Rustler Gruppe

What Rustler Gruppe does

Rustler Gruppe is a Vienna-headquartered, family-owned real estate services company founded in 1935 by Frieda Rustler, operating across the full real estate lifecycle through five service divisions: property management (Hausverwaltung covering residential, condominium, commercial, and rental apartment buildings), real estate brokerage (Immobilienvermittlung covering sales and leasing across residential, commercial, and investment properties), facility management (technical services, elevator management, and damage restoration), construction planning and project management (new construction, renovations, energy consulting), and real estate development (Bauträger activities with showrooms and mobile showroom services). The company serves both B2B clients (property owners, developers, commercial operators) and B2C clients (buyers, sellers, tenants) through a network of regional offices in Austria (Vienna, Graz, Innsbruck, Klagenfurt, Linz, Salzburg) and international subsidiaries in Germany, Romania, Serbia, Hungary, and Ukraine.

The underlying technology is centered on the Rustler Smart Manager (RSM) digital portal, which provides property owners and tenants with transparent access to property documents, invoices, financial overviews, statistics, and communication tools. The broader digital infrastructure also includes a dedicated property search platform (immobilien.rustler.eu) for self-service listings. No AI/ML capabilities, APIs, SDKs, or third-party integrations are disclosed, positioning the technology stack as a customer-facing transparency layer rather than a competitive differentiator. ISO certification for property management and memberships in Austrian industry bodies (WKO, IMMOBILIENring, ImmobilienTreuhand) underpin operational credibility.

Revenue is generated through professional services fees (property management, facility management, construction planning), transaction fees (brokerage commissions on sales and leases), and one-time project revenue (real estate development). The company employs 501-1,000 staff and is structured around wholly-owned operating subsidiaries including Frieda Rustler Gebäudeverwaltung GmbH & Co KG, Rustler Immobilientreuhand GmbH, Rustler Baumanagement GmbH, and Rustler Immobilienentwicklung GmbH, all headquartered in Vienna. Pricing is not publicly disclosed, and revenue figures are not reported.

Name

Rustler Gruppe

Legal name

Rustler Gruppe GmbH

Website

https://rustler.eu

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Rustler Gruppe is a Vienna-based, family-owned real estate services company founded in 1935, offering property management, brokerage, facility management, construction planning, and development across Austria and five CEE countries, serving both institutional property owners and individual buyers, sellers, and tenants.

Ownership category

akta.pro rank

Product category

Real Estate Services

NAICS

Residential Property Managers (531311), Real Estate Property Managers (53131), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Association Maintenance, Vendor & Capital Project Management (BPAJAHAM)

akta.pro secondary industry

HOA/Condo Document & Estoppel Services (BPAJAOAK)

Keywords

• Property management services
• Real estate brokerage
• Facility management
• Real estate development
• Construction project management

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Management Services: Comprehensive property management services including residential building management, condominium management, commercial property management, and apartment management.
2. Real Estate Brokerage: Real estate sales and leasing services including apartments, single-family homes, villas, office spaces, commercial properties, investment properties (Zinshäuser), and retail properties.
3. Facility Management: Technical facility management services including elevator management, fire and water damage restoration, technical services, and inspection obligations for building systems.
4. Construction Planning and Project Management: New construction projects, building renovations (including subsidized renovations), attic conversions, apartment and office renovations, energy consulting, and energy certificates.
5. Real Estate Development: Development of new real estate projects including current projects, planned projects, and showrooms for prospective buyers to experience properties.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Rustler Gruppe is an owner-managed, family-owned real estate services company that delivers an integrated portfolio of professional services covering the full property lifecycle. Its core offerings include residential and commercial property management (Hausverwaltung), real estate brokerage and valuation, technical facility management, construction planning and project management (Baumanagement), and real estate development (Immobilienentwicklung), delivered across Austria and Central and Eastern Europe. A proprietary digital customer portal, the Rustler Smart Manager, supports the property management division by giving owners and tenants transparent access to documents, invoices, financial overviews, and communication tools.

Product overview

Rustler Gruppe operates as a family-owned real estate services company offering a comprehensive portfolio of interconnected property-related services. The core offering includes Smart Manager, a digital customer portal for property owners and tenants providing transparent access to property information, documents, and communication. This portal integrates with the Property Management division (Hausverwaltung) which handles residential building management, condominium management, commercial property management, and housing management. The Real Estate Brokerage division (Immobilienvermittlung) provides sales and rental services across various property types including apartments, single-family homes, offices, and commercial properties. The Facility Management division offers technical services including elevator management and damage restoration. The Construction Planning and Project Management division handles new construction, renovations, and energy consulting. The Real Estate Development division creates property development projects. Finally, International Management extends services across CEE countries including Germany, Romania, Serbia, Hungary, and Ukraine. Together, these divisions form an end-to-end real estate services ecosystem covering the entire property lifecycle from development and construction through management, brokerage, and facility services.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Management (Hausverwaltung) Comprehensive property management services for residential and commercial properties, including rental building management, condominium administration, commercial real estate management, apartment management, and building renovation coordination, delivered for property owners and homeowners' associations across Austria.
• Real Estate Brokerage (Immobilienvermittlung) Real estate sales and rental brokerage for residential and commercial property transactions, covering apartments, houses, villas, offices, retail properties, investment properties, and rental units, including professional property valuation and pre-purchase acquisition review for individual and institutional clients.
• Facility Management Technical facility management services including elevator management, fire and water damage restoration, technical fault and disruption services, and regulatory inspection services for technical building systems in Austria, offered to commercial property operators and building owners.
• Construction Planning and Project Management (Baumanagement) Construction planning and project management services for new construction, building renovations (including subsidized renovations), attic conversions, apartment and office renovations, energy consulting and energy certification, and ÖNORM B1300-aligned maintenance planning, serving owners, developers, and commercial clients in Austria.
• Real Estate Development (Immobilienentwicklung) Real estate development services delivering current and planned property development projects with an in-person and mobile showroom concept (Mobiler Schauraum) that allows prospective buyers to experience properties before purchase, targeted at end-buyers and investor purchasers.
• International Real Estate Management International real estate management services delivered across Austria and Central and Eastern Europe — specifically Germany, Romania, Serbia, Hungary, and Ukraine — covering property management, brokerage, and related real estate services for cross-border property owners and investors.
• Rustler Smart Manager Standalone digital customer portal providing property owners and tenants with transparent, real-time access to property documents, invoices, financial overviews, statistics, and communication tools, supporting the management of residential and commercial properties managed by Rustler.
• Property Search Platform (Immobiliensuche) Online property search platform providing self-service browsing and inquiry of residential and commercial properties offered for sale or rent by Rustler's brokerage division, including apartments, houses, villas, offices, and retail properties.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Engel & Völkers: Global residential and commercial real estate brokerage franchise with strong DACH presence and active Austrian operations. Competes with Rustler in premium brokerage and investment property segments but does not offer equivalent in-house property management scale.
• JLL (Jones Lang LaSalle): Global real estate investment and advisory firm with Austrian and CEE operations spanning brokerage, property management, valuation, and capital markets. A scaled incumbent competing for the larger mandates Rustler also targets.
• Knight Frank: International real estate consultancy active in Austria and CEE, focused on residential and commercial sales, leasing, and valuation. Overlaps with Rustler's brokerage and valuation services but with a premium-segment focus.
• Cushman & Wakefield: Global commercial real estate services firm with DACH and CEE presence offering leasing, capital markets, valuation, and asset services. Competes for institutional mandates that Rustler's commercial property management division also targets.
• CBRE Group: Global real estate services leader offering investment sales, leasing, valuation, and property/facilities management. Competes with Rustler for institutional and commercial mandates in Austria and CEE, with much broader geographic and service breadth.

Direct peers

• Otto Immobilien: Established Austrian real estate services firm providing brokerage, property management, and valuation services. Competes with Rustler in Vienna and across Austrian provincial markets for residential and commercial mandates.
• EHL Immobilien: Austrian full-service real estate services group offering brokerage, property management, valuation, and investment advisory across DACH. Closely comparable to Rustler in scope, geography, and family-managed independence, with similar institutional positioning in Vienna.
• Raiffeisen Immobilien Österreich: Austrian real estate services arm of the Raiffeisen banking group, providing brokerage, valuation, and property management across the country. Competes with Rustler for property management mandates and brokerage listings nationally.
• Spiegelfeld Immobilien: Vienna-based full-service real estate firm offering brokerage, management, and consulting for residential and commercial properties. Overlaps directly with Rustler's Hausverwaltung and Immobilienvermittlung divisions in the Austrian core market.

Emerging players

• IMMOunited: Austrian real estate data and analytics platform providing market data, valuations, and digital tools. Operates as an emerging data and proptech layer that is adjacent to, but increasingly competing with, traditional brokerage and valuation workflows Rustler performs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCx5qj-E0eIC2u-puBI55xkg
• Facebookfacebook.com/rustlerimmobilien
• LinkedInlinkedin.com/company/rustler-gruppe
• Instagraminstagram.com/rustler_immobilien/?hl=de

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rustler Gruppe