City Smiles DC

What City Smiles DC does

City Smiles DC is a single-location dental practice operating as DC Dental Professionals, P.C. in downtown Washington, DC, founded in 1980 and led by Dr. Stuart F. Ross, DMD. The practice delivers comprehensive general dentistry services spanning preventive care, cosmetic dentistry, restorative procedures, periodontics, oral surgery, and sedation dentistry, serving a consumer patient base that includes general adults, senior citizens, and patients with dental anxiety.

The practice is affiliated with Heartland Dental, the largest U.S. dental support organization, through the Orahh Care Dental Community brand, which provides non-clinical back-office infrastructure (procurement, marketing, compliance, HR) while the practice retains clinical autonomy. The clinical technology stack includes 3D digital scanning for impression-free restorative work, computer-controlled dental wand anesthesia delivery, and modern imaging systems, consistent with current general dentistry equipment standards rather than differentiated proprietary technology.

Revenue is generated primarily through fee-for-service professional billing and PPO insurance assignment on a per-procedure basis, supplemented by CareCredit patient financing for higher-ticket procedures and an in-house dental savings plan subscription for uninsured or underinsured patients. Distribution is direct-to-consumer via phone scheduling and online booking, with patient acquisition supported by Heartland Dental's network marketing and the practice's AARP provider designation. The practice employs 11-50 staff, including hygienists, dental assistants, and administrative personnel, operating from a single location at 919 18th Street NW.

Name

City Smiles DC

Legal name

DC Dental Professionals, P.C.

Website

https://citysmilesdc.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

City Smiles DC is a single-location Washington, DC dental practice founded in 1980 by Dr. Stuart F. Ross, offering preventive, cosmetic, restorative, periodontal, oral surgery, and sedation services. It serves general patients and seniors through the Heartland Dental-backed Orahh Care Dental Community network.

Ownership category

akta.pro rank

Product category

General Dentistry Services

NAICS

Offices of Dentists (621210)

akta.pro industry

PRIMARYHLABAAAA

Preventive & Routine General Dentistry (Exams/Cleanings/Sealants/Fluoride)

Healthcare & Life Sciences/Dental Care Services/General & Family Dentistry

SECONDARYHLABAAAB

Restorative General Dentistry (Fillings/Crowns/Bridges)

Healthcare & Life Sciences/Dental Care Services/General & Family Dentistry

SECONDARYHLABAFAE

Aesthetic/Cosmetic Restorative Dentistry (Smile Design)

Healthcare & Life Sciences/Dental Care Services/Prosthodontics & Restorative Specialty

SECONDARYHLABAAAJ

Emergency/Urgent General Dentistry (Walk-In/After-Hours General Care)

Healthcare & Life Sciences/Dental Care Services/General & Family Dentistry

SECONDARYHLABAEAA

Dentoalveolar Surgery (Tooth Extractions & Alveoloplasty)

Healthcare & Life Sciences/Dental Care Services/Oral & Maxillofacial Surgery

Keywords

• General dentistry
• Cosmetic dental services
• Restorative dentistry
• Preventive dental care
• Orthodontic treatment

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Dental Services: The practice generates revenue through providing comprehensive dental services including preventive care, cosmetic procedures, restorative treatments, oral surgery, and orthodontics. Services are charged on a per-procedure basis.
2. Dental Insurance Processing: Revenue is collected through processing dental insurance claims for in-network and out-of-network plans. The practice accepts most major insurance companies and Medicare Advantage.
3. CareCredit Financing: The practice accepts CareCredit healthcare credit card for out-of-pocket expenses not covered by dental insurance, allowing patients to pay in installments.
4. Dental Savings Plan Membership: Annual membership program providing access to deductible-free, affordable oral health care with no annual spending caps and no waiting periods.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

City Smiles DC is a comprehensive dental practice in Washington, DC, providing preventive dental care (cleanings, sealants, mouth guards), cosmetic dentistry (Invisalign, veneers, bonding, smile makeovers), restorative treatments (implants, crowns, bridges, dentures), periodontics, oral surgery, and sedation dentistry. The practice operates under the Orahh Care Dental Community brand affiliated with Heartland Dental LLC and serves individual patients and families through in-office appointments and online booking.

Product overview

City Smiles DC is a comprehensive dental practice offering a broad portfolio of dental services organized into distinct categories: Cosmetic Dentistry (Invisalign, veneers, tooth bonding, smile makeovers), Preventative Oral Health (dental cleanings, checkups, sealants, mouth guards), Restorative Dentistry (dental implants, individual implants, implant-supported dentures, dentures, bridges, crowns), Periodontics (gum disease treatment, gum grafting, bone grafting), Oral Surgery (tooth extractions, wisdom tooth removal), and Dental Anxiety Management (sedation dentistry, dental wand anesthesia). The practice also provides emergency dental care and treatment for dental problems. Services are delivered through the Orahh Care Dental Community network, a brand affiliated with Heartland Dental.

Differentiator

Problem solved

Functional benefit

Brands

• Orahh Care Dental Community: A dental community network that City Smiles DC is a member of, providing advanced dental care with comprehensive training, modern diagnostics, and state-of-the-art imaging.

Products and services

• Invisalign Treatment

Quantifiable outcome

• Veneers can last 10-15 years with proper care
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Orahh Care Dental CommunitycoreStrategic or Co-development PartnerCity Smiles DC is part of the Orahh Care Dental Community, a brand owned by Heartland Dental LLC. Orahh Care was selected by AARP for its commitment to accessible, comprehensive care. The network provides administrative and business support services, access to thousands of dedicated dental experts, advanced training, modern diagnostics, and state-of-the-art imaging technology.
• Heartland Dental LLCcoreStrategic or Co-development PartnerHeartland Dental LLC is the parent company providing administrative and business support services to City Smiles DC as part of the Orahh Care Dental Community brand. The organization supports thousands of local dental practices across the network.
• AARPminorGTM or Marketing PartnerAARP selected Orahh Care Dental Community (which includes City Smiles DC) for its commitment to accessible, comprehensive care and exceptional patient experiences. Heartland Dental pays a royalty fee to AARP for the use of its intellectual property.
• CareCreditminorChannel Partner/ Reseller/ DistributorCareCredit is a healthcare credit card accepted by City Smiles DC for out-of-pocket expenses not covered by dental insurance. It allows patients to pay for dental expenses in installments and is subject to credit approval.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Regional players

• Jefferson Dental & Orthodontics: Jefferson Dental & Orthodontics is a multi-location DSO-affiliated dental group offering comprehensive general, orthodontic, and specialty services — comparable in service mix and DSO structure to City Smiles DC, though operating in a different regional market.

Broad incumbents

• Pacific Dental Services: PDS is a major DSO supporting hundreds of dental practices with comprehensive service offerings, modern technology, and insurance processing infrastructure — analogous to Heartland Dental's role for City Smiles DC.
• Gentle Dental: Gentle Dental is a DSO-affiliated multi-location dental group offering comprehensive services with an explicit comfort/anxiety-friendly positioning — closely comparable to City Smiles DC's sedation and anxiety-focused differentiators.
• Western Dental: Western Dental is a large DSO-affiliated dental practice operator offering general, specialty, and cosmetic dentistry across multiple states — broadly comparable to City Smiles DC's comprehensive service model under DSO backing.
• Dental Care Alliance: Dental Care Alliance is a DSO supporting affiliated dental practices across multiple states with comprehensive general and specialty services — analogous in structure to Heartland Dental's relationship with City Smiles DC.
• Smile Brands Dental Group: Smile Brands is a DSO supporting hundreds of affiliated dental offices offering general, orthodontic, and specialty care — comparable to City Smiles DC as a DSO-affiliated comprehensive general dentistry practice.
• Aspen Dental: Aspen Dental is one of the largest US dental support organizations with hundreds of locations offering comprehensive general, restorative, and cosmetic dentistry — a direct DSO-affiliated comparable to City Smiles DC's Heartland-backed model.

Direct peers

• Tend Dental: Tend operates modern, design-forward, comprehensive dental studios in urban markets with strong emphasis on patient experience, digital booking, and comfort — closely mirroring City Smiles DC's positioning in a similar premium urban dental segment.
• Affordable Dentures & Implants: Affordable Dentures & Implants focuses on dentures, implants, and extractions — directly overlapping with City Smiles DC's restorative and oral surgery offerings, including implant-supported dentures.

Emerging players

• SmileDirectClub: SmileDirectClub pioneered direct-to-consumer clear-aligner orthodontics — overlapping with City Smiles DC's Invisalign offering and direct-to-consumer GTM motion, though with a very different delivery model (no in-person clinical care).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/citysmilesdc
• Instagraminstagram.com/citysmilesdc
• Xx.com/CitySmilesDC1
• LinkedInlinkedin.com/company/city-smiles-dc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about City Smiles DC