RECIPE marketing

What RECIPE marketing does

RECIPE marketing (Recipe Marketing Limited) is a New Zealand-based HubSpot Solutions Partner founded in 2018 and headquartered in Takapuna, Auckland. The firm is a strategy-first consultancy that implements HubSpot CRM, Marketing, Sales, and Service Hubs for mid-market and enterprise clients in New Zealand and Australia, with deep specialisation in complex integrations to MYOB (Exo and Acumatica), SAP, Salesforce, Pipedrive, and WorkflowMax, alongside enterprise migrations from Salesforce/Pardot and Pipedrive to HubSpot. Its core product set comprises four service lines: HubSpot Implementation, Inbound Strategy consulting, HubSpot Training, and Inbound Monthly Coaching, delivered by HubSpot certified trainers and supported by a proprietary methodology that maps business objectives to platform configuration through workshops, customer journey mapping, and SWOT analysis before any technical build.

The company holds HubSpot Platinum Partner status (achieved April 2021, prior Silver tier 2018) and was named APAC winner of HubSpot's Q3 2019 Impact Awards. As of August 2024, RECIPE became part of ANZ's largest implementer of MYOB solutions, extending its addressable market into ERP-adjacent customers. The business generates revenue through three streams: fixed-fee Proposals for scoped projects (new clients pay 50% deposit), hourly consulting at $240 NZD per hour, and tiered monthly coaching subscriptions ($565-$3,381 NZD/month). The client portfolio spans 9+ documented case studies across construction (James Hardie NZ, TimberTECH), manufacturing (STÄRKE, Global Machine Tools, Macdonald Industries), IT (NSP), luxury goods (CASTWORKS, Studio Italia), food/hospitality (Food Control Plans, Cocktail Collective, Vodka Room), and education (Competenz, Birkdale North Primary).

The firm operates with 1-10 employees, is co-founded by Annie Shearer and Soazik Shearer, and relies on HubSpot Australia referrals, case study content marketing, SEO, and industry events (HUGs, Auckland GROW) for demand generation. There is no disclosed external funding, parent company, or ownership changes; the business remains founder-owned and privately held in New Zealand.

Name

RECIPE marketing

Legal name

Recipe Marketing Limited

Website

https://recipemarketing.co.nz

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

RECIPE marketing is a New Zealand-based HubSpot Platinum Solutions Partner that delivers strategy-first HubSpot implementation, inbound consulting, training, and monthly coaching to mid-market and enterprise clients across New Zealand and Australia, with specialisation in MYOB and SAP integrations.

Ownership category

akta.pro rank

Product category

Marketing and Sales Consulting Services

NAICS

Direct Mail Advertising (54186)

SIC

Services-Advertising (7310)

akta.pro primary industry

Marketing Automation & Lifecycle/Drip Campaign Management (MPAAAIAC)

Keywords

• HubSpot implementation services
• Inbound marketing consulting
• Marketing automation strategy
• CRM integration services
• HubSpot training and coaching

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Consulting & Implementation Services: RECIPE charges fees for strategy development, HubSpot implementation, and project-based consulting. Fees are quoted via Proposal, charged at hourly rates ($240 NZD), or fixed quotes. Travel costs are billed separately. This is the primary revenue stream.
2. HubSpot Training & Coaching: Monthly coaching retainers for HubSpot training and enablement, billed in advance. Three tiers offered: Flying Solo ($565/mo), Team ($1,130/mo), Department ($3,381/mo).
3. On-Demand Hourly Consulting: For engagements without a Proposal, fees are charged on an hourly basis at $240 NZD per hour. Hourly rates increase annually from 1 April each year.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

RECIPE marketing is a HubSpot-focused consulting and implementation agency that helps mid-market businesses in New Zealand and Australia connect sales, marketing, service, and ERP functions through strategy-led HubSpot deployments. Their core offerings are HubSpot Implementation, Inbound Strategy, HubSpot Training, and Inbound Monthly Coaching, delivered through fixed-fee proposals, hourly consulting, and tiered monthly subscriptions.

Product overview

RECIPE marketing is a HubSpot-focused consultancy offering strategy-first marketing services. Their portfolio consists of four core service offerings: HubSpot Implementation (full platform setup with ERP integrations), HubSpot Training (certified training programs), Inbound Strategy (strategic consulting), and Inbound Monthly Coaching (ongoing enablement). These services work together as a unified engagement model where RECIPE implements HubSpot, trains internal teams, develops the inbound marketing strategy, and provides ongoing coaching to help clients fully own and in-house the platform.

Differentiator

Problem solved

Functional benefit

Products and services

• HubSpot Implementation End-to-end HubSpot platform implementation service for businesses, including CRM setup, workflow configuration, data migration, integrations with ERP systems (MYOB, SAP, Salesforce, Pipedrive, MS Access, Campaign Monitor, WorkflowMax), and go-live support. Targeted at mid-market and enterprise clients seeking unified front-office operations.
• Inbound Strategy Strategic consulting service developing inbound marketing frameworks, buyer personas, customer journey mapping, and content strategies aligned with business objectives. Targeted at mid-market and enterprise clients seeking a strategy-first roadmap before platform deployment.
• HubSpot Training HubSpot certification training programs delivered by HubSpot certified trainers to build internal team capabilities on the HubSpot platform. Targeted at in-house marketing and sales teams seeking to upskill and operate the platform independently.
• Inbound Monthly Coaching Ongoing monthly coaching subscription delivered by HubSpot certified trainers, providing 1-on-1 sessions, portal audits, and accountability support to help teams in-house HubSpot adoption and optimization. Offered in three tiers (Flying Solo, Team, Department) at $565-$3,381 NZD per month.

Quantifiable outcome

• +1,886% increase in lead generation over a single winter campaign (CASTWORKS)
• +9 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability6 records

Feature5 records

Partnerships

One partnership is on record.

• HubSpotcoreTechnology or Integration · 13 May 2018RECIPE marketing is a HubSpot Solutions Partner, elevated to Platinum Partner status. They are authorised to implement HubSpot for clients, provide training and coaching, and receive referral leads from HubSpot. They adhere to HubSpot's Solutions Program Policies and Program Code of Conduct. As of 2021, RECIPE holds Platinum tier, having previously held Silver partner status (2018).

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/recipemarketing

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RECIPE marketing