Spiegelfeld Immobilien GmbH

What Spiegelfeld Immobilien GmbH does

Spiegelfeld Immobilien GmbH is a privately held, Vienna-based luxury real estate brokerage and property valuation firm founded in 1981 by KR Georg Spiegelfeld, who remains active as managing director and general sworn/court-certified expert. The company serves high-net-worth individuals and international investors seeking exclusive residential properties (apartments, Zinshäuser, villas, penthouses), commercial and logistics real estate, and specialized trophy assets such as forests, hunting estates, castles, and agricultural land across Austria (Vienna, Lower Austria, Tyrol) and selected international markets (Mallorca, Croatia). Geographic reach is delivered through a headquarters in Vienna's 1st district and a regional office in Kirchberg in Tirol.

The firm's technology footprint is deliberately conservative: a property search platform with wishlist/watchlist functionality, an "Early Bird" newsletter (MailChimp-backed) providing subscribers access to listings up to 14 days before public release, the Immobilienspiegel quarterly magazine (print plus digital edition since 2021), and standard marketing tooling (Google Tag Manager, Facebook Pixel, Google AdWords/Remarketing, YouTube embeds). Beyond the brokerage, the firm operates an ecosystem of affiliated sub-brands — Spiegelfeld Liegenschaftsbewertungen (independent property valuations), Spiegelfeld Kommunikation (PR and events), and First Facility (facility management in Austria, Hungary, and Bulgaria) — which generate cross-sell opportunities across the property lifecycle.

Revenue is transaction-driven under a traditional brokerage model: the firm operates as a double broker (Doppelmakler), earning a disclosed commission of 3% of purchase price plus 20% VAT upon successful transaction completion, with no subscription, SaaS, or recurring revenue component. The go-to-market is sales-led and relationship-driven, relying on the founder's 40+ year network, the Immobilienspiegel content brand, professional referrals, and targeted digital advertising rather than marketplace volume. No external funding, parent company, or M&A activity is disclosed.

Name

Spiegelfeld Immobilien GmbH

Legal name

Spiegelfeld Immobilien GmbH

Website

https://spiegelfeld.eu

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

1–10 employees

Short description

Spiegelfeld Immobilien GmbH is a Vienna-based, privately held luxury real estate brokerage founded in 1981, serving high-net-worth buyers and sellers of exclusive residential, commercial, and specialized trophy properties (forests, castles, estates) across Austria and select international markets via transaction-based commissions.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Appraisers (531320), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Luxury & High-End Residential Brokerage (BPAJAAAC)

akta.pro secondary industries

Multifamily Brokerage (BPAJABAD), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE), Tenant Representation & Corporate Services Brokerage (BPAJABAJ)

Keywords

• Luxury real estate brokerage
• Property valuation services
• Commercial real estate brokerage
• Residential property sales
• Specialized estate brokerage

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Property Brokerage Commissions: The company operates as a real estate broker (Immobilienmakler) earning commissions on successful property transactions. As a double broker (Doppelmakler), they represent both parties in transactions. The commission becomes due upon successful completion of the mediated transaction.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Spiegelfeld Immobilien GmbH is a traditional full-service real estate brokerage arranging the sale and acquisition of exclusive residential properties (apartments, villas, Zinshäuser), commercial and logistics real estate (offices, retail space), and specialized assets such as forests, agricultural land, castles, and hunting estates across Vienna, Lower Austria, Tyrol, and international markets. The firm operates as a double broker (Doppelmakler), earning commissions on successful transactions, and complements its brokerage with a dedicated property valuation subsidiary (Spiegelfeld Liegenschaftsbewertungen) offering certified expert surveys.

Product overview

Spiegelfeld Immobilien GmbH is a traditional real estate brokerage company offering a comprehensive portfolio of property services. The core offering is the Immobilienvermittlung (real estate brokerage) service for exclusive residential and commercial properties across Vienna, Lower Austria and internationally. The company operates a platform-plus-services model with the main brokerage as the core product, supplemented by specialized sub-brands including Spiegelfeld Liegenschaftsbewertungen for property valuations, Spiegelfeld Kommunikation for PR and events, and First Facility for facility management. Additional value-added services include the Immobilienspiegel publication and newsletter providing market intelligence. Property categories include Zinshäuser/Wohnungen/Villen (residential), Büro- und Gewerbeimmobilien (commercial), Forst/Land/Schlösser (estates/land), and specialized Penthouse Wien listings.

Differentiator

Problem solved

Functional benefit

Products and services

• Spiegelfeld Immobilien Real Estate Brokerage (Immobilienvermittlung) Full-service real estate brokerage offering exclusive residential properties, holiday properties, castles, forestry businesses, hunting grounds, apartment buildings (Zinshäuser), office and retail space, business and investment properties, and land in Vienna, Lower Austria, and internationally. Operates as a double broker (Doppelmakler) representing both parties in transactions.
• Spiegelfeld Liegenschaftsbewertungen (Property Valuation Services) Professional property valuation and surveying services delivered by a team of certified real estate experts, providing expert surveys, property assessments, and expert opinions for legal, financial, or transactional purposes.
• Immobilienspiegel Magazine Exclusive real estate magazine published 6 times annually, providing insider market news, property price developments, and exclusive reports; available as a digital edition since 2021.
• Immobilienspiegel Newsletter Newsletter service providing Early Bird access to new properties up to 14 days before publication and regular updates about the Austrian real estate market, sent approximately 12 times annually.
• Residential Property Brokerage (Zinshäuser, Wohnungen & Villen) Brokerage of residential properties including apartment buildings (Zinshäuser), apartments, and villas for sale in Vienna, Lower Austria, and international markets.
• Commercial Real Estate Brokerage (Büro- und Gewerbeimmobilien) Brokerage of commercial and logistics real estate properties including office and retail space for sale, rent, or lease.
• Specialized Estate Brokerage (Forst, Land & Schlösser) Specialized brokerage for forests, agricultural land, castles, and hunting estates, requiring niche market knowledge and expertise in heritage properties.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Spiegelfeld LiegenschaftsbewertungencoreStrategic or Co-development PartnerDedicated property valuation subsidiary providing expert surveys and property assessments. Operates as a separate brand (bewertung.spiegelfeld.eu) staffed by certified real estate experts. One of the largest independent property surveyors in Austria.
• First FacilityminorOthersFacility management, real estate and property administration services. Multiple country operations including Austria (AT), Bulgaria (BG), and Hungary (HU). Listed in footer as related partner.
• Spiegelfeld KommunikationminorOthersPR and event management services operated as a separate division within the Spiegelfeld network.
• SchatzerhofminorChannel Partner/ Reseller/ DistributorLuxury chalets development in Kitzbühel/Kirchberg marketed through the Spiegelfeld platform. Links to external website for sales.
• ImmobilienspiegelcoreOthersExclusive property magazine published 6x annually. Provides market insights, property features, and early access to listings. Available via subscription and as downloadable PDFs.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• EHL Immobilien: Austrian real estate brokerage with a strong Vienna focus on premium residential, commercial, and investment properties. EHL is one of the most direct competitors to Spiegelfeld in the Vienna luxury and investment property segment, serving a similar HNW client base.
• Knight Frank: Global real estate consultancy active in prime residential and commercial markets including Austria. Comparable to Spiegelfeld in serving international HNW clients seeking luxury and investment properties in the DACH region.
• Engel & Völkers: Global luxury residential brokerage with strong DACH-region presence, including Austria. Competes directly with Spiegelfeld in upscale residential, commercial, and Alpine/specialty property segments, and offers the international referral network that Spiegelfeld lacks.
• Rustler & Partner: Austrian real estate firm offering brokerage, valuation, and property management services across Vienna. Comparable in scope of services (brokerage + valuation) and target market to Spiegelfeld.
• Christie's International Real Estate: Luxury real estate network with European affiliate brokerages. Overlaps with Spiegelfeld in the high-end international property segment, particularly for cross-border HNW clients interested in Alpine and Mediterranean assets.
• Otto Immobilien: Established Vienna-based real estate firm specializing in premium residential and commercial properties. Directly comparable to Spiegelfeld in its Vienna luxury brokerage focus and long-standing local presence.
• Sotheby's International Realty: Global luxury real estate network with affiliated operations in Vienna. Competes for the same ultra-high-net-worth buyers and sellers in the prime Vienna and Austrian luxury market that Spiegelfeld serves.

Broad incumbents

• RE/MAX Austria: Large franchise-based real estate network operating across Austria. Competes with Spiegelfeld in the broader residential brokerage market but lacks the luxury/specialty focus and valuation expertise.
• CBRE Group: Global commercial real estate services firm with Austrian operations. Overlaps with Spiegelfeld's commercial brokerage and valuation services but on a much larger scale and with broader institutional client focus.

Regional players

• IMMOBILIEN REDL: Austrian regional brokerage focused on residential and commercial properties in Tyrol and surrounding areas. Competitor in the Tyrol/Alpine segment where Spiegelfeld operates its Kirchberg branch.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/spiegelfeld-immobilien-gmbh

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spiegelfeld Immobilien GmbH