Maxa
Maxa is an Italian HVAC manufacturer (Advantix S.p.A.) producing inverter heat pumps, chillers, heat pump water heaters, and hybrid systems using R290 natural refrigerant. The company serves residential, commercial, and industrial customers across 35+ countries through a distributor network.
- Company typePrivate
- Founded1992
- HeadquartersVerona, Italy
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Maxa does
Maxa, operated by parent company Advantix S.p.A., is an Italian manufacturer of high-efficiency heating, air conditioning, and domestic hot water systems headquartered in Arcole, Verona. Founded in 1992 with over 30 years of industry experience, the company designs and produces a comprehensive HVAC portfolio centered on inverter heat pump technology, including the i-290 residential and commercial heat pump series using ecological R290 (propane) refrigerant, Calido heat pump water heaters, HWA2 air-cooled chillers ranging from 20 to 2000 kW, the Atria hybrid system combining heat pumps with condensing boilers, Total-One multisplit systems with heat recovery, and SCADA-based data acquisition systems for monitoring installations. The company also offers supporting hydronic terminals, storage tanks, and controllers.
Maxa serves three primary customer segments: residential/domestic (homeowners and developers requiring efficient heating, cooling, and domestic hot water), commercial activities (retail shops, shopping centers, and hospitality structures), and industrial (large buildings requiring high-capacity chillers). The company generates revenue primarily through hardware sales of HVAC equipment, distributed via a sales-led go-to-market model leveraging a network of commercial partners and exclusive distributors across more than 35 countries (including Australia, UK, Cyprus, Jordan, Greece, Hungary, Malta, Poland, Portugal, Romania, Senegal, Vietnam, North Macedonia, Spain, Slovenia, and Chile), complemented by over 100 authorized service centers in Italy. Maxa differentiates through Made in Italy production, adherence to stringent European certifications (Eurovent, EHPA Quality Label, HP Keymark, PEP Ecopassport, ISO 9001:2015, FGAS), and a professional training program that trains over 1,000 persons annually with more than 3,000 hours of professional instruction. The company's stated share capital is €3.1 million, with headcount expanding from 139 to 213 employees between end of 2020 and end of 2021.
Maxa firmographics
Firmographics- Name
- Maxa
- Legal name
- Advantix S.p.A.
- Website
- https://maxa.it
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Maxa is an Italian HVAC manufacturer (Advantix S.p.A.) producing inverter heat pumps, chillers, heat pump water heaters, and hybrid systems using R290 natural refrigerant. The company serves residential, commercial, and industrial customers across 35+ countries through a distributor network.
- Ownership category
- akta.pro rank
Maxa industry classification
Industry- Product category
- HVAC Equipment Manufacturing
- NAICS
- Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415)
- SIC
- Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)
- akta.pro primary industry
- Chillers & Cooling Plant Equipment (IMAHAKAE)
Keywords
Where Maxa is headquartered
LocationHeadquarters
- HQ city
- Verona
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Maxa business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- HVAC Equipment Sales: Maxa generates revenue through the manufacture and sale of heating and cooling equipment including heat pumps, chillers, heat pump water heaters, hybrid systems, hydronic terminals, controllers, and related accessories. Products are sold through a network of commercial partners, distributors, and installers in Italy and internationally across more than 35 countries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Standard 2-year statutory warranty included with all products. |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Maxa product offering
Product offeringCore offering
Maxa designs, manufactures, and sells inverter heat pumps, air-cooled chillers, heat pump water heaters, hybrid HVAC systems, multisplit units, hydronic terminals, and storage tanks for residential, commercial, and industrial markets. The company sells primarily through commercial partners, installers, and distributors, serving 35+ countries from its Italian headquarters.
Product overview
Maxa Heating & Cooling is an Italian company with over 30 years of experience in designing, producing, and commercializing high-efficiency heating and air conditioning systems. The product portfolio includes: inverter heat pumps (i-290 with ecological R290 gas, i-32V5), air-cooled chillers (HWA1-A, HWA2 series ranging 20-2000 kW), heat pump water heaters (Calido and Calido Pensile with R290), hybrid systems (Atria combining heat pump with condensation boiler), multisplit systems with heat recovery (Total-One), hydronic terminals (Grimper Fan), storage tanks (Puffroller), controllers (Hi-T), and data acquisition/SCADA systems. Products are designed for residential, commercial, and industrial applications. The company also offers photovoltaic modules. Maxa operates as Advantix S.p.A. and sells through a network of commercial partners in over 35 countries worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- i-290 Heat Pump
- i-32V5 Heat Pump
- HWA2-A Air-Cooled Chiller
- HWA2-AH Heat Pump Chiller
- Calido Heat Pump Water Heater
- Total-One Multisplit with Heat Recovery
- Atria Hybrid System
- Grimper Fan
- Puffroller Storage Tank
- Hi-T Controller
- SCADA Data Acquisition System
- Monosplit & Multisplit Systems
- HydroFull
Quantifiable outcome
- Heat pump efficiency can be 3-4 times greater than conventional gas boilers or electric resistance heaters for domestic hot water production.
- +1 more outcomes
Companies that use Maxa
Customer profileSegments3 records
Ideal customer profiles4 records
Maxa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Maxa partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- Maxa AustraliacoreMaxa's commercial partner for Australia, operating as Maxa Distribution Australia. Located at 1600D Canterbury Rd (via Moxon Road), Punchbowl, NSW 2196. Contact: 1300 902 205.
- Maxa Heating & Cooling (UK)coreMaxa's commercial partner for the United Kingdom. Located at 53 Stonecot Hill, Sutton, Surrey SM3 9HJ. Contact: 01271 442 935.
- AGV KLIMACONTROL LTD (Cyprus)coreCommercial partner for Cyprus, located at 90 Athinon street, 2039 Strovolos, P.O. Box 16145 - 2086 Nicosia. Contact: +357-22-870300.
- PERFECT SOLUTION COMPANY (Jordan)minorCommercial partner for Jordan, located in Amman at Tla'a Al-Ali, Ahmad Almashagbeh St., Ne'mah Complex B-Office #110.
- COSMARCO HELLAS SA (Greece)coreCommercial partner for Greece, located at 29th km of Old National road Athinon – Lamias 19014 Afidnes, Athens.
- Cool4U Systems Kft (Hungary)coreCommercial partner for Hungary, located at Arborétum utca 2-5540 Szarvas.
- Vairni Services Ltd (Malta)minorCommercial partner for Malta, located at 197, Carmel Street, Fgura.
- PowerOfGreen.eu-Residential HP (Poland)coreCommercial partner for Poland, located at ul. Chwaszczynska 170d, 81-571 Gdynia.
- Galecia SA (Portugal)coreCommercial partner for Portugal, located at Rua dos Combatentes, 681 Fajozes, 4485 - 093 Vila do Conde.
- CELSIO TECH SRL (Romania)coreCommercial partner for Romania, located at Strada Petru Poni nr. 6, sector 1, postal code 011077, București.
- L'EAU TECHNIQUE PLOMBERIE ET CLIMATISATION sarl (Senegal)minorCommercial partner for Senegal, located at liberté-6 villa, 7904 near the roundabout in Dakar.
- Duc Tin Industries Limited Co. (Vietnam)coreCommercial partner for Vietnam, located at 8-10 Nguyen Ba Tuyen Street, Ward 12, Tan Binh District, HCM City.
- AKVATERM (North Macedonia)minorCommercial partner for North Macedonia, located at Str. Nikola Parapulov no. 259, 1230 Gostivar.
- F.I.C. EMPORDA, S.L. (Spain)coreCommercial partner for Spain, located at C Castello, 70, 17485 Vila-Sacra, Girona.
- ATHERMA REFRIGERACIÓ INDUSTRIAL SL (Spain)minorAdditional commercial partner for Spain, located at Pol. Ind. Can Torrella, Rda. Shimizu nº2 Nave 3, 08233 Vacarisses, Barcelona.
- JADRAN ENERGETIKA d.o.o. (Slovenia)coreCommercial partner for Slovenia, located at Partizanska cesta 75, 6210 Sežana.
- WINTER S.A. (Chile)coreCommercial partner for Chile, located at AV. Padre Alberto Hurtado 1974 - Est. Central, Santiago de Chile.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Maxa competitors and assessment
Company assessmentBroad incumbents
- Vaillant Group: European HVAC manufacturer offering heat pumps (aroTHERM), boilers, and hybrid systems under the Vaillant, Saunier Duval, and Protherm brands. Directly competes with Maxa in residential heat pumps across multiple European markets with stronger brand presence.
- Bosch Thermotechnology: Major European HVAC manufacturer offering heat pumps, boilers, and hybrid systems for residential and commercial markets. Competes with Maxa across the residential heat pump and hybrid system (Atria-equivalent) categories, with deeper brand penetration and broader product breadth.
- Carrier Global Corporation: Global HVAC and refrigeration major offering commercial chillers (AquaEdge series), heat pumps, and air-conditioning systems. Directly competes with Maxa in the 20-2000 kW air-cooled chiller segment with stronger commercial project execution capabilities.
- Daikin Industries: Global HVAC and refrigerant leader with comprehensive heat pump, chiller, and air-conditioning portfolios serving residential, commercial, and industrial markets. Directly competes with Maxa in heat pumps and chillers, but with vastly greater scale, R&D resources, and global brand reach.
- Glen Dimplex Group: European-headquartered HVAC group with heat pump (Fujitsu, Dimplex brands) and water heating products. Comparable to Maxa in European market focus and product categories (heat pumps, water heaters), with larger scale and broader residential/commercial coverage.
- Samsung Climate Solutions: Global HVAC manufacturer offering EHS (Eco Heating System) heat pumps, air conditioners, and chillers for residential and commercial applications. Competes with Maxa in air-source heat pumps and commercial chillers across European markets.
- BDR Thermea Group: European HVAC group offering heat pumps, hybrid systems, and smart home climate solutions under brands including Baxi, De Dietrich Thermique, and Remeha. Directly competes with Maxa across residential and commercial European markets with broader portfolio and larger scale.
- Mitsubishi Electric (Heating & Cooling): Global HVAC manufacturer with comprehensive heat pump, chiller, and air-conditioning ranges including the Ecodan and Mr. Slim lines. Competes with Maxa in commercial chillers (HWA2-equivalent) and residential heat pumps, with greater scale and R&D resources.
Direct peers
- NIBE Energy Systems: Swedish heat pump manufacturer specializing in ground-source, air-source, and exhaust-air heat pumps for residential and commercial markets. Comparable to Maxa in product focus (heat pumps, water heaters), European distribution, and mid-cap scale, with strong R290/R32 development programs.
- Viessmann Climate Solutions: German manufacturer of heat pumps, boilers, and integrated climate systems for residential and commercial applications. Closely comparable to Maxa in product mix (heat pumps with natural refrigerants, hybrid systems), European-centric distribution, and mid-tier manufacturer scale.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Maxa social profiles
Digital presenceMaxa compliance and trust
Trust signalCompliance7 records
Maxa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maxa leadership team
Management profileNumber of profiles
Maxa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maxa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maxa
What does Maxa do?
Maxa designs, manufactures, and sells inverter heat pumps, air-cooled chillers, heat pump water heaters, hybrid HVAC systems, multisplit units, hydronic terminals, and storage tanks for residential, commercial, and industrial markets. The company sells primarily through commercial partners, installers, and distributors, serving 35+ countries from its Italian headquarters.
Is Maxa a public or private company?
Maxa is a private company. It is classified as corporate owned and is currently operating.
When was Maxa founded?
Maxa was founded in 1992. It employs 51 to 100 people.
Where is Maxa based?
Maxa is headquartered in Verona, Italy, in the Europe region.
How does Maxa make money?
One revenue line is on record: HVAC Equipment Sales.
Who are Maxa's main competitors?
Broad incumbents on record are Vaillant Group, Bosch Thermotechnology, Carrier Global Corporation, Daikin Industries, Glen Dimplex Group, Samsung Climate Solutions, BDR Thermea Group and Mitsubishi Electric (Heating & Cooling). Direct peers are NIBE Energy Systems and Viessmann Climate Solutions.
Does Maxa have an API?
No public API is recorded for Maxa.
What industry is Maxa in?
Maxa's product category is HVAC Equipment Manufacturing. Its primary akta.pro industry code is IMAHAKAE, Chillers & Cooling Plant Equipment. Its NAICS code is 333415 and its SIC code is 3585.