Grown Rogue
- Company typePublic
- Founded2005
- HeadquartersMedford, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Grown Rogue does
Grown Rogue International, Inc. is a publicly traded multi-state cannabis operator (OTCQX: GRUSF; CNSX: GRIN) headquartered in Medford, Oregon. The company cultivates and distributes premium cannabis flower, pre-rolls, and vape products through licensed dispensaries across Oregon, Michigan, New Jersey, Illinois, and Minnesota, with a five-state footprint anchored in the Rogue Valley region. Its cultivation platform emphasizes terpene-driven, head-tested strain genetics developed in controlled indoor and outdoor environments, with proprietary cultivars such as Deep Space (named Best Indica at MJ Unpacked 2025) and consumer-recognized names like Blue Runtz, Pink Passion, and GMO Pie.
The company operates a wholesale B2B2C model, selling branded flower and vape SKUs to licensed dispensaries rather than directly to consumers. Consumer engagement is driven through the Rogue Nation loyalty program, Instagram storytelling, and a website store locator. The product mix spans premium flower (Apple Cheesecake, Biscotti Runtz, Blue Pinot, MAC 1, Modified Grapes, Permanent Marker, Superboof, Spritzer, Karmel Kutthroat), pre-rolls, and all-in-one vape cartridges.
Grown Rogue's revenue reached $32.4M in FY2025, up 22% from $26.6M in FY2024, with Adjusted EBITDA of $5.4M (16.5% margin, up 42% YoY) and a swing to GAAP net income of $3.2M from a $16.0M loss the prior year. Management has guided FY2026 revenue to $32-35M, supported by New Jersey Phase 2 expansion, the Dwight, Illinois facility via affiliate SEA Craft (entered March 2026), and a Minnesota cultivation facility under construction in Fridley with first products expected early 2027. The company has funded growth through a mix of equity, $6M in convertible debentures (Mindset Capital, 2023), and a $12M senior secured credit facility expanded in September 2025.
Grown Rogue firmographics
Firmographics- Name
- Grown Rogue
- Legal name
- Grown Rogue International, Inc.
- Website
- https://grownrogue.com
- Company type
- Public
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Grown Rogue industry classification
Industry- Product category
- Cannabis Products
- NAICS
- Medicinal and Botanical Manufacturing (325411)
- SIC
- Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)
- akta.pro primary industry
- Cannabis Wholesale Distribution (Flower, Extracts, Edibles) (CRAOAIAF)
Keywords
Where Grown Rogue is headquartered
LocationHeadquarters
- HQ city
- Medford
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Grown Rogue business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Cannabis Product Sales: Revenue generated from sales of premium cultivated cannabis flower, pre-rolls, vape cartridges, and all-in-one vape products through licensed dispensaries across multiple U.S. states including Oregon, Michigan, New Jersey, Illinois, and Minnesota.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Grown Rogue product offering
Product offeringCore offering
Grown Rogue is a multi-state cannabis operator that cultivates and sells premium, terpene-driven cannabis flower, pre-rolls, and vape cartridges under the Grown Rogue brand. The company operates its own cultivation and production facilities in Oregon, Michigan, New Jersey, Illinois, and Minnesota, distributing exclusively through licensed dispensaries. Its product philosophy emphasizes "terp-driven, head-tested" flower with proprietary strain genetics, including award-winning cultivars such as Deep Space.
Differentiator
Problem solved
Functional benefit
Products and services
- Premium Cannabis Flower Premium, terpene-driven indoor and outdoor cultivated cannabis flower sold under multiple named strain cultivars. Targeted at adult-use recreational cannabis consumers seeking consistent terpene profiles, distinctive flavor, and head-tested quality, and distributed through licensed dispensaries across Oregon, Michigan, New Jersey, Illinois, and Minnesota.
- Pre-Rolls Pre-rolled cannabis products made from Grown Rogue's cultivated flower, packaged and sold under the Grown Rogue brand. Aimed at adult-use recreational consumers seeking convenient, ready-to-consume formats, and distributed through licensed dispensaries across Oregon, Michigan, New Jersey, Illinois, and Minnesota.
- Vape Cartridges and All-in-One Vapes Cannabis vape cartridges and all-in-one vape products produced under the Grown Rogue brand. Targeted at adult-use recreational consumers preferring vaporized formats, and distributed through licensed dispensaries across Oregon, Michigan, New Jersey, Illinois, and Minnesota.
Quantifiable outcome
- Revenue growth of 22% year-over-year to $32.4 million in FY2025
- +3 more outcomes
Companies that use Grown Rogue
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Grown Rogue technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Grown Rogue partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- PharmaCannminorGrown Rogue took over a production facility in Dwight, Illinois formerly operated by PharmaCann. This represents a facility acquisition rather than an active partnership.
- Innovative Industrial Properties (IIP)coreIIP owns the 66,000 square foot facility in Dwight, Illinois that Grown Rogue's affiliate SEA Craft is leasing. IIP is a cannabis-focused real estate investment trust providing capital for cultivation facilities.
- SEA Craft, LLCcoreGrown Rogue affiliate GRMA acquired 49% interest in SEA Craft, which holds an Illinois craft grow license. Total project capital of $4.0 million including $3.0 million preferred equity investment by GRMA for the Dwight, Illinois facility.
- ABCO Garden StatecoreNew Jersey affiliate that was consolidated into Grown Rogue's operations. Drove significant growth in FY2025 with late-2024 market entry. Phase 2 expansion underway to increase capacity beyond 1,000 pounds per month.
Scale indicators7 records
Recent moves6 records
Grown Rogue competitors and assessment
Company assessmentBroad incumbents
- Curaleaf Holdings: One of the largest multi-state cannabis operators in the U.S. with cultivation, processing, and retail across numerous states. Comparable to Grown Rogue as a multi-state operator, though at vastly greater scale; represents the dominant incumbent Grown Rogue must compete with in shared markets.
- Cresco Labs: Multi-state cannabis operator with a portfolio of proprietary brands and wholesale/retail operations across the U.S. Direct comparable in multi-state strategy and branded cultivation, though significantly larger. Operates in several states overlapping with Grown Rogue (Illinois, Michigan).
- Jushi Holdings: Multi-state vertically integrated cannabis operator with cultivation, processing, and retail operations. Comparable in multi-state growth strategy to Grown Rogue, though at a meaningfully larger scale. Operates in several states overlapping with Grown Rogue.
- Trulieve Cannabis: One of the largest multi-state cannabis operators in the U.S., with deep presence in Florida and expanding across additional states. Comparable to Grown Rogue as a multi-state operator, though at substantially larger scale; represents the gold-standard incumbent for the multi-state operator model Grown Rogue is pursuing.
Emerging players
- Lowell Farms: California-focused cannabis cultivator and brand with a premium, sun-grown positioning and direct-to-consumer emphasis. Comparable to Grown Rogue in branded premium flower strategy, though with a single-state focus.
- Gold Flora Corporation: California-based vertically integrated cannabis operator focused on premium flower cultivation and retail. Comparable to Grown Rogue in premium cultivation focus and branded wholesale strategy, though geographically distinct.
Direct peers
- iAnthus Capital Holdings: Multi-state cannabis operator focused on cultivation, processing, and retail in limited-license U.S. markets. Closely comparable to Grown Rogue in scale, multi-state footprint (including New Jersey and Michigan), and strategy of premium branded flower.
- MariMed: Multi-state cannabis operator with branded products and wholesale/retail operations in several U.S. states. Closely comparable to Grown Rogue in size, branded wholesale strategy, and multi-state footprint approach.
- 4Front Ventures: Multi-state cannabis operator with cultivation, production, and retail operations across the U.S., including Illinois and Michigan. Comparable in scale to Grown Rogue and competing in overlapping state markets.
- Goodness Growth Holdings (formerly Vireo Health): Multi-state cannabis operator with operations in several states including New Jersey and Minnesota. Highly comparable to Grown Rogue in scale, geographic strategy, and recent multi-state expansion playbook including Minnesota market entry.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Grown Rogue social profiles
Digital presenceGrown Rogue financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grown Rogue leadership team
Management profileNumber of profiles
Profiles1 record
Grown Rogue subsidiaries and ownership
Company hierarchySubsidiaries3 records
Grown Rogue funding detail
Funding detailFunding overview
Funding rounds9 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grown Rogue M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grown Rogue
What does Grown Rogue do?
Grown Rogue is a multi-state cannabis operator that cultivates and sells premium, terpene-driven cannabis flower, pre-rolls, and vape cartridges under the Grown Rogue brand. The company operates its own cultivation and production facilities in Oregon, Michigan, New Jersey, Illinois, and Minnesota, distributing exclusively through licensed dispensaries. Its product philosophy emphasizes "terp-driven, head-tested" flower with proprietary strain genetics, including award-winning cultivars such as Deep Space.
Is Grown Rogue a public or private company?
Grown Rogue is a public company. It is classified as public and is currently operating.
When was Grown Rogue founded?
Grown Rogue was founded in 2005. It employs 51 to 100 people.
Where is Grown Rogue based?
Grown Rogue is headquartered in Medford, United States, in the North America region.
How does Grown Rogue make money?
One revenue line is on record: cannabis Product Sales.
Who are Grown Rogue's main competitors?
Broad incumbents on record are Curaleaf Holdings, Cresco Labs, Jushi Holdings and Trulieve Cannabis. Emerging players are Lowell Farms and Gold Flora Corporation. Direct peers are iAnthus Capital Holdings, MariMed, 4Front Ventures and Goodness Growth Holdings (formerly Vireo Health).
Does Grown Rogue have an API?
No public API is recorded for Grown Rogue.
What industry is Grown Rogue in?
Grown Rogue's product category is Cannabis Products. Its primary akta.pro industry code is CRAOAIAF, Cannabis Wholesale Distribution (Flower, Extracts, Edibles). Its NAICS code is 325411 and its SIC code is 5122.