ACHIEVE Centre for Leadership

What ACHIEVE Centre for Leadership does

ACHIEVE Centre for Leadership is a Canadian-owned professional development training and consulting company headquartered in Winnipeg, Manitoba, founded in 2008 (became operational 2008/2009) by Randy and Heidi Grieser. Ownership transitioned in 2022 via management buyout to CEO Eric Stutzman, Chief Content Officer Wendy Loewen, and COO Nathan Gerbrandt; Randy Grieser remains as Founder & Chief Vision Officer. The company develops and delivers proprietary training content covering leadership, workplace culture, conflict resolution, and communication, primarily through human facilitators rather than technology. Its content library comprises 60+ training topics, 100+ workshops, 14 published books (via the wholly-owned ACHIEVE Publishing subsidiary), and 79+ resource manuals.

The business operates across multiple delivery channels: public live virtual and in-person workshops (individual prices ranging from $175 to $2,699 CAD), private team training (starting at $2,000), on-demand video training, train-the-trainer certification ($2,799 per person plus $200 annual recertification), certificate programs, conference keynotes, and organizational consulting including workplace culture assessments, coaching, mediation, and strategic HR services. Revenue is generated through per-workshop fees (one-time), subscription memberships ($18/month or $180/year personal; $17/person/month group), book and manual sales, and professional services consulting. A network of 35 full-time staff plus 120+ contract facilitators delivers training across Canada and the United States, serving 25,000+ professionals annually across government, healthcare, education, social services, Indigenous organizations, and private corporate clients.

ACHIEVE is a sister organization to the Crisis and Trauma Resource Institute (CTRI), sharing infrastructure, leadership, and resources while covering distinct content domains. Customer segments are diversified across government agencies, healthcare organizations, HR professionals, Indigenous organizations, education, social services, and corporate buyers, with named clients including Manitoba Housing, Manitoba Public Insurance, IG Wealth Management, Manitoba Metis Federation, Squamish, Abundance Canada, and BeeMaid. The company holds approved continuing education credit provider status with multiple professional associations (CPHR in several provinces, CIM, OAMHP, UWinnipeg PACE), creating credential-driven demand among targeted professional segments.

Name

ACHIEVE Centre for Leadership

Legal name

ACHIEVE Centre for Leadership

Website

https://achievecentre.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

ACHIEVE Centre for Leadership is a Canadian-owned professional development training and consulting firm headquartered in Winnipeg, Manitoba, delivering proprietary workshops, certificate programs, on-demand video training, books, and consulting on leadership, workplace culture, conflict resolution, and communication to 25,000+ professionals annually across Canada and the United States via 35 staff and 120+ contract facilitators.

Ownership category

akta.pro rank

Product category

Workplace Training and Consulting Services

NAICS

Professional and Management Development Training (611430), Management, Scientific, and Technical Consulting Services (5416), Human Resources Consulting Services (541612)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYBPACANAM

Training Delivery Providers (In-Person, Virtual, Train-the-Trainer)

Business & Public Services/HR, Staffing & Recruitment Services/Training, Learning & Development Services

SECONDARYBPACANAA

Corporate & Leadership Development

Business & Public Services/HR, Staffing & Recruitment Services/Training, Learning & Development Services

SECONDARYEDABAAAG

Coaching Leadership & Mentoring Skills

Education/Corporate Training & Professional Development/Leadership & Management Development

SECONDARYEDABAMAM

Coaching, Feedback & Mentoring Skills

Education/Corporate Training & Professional Development/Soft Skills Development

SECONDARYEDABANAE

Executive Presence & Communication Coaching

Education/Corporate Training & Professional Development/Executive Coaching Services

Keywords

• Workplace leadership training
• Conflict resolution workshops
• Professional development consulting
• Workplace culture assessments
• Communication skills training

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Training Workshop Fees: Revenue from public and private training workshops delivered in-person, virtually, or on-demand. Individual workshop prices range from $175 to $2,699 CAD. Private training starts at $2,000.
2. Membership Subscriptions: Monthly and annual subscription plans providing access to webinar library, discounts on workshops (10% off), monthly promotions (25-50% off select items), and continuing education credits. Personal monthly: $18, Personal yearly: $180. Group monthly: $17/person (min 10), Group yearly: $170/person.
3. Books and Publications: Sale of published books through ACHIEVE Publishing division. Titles include 'You Can Manage', 'The Culture Question', 'Don't Blame the Lettuce', 'The Ordinary Leader', and various 'Little Book' series. Bulk discounts available (10% for 10-49 books, 20% for 50+).
4. Resource Manuals: Sale of training manuals in PDF or print format. Manuals contain 35-70 pages of practical material priced at approximately $27.99 each. Participant manuals for train-the-trainer program.
5. Continuing Education Credits: CEC approvals from professional associations including CPHR Saskatchewan, CPHR Manitoba, CPHR British Columbia & Yukon, CPHR Alberta, CIM/Chartered Managers Canada, OAMHP, and UWinnipeg PACE.
6. Consulting Services: Fees for organizational consulting including leadership coaching, workplace culture assessments, facilitation, mediation, strategic planning, and HR services.
7. Train-the-Trainer Certification: Three-day certification programs for internal trainers. Public program: $2,799 per person. Annual recertification: $200. Includes ongoing support and access to trainer community.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels8 records

Core offering

ACHIEVE Centre for Leadership delivers workplace training and consulting focused on leadership development, conflict resolution, communication skills, and workplace culture improvement. The company offers multiple delivery formats including live virtual workshops, on-demand video, private team training, certificate programs, and train-the-trainer certifications, complemented by organizational consulting (coaching, mediation, HR services, culture assessments) and ACHIEVE Publishing books and resource manuals. Services are sold both to individuals (public workshops, memberships, books) and organizations (private training, consulting, certifications), with content covering 100+ workshop topics.

Product overview

ACHIEVE Centre for Leadership is a Canadian-owned professional development training and consulting organization offering a comprehensive portfolio of workplace learning solutions. The core offering comprises multiple training formats (public live virtual workshops, on-demand video training, private team training, train-the-trainer programs, and certificate programs) alongside consulting services (coaching, facilitation, mediation, strategic planning, and HR services), all centered on leadership, workplace culture, conflict resolution, and communication. The portfolio includes published books and resource manuals through ACHIEVE Publishing, a subscription-based membership plan for ongoing webinar access, and free educational resources. The company serves over 25,000 professionals annually across Canada and the United States through a network of 120+ contract facilitators.

Differentiator

Problem solved

Functional benefit

Brands

• ACHIEVE Publishing: Publishing division responsible for books on leadership, workplace culture, and professional development.

Products and services

• Public Training - Live Virtual Workshops Live, interactive workshops led by experienced ACHIEVE facilitators covering leadership, workplace culture, communication, and conflict resolution topics; individuals from various sectors register to attend. Pricing per workshop ranges from $175 to $2,699 CAD.
• On-Demand Training Self-paced video-based training including on-demand workshops of various lengths, one-hour webinars, and access to the full webinar library through membership. Available 24/7 via the company's e-commerce platform.
• Private Team Training Customized group training delivered by ACHIEVE facilitators at the client organization's location or virtually; tailored to the organization's specific goals. Pricing starts at $2,000 and varies by group size, location, and content customization.
• Train-the-Trainer Certification Program Three-day certification program enabling organizations to deliver ACHIEVE workshops internally using their own trainers. Public programs are $2,799 per person; annual recertification is $200. Includes ongoing support and trainer community access.
• Certificate Programs Multi-day certificate-bearing training experiences including the Leadership and Management Certificate Program (60-hour), Conflict Management Certificate Program (60-hour), and Skills for Emerging Leaders Certificate Program (8-week). Offered as Self-Guided, Live Training, or For Teams on-site.
• Keynotes & Presentations Engaging 30- to 90-minute presentations delivered by ACHIEVE speakers (Wendy Loewen, David Jung, Eric Stutzman, Chris Downey, Daniel Doerksen) for conferences, conventions, and meetings on leadership, culture, conflict, and engagement.
• Consulting Services Expert organizational consulting including leadership and workplace performance coaching, facilitation, mediation and conflict resolution, strategic planning, strategic HR services, and Workplace Cultural Health Assessments. Led by VP Chris Downey.
• ACHIEVE Publishing Books Published books sold via the ACHIEVE website including 'You Can Manage', 'The Culture Question', 'Don't Blame the Lettuce', 'The Ordinary Leader', and various Little Book series. Prices from free to $24.99; bulk discounts of 10% for 10-49 books and 20% for 50+ books. 14 titles currently published.
• Resource Manuals 79 training manuals in PDF or print format, each 35-70 pages, priced at approximately $27.99. Same materials used in workshops, available for self-study. Topics include Assertive Communication, Board Development, Change Management, Coaching Strategies, Communication Skills, Conflict Resolution Skills, and more.
• Member Plan Subscriptions Subscription-based membership providing access to a library of 40+ webinars, 25-50% monthly promotions on select items, and a 10% workshop discount. Personal monthly $18; personal yearly $180; group monthly $17/person (minimum 10 people); group yearly $170/person.
• Continuing Education Credits (CEC) Certification Certificates awarded upon workshop completion - 6 CECs for one-day workshops and 12 CECs for two-day workshops, with approvals from CPHR Saskatchewan, CPHR Manitoba, CPHR British Columbia & Yukon, CPHR Alberta, CIM / Chartered Managers Canada, OAMHP, and UWinnipeg PACE.

Quantifiable outcome

• 25,000+ professionals trained annually
• +3 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Crisis and Trauma Resource Institute (CTRI)coreOthersCTRI is the parent organization and sister division of ACHIEVE Centre for Leadership. Both were founded by Randy Grieser. CTRI focuses on trauma, mental health, counseling skills, and violence prevention while ACHIEVE focuses on leadership, workplace culture, conflict, and communication. They share staff, facilitators, resources, and infrastructure including the same office location, training platform, and publishing division (ACHIEVE Publishing). The companies are jointly operated with shared leadership including Eric Stutzman (CEO of ACHIEVE, CTRI), Wendy Loewen (Managing Director of ACHIEVE, Chief Content Officer), and Nathan Gerbrandt (COO).

Scale indicators7 records

Recent moves7 records

Expansion highlights7 records

Broad incumbents

• FranklinCovey: Public company delivering leadership, productivity, and organizational performance training through consultants and content (e.g., 'The 7 Habits'), overlapping significantly with ACHIEVE's leadership and workplace culture portfolio at larger enterprise scale.

Direct peers

• The Ken Blanchard Companies: Leadership development and management training company offering public workshops, certificate programs, and organizational consulting — closely aligned with ACHIEVE's training and consulting delivery model and target buyer (HR/L&D).
• Dale Carnegie Training: Global leadership and management training provider with a franchise-style delivery model serving individuals and corporations, directly comparable to ACHIEVE's public/private workshop and certificate offerings in leadership and professional development.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCxLCbKm8iTpEFGT82ml_QOQ?view_as=subscriber
• Facebookfacebook.com/achievecentre

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ACHIEVE Centre for Leadership