Kimberlite Diamond

What Kimberlite Diamond does

Kimberlite Diamond (上海金伯利钻石集团有限公司) is a Shanghai-headquartered, privately held diamond jewelry enterprise founded in May 1995 that designs, manufactures, and retails natural diamond jewelry for Chinese consumers. Its product portfolio spans wedding rings, couple rings, carat-diamond pieces, high jewelry, and themed collections such as the Dunhuang-inspired 'Encounter Dunhuang' (奇遇敦煌) line, all built around natural diamonds sourced from Antwerp, Belgium and finished to a proprietary 3EX cut standard. The company's competitive technology base is its vertically integrated supply chain: a dedicated Antwerp procurement subsidiary, a 22,000 square meter Diamond Industrial Park in Shanghai with modern cutting automation, and dedicated jewelry setting centers in Shanghai and Shenzhen employing more than 400 technicians. It also holds the proprietary Diamond Color Enamel (钻彩珐琅) cloisonné process, which fuses natural diamond powder with mineral glaze on 24K gold, and carries ISO9001 certification plus HRD Antwerp endorsement.

Kimberlite distributes through a directly managed and franchised network of nearly 700 specialty stores spanning more than 30 Chinese provinces, municipalities, and autonomous regions, with no authorized e-commerce channel. Revenue comes from one-time retail purchases of diamond jewelry, anchored in bridal and anniversary use cases and supplemented by collectible high-jewelry and gift purchases, supported by a six-guarantee (六保服务) lifetime nationwide exchange program. The company is entrepreneur-led by Chairman Dong Liusheng (董留生), a recipient of the Belgian Order of Leopold in 2011, and has reinvested in brand positioning through partnerships with the Shanghai Diamond Exchange and the Natural Diamond Council and a multi-year sponsorship of the China Open tennis tournament covering 2025-2027.

Name

Kimberlite Diamond

Legal name

上海金伯利钻石集团有限公司 (Shanghai Kimberlite Diamond Group Co., Ltd.)

Website

https://kimberlite.com.cn

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Kimberlite Diamond is a Shanghai-based, vertically integrated natural diamond jewelry company founded in 1995 that designs, manufactures, and retails diamond rings, bridal jewelry, and high jewelry through nearly 700 specialty stores across 30+ Chinese provinces for mass-affluent Chinese consumers.

Ownership category

akta.pro rank

Product category

Fine Diamond Jewelry

NAICS

Jewelry Retailers (458310), Jewelry and Silverware Manufacturing (33991), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (423940)

SIC

Jewelry, Precious Metal (3911), Retail-Jewelry Stores (5944), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Diamond Jewelry (CRAKAAAA)

akta.pro secondary industries

Bridal Diamond Jewelry (Earrings, Necklaces, Bracelets) (CRAKACAD), Bridal & Engagement Jewelry Manufacturing (CRAKAIAC), Diamond Cutting & Polishing (Manufacturing) (CRAKAJAA)

Keywords

• Diamond jewelry
• Wedding rings
• Natural diamonds
• High jewelry
• Diamond retail

Headquarters

HQ city

Pudong

HQ country

China

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Diamond Jewelry Retail: One-time retail sales of diamond jewelry including engagement rings, wedding bands, high jewelry, and fashion accessories. Products sold through proprietary specialty stores and franchise locations.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Kimberlite Diamond designs, manufactures, and retails natural diamond jewelry — including wedding rings, couple rings, carat diamonds, high jewelry, necklaces, bracelets, earrings, men's diamond jewelry, and coordinated sets — through a vertically integrated chain spanning Antwerp diamond sourcing, in-house cutting and setting, and a nationwide network of nearly 700 proprietary and franchise specialty stores in China. Specialized proprietary collections such as the 奇遇敦煌 Dunhuang-inspired 钻彩珐琅 series and 宝石珐琅 gem enamel line combine natural diamond powder with mineral glaze on 24K gold.

Product overview

Kimberlite Diamond operates as a comprehensive diamond jewelry retailer offering multiple product lines centered around natural diamonds. The core offerings include wedding rings (婚戒系列), couple rings (对戒系列) with various themed series, carat diamonds (克拉钻系列), high jewelry (高级珠宝), and general diamond jewelry across rings, necklaces, bracelets, earrings, and men's jewelry. The company also features specialized collections including the Dunhuang-inspired '奇遇敦煌' series with proprietary diamond-color enamel techniques, '宝石珐琅' gem enamel products, '金蛇纳福' zodiac series, and '织梦' Qixi Festival collection. All products are backed by a '六保服务' service commitment including warranty, authenticity guarantee, and nationwide exchange services.

Differentiator

Problem solved

Functional benefit

Products and services

• Wedding Ring Series (婚戒系列)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• Natural Diamond CouncilcoreStrategic or Co-development Partner · 27 November 2025金伯利钻石作为天然钻石领域的深耕者，参与天然钻石跨界交流论坛，与行业全产业链共同探索天然钻石产业的第二增长曲线。
• Shanghai Diamond ExchangecoreStrategic or Co-development Partner · 22 September 2025金伯利钻石作为上海钻石交易所的重要合作伙伴，参与多项行业活动。2025年9月联合上海钻石交易所、天然钻石协会与《芭莎艺术》共同举办2025天然钻石瞩目之夜。
• China Open (中国网球公开赛)flagshipGTM or Marketing Partner · 14 September 2025金伯利钻石成为2025-2027中国网球公开赛唯一指定钻石供应商，标志着钻石文化与顶级网球赛事的深度融合。
• HRD AntwerpcoreTechnology or Integration1997年开展与国际钻石专业机构HRD（比利时钻石高阶层议会）品质鉴定协议；2004年共同举办钻石分级鉴定培训班；是比利时在中国国内的大客户。
• 国家金银制品质量监督检验中心coreTechnology or Integration国家级珠宝鉴定机构，出具金伯利钻石产品的鉴定证书，确保产品真伪和品质。
• 国家珠宝玉石质量监督检验中心coreTechnology or Integration国家级珠宝玉石专业质检机构，提供钻石鉴定服务。
• 芭莎艺术minorGTM or Marketing Partner联合举办2025天然钻石瞩目之夜，共同推广天然钻石美学价值与精神内核。
• British Standards Institution (BSI)minorOthers2004年英国标准协会BSI向上海金伯利钻石有限公司颁发了ISO9001质量管理体系认证证书。
• 中国宝玉石协会minorStrategic or Co-development Partner1998年成为中国宝玉石协会会员单位，配合中宝协推广行业活动，共建行业交流平台。

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• De Beers Jewellers: Anglo American's diamond mining-to-retail arm, with a global diamond jewelry retail network and natural diamond category leadership. Overlaps with Kimberlite in natural diamond sourcing narrative and bridal positioning, but competes at a more premium, internationally branded level.
• Cartier (Richemont): Global luxury jewelry maison offering bridal, high jewelry, and diamond pieces sold through tier-1 China boutiques. Represents the aspirational luxury ceiling that Kimberlite's high jewelry collection competes against at the upper end of the Chinese diamond market.
• Tiffany & Co. Global luxury jewelry house now owned by LVMH, with diamond engagement and bridal as core categories. Competes with Kimberlite primarily in China's tier-1 cities and aspirational gifting occasions, but at a higher price point and broader luxury portfolio.

Direct peers

• Lao Feng Xiang (老凤祥): Historic Shanghai-headquartered Chinese jewelry brand with deep nationwide retail network and a strong gold and diamond product mix. Lao Feng Xiang competes with Kimberlite across both traditional gold and diamond jewelry, particularly in the Shanghai and eastern China consumer segments.
• Zhou Liu Fu (周六福): Fast-growing mainland-China jewelry retailer with a wide diamond and gold product range and franchise-led expansion model. Comparable to Kimberlite in store-channel-led distribution and mid-market bridal positioning, particularly in lower-tier Chinese cities.
• Chow Tai Fook Jewellery (周大福): Hong Kong-headquartered, vertically integrated jewelry retailer with thousands of stores across mainland China and Greater Asia. Chow Tai Fook and Kimberlite share the same distribution-led, China-focused diamond and bridal jewelry model, including proprietary cuts, franchise expansion, and significant production capacity.
• CRD (克徕帝): China-based diamond jewelry brand with a comparable specialty store footprint and bridal diamond focus. Competes head-to-head with Kimberlite in mid-market diamond rings, couple rings, and natural diamond sourcing narratives.
• Luk Fook Holdings (六福集团): Hong Kong-listed jewelry retailer with extensive mainland China retail presence and strong diamond, gold, and bridal offerings. Luk Fook's brand positioning, store-based distribution model, and bridal-anchored product strategy closely mirror Kimberlite's go-to-market.
• I Do (IDO): China's leading bridal-focused diamond jewelry brand, with a comparable nationwide specialty store footprint and wedding ring / couple ring collection structure. Directly competes with Kimberlite's 婚戒系列 and 对戒系列 for the same consumers and gifting occasions in mainland China.

Emerging players

• Blue Nile (Signet): Online-first diamond jewelry retailer now under Signet Jewelers, representing the digital and omnichannel model that Kimberlite has explicitly avoided. Useful as a strategic reference for the e-commerce adjacency Kimberlite does not currently serve.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kimberlite-diamond

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kimberlite Diamond