Multi-Act
Multi-Act is a Mumbai-based investment advisory firm founded in 1997, serving Family Offices, UHNWIs, and institutional investors through five PMS strategies, bespoke advisory, equity research, and a FinTech-focused private equity fund.
- Company typePrivate
- Founded1997
- HeadquartersMumbai, India
- Headcount—
- GTM typeB2B
- OfferingServices
What Multi-Act does
Multi-Act Trade & Investments Private Limited is a Mumbai-headquartered investment advisory and portfolio management group founded in 1997 by two Wharton graduates. The firm serves Family Offices, Ultra High Net Worth Individuals (UHNWIs), High Net Worth Individuals (HNWIs), Investment Managers, Wealth Managers, Brokers, and Corporate Treasuries through four service lines: bespoke Investment Advisory, Institutional-grade Investment Research, Portfolio Management Services (PMS), and a Private Equity fund focused on FinTech. Across PMS, Multi-Act offers five distinct strategies covering large-mid cap value (MSSP), multi-cap growth (ECIP), multi-asset allocation (ASP), mid-small cap value (SMSSP), and a quant-driven large-mid cap portfolio (SIP), each with defined hurdle rates, performance fees, and minimum ticket sizes ranging from Rs. 1 Cr to Rs. 35 Cr. The firm also runs Multi-Act EquiGlobe Ltd., a wholly-owned global investment solutions subsidiary, and a 2021-launched US-domiciled Global Moats Investment vehicle.
Underpinning these services is a proprietary analytical stack: the Global Rational Analysis Framework (GRAF), which integrates fundamental, technical, quantitative, and behavioural analysis adapted from John Bollinger's Rational Analysis technique; the RA/RI framework used for margin-of-safety investing; the in-house MARKAS project management system maintained by a dedicated IT head; and proprietary market indicators embedded in macro research. Complementary analytical products include Portfolio Diagnostics Reports (PDR) for existing holdings and Mutual Fund Portfolio Analytics (MFPA) covering 600+ mutual funds.
Multi-Act's revenue mechanics combine management and performance fees on its roughly $200M in PMS AUM, flat advisory fees on its $2.5B AuA base, fixed research subscription fees from institutional clients, and a Category II AIF PE fund charge on a Rs. 100 Cr corpus. The company is privately held, has no external funding rounds, is SEBI-registered as an Investment Adviser (INA000008589) and Portfolio Manager (INP000002965), and was the first Indian investment management firm to adopt CFA Institute's GIPS standards. Operations span two Mumbai offices (a Dadar headquarters and a Powai registered office) and a Pune office, with 30+ investment professionals.
Multi-Act firmographics
Firmographics- Name
- Multi-Act
- Legal name
- Multi-Act Trade and Investments Private Limited
- Website
- https://multi-act.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Short description
- Multi-Act is a Mumbai-based investment advisory firm founded in 1997, serving Family Offices, UHNWIs, and institutional investors through five PMS strategies, bespoke advisory, equity research, and a FinTech-focused private equity fund.
- Ownership category
- akta.pro rank
Multi-Act industry classification
Industry- Product category
- Investment Management & Wealth Advisory
- NAICS
- Portfolio Management and Investment Advice (523940), Other Investment Pools and Funds (5259)
- SIC
- Investment Advice (6282), Investors, Nec (6799)
- akta.pro primary industry
- Family Office Advisory (Single/Multi-Family) (FSAEAAAI)
- akta.pro secondary industries
- Family Office Investment Platforms & Direct Investing (PE/VC/Co-Invest) (FSAAADAH), Multi-Asset Solutions for Institutional (Pensions/Endowments/Sovereigns) (FSAAAJAJ)
Keywords
Where Multi-Act is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
Multi-Act business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Portfolio Management Services (PMS): Multi-Act offers 5 unique PMS strategies (MSSP, ECIP, ASP, SMSSP, SIP) with management fees and performance fees. Each strategy has specific hurdle rates (13% for MSSP/ECIP, 10% for SIP) and performance fees (25% for MSSP, 15% for SIP, N.A. for ASP). Minimum investments range from Rs. 1 Cr to Rs. 35 Cr depending on strategy.
- Investment Advisory: Bespoke advisory service for Family Offices, UHNWIs, and Corporate Treasuries focusing on asset allocation, risk management, equity/debt portfolio strategies, and stock selection. Operates on a flat fee structure with no commission or referral fees.
- Investment Research: Institutional grade financial research and analytics provided to investment managers globally. Research team provides active coverage on 280+ Indian and Global companies as well as 600+ Mutual Funds. Uses fixed fee income model.
- Private Equity: Category II Alternative Investment Fund (AIF) focused on FinTech investments. First fund raised Rs. 100 Crores making stage-agnostic investments in WealthTech, Neo-Banks, Asset Aggregators, Distribution Platforms. Typically invests $1 million per company across 10-15 companies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Moats & Special Situations Portfolio (MSSP) - Large-Mid Cap Value strategy |
| Subscription | Annual | Emerging Corporates India Portfolio (ECIP) - Multi Cap Growth strategy |
| Subscription | Annual | All Seasons Portfolio (ASP) - Multi-Asset Growth strategy |
| Subscription | Annual | Mid & Small & Special Situations Portfolio (SMSSP) - Mid-Small Cap Value strategy |
| Subscription | Annual | Sankhya India Portfolio (SIP) - Large-Mid Cap Quant strategy |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Multi-Act product offering
Product offeringCore offering
Multi-Act is an India-based investment advisory and portfolio management firm offering bespoke Investment Advisory, institutional-grade Investment Research, five distinct Portfolio Management Services (PMS) strategies (MSSP, ECIP, ASP, SMSSP, SIP), and a Category II Alternative Investment Fund focused on FinTech Private Equity. The firm serves Family Offices, UHNWIs, HNWIs, Corporate Treasuries, Investment Managers, Wealth Managers, and Brokers through direct consultative relationships, with investments underpinned by its proprietary Global Rational Analysis Framework (GRAF).
Product overview
Multi-Act is a differentiated fiduciary investment group offering a comprehensive suite of wealth management solutions comprising Investment Advisory, Investment Research, Portfolio Management Services (with five distinct PMS strategies), and Private Equity services. The core offerings include the Moats & Special Situations Portfolio (MSSP), Emerging Corporates India Portfolio (ECIP), All Seasons Portfolio (ASP), Mid & Small & Special Situations Portfolio (SMSSP), and Sankhya India Portfolio (SIP). The firm differentiates through its proprietary Global Rational Analysis Framework (GRAF) that combines fundamental, technical, quantitative, and behavioural analyses. Advisory tools like Portfolio Diagnostics Reports and Mutual Fund Portfolio Analytics support the investment process. Founded in 1997, Multi-Act serves Family Offices, UHNWIs, institutional investors, and wealth managers.
Differentiator
Problem solved
Functional benefit
Brands
- Moats & Special Situations Portfolio (MSSP): Large-Mid Cap Value strategy investing in quality companies with durable competitive advantages
- Emerging Corporates India Portfolio (ECIP)
- All Seasons Portfolio (ASP)
- Mid & Small & Special Situations Portfolio (SMSSP)
- Sankhya India Portfolio (SIP)
- Multi-Act Private Equity Investment Fund
- Multi-Act EquiGlobe
Products and services
- Investment Advisory Bespoke investment advisory service for Family Offices, UHNWIs, HNWIs, and Corporate Treasuries focusing on asset allocation, risk management, equity/debt portfolio strategies, and stock selection. Operates on a flat fee structure with no commission or referral fees.
- Investment Research Institutional grade financial research and analytics service providing independent company research, decision-making support, and portfolio-level analytics to investment managers globally. Active coverage on 280+ Indian and Global companies and 600+ Mutual Funds.
- Portfolio Management Services (PMS) Five unique PMS strategies embodying Multi-Act's research and analytical capabilities: MSSP (Large-Mid Cap Value), ECIP (Multi Cap Growth), ASP (Multi-Asset Growth), SMSSP (Mid-Small Cap Value), and SIP (Large-Mid Cap Quant). Minimum investments range from Rs. 1 Cr to Rs. 35 Cr depending on strategy.
- Private Equity (FinTech Fund) Category II Alternative Investment Fund (AIF) focused on next-generation FinTech companies globally, making stage-agnostic investments in WealthTech, InsureTech, AI-powered Enterprise SaaS, Neo-Banks, Capital Market Tech, and Distribution Platforms. Typically invests $1 million per company across 10-15 companies over fund life.
- Multi-Act EquiGlobe Global investment solutions provider offering clients global exposure through core equity strategy, value-driven asset allocation strategy, and curated private credit funds. Wholly owned subsidiary.
Quantifiable outcome
- MSSP delivered 13.92% SI return since inception January 2011 vs benchmark 12.20%
- +6 more outcomes
Companies that use Multi-Act
Customer profileNamed customers5 records
Segments7 records
Ideal customer profiles4 records
Multi-Act technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature4 records
Multi-Act partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- WaterFieldminorFamily office client featured in Multi-Act's investment research service showcase.
- PPFAS Mutual FundminorMutual fund company using Multi-Act's investment research services.
- MahindraminorDiversified conglomerate featured in Multi-Act's client showcase.
- Trust PlutusminorWealth management firm utilizing Multi-Act's research services.
- Pygmalion WealthminorWealth advisory firm using Multi-Act's research services for client portfolio analysis.
Scale indicators22 records
Recent moves6 records
Expansion highlights6 records
Multi-Act competitors and assessment
Company assessmentDirect peers
- Waterfield Advisors: Multi-family office in India serving UHNI families with bespoke advisory, PMS curation and AIF access. Closest direct competitor in the family office advisory niche (Multi-Act is also a research client of Waterfield, reflecting overlap in target market).
- Sanctum Wealth: Boutique Indian wealth manager focused on UHNI and family office advisory with PMS and alternative investment offerings. Directly comparable in size, philosophy and target segment to Multi-Act.
- Marcellus Investment Managers: India-based PMS firm applying a consistent, fundamentals-driven 'few high-conviction' philosophy, comparable to Multi-Act's MSSP/RA-RI value framework. Closest pure-PMS peer in investment style and target UHNI investor.
- ASK Wealth Advisors: Indian private wealth manager offering PMS, AIF and family office services to HNI and UHNI clients. Comparable boutique wealth platform competing for the same Indian UHNI wallet with similar flat-fee advisory and hurdle-rate PMS structure.
- Avendus Wealth: Wealth management and private banking arm of Avendus Capital focused on UHNI advisory and PMS mandates in India. Comparable boutique-to-mid-scale peer competing for Indian UHNI wallet.
- 360 ONE (formerly IIFL Wealth Management): India's largest listed wealth manager serving UHNI and family office clients with PMS, advisory and AIF products. Direct competitor in the Indian UHNI PMS / family office advisory segment where Multi-Act operates, with materially larger AUM and broader product shelf.
- Sundaram Wealth: India-based wealth management and PMS provider with NHB/HNI advisory focus. Comparable scale and target client profile to Multi-Act.
Broad incumbents
- Kotak Wealth Management: Wealth management arm of Kotak Mahindra Bank serving UHNI clients with PMS, structured products and advisory. Larger incumbent offering overlapping capabilities as part of a wider banking/wealth portfolio.
- Motilal Oswal Wealth Management: Wealth management and PMS distribution arm of Motilal Oswal Financial Services. Broader incumbent with full-service PMS, broking and lending, competing for the same UHNI / family office segment.
Emerging players
- PPFAS Mutual Fund: India-based asset manager with value-oriented flagship scheme and growing PMS / AIF offerings; overlaps with Multi-Act's value investing philosophy and is also an institutional research subscriber, making it a partial peer as well as a customer.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Multi-Act social profiles
Digital presenceMulti-Act compliance and trust
Trust signalCompliance5 records
Multi-Act financial estimates
Financial estimateRevenue estimate
Valuation estimate
Multi-Act leadership team
Management profileNumber of profiles
Profiles16 records
Multi-Act subsidiaries and ownership
Company hierarchySubsidiaries2 records
Multi-Act funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Multi-Act M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Multi-Act
What does Multi-Act do?
Multi-Act is an India-based investment advisory and portfolio management firm offering bespoke Investment Advisory, institutional-grade Investment Research, five distinct Portfolio Management Services (PMS) strategies (MSSP, ECIP, ASP, SMSSP, SIP), and a Category II Alternative Investment Fund focused on FinTech Private Equity. The firm serves Family Offices, UHNWIs, HNWIs, Corporate Treasuries, Investment Managers, Wealth Managers, and Brokers through direct consultative relationships, with investments underpinned by its proprietary Global Rational Analysis Framework (GRAF).
Is Multi-Act a public or private company?
Multi-Act is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Multi-Act founded?
Multi-Act was founded in 1997.
Where is Multi-Act based?
Multi-Act is headquartered in Mumbai, India, in the Asia region.
How does Multi-Act make money?
Four revenue lines are on record. Portfolio Management Services (PMS) is the primary driver. The others are investment Advisory, investment Research and private Equity.
Who are Multi-Act's main competitors?
Direct peers on record are Waterfield Advisors, Sanctum Wealth, Marcellus Investment Managers, ASK Wealth Advisors, Avendus Wealth, 360 ONE (formerly IIFL Wealth Management) and Sundaram Wealth. Broad incumbents are Kotak Wealth Management and Motilal Oswal Wealth Management. PPFAS Mutual Fund is listed as an emerging player.
Does Multi-Act have an API?
No public API is recorded for Multi-Act.
What industry is Multi-Act in?
Multi-Act's product category is Investment Management & Wealth Advisory. Its primary akta.pro industry code is FSAEAAAI, Family Office Advisory (Single/Multi-Family), with a secondary code of FSAAADAH, Family Office Investment Platforms & Direct Investing (PE/VC/Co-Invest). Its NAICS code is 523940 and its SIC code is 6282.