Falcon and Associates

What Falcon and Associates does

Falcon and Associates LLC-FZ is a Dubai-headquartered independent strategic advisory and implementation firm, founded in 2009 under the direct patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai. The company operates as an execution vehicle for flagship sporting, educational, and humanitarian initiatives that communicate Dubai's strategic vision — including the Hero Dubai Desert Classic (European Tour/Rolex Series, founded 1989), the Emirates Dubai 7s (founded 1970, HSBC World Rugby Sevens series), the Dubai World Cup (founded 1996), and the Dubai Moonlight Classic (the world's first day/night professional women's tour event). Beyond events, it runs the Dubai Business Associates (DBA) graduate training program and serves as the strategic communications partner to the International Humanitarian City (IHC), the world's largest humanitarian hub.

Its core product set spans five service lines — Commercial Partnerships, Client Servicing, Operations, Marketing & PR, and Strategic Advisory — delivered through a boutique, direct-engagement model where Falcon acts as an extension of client teams. It has a related operating subsidiary, Falcon Golf Management Limited, managing golf properties. The customer base is dominated by Dubai government entities and institutional corporate partners serving Dubai's flagship initiatives, with graduates/educational cohorts as a secondary audience.

Commercial revenue mechanics are not publicly disclosed. Pricing is opaque, the firm is privately held with no disclosed funding history or institutional investors, and operations concentrate in the UAE — though its events have global participant and broadcast reach. With 11-50 employees and no public technology platform, the business runs on project-based service delivery backed by unique access to royal patronage and government networks, which constitutes its primary moat rather than any recurring software or licensing revenue stream.

Name

Falcon and Associates

Legal name

Falcon and Associates LLC-FZ

Website

https://falconandassociates.ae

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Falcon and Associates is a Dubai-based strategic advisory and event-implementation firm operating under the patronage of Sheikh Mohammed bin Rashid Al Maktoum, delivering flagship sporting events (Hero Dubai Desert Classic, Emirates Dubai 7s, Dubai World Cup, Dubai Moonlight Classic), the Dubai Business Associates graduate programme, and humanitarian communications for the International Humanitarian City.

Ownership category

akta.pro rank

Product category

Strategic Advisory and Event Management Services

NAICS

Management Consulting Services (54161), Management, Scientific, and Technical Consulting Services (5416)

akta.pro primary industry

Corporate Strategy Advisory (BPAHADAA)

akta.pro secondary industry

Strategic Partnerships, Alliances & JVs Advisory (BPAHADAI)

Keywords

• Strategic advisory services
• Event management services
• Commercial partnerships
• Marketing and PR
• Management training programmes

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Distribution channels1 record

Marketing channels2 records

Core offering

Falcon and Associates is an independent strategic advisory and implementation firm that creates, delivers, and implements world-class strategic events and initiatives on behalf of Dubai's leadership. It manages flagship sporting events (Hero Dubai Desert Classic, Emirates Dubai 7s, Dubai World Cup, Dubai Moonlight Classic), runs the Dubai Business Associates management consultancy training programme, supports the International Humanitarian City, and offers commercial partnerships, client servicing, operations, marketing & PR, and strategic advisory services to government entities and corporate clients.

Product overview

Falcon and Associates operates a portfolio of events and service offerings centred around Dubai's strategic vision. The core products include major sporting events: the Hero Dubai Desert Classic (golf), Emirates Dubai 7s (rugby sevens), Dubai World Cup (horseracing), and Dubai Moonlight Classic (women's golf). The company also manages the Dubai Business Associates (DBA) programme, a world-class management consultancy training initiative. Dubai Humanitarian represents the company's humanitarian initiative. Service offerings include Commercial Partnerships, Client Servicing, Operations, Marketing & PR, and Strategic Advisory. These products collectively position Dubai as a global hub for sports, business development, and humanitarian efforts.

Differentiator

Problem solved

Functional benefit

Products and services

• Dubai Business Associates (DBA) A unique world-class management consultancy training programme under the patronage of Sheikh Mohammed bin Rashid Al Maktoum, offering outstanding graduates an unrivalled opportunity to study and do business in Dubai through masterclasses, training sessions, and hands-on consulting projects with Dubai-based partners.
• Hero Dubai Desert Classic A prestigious golf tournament founded in 1989, the first European Tour event in the Gulf and part of the Rolex Series, organised and promoted by Falcon and Associates as the 'Major of the Middle East'.
• Emirates Dubai 7s An annual rugby sevens and entertainment event hosted at the Sevens Stadium in Dubai, UAE, founded in 1970, part of the HSBC World Rugby Sevens series, with Falcon and Associates serving as the event implementation partner.
• Dubai World Cup An annual highlight of the international horseracing calendar created in 1996, attracting the best horses, owners, and jockeys from around the world, with Falcon and Associates supporting the Dubai Racing Club across the five-month racing programme.
• Dubai Moonlight Classic The world's first day/night professional women's golf tour event, bringing professional women's golf to the Middle East since 2006 and championing the women's professional game in the region.
• Dubai Humanitarian The largest humanitarian hub in the world and only non-profit independent humanitarian free-zone authority, hosting approximately 80 UN organisations, non-profits, NGOs, and commercial companies, with Falcon and Associates as a strategic partner amplifying its work and message of collaboration to a global audience.
• Commercial Partnerships End-to-end commercial partnership management including business development, brand building, and international positioning through seasoned commercial knowledge and local expertise, targeted at clients seeking growth in regional and international markets.
• Client Servicing Expert support curated to meet specific client requirements, working as an extension of each client's team with insight, advice, and support from trusted partners to deliver tailored solutions.
• Operations Delivery of impactful sports events and projects, unlocking efficiencies, optimising quality, and streamlining processes across industries and supply chains.
• Marketing & PR 360-degree marketing communications strategies across local, regional, and international markets for events and initiatives.
• Strategic Advisory Evidence-based extensive strategies with strategic planning, impact-oriented partnership working, and insight-driven advice for clients across multiple sectors.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Six partnerships are on record, tiered core and secondary.

• International Humanitarian City (IHC)coreStrategic or Co-development PartnerFalcon and Associates is a strategic partner of the International Humanitarian City (IHC), the only non-profit, independent humanitarian free-zone authority and largest humanitarian hub in the world. Falcon assists IHC in amplifying its work and message of collaboration to a global audience, leveraging events and traditional media to communicate with stakeholders in the humanitarian sector and in the worlds of policymaking, business, and academia.
• Dubai Racing ClubcoreStrategic or Co-development PartnerFalcon and Associates supports the Dubai Racing Club across the five-month programme of racing, culminating in the renowned Dubai World Cup. The Dubai World Cup was created in 1996 by His Highness Sheikh Mohammed bin Rashid Al Maktoum.
• Hero Dubai Desert ClassiccoreStrategic or Co-development PartnerThe Dubai Desert Classic was founded in 1989 as the first European Tour event to take place in the Gulf. Regarded as one of the most significant events on the European Tour, and part of the prestigious Rolex Series, Falcon and Associates promotes and organises the tournament, referred to as the 'Major of the Middle East'.
• Emirates Dubai 7scoreStrategic or Co-development PartnerFalcon and Associates is the Emirates Dubai 7s' event implementation partner, working across logistics, hospitality, entertainment, commercial strategy, and operational delivery. Founded in 1970, this is one of the longest running sports events in the Middle East, part of the HSBC World Rugby Sevens series.
• Dubai Moonlight ClassicsecondaryStrategic or Co-development PartnerBringing professional women's golf to the Middle East for the first time in a full-scale tournament since 2006, the world's first day/night professional tour event has attracted leading names in the sport and championed the women's professional game in the region.
• Sheikh Mohammed bin Rashid Al Maktoum (Patronage)coreStrategic or Co-development PartnerAll Falcon and Associates initiatives operate under the patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai. The Dubai Business Associates programme is managed by Falcon and Associates under this patronage.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Octagon: Octagon is a global sports marketing and event management agency that consults for rights holders, brands, and athletes. Comparable to Falcon's sports event delivery, commercial partnership, and marketing/PR service lines across golf, rugby, and horseracing properties.
• Wasserman: Wasserman is a sports marketing and talent management firm that provides consulting, event management, and commercial strategy for sports properties. Comparable to Falcon's blend of event implementation, commercial partnership development, and strategic advisory across sport.
• IMG (Endeavor): IMG, part of Endeavor, is a global sports and entertainment events management firm that owns, operates, and represents premier sports IP. It is directly comparable to Falcon and Associates' role in organising the Hero Dubai Desert Classic, Emirates Dubai 7s, Dubai World Cup, and Dubai Moonlight Classic.

Broad incumbents

• Omnicom Group: Omnicom is a global marketing and corporate communications holding company offering advertising, PR, and consulting services. Comparable as a broad incumbent across Falcon's marketing & PR, strategic advisory, and client servicing capabilities.
• WPP plc: WPP is the world's largest advertising and marketing services group, offering strategic communications, brand building, and PR. Comparable as a broad incumbent to Falcon's 360-degree marketing/PR and commercial positioning service offerings.
• Booz Allen Hamilton: Booz Allen Hamilton is a global consulting firm with deep government and public-sector advisory expertise, particularly in the US and Middle East. Comparable to Falcon's government-linked strategic advisory and event implementation mandate, including its humanitarian sector work.
• McKinsey & Company: McKinsey is a global management consulting firm serving corporations, governments, and non-profits on strategy and operations. Comparable as a broad incumbent in the same strategic advisory space where Falcon operates for its government and corporate clients.

Emerging players

• Teneo: Teneo is a global strategic advisory firm serving CEOs and senior executives with consulting, communications, and advisory services. Comparable to Falcon's strategic advisory, marketing/PR, and client servicing offerings for senior government and corporate stakeholders.
• FTI Consulting: FTI Consulting is a global business advisory firm providing strategic communications, corporate finance, and operational consulting. Comparable to Falcon's strategic advisory and marketing/PR service offerings for government-linked and corporate clients.

Regional players

• Middle East Communications Network (MCN): MCN is the largest advertising and marketing communications network in the Middle East, providing strategic communications across the MENA region. Comparable to Falcon's regional strategic advisory, marketing/PR, and event delivery capabilities for government and corporate clients in the same geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks12 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FalconandAssociates
• Instagraminstagram.com/falconassociates
• LinkedInlinkedin.com/company/falcon-and-associates

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Falcon and Associates