway open during sleep, provided as an alternative to CPAP machines.
• TMJ Treatment Treatment for temporomandibular joint syndrome using night guards, splints, medications, and in severe cases, surgery or orthodontic treatment.
• Tooth Extractions Tooth extraction services including routine extractions, surgical extractions, wisdom teeth removal, and extractions for orthodontic treatment.
• Smile Alliance Club Membership Annual dental savings membership program offering 20-70% discounts on dental procedures, with a Core Plan at $119/year and a Deluxe Plan at $299/year, for uninsured patients and families.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• Smile Alliance ClubcoreGTM or Marketing PartnerSmile Alliance Club is a dental savings program that provides members with 20-70% discounts on dental procedures at participating locations. The practice participates in this program as a provider, offering discounted services to members who pay annual membership fees.
• Cosmetic Dental Associates of BurkeminorOthersAffiliated dental practice in Burke, VA that operates as a partner practice under the Dental Associates of Northern Virginia network.

Scale indicators3 records

Recent moves2 records

Expansion highlights6 records

Broad incumbents

• Sonrava Health: Multi-state dental and orthodontic platform (parent of Western Dental and others) operating full-service group dental practices; comparable as a large-scale group dental services company with general and ortho/specialty offerings.
• Pacific Dental Services: Major US DSO providing non-clinical support to hundreds of dental practices across general and specialty dentistry (including implants and ortho); directly comparable as a multi-site dental services platform serving patients and insurance plans in the same ambulatory setting.
• Heartland Dental: Largest DSO in the United States supporting thousands of dentist-owned offices across general, cosmetic, and specialty dentistry; comparable as a multi-location group-practice operator in the same product category (ambulatory dental services) but at vastly greater scale.
• Western Dental & Orthodontics: Multi-state dental practice chain combining general dentistry, orthodontics, and specialty services with broad insurance acceptance; directly comparable as a multi-site group dental practice with general + ortho + implant service mix.
• Aspen Dental: Large multi-location dental practice network offering general dentistry, dentures, implants, and clear aligners directly to consumers; comparable business model of operating multi-site offices that deliver comprehensive dental services (general + specialty) under one brand.

Emerging players

• SmileDirectClub: Direct-to-consumer clear aligner provider competing for orthodontic patients via a remote/mail-order model; partial overlap as a provider of clear aligner orthodontic treatment that competes with DANV's Invisalign service in the same end-patient segment.

Direct peers

• Dental Care Alliance: DSO supporting affiliate practices across multiple US states with general, specialty, and orthodontic services; directly comparable to DANV as a group dental practice operator using a multi-location, multi-specialty ambulatory model.
• Great Expressions Dental Centers: Multi-location dental practice group offering general, preventive, orthodontic, and specialty dental services; directly comparable multi-site group practice competing for the same dental patient segment with similar service mix and insurance model.
• Affordable Care (Affordable Dentures & Implants): Large multi-location network focused on dentures and dental implants; overlaps with DANV's restorative, denture, and All-on-4 implant offerings in the same patient segment and ambulatory clinical setting.

Regional players

• Jefferson Dental & Orthodontics: Multi-location dental group practice in the southern/southwestern US combining general dentistry with orthodontics; comparable in multi-site group-practice structure and general + ortho service mix, though operating in different geographic markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DentalAssociatesofNorthernVirginia
• LinkedInlinkedin.com/company/dental-associates-of-northern-virginia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dental Associates of Northern Virginia