HOGAST

What HOGAST does

HOGAST is a member-owned purchasing cooperative (Einkaufsgenossenschaft) headquartered in Salzburg, Austria, serving the hospitality, gastronomy, and care (HORECA + care) sectors across Austria and Germany. Founded in 1998, the organization aggregates the procurement volume of 5,000+ member businesses against a network of 800+ supplier partners spanning food, beverages, energy, construction, and insurance, thereby securing preferential terms individual operators could not obtain on their own. Membership is tiered by geography and scale: HOGAST Österreich (€220,000 minimum F&B volume), HOGAST Deutschland (€110,000), HOGAST Smart for mid-sized operators (€30,000), and HOGAST Care for healthcare, education, and social-sector facilities. Minimum-volume entry requirements, recurring annual membership, and creditworthiness checks define the qualifying member base.

The cooperative's core technology is the My HOGAST digital procurement platform, which unifies ordering across multiple suppliers through a single login, supports multi-location operators, and feeds into electronic data exchange with suppliers. Adjacent platforms include EasyGoing (web-based ordering for German members), HANDOVER / EASYGOING Care (care-sector procurement and handover management), and HOGAST Job (a dedicated HORECA job portal, relaunched in April 2026 after 25 years). The GTM motion combines regional field sales and Key Account managers with community-driven referral growth, the HOGAST Symposium event series, and organic social channels. Revenue mechanics rest on subscription-style membership combined with supplier-side economics derived from the consolidated purchasing volume the cooperative channels through its 800-partner network.

Leadership comprises Chairwoman Allegra Frommer and board member Christian Berlinger (F&B and Sales, effective April 2026), with divisional MDs Andreas Klein (Deutschland), Oliver Schnöll (Care), and Karl Heinz Waltl (Smart). HOGAST operates with 51-100 employees and is structured as a cooperative — there is no external parent, no institutional investment, and no public listing. Expansion has been incremental, focused on the HOGAST Care vertical, the Smart lower-volume tier, and continued digital platform modernization rather than geographic expansion beyond the DACH core.

Name

HOGAST

Legal name

HOGAST

Website

https://hogast.de

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

HOGAST is a member-owned purchasing cooperative serving 5,000+ hospitality, gastronomy, and care businesses in Austria and Germany, aggregating their F&B and operational procurement against 800+ supplier partners through its My HOGAST digital platform and tiered membership programs.

Ownership category

akta.pro rank

Product category

HORECA Purchasing Cooperative Services

NAICS

Meat and Meat Product Merchant Wholesalers (424470)

SIC

Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Bulk Food Buying Clubs & Cooperative Bulk Programs (CRAHAMAM)

Keywords

• Hospitality procurement cooperative
• B2B purchasing platform
• HORECA supplier network
• Group purchasing organization
• Care facility procurement

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Membership-based Purchasing Power Aggregation: HOGAST generates value by aggregating purchasing volumes across 5,000+ member businesses, enabling collective negotiations with suppliers for better pricing. The cooperative model allows members to access supplier conditions they could not achieve individually. Revenue is derived from supplier partnerships and volume-based arrangements.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

HOGAST is a purchasing cooperative (Einkaufsgenossenschaft) that aggregates the procurement volumes of more than 5,000 hotels, restaurants, and care facilities across Austria and Germany to negotiate preferential supplier terms on food, beverages, energy, construction, and insurance. Members access these conditions through the My HOGAST digital procurement platform and the EasyGoing ordering system, supported by regional account managers and a network of 800+ supplier partners.

Product overview

HOGAST is a purchasing cooperative (Einkaufsgenossenschaft) for the hospitality and gastronomy sector (HORECA) as well as healthcare and care facilities. The company operates as a unified platform with multiple sub-brands segmented by geography and market: HOGAST Österreich (Austria), HOGAST Deutschland (Germany), HOGAST Care (healthcare/social institutions), and HOGAST Smart (medium-sized businesses). The core digital product is My HOGAST, a unified procurement platform enabling members to order from multiple suppliers through a single login. Supporting digital products include EasyGoing (ordering system for Germany), HANDOVER/EASYGOING Care (platform for care sector), and HOGAST Job (industry job portal). The company bundles purchasing power from over 5,000 member establishments to negotiate competitive pricing with suppliers.

Differentiator

Problem solved

Functional benefit

Brands

• My HOGAST / MyHOGAST: Digital procurement platform (Beschaffungstool) for HOGAST members, combining eCommerce with professional purchasing requirements. Features include one-login ordering, multi-location support, and real-time pricing alerts.
• EASYGOING
• HANDOVER

Products and services

• My HOGAST Digital procurement platform combining modern eCommerce with professional purchasing requirements, enabling members to order products from multiple suppliers through a single login and system, with multi-location support and centralized ordering.
• EasyGoing
• HOGAST Job Job platform for the hospitality and gastronomy industry, serving employers and job seekers in the HORECA sector and recently redesigned after 25 years of operation.
• HANDOVER / EASYGOING Care Digital platform specifically for HOGAST Care members in health, education, and social care institutions in Austria and Germany, supporting care management and handover processes.
• HOGAST Österreich membership program
• HOGAST Deutschland membership program
• HOGAST Care membership program
• HOGAST Smart membership program

Quantifiable outcome

• HOGAST bundles purchasing power of over 5,000 businesses for unsellable conditions
• +1 more outcomes

Named customers3 records

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• HOGAST Lieferpartner (800+ Supplier Partners)coreOthersHOGAAST operates with over 800 supplier partners providing products and services across food, beverages, energy, construction, and insurance categories. Suppliers benefit from access to HOGAST's network of 5,000+ member businesses, predictable sales volumes, efficient processing, and direct market access.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Handelshof: Germany-based cash-and-carry and HORECA wholesale operator. Competes with HOGAST for HORECA procurement business in Germany through large-format wholesale and delivery services.
• METRO AG: Germany-headquartered wholesale group serving hotels, restaurants, and caterers (HORECA) across Europe. Both aggregate purchasing and distribution for HORECA operators; METRO is the largest direct competitor in DACH foodservice wholesale.
• Chefs Culinar: German HORECA foodservice distributor delivering food and non-food products to hotels, restaurants, and care facilities. Comparable customer base and procurement-aggregation model in the same DACH market.
• Transgourmet: European HORECA wholesale subsidiary of Coop Group, active in Germany and other European markets. Competes directly with HOGAST in serving hotels, restaurants, and care facilities via aggregated procurement and delivery.

Broad incumbents

• REWE Group: German retail and tourism cooperative group with HORECA exposure through its wholesale and foodservice operations. A broader incumbent with overlapping HORECA procurement activity in DACH.
• EDEKA Zentralhandelsgesellschaft: Germany's largest cooperative retailer and wholesale group. While primarily retail-focused, EDEKA operates regional wholesale entities serving HORECA and competes broadly for HORECA procurement share in Germany.

Regional players

• Coop Group (Switzerland): Swiss retail and wholesale cooperative with HORECA activities via Transgourmet. Operates the same cooperative-aggregation playbook as HOGAST but in Switzerland rather than DACH.

Others

• Hotelbeds: B2B travel and hospitality services platform. Adjacent rather than directly competitive, but serves overlapping hospitality customers with procurement-adjacent services relevant to HOGAST's hotel members.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hogastdeutschland
• LinkedInlinkedin.com/company/hogast
• Instagraminstagram.com/hogast.meinplus

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOGAST