Makro Kerstpakketten

What Makro Kerstpakketten does

Makro Kerstpakketten, operating legally as Inpakcentrale ICN B.V., is the largest dedicated Christmas package supplier in the Netherlands, producing and distributing approximately 1.5 million gift packages per year to corporate clients, small and medium-sized businesses, and individual consumers. Founded in 1974 and now owned by METRO AG through Metro Cash & Carry Nederland B.V., the company operates 15 physical showrooms nationwide alongside a transactional e-commerce webshop (makrokerstpakketten.nl) that lists 50+ pre-configured packages spanning price tiers from under €20 to luxury (€80+), with theme variants covering men, women, alcohol-free, Italian, non-food, luxury, and consumer audiences. For orders of 100+ units, the company provides showroom-led custom package assembly (Pakketten op Maat) and an online self-selection voucher platform called BeleefKado that allows employees to redeem employer-issued vouchers for individual gifts.

The technology stack is conventional rather than AI-driven: a TLS-secured e-commerce site, an ISO/IEC 27001:2013-certified information security management system (since July 2021), and the BeleefKado voucher platform that supports both named and anonymous gifting. Core operational integrations include Graydon for B2B credit checks and DHL as the exclusive last-mile delivery partner, with tiered parcel (1–6 units) versus palletized (7+) logistics. Makro is also certified to PSO-keurmerk 2 (social entrepreneurship) and holds a Lean & Green Award, supporting ESG positioning for corporate procurement.

The business model is purely transactional: revenue is generated per package sold, with no recurring or subscription component. Enterprise customers can pay on invoice subject to credit check, while SMBs and individuals pay via iDEAL or credit card; free shipping applies above a €1,000 order threshold, and custom configurations above 100 units are quote-based. Distribution is single-country (Netherlands only), with marketing executed via content marketing, organic social (Facebook, Instagram, LinkedIn), email, SEO-structured landing pages, and the Thuiswinkel trust badge. ESG and sustainability positioning (Voedselbank Nederland, Too Good To Go, Trees for All partnerships) reinforces the corporate buyer value proposition.

Name

Makro Kerstpakketten

Legal name

Inpakcentrale ICN B.V.

Website

https://makrokerstpakketten.nl

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

101–250 employees

Short description

Makro Kerstpakketten is the Netherlands' largest dedicated Christmas package supplier, delivering ~1.5 million packages annually to corporate, SMB, and individual customers via 15 showrooms and a webshop. Owned by METRO AG and founded in 1974.

Ownership category

akta.pro rank

Product category

Corporate Gifting Services

NAICS

Gift, Novelty, and Souvenir Retailers (45942)

SIC

Wholesale-Miscellaneous Nondurable Goods (5190)

akta.pro primary industry

Gift Basket & Curated Hamper Assembly (HSACANAD)

akta.pro secondary industries

Group Gifting & Registry Fulfillment (HSACANAL), Gift Sourcing & Procurement (Local & Online) (HSACANAB)

Keywords

• Corporate christmas packages
• Employee gift packages
• Custom gift hampers
• Corporate gifting services
• Seasonal employee gifts

Headquarters

HQ city

Duiven

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Christmas Package Sales (B2B & B2C): One-time sale of curated Christmas gift packages to businesses and individuals. Businesses pay on invoice (subject to credit check) or immediately via iDEAL/credit card. Individuals pay via iDEAL or credit card only. Revenue is generated per transaction with no recurring component.
2. Custom/Made-to-Order Packages: Custom Christmas package assembly service for orders of 100+ units, where customers work with advisors in showrooms to compose tailored packages. Revenue is generated through higher-margin custom configurations.
3. Online Gift Vouchers (BeleefKado): Digital voucher platform allowing employers to grant employees the right to self-select a gift online. Vouchers can be named or anonymous. Revenue is generated through the voucher value and any margin on the selected gift.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Makro Kerstpakketten is the Netherlands' largest supplier of curated corporate Christmas gift packages, offering 50+ pre-configured kerstpakketten across price points from under €20 to €80+ and themes including men, women, alcohol-free, Italian, luxury, and non-food. The company produces approximately 1.5 million packages per year and also offers custom package assembly from 100+ units through 15 showrooms, plus the BeleefKado online platform that lets employees self-select a gift from employer-issued vouchers.

Product overview

Makro Kerstpakketten is the Netherlands' largest Christmas package supplier, offering approximately 1.5 million packages annually. The product portfolio centers on the core Christmas package offering (Kerstpakketten) with over 50 pre-assembled packages across various themes (men, women, alcohol-free, luxury, Italian, cocktail, non-food, original) and six budget ranges (under €20 to €80+). Additional offerings include Pakketten op Maat (custom packages assembled in showrooms from 100 units), the BeleefKado online gift platform for employee self-selection, and consultation services at 15 showrooms. The company also provides delivery services via DHL, with free shipping for orders over €1,000. All packages are presented in 100% recyclable corrugated cardboard boxes.

Differentiator

Problem solved

Functional benefit

Brands

• BeleefKado: Online platform where employees can choose their own gift from vouchers provided by employer.

Products and services

• Kerstpakketten (Pre-configured Christmas Packages) Curated, ready-to-ship Christmas gift packages available in 50+ variants across themes (men, women, alcohol-free, Italian, borrel, luxury, non-food, original) and six budget ranges (under €20, €20–30, €30–40, €40–50, €50–80, €80+). Sold to businesses, SMBs, and individual consumers through the webshop from 1 unit.
• Pakketten op Maat (Custom Christmas Packages) Made-to-order Christmas gift packages assembled in one of 15 showrooms with expert advisor assistance, drawing from a catalogue of 1,500+ articles. Available for orders of 100 or more units and priced by quote.
• BeleefKado (Online Employee Gift Selection Platform) Digital voucher platform where employers purchase Christmas package value that employees redeem by selecting their own gift online. Vouchers can be issued as named or anonymous codes, allowing personalised gifting at scale for distributed workforces.

Quantifiable outcome

• 1.5 million Christmas packages delivered annually
• +1 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Voedselbank NederlandminorStrategic or Co-development PartnerMakro Kerstpakketten supports Voedselbank Nederland (Food Bank Netherlands) as part of its Corporate Social Responsibility (MVO) programme, helping feed people in need. This partnership aligns with the company's values of appreciation and sustainability.
• Too Good To GominorStrategic or Co-development PartnerMakro Kerstpakketten partners with Too Good To Go to combat food waste, supporting the initiative as part of its sustainability (MVO) commitments. Too Good To Go is a platform that connects consumers with surplus food from restaurants and retailers to prevent waste.
• Trees for AllminorStrategic or Co-development PartnerMakro Kerstpakketten collaborates with Trees for All, a tree-planting organisation, as part of its environmental sustainability efforts. Trees for All plants trees on behalf of companies seeking to offset their carbon footprint.
• GraydoncoreTechnology or IntegrationGraydon is used by Makro Kerstpakketten to perform creditworthiness checks on business customers who choose to pay on invoice. This credit check also verifies that the delivery address matches the customer's registered business address. This is a core operational process for managing payment risk on B2B orders.
• DHLcoreChannel Partner/ Reseller/ DistributorDHL is the exclusive delivery partner for all Makro Kerstpakketten orders. For orders of 1–6 packages, DHL delivers as individual parcels. For orders of 7+ packages, DHL delivers on pallets. DHL sends a track & trace link one business day before the scheduled delivery date. Delivery takes place on working days between 08:00 and 18:00.
• METRO AG / Metro Cash & Carry Nederland B.V.coreStrategic or Co-development PartnerMakro Kerstpakketten is part of the METRO group (METRO AG). All data processed by Makro Kerstpakketten is stored in data centres of METRO AG or its IT service provider METRO Digital GmbH. In the Netherlands, Makro Kerstpakketten shares financial and HR administration with Metro Cash & Carry Nederland B.V. Customer data is not shared with Metro Cash & Carry or other METRO organisations for marketing purposes.
• METRO Digital GmbHcoreTechnology or IntegrationMETRO Digital GmbH serves as the IT service provider for Makro Kerstpakketten, hosting data in METRO AG data centres and providing technology infrastructure supporting e-commerce operations, information security, and data management.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCbXuz370w3qY69g8oyWiSeA
• Facebookfacebook.com/makrokerstpakketten/?locale=nl_NL
• LinkedInlinkedin.com/company/makro-kerstpakketten
• Instagraminstagram.com/makro_kerstpakketten
• Xx.com/Kerst_Makro

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Makro Kerstpakketten