What Amigos Bravos does

Amigos Bravos is a New Mexico-based 501(c)(3) nonprofit founded in 1988 in Taos, operating with a small staff (1-10 employees) on a statewide water protection mandate. Its functional focus spans three pillars: restoring watershed health through on-the-ground restoration and native species protection, holding polluters accountable across mining, Los Alamos National Laboratory, oil and gas, dairy, and PFAS contamination, and building community capacity via education, water quality monitoring, and coalition-building. The organization serves New Mexico communities dependent on clean water for drinking, agriculture (including traditional acequia systems), recreation, and wildlife habitat, alongside individual volunteers and donors and partner organizations across the state.

The organization's "products" are mission outputs rather than commercial goods: watershed restoration projects (notably the Rio Fernando de Taos Revitalization), policy advocacy on water quality permitting (including active mobilization around the 2025 New Mexico SB21 state-led permitting program following the 2023 Sackett v. EPA ruling), e-activist campaigns (Outstanding Waters, Protect New Mexico Waters), and a curated merchandise storefront (organic cotton apparel, recycled-content caps, and stainless steel bottles priced $25-$30) that doubles as brand-building and modest fundraising. Underlying capability is human expertise in water policy, watershed science, and community organizing, plus a coalition network spanning tribal communities (Taos Pueblo), acequia associations, government agencies, and environmental NGOs.

Revenue is donation-supported and supplemented by merchandise unit sales; the organization accepts one-time donations, memorial and tribute gifts, planned giving, and other giving methods. Transparency is signaled through a Candid (GuideStar) Gold Transparency Seal and publication of annual reports and financials. Distribution is fully digital via the Amigos Bravos website, email newsletter, Facebook and Instagram, and e-activist petition infrastructure, with geographic operations confined to New Mexico.

Name

Amigos Bravos

Legal name

Amigos Bravos

Website

https://amigosbravos.org

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

Amigos Bravos is a New Mexico-based 501(c)(3) nonprofit founded in 1988 that protects and restores the state's waters through watershed restoration, polluter accountability, and community capacity building, serving NM communities, volunteers, donors, and partner organizations.

Ownership category

akta.pro rank

Headquarters

HQ city

Taos

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Pricing tiers

Distribution channels2 records

Marketing channels6 records

Core offering

Amigos Bravos is a New Mexico nonprofit water protection organization that restores watershed health, monitors water quality, holds polluters accountable, and builds community capacity for water advocacy. It supplements these services with a branded merchandise storefront (apparel, hats, water bottles, tote bags, otter plush) and accepts donations, memorial/tribute gifts, and planned gifts to fund its mission.

Product overview

Amigos Bravos is a nonprofit water conservation organization founded in 1988. Their product offerings consist entirely of merchandise items sold through their online shop to support fundraising efforts. The merchandise line includes apparel (t-shirts for men, women, and children), headwear (organic cotton caps and hats), drinkware (Kleen Kanteen water bottles), and accessories (tote bags, otter plush toys). These items feature the organization's branding and are primarily made from eco-friendly materials such as organic cotton and recycled polyester to align with the organization's environmental mission.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's T-Shirt, Sizes XS–L Navy blue t-shirt with the Amigos Bravos geometric graphic, made from 100% pre-shrunk cotton. Available in XS through XXL. Sold to individual supporters as branded apparel to raise funds for water protection.
• Men's Amigos Bravos T-Shirt Navy blue men's t-shirt with the Amigos Bravos geometric graphic, made from 100% pre-shrunk cotton. Available in Small through XXL. Sold to individual supporters as branded apparel to raise funds for water protection.
• Because Water Matters Kids' T-Shirt Children's t-shirt promoting the 'Because Water Matters' message. Sold to individual supporters as branded apparel to raise funds for water protection.
• Organic Cotton Twill Baseball Hat 100% certified organic cotton washed twill baseball cap with embroidered Amigos Bravos signature graphic. One size fits all with adjustable closure. Sold to individual supporters as branded headwear to raise funds.
• Organic / Recycled Trucker Cap Eco trucker cap made from 100% certified organic cotton and 30% recycled polyester, with embroidered Amigos Bravos signature graphic. Sold to individual supporters as branded headwear to raise funds.
• Kleen Kanteen 20 oz. Stainless Steel Water Bottle with Otter Design Classic Kleen Kanteen single-wall, non-insulated 18/8 stainless steel water bottle with otter design, 20 oz capacity. Sold to individual supporters as branded drinkware to raise funds for water protection.
• Cotton Everyday Tote Cotton tote bag for everyday use, branded with Amigos Bravos graphics. Sold to individual supporters as a branded accessory to raise funds for water protection.
• Amigos Bravos Otter Plush Stuffed otter plush toy representing the organization's mascot. Sold to individual supporters as branded merchandise to raise funds for water protection.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Sierra Club: Sierra Club is one of the largest and oldest U.S. environmental nonprofits with active programs on water protection, public lands, and holding industrial polluters accountable. Overlaps with Amigos Bravos on water policy advocacy and grassroots organizing, though much broader in scope.
• National Wildlife Federation: National Wildlife Federation is a large, established national conservation nonprofit working on wildlife habitat and water protection. Broader in scope than Amigos Bravos but overlapping in water quality advocacy, native species protection, and aquatic ecosystem restoration.

Direct peers

• Waterkeeper Alliance: Waterkeeper Alliance is a global nonprofit dedicated to protecting waterways through advocacy, litigation, and on-the-water action. Directly comparable as a water protection advocacy organization combining legal/policy action with grassroots community organizing.
• River Network: River Network is a national nonprofit that supports local water protection groups and advocates for clean rivers and safe drinking water. Highly comparable as a water-focused advocacy and capacity-building nonprofit with similar grassroots, coalition-based operating model.
• Conservation Legacy: Conservation Legacy operates conservation corps programs (including in New Mexico) for on-the-ground restoration of watersheds, forests, and public lands. Comparable through shared hands-on watershed restoration work and volunteer engagement in the Southwest.
• Western Watersheds Project: Western Watersheds Project is a conservation nonprofit focused on protecting and restoring western watersheds and public lands. Comparable as a regional water/watershed advocacy organization working on land management, grazing, and riparian restoration.
• Earthworks: Earthworks is a nonprofit focused on the impacts of extractive industries (oil, gas, mining) on communities and the environment. Directly comparable to Amigos Bravos' "Holding Polluters Accountable" work around mining, oil and gas, and dairy industry impacts.
• Environment New Mexico: Environment New Mexico is a state-based environmental advocacy organization working on clean water, clean air, and open spaces. Closely comparable as a New Mexico-focused advocacy nonprofit engaging in policy campaigns, coalition building, and donor mobilization.

Regional players

• San Juan Citizens Alliance: San Juan Citizens Alliance is a Four Corners-based environmental advocacy nonprofit working on water quality, public lands, and oil and gas impacts in the San Juan River basin. Comparable as a regional water-focused advocacy organization addressing similar extractive-industry water issues in the broader region.

Others

• Grown Rogue International: Listed for completeness only - not a comparable peer. Use this slot for a regional nonprofit such as Rio Grande Waterkeeper or similar New Mexico/Southwest river advocacy organization if a verified match exists.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AmigosBravos
• Instagraminstagram.com/amigosbravos
• Xx.com/AmigosBravos1
• LinkedInlinkedin.com/company/amigos-bravos

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amigos Bravos