GeneSys Elektronik
- Company typePrivate
- Founded1996
- HeadquartersOffenburg, Germany
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
GeneSys Elektronik firmographics
Firmographics- Name
- GeneSys Elektronik
- Legal name
- GeneSys Elektronik GmbH
- Website
- https://genesys-offenburg.de
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
GeneSys Elektronik industry classification
Industry- Product category
- Precision Inertial Navigation and Motion Measurement Sensors
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Other Measuring and Controlling Device Manufacturing (334519)
- SIC
- Measuring & Controlling Devices, Nec (3829), Instruments For Meas & Testing Of Electricity & Elec Signals (3825)
- akta.pro primary industry
- Advanced Driver-Assistance Systems (ADAS) Calibration & Sensor Alignment (TLAKANAB)
- akta.pro secondary industries
- GNSS/GPS Navigation & Augmentation Systems (IMABAFAC), Inertial & Motion Sensors (Accelerometers/Gyroscopes/IMUs) (HDAHALAA), Electrical, Diagnostics & ADAS Calibration (TLAKAAAF)
Keywords
Where GeneSys Elektronik is headquartered
LocationHeadquarters
- HQ city
- Offenburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
GeneSys Elektronik business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sensor Systems: Sale of GNSS-aided inertial navigation systems (ADMA family products) and accessories including base stations, antennas, and mounting hardware. Primary revenue stream from precision measurement equipment for automotive testing.
- Software Licenses and Post-Processing: Sale of software solutions including ADMA-PP post-processing software, data analyzers, data loggers, and ROS drivers. Software licenses provide recurring revenue through upgrades and add-ons.
- Calibration and Support Services: ISO-certified calibration laboratory services, technical support, training, and maintenance services.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
GeneSys Elektronik product offering
Product offeringCore offering
GeneSys Elektronik designs and manufactures high-precision GNSS-aided inertial navigation systems (the ADMA product family) that combine GNSS receivers with inertial sensors via Kalman filter data fusion to deliver real-time and post-processed motion data — including velocity, acceleration, orientation, and centimeter-accurate position — for automotive OEMs and Tier-1 suppliers. The company complements these sensors with proprietary software (ADMA-PP, Data Analyzer, Data Logger, ROS drivers), accessories such as RTK base stations, optical measurement (MeasureX), audiovisual warning detection (SensorX), and ISO-certified calibration services for vehicle dynamics, brake, ADAS, and autonomous vehicle testing applications.
Product overview
GeneSys Elektronik offers a comprehensive portfolio of high-precision GNSS-aided inertial navigation systems (ADMA family) and measurement solutions for automotive testing, autonomous vehicles, and industrial applications. The core product line consists of the ADMA-G (available in Pro+, Eco+, and Eco variants), ADMA-Speed, ADMA-Slim, and ADMA-Micro — all utilizing GNSS and inertial sensor fusion with Kalman filtering for precise motion measurement. Supporting software includes ADMA-PP post-processing software, ADMA Data Analyzer, ADMA Data Logger, ADMA Data Reader Library, and ROS 1/2 drivers. Accessory products include the GPS/GNSS Outdoor Base Station for RTK correction data, NTRIP-DGNSS-Box 5, WiFi-Kit, mounting accessories, SensorX for audiovisual warning detection, and MeasureX for optical offset measurement. Add-ons and options extend capabilities for smoothing, braking analysis, lateral deviation, time synchronization, multi-GNSS support, high-speed data output, and multi-vehicle relative data. The company provides complete ADAS evaluation solutions and third-party integration options.
Differentiator
Problem solved
Functional benefit
Brands
- ADMA: Automotive Dynamic Motion Analyzer - GNSS-aided inertial navigation system for vehicle testing and ADAS validation
- SensorX
- MeasureX
Products and services
- ADMA-G Flagship GNSS-aided inertial navigation system (INS) combining GNSS and inertial sensors with Kalman filter data fusion to capture motion data — velocity, acceleration, orientation, and position — at high precision for automotive and railway testing. Available in Pro+, Eco+, and Eco variants.
- ADMA-Speed Velocity and braking distance sensor based on GNSS/inertial technology for precise speed measurement and braking distance testing in automotive applications.
- ADMA-Slim Mini GNSS/inertial navigation system providing a compact ADMA variant for applications that require smaller form factors while maintaining high precision motion and position data.
- ADMA-Micro Smallest GNSS-aided inertial navigation system (INS) with Lemo connectors, designed for high-rate, low-latency motion and position data in space-constrained test setups.
- SensorX Real-time detection system for visual and acoustic warning signals in vehicles, validating driver warning systems to meet Euro NCAP and NHTSA test standards.
- MeasureX Optical measurement system for precise ADMA offset measurements, improving precision and efficiency in sensor calibration and alignment workflows.
- GPS/GNSS Outdoor Base Station DGNSS base station that generates RTK correction data from a portable NovAtel L1/L2 GNSS receiver supporting GPS, GLONASS, Galileo, and BeiDou, achieving position accuracy up to 1 cm when combined with RTK-capable measuring systems.
- NTRIP-DGNSS-Box 5 NTRIP client device that receives DGNSS correction data over Ethernet, enabling real-time kinematic positioning corrections for ADMA and other precision GNSS systems.
- ADMA-PP Post-Processing Software Post-processing software for ADMA measurement data, enabling detailed analysis and processing of recorded ADMA data files (.gsdb, .gsda, .mat) with batch processing capabilities.
- ADMA Data Analyzer Data analysis software for importing and visualizing ADMA measurement data, supporting detailed analysis of recorded test data files.
- ADMA Data Logger Data logging software for ADMA systems that records and manages measurement data during test sessions.
- ADMA Complete ADAS Evaluation Solutions Complete integrated solutions for ADAS evaluation, bundling ADMA sensors with relative-data systems for car-to-car, car-to-VRU (vulnerable road user), and car-to-environment/reference track scenarios.
- ISO-Certified Calibration Laboratory Services DAkkS ISO-certified calibration laboratory services for ADMA and related measurement equipment, providing measurement traceability and regulatory compliance support for customers.
Quantifiable outcome
- Position accuracy up to 1 cm with RTK correction data
- +1 more outcomes
Companies that use GeneSys Elektronik
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles2 records
GeneSys Elektronik technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature9 records
GeneSys Elektronik partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- RapifaicoreStrategic partnership announced March 31, 2026 integrating GeneSys ADMA sensor platform with Rapifai ProEYE AI platform for ADAS verification. The joint solution combines high-precision vehicle motion ground truth data with AI-powered scenario mining, KPI analytics, and simulation export capabilities. Enables OEMs and Tier-1 suppliers to reduce development cycles by an order of magnitude. Pilot program planned to demonstrate integrated solution with real-time streaming of synchronized vehicle motion and video data for AI-based analysis.
- AB DynamicscoreHardware integration partnership providing combined solutions for ADAS testing. AB Dynamics ADAS target platforms and driving/steering robots integrate with GeneSys ADMA sensor systems for comprehensive testing solutions.
- 4active systemscoreHardware integration partnership for ADAS testing solutions. 4active systems provides ADAS targets and test platforms that integrate with GeneSys measurement systems.
- VectorcoreSoftware integration partnership. GeneSys ADMA systems integrate with Vector tools including CANape for decoder integration and data analysis.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
GeneSys Elektronik competitors and assessment
Company assessmentDirect peers
- Movella (Xsens): Movella (which acquired Xsens) offers high-performance inertial sensor modules and motion-tracking systems used in automotive, robotics, and industrial applications, competing with ADMA-Slim and ADMA-Micro.
- SBG Systems: SBG Systems manufactures high-performance inertial navigation systems (Ellipse, Quanta) combining MEMS IMUs with GNSS for surveying, mapping, and automotive testing, competing with ADMA-G and ADMA-Slim.
- Racelogic: Racelogic's VBOX product line provides high-precision GPS-based speed, position, and distance measurement for automotive testing and brake/acceleration validation, directly overlapping ADMA-Speed and ADMA-G use cases.
- Oxford Technical Solutions (OxTS): OxTS is the closest direct competitor to GeneSys, offering GNSS-aided inertial navigation systems (RT-Range, RT-XLAN, RT3000 family) for automotive vehicle dynamics, ADAS validation, and AV testing, with global OEM and Tier-1 customer overlap.
- iXblue (exail): iXblue/exail produces high-grade fiber-optic gyroscope (FOG) inertial navigation systems used in land, marine, and aerospace applications, comparable to GeneSys's FOG-equipped ADMA configurations.
Broad incumbents
- AB Dynamics: AB Dynamics is a strategic technology partner of GeneSys and a leading supplier of ADAS target platforms, driving robots, and VRU targets used in conjunction with ADMA for complete ADAS test solutions.
- dSPACE: dSPACE develops simulation and validation hardware/software for ADAS and autonomous driving, serving the same automotive OEM/Tier-1 customer base as GeneSys, with overlapping ADAS validation workflows.
- NovAtel (Hexagon): NovAtel, part of Hexagon's Positioning Intelligence division, is a leading supplier of high-precision GNSS receivers and correction services that form the core RTK positioning technology underlying ADMA systems.
- Vector Informatik: Vector is a major automotive embedded software and measurement tools provider with CANape integration of GeneSys ADMA data, serving overlapping automotive ECU and validation customers.
- Kistler Group: Kistler provides a broad portfolio of automotive testing and measurement instruments, including sensors, data acquisition, and brake/dynamics testing solutions, overlapping GeneSys's automotive customer base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
GeneSys Elektronik social profiles
Digital presenceGeneSys Elektronik financial estimates
Financial estimateRevenue estimate
Valuation estimate
GeneSys Elektronik leadership team
Management profileNumber of profiles
Profiles3 records
GeneSys Elektronik subsidiaries and ownership
Company hierarchySubsidiaries1 record
GeneSys Elektronik funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GeneSys Elektronik M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GeneSys Elektronik
What does GeneSys Elektronik do?
GeneSys Elektronik designs and manufactures high-precision GNSS-aided inertial navigation systems (the ADMA product family) that combine GNSS receivers with inertial sensors via Kalman filter data fusion to deliver real-time and post-processed motion data — including velocity, acceleration, orientation, and centimeter-accurate position — for automotive OEMs and Tier-1 suppliers. The company complements these sensors with proprietary software (ADMA-PP, Data Analyzer, Data Logger, ROS drivers), accessories such as RTK base stations, optical measurement (MeasureX), audiovisual warning detection (SensorX), and ISO-certified calibration services for vehicle dynamics, brake, ADAS, and autonomous vehicle testing applications.
Is GeneSys Elektronik a public or private company?
GeneSys Elektronik is a private company. It is classified as family owned and is currently operating.
When was GeneSys Elektronik founded?
GeneSys Elektronik was founded in 1996. It employs 11 to 50 people.
Where is GeneSys Elektronik based?
GeneSys Elektronik is headquartered in Offenburg, Germany, in the Europe region.
How does GeneSys Elektronik make money?
Three revenue lines are on record. Hardware Sensor Systems are the primary driver. The others are software Licenses and Post-Processing and calibration and Support Services.
Who are GeneSys Elektronik's main competitors?
Direct peers on record are Movella (Xsens), SBG Systems, Racelogic, Oxford Technical Solutions (OxTS) and iXblue (exail). Broad incumbents are AB Dynamics, dSPACE, NovAtel (Hexagon), Vector Informatik and Kistler Group.
Does GeneSys Elektronik have an API?
No public API is recorded for GeneSys Elektronik.
What industry is GeneSys Elektronik in?
GeneSys Elektronik's product category is Precision Inertial Navigation and Motion Measurement Sensors. Its primary akta.pro industry code is TLAKANAB, Advanced Driver-Assistance Systems (ADAS) Calibration & Sensor Alignment, with a secondary code of IMABAFAC, GNSS/GPS Navigation & Augmentation Systems. Its NAICS code is 3345 and its SIC code is 3829.