Old Cars
- Company typePrivate
- Founded1997
- HeadquartersRichardson, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
Old Cars firmographics
Firmographics- Name
- Old Cars
- Legal name
- OldCars.com
- Website
- https://oldcars.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Old Cars industry classification
Industry- Product category
- Online Classifieds Marketplace
- NAICS
- Motorcycle, Boat, and Other Motor Vehicle Dealers (44122), Motor Vehicle and Parts Dealers (441)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Automotive Vehicles & Parts C2C (CRAFAKAE)
- akta.pro secondary industry
- Vintage & Antique Collectibles Retail (CRALAGAE)
Keywords
Where Old Cars is headquartered
LocationHeadquarters
- HQ city
- Richardson
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Old Cars business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales
Revenue model
- Classified Ad Placement: The platform charges sellers for placing classified advertisements for classic cars. Ad placement is fee-based with no refunds for successfully placed ads. Listings remain active for 6 months before deactivation if the seller cannot be reached. Business advertisers must place display ads rather than classified listings.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Old Cars product offering
Product offeringCore offering
OldCars.com is a self-serve online classifieds marketplace where individual sellers and commercial dealers post listings for classic and vintage automobiles spanning the 1920s through the 2000s. The platform organizes listings by decade, make, condition, and price, allowing buyers and collectors to browse approximately 78+ active listings and contact sellers directly. The company charges sellers for placing classified advertisements and offers display advertising for commercial dealers.
Product overview
OldCars.com is a single unified platform offering a classic car classifieds marketplace combined with educational blog content. The core product is the Classic Car Listings service, which allows users to add and browse vehicle advertisements organized by decade from the 1920s through 2000s. An supplementary blog provides articles on topics including storage, transportation, selling strategies, pre-purchase inspections, and market trends. The platform has been operating since June 1997 and is headquartered in Sterling Heights, Michigan.
Differentiator
Problem solved
Functional benefit
Products and services
- Classic Car Listings A self-serve online classifieds marketplace where individual sellers and commercial dealers list classic and vintage automobiles spanning the 1920s through 2000s. Listings are organized by decade, make, condition, and price, allowing buyers and collectors worldwide to browse and contact sellers directly.
- Display Advertising for Commercial Dealers Display advertising product available to commercial classic car dealers, who must use display ads rather than classified listings to advertise vehicles to a targeted audience of classic car buyers.
Companies that use Old Cars
Customer profileSegments3 records
Ideal customer profiles3 records
Old Cars technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Old Cars partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights3 records
Old Cars competitors and assessment
Company assessmentDirect peers
- Bring a Trailer: Auction-style online marketplace dedicated to enthusiast and classic cars. Directly comparable to OldCars.com in serving the same buyer/seller demographic of classic car collectors, though differentiated by auction format and significantly higher listing volume and engagement.
- Hemmings: Long-running classifieds marketplace and publication for classic and collector cars, with listings organized similarly by era and make. A direct competitor serving the same niche audience as OldCars.com with a parallel magazine and online presence.
- Cars & Bids: Modern enthusiast car auction platform focused primarily on 1980s-2000s cars. Comparable to OldCars.com in target audience (enthusiast hobbyists) but differentiated by modern UX, mobile-first design, and auction mechanics.
- Barn Finds: Classic car classifieds site focused on vintage, project, and barn-find vehicles. Comparable niche positioning to OldCars.com, with similar target buyer (collectors/restoration hobbyists) and self-serve listing model.
- AutoHunter: Online classic and collector car auction platform operated by the Cars On Line network. Comparable to OldCars.com as a specialized marketplace for vintage/collector vehicles, though emphasizing auctions over fixed-price classifieds.
- Collector Car Market (cars-on-line.com): Long-running online marketplace for classic, antique, and collector vehicles including cars from the 1920s onward. Closely parallels OldCars.com in niche focus, decade-based categorization, and self-serve listing model.
- ClassicCars.com: One of the largest online marketplaces for classic and collector vehicles. Directly competes with OldCars.com in the same vertical with a much larger listing base, dealer-supported model, and broader make/model coverage.
Broad incumbents
- RM Sotheby's: Global auction house specializing in investment-grade collector cars. Not a direct classifieds competitor to OldCars.com, but serves the same high-end of the classic car buyer universe, with auction format and significantly different price points.
- eBay Motors: Mass-market automotive marketplace with a dedicated classic and collector car subcategory. Significantly broader than OldCars.com in scale and vehicle types, but includes the same enthusiast buyer/seller base as a partial overlap.
- Facebook Marketplace: General-purpose consumer marketplace with substantial used and classic car listings. Not specialized like OldCars.com but competes for both sellers (free listings) and buyers in the same hobbyist segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Old Cars social profiles
Digital presenceOld Cars financial estimates
Financial estimateRevenue estimate
Valuation estimate
Old Cars leadership team
Management profileNumber of profiles
Old Cars funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Old Cars M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Old Cars
What does Old Cars do?
OldCars.com is a self-serve online classifieds marketplace where individual sellers and commercial dealers post listings for classic and vintage automobiles spanning the 1920s through the 2000s. The platform organizes listings by decade, make, condition, and price, allowing buyers and collectors to browse approximately 78+ active listings and contact sellers directly. The company charges sellers for placing classified advertisements and offers display advertising for commercial dealers.
Is Old Cars a public or private company?
Old Cars is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Old Cars founded?
Old Cars was founded in 1997. It employs 11 to 50 people.
Where is Old Cars based?
Old Cars is headquartered in Richardson, United States, in the North America region.
How does Old Cars make money?
One revenue line is on record: classified Ad Placement.
Who are Old Cars's main competitors?
Direct peers on record are Bring a Trailer, Hemmings, Cars & Bids, Barn Finds, AutoHunter, Collector Car Market (cars-on-line.com) and ClassicCars.com. Broad incumbents are RM Sotheby's, eBay Motors and Facebook Marketplace.
Does Old Cars have an API?
No public API is recorded for Old Cars.
What industry is Old Cars in?
Old Cars's product category is Online Classifieds Marketplace. Its primary akta.pro industry code is CRAFAKAE, Automotive Vehicles & Parts C2C, with a secondary code of CRALAGAE, Vintage & Antique Collectibles Retail. Its NAICS code is 44122 and its SIC code is 5500.