Maske Bandagist

What Maske Bandagist does

Maske Bandagist AS is a Norwegian private limited company (Org.nr. 975 798 399) operating as a specialized medical supplies retailer under the 'Bandagistene' brand. The company sells medical consumables and healthcare products across six primary use-case categories: stoma/ostomy care, urinary incontinence management, catheters, compression therapy, orthopedic supports and hernia belts, and specialty footwear, plus adjacent categories including wound care (Erland Care), sleep products (TEMPUR), post-surgery clothing (Amoena), and outdoor heating mats (IsFritt). It serves retail consumers and healthcare institutions across Norway through both physical storefronts and an e-commerce platform (bandagistene.no), and is authorized to process blue prescriptions (blå resept) under Norway's national health insurance reimbursement scheme.

The company's competitive positioning rests on clinically staffed departments — nursing professionals handle product fitting and prescription workflows across all categories — combined with broad supplier relationships spanning Hollister, Dansac, Welland, Salts, Cosyfeet, medi, Nordicare, Amoena, and Joya. Revenue is generated through unit-priced retail sales (compression stockings 829-1,429 NOK, footwear 1,549-1,799 NOK, knee supports 959 NOK) and handling of prescription-based reimbursement, with the e-commerce platform offering free shipping above 1,000 NOK and Klarna/Vipps payment integration. The current product offering is supported by a professional blog (fagblogg) used for educational content marketing, email newsletter subscription, and organic social media presence.

The company is independently operated with Kristin Hagen as daily manager (daglig leder), has no disclosed external investors or parent company, complies with Norway's Transparency Act (åpenhetsloven), and reports 11-50 employees. No revenue figures, founding date, or M&A history are disclosed in available sources. Strategic activity in 2025-2026 has centered on expanding the catheter portfolio (Infyna Chic, VaPro Plus Pocket) and adding new stoma product lines (Dansac NovaLife TRE black bags), with no geographic expansion or major capital events signaled.

Name

Maske Bandagist

Legal name

Maske Bandagist AS

Website

https://bandagistene.no

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Maske Bandagist is a Norwegian medical supplies retailer operating under the Bandagistene brand, selling stoma, incontinence, catheter, compression, orthopedic, and footwear products through physical stores and e-commerce, with authorized blue prescription handling for Norwegian national health insurance.

Ownership category

akta.pro rank

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: Sales of medical supplies and healthcare products including stoma equipment, incontinence products, compression wear, orthopedic supports, and comfort footwear through both physical stores and online shop.
2. Prescription/Blue Reimbursement (Blå resept): Company handles prescription-based medical supplies covered under Norway's blue prescription scheme, where certain medical products are subsidized by the national health system.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Maske Bandagist is a Norwegian healthcare retailer selling medical supplies and prescription-grade medical devices through physical stores and an e-commerce storefront. The product range covers stoma/ostomy equipment, catheters and incontinence products, compression stockings, orthopedic supports (knee, hernia), wound care bandages, post-surgery clothing, pressure-relief sleep products (TEMPUR), and extra-wide comfort footwear. The company is authorized to process blue prescriptions (blå resept) for qualifying medical supplies under Norway's national health scheme.

Product overview

Maske Bandagist operates an e-commerce platform (Bandagistene) offering a comprehensive range of medical and healthcare products. The product portfolio spans multiple categories including: catheters and urinary incontinence products (VaPro, Infyna Chic, Hollister InView, Diveen); ostomy/stoma products (Dansac, Welland Aurum, Hollister); wound care (Erland Care Protective Skin bandages); orthopedic supports (medi compression stockings, Genumedi knee supports, Nordicare hernia belts); medical footwear (Cosyfeet extra wide shoes); sleep and pressure relief (TEMPUR mattresses and pillows); post-surgery clothing (Amoena swimwear and underwear); and outdoor heating products (IsFritt mats). The company serves both retail customers through their online store and institutional clients through their physical branch locations, with products available on 'blue prescription' (blå resept) coverage for qualifying medical needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Stoma and ostomy products (Dansac, Welland Aurum, Hollister, Salts) Stoma care products for colostomy, ileostomy, and urostomy patients in Norway, including ostomy bags, skin plates, and accessories with Manuka honey options and flushable/biodegradable variants; available on blue prescription (blå resept) for qualifying patients.
• Intermittent catheters (VaPro, Infyna Chic) Self-catheterization products for intermittent catheter users, including touch-free VaPro catheters with protective cap, sleeve, and tip technology, and the Infyna Chic hydrophilic single-use catheter designed for women; available on blue prescription.
• Urinary incontinence products (Hollister InView uridomes, Diveen intravaginal ring) External urine collection devices for men with urinary incontinence (InView Standard, Extra, Special variants) and the Diveen intravaginal ring for women with light to medium stress incontinence, addressing pelvic floor support during physical activities.
• Compression stockings (medi mediven line)
• Orthopedic supports (knee braces, hernia belts)
• Medical and comfort footwear (Cosyfeet, Joya)
• Wound care bandages (Erland Care Protective Skin)
• Post-surgery clothing (Amoena swimwear and underwear)
• TEMPUR sleep and pressure-relief products
• Outdoor ice and snow melting mats (IsFritt varmematter)

Quantifiable outcome

• Approximately 16,000 people in Norway live with some form of stoma (potential customer base for stoma products)
• +1 more outcomes

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

13 partnerships are on record, tiered core and minor.

• HollistercoreOthersMajor supplier of stoma care products (ostomy bags, accessories), catheters including Infyna Chic hydrophilic catheters, and uridomes (InView). Products featured prominently in product categories and professional blog content.
• Dansac (NovoLife)coreOthersSupplier of stoma care products including NovaLife TRE black ostomy bags. Featured in blog content and product recommendations.
• Welland Medical (Aurum)coreOthersSupplier of stoma plates with Manuka honey (Xtra line) and 'rett-i-do' (flushable) ostomy bags with biodegradable inner pouch.
• Salts HealthcarecoreOthersSupplier of stoma care products mentioned in seasonal blog content for summer stoma care tips.
• B.Braun Medical (Diveen)minorOthersDeveloper of Diveen intravaginal ring for stress incontinence treatment. Product featured in educational content about women's incontinence solutions.
• CosyfeetcoreOthersUK-based manufacturer of extra wide, deep, and roomy shoes for swollen feet, hallux valgus, and sensitive feet. Extensive product range sold through the store including slippers, sandals, and boots.
• medicoreOthersGerman manufacturer of compression stockings (mediven line) including mediven cotton and mediven plus products. Featured as best-seller in compression category.
• TempurminorOthersManufacturer of pressure-relieving mattresses and pillows. TEMPUR material originally developed for medical purposes. Products sold include SmartCool pillows and mattress toppers.
• AmoenaminorOthersManufacturer of post-surgery swimwear, lingerie, and breast forms for women who have undergone mastectomy. Products include Lazio swimwear and Leslie/Linda bras.
• NordicarecoreOthersScandinavian manufacturer of hernia support belts (Balder, Freja, Tor, Loke, Vidar) and compression wear (Vira). Products include brokkbelte (hernia belts) and hernia shorts.
• IsFrittminorOthersNorwegian manufacturer of ice and snow melting mats (varmematter) for outdoor use to prevent slipping on stairs and walkways.
• KlarnaminorOthersPayment service provider used for checkout functionality in the online store.
• JoyaminorOthersManufacturer of ergonomic shoes with soft, pressure-relieving soles. Products include Komodo sandals and Dynamo sneakers with orthopedic benefits.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• B. Braun: German global medical technology and pharmaceutical company offering products across multiple specialties including continence care (Diveen), infusion therapy, and surgical instruments. Broad medical portfolio with overlapping product categories.
• Mölnlycke Health Care: Swedish global medical supply company specializing in wound care, surgical supplies, and pressure ulcer prevention. Overlapping product categories with Maske Bandagist's wound care and pressure prevention offerings (e.g., TEMPUR-style pressure relief).
• Apotek 1: Norwegian pharmacy chain selling prescription medicines, OTC drugs, and health and personal care products. Adjacent retail category serving overlapping customer needs including incontinence and selected medical supplies in the Norwegian market.
• Hollister Incorporated: US-based global manufacturer of ostomy, continence, and critical care products. Major supplier to Maske Bandagist (Infyna Chic, InView, ostomy products) but also operates direct-to-consumer channels in some markets, making it both supplier and competitor.

Direct peers

• Convatec: UK-based global medical products company specializing in ostomy, continence, advanced wound care, and infusion care. Direct competitor in similar product categories with partial direct-to-consumer sales, highly comparable to Maske Bandagist's core assortment.
• Coloplast: Danish global manufacturer of ostomy, continence care, wound care, and breast care products. Sells directly comparable product categories to Maske Bandagist and operates consumer-facing channels in select markets, representing both a supplier-adjacent and direct competitor relationship.
• OneMed: Nordic medical supply distributor serving healthcare providers with medical consumables, devices, and equipment. Directly comparable regional distribution model and overlapping customer base in the Nordic medical supply market.
• Mediq: European medical supply distributor with operations across the Netherlands, Norway, and other countries. Operates a similar B2B/B2C distribution model for medical devices and supplies, making it a directly comparable distribution peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MaskeBandagist
• LinkedInlinkedin.com/company/maske-bandagist

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maske Bandagist