SharpShooters

What SharpShooters does

SharpShooters operates as a sole proprietorship under the trade name AussiePokies96, an independent online casino review and comparison website (ssusa.co) targeting Australian adult punters. Founded in 2019 by Blake Donovan and governed under the laws of New South Wales, Australia, the business functions as a content-led affiliate marketing platform: it publishes SEO-optimised reviews, payment-method guides (PayID, POLi, Skrill, Neteller, crypto), bonus comparisons, and legal explainers for the offshore online casino market accessible to Australian players. The core product is editorial — eight casinos are currently recommended out of 80+ personally tested since inception, with seven additional operators publicly listed as "not recommended" for transparency.

The platform's technical foundation is a conventional web-based content site using Google Analytics for traffic measurement and cookie-based affiliate link tracking. Its differentiating asset is a documented seven-step testing methodology that involves real AUD deposits, timed withdrawals, live chat evaluation, and structured scoring across six weighted criteria (Payout Speed, Pokie Variety, Bonus Fairness, Licensing & Safety, Australian Payment Support, Mobile Experience). This methodology generates proprietary first-party data, including reported averages of 14-second PayID deposit credits and 43-75 minute e-wallet withdrawal times, that forms the empirical basis for editorial rankings. The publisher publicly disclaims paid placements and states that affiliate commissions do not influence scoring.

The business monetises exclusively through affiliate referral commissions paid by partner casino operators (including Sage96, Shuffle96, Wowza96, PokieSpin96, Spin2U, StakeBro77, Stake96, and Spinza96) when referred users register or deposit. The audience is free to access without registration or paywall. Distribution is limited to the owned website with no app, social presence, or third-party channels. The business operates in a legal grey area under Australia's Interactive Gambling Act 2001, which restricts operators rather than publishers or players, and is subject to ongoing ACMA enforcement against offshore gambling domains (the regulator's blocklist exceeded 700 prohibited domains as of Q1 2026).

Name

SharpShooters

Legal name

Blake Donovan

Website

https://ssusa.co

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

SharpShooters operates AussiePokies96, an independent Australian online casino review and comparison website founded in 2019 by sole proprietor Blake Donovan, generating revenue through affiliate commissions from partner offshore casino operators serving Australian adult punters.

Ownership category

akta.pro rank

Product category

Online Casino Reviews

akta.pro industry

PRIMARYMPAEAMAB

Casino/iCasino Affiliate & Review Sites

Media, Entertainment & Sports/Gambling, Betting & Casinos/Affiliate Marketing & Lead Generation for Betting

SECONDARYMPAEAMAD

Bonus/Promo Code & Deal Aggregators (Betting)

Media, Entertainment & Sports/Gambling, Betting & Casinos/Affiliate Marketing & Lead Generation for Betting

Keywords

• Online casino reviews
• PayID casino guides
• Gambling bonus comparisons
• Casino affiliate marketing
• Australian casino rankings

Headquarters

HQ city

Roswell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Affiliate Commission Revenue: The company operates as an affiliate marketing website. When users click affiliate links on the site and subsequently register an account or make a deposit at a partner casino, the company receives a commission or referral fee from the casino operator. This commission is paid by the casino and does not increase costs for the player. The company clearly discloses that affiliate commissions do not influence editorial scores or rankings.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

SharpShooters operates AussiePokies96 (ssusa.co), an independent online casino review and comparison platform targeting Australian adult punters. The site publishes hands-on editorial reviews, bonus comparisons, and payment-method guides (PayID, Skrill, Neteller, POLi, crypto) for offshore online casinos, ranking 8 top operators out of 80+ personally tested since 2019. Revenue is earned through affiliate commissions when readers click through to partner casinos and register or deposit, with no products or services sold directly to consumers.

Differentiator

Problem solved

Functional benefit

Products and services

• AussiePokies96 (ssusa.co) Independent online casino review and comparison website providing editorial reviews, ratings, guides, and bonus comparisons for Australian adult punters seeking offshore online casino options. The platform focuses on PayID-enabled casinos, crypto casinos, real-money pokies, welcome bonuses, and fast-payout operators. Readers use the site for free; revenue comes from affiliate commissions paid by partner casino operators when referred users register and deposit.

Quantifiable outcome

• PayID deposits credit in an average of 14 seconds across 12 casino platforms tested in Q2 2026
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Partner casino operators (Sage96, Shuffle96, Wowza96, PokieSpin96, Spin2U, StakeBro77, Stake96, Spinza96, and others)coreGTM or Marketing PartnerAussiePokies96 works with a vetted portfolio of Australian-facing offshore casino operators. Inclusion on the site is editorial — the company does not accept paid placement or guaranteed top rankings. Partner casinos provide affiliate commission (a percentage of player deposits or rake) when users referred by AussiePokies96 register and play. The company maintains editorial independence from these commercial relationships, and affiliate links are transparently disclosed.

Scale indicators6 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Better Collective: A publicly listed sports betting and casino affiliate group with global reach. Competes with AussiePokies96 in the casino-review content category but operates at much larger scale across many regions and brands.
• Raketech: A publicly listed affiliate marketing company operating casino and sports betting review sites across multiple markets. Comparable affiliate-revenue business model to AussiePokies96 with broader geographic portfolio.
• AskGamblers: A long-running online casino review and complaint-resolution platform covering offshore casinos globally. Comparable editorial-review and affiliate-revenue model but with much broader geographic scope and player-community features.
• Catena Media: A large publicly listed gambling affiliate operator with casino and sports verticals across multiple jurisdictions. Comparable affiliate-driven model but at institutional scale and broader portfolio.
• Gambling.com Group: A publicly listed global gambling affiliate operator running multiple regional review brands across sports betting and casino. Operates the same affiliate-review business model as AussiePokies96 but at global scale and with diversified geographic coverage.

Direct peers

• ThePokies.net: An Australia-focused casino affiliate site reviewing offshore real-money casinos for AU players, with comparable content depth, AU payment-method coverage, and affiliate-driven monetization.
• CasinoAus: An Australian online casino review and comparison website covering offshore casinos accepting AU players, including bonus comparisons, payment-method guides, and licensing verification — directly comparable to AussiePokies96 in scope and audience.
• Pokies.com.au: An Australian-focused pokie and online casino review site that publishes independent rankings and bonus comparisons for AU punters, operating the same affiliate-review content model targeting the same Australian offshore-casino audience as AussiePokies96.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/shrpshootersusa
• Facebookfacebook.com/SharpShootersUSA

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SharpShooters