On Target Tooling
On Target Tooling is a Wisconsin-based manufacturers' representative representing 17+ cutting tool suppliers across the Midwest and Eastern US. It earns commissions through technical sales support to distributors, machine tool builders, and end users in aerospace, automotive, medical, and mold & die industries.
- Company typePrivate
- Founded2010
- HeadquartersMuskego, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What On Target Tooling does
On Target Tooling is a Wisconsin-based manufacturers' representative firm specializing in cutting tools and metal cutting accessories, founded in 2010 and operating from Muskego, WI in the Milwaukee area. The firm represents approximately 17-20+ supplier principals — including Dapra, MST, Rego-Fix, Premier Tooling Systems, PAC Precision, Prime Tool, PCT, Taylor Tool, Mate Precision Technologies, Eclipse Magnetics, Integrity Saw & Tool, Airvantage, Echain, Winstar, JJ Tool, Tuffy Products, TOWA, and others — earning commissions on sales facilitated through a curated distributor network and direct relationships with major machine tool builders (DMG Mori, Mazak, Hermle, Toyoda, Makino, Ellison Machinery, MAG, Heller). It serves the Midwest and Eastern United States across verticals including aerospace/composite machining, high-production automotive, mold & die, medical/Swiss CNC, gear manufacturing/wind energy, and general component machining.
The service portfolio spans technical sales representation by Regional Technical Engineers, marketing support (literature, catalogs, North American website development, email campaigns), importing and logistics (tariffs, duties, warehousing), technical validation and machining economics analysis, and inventory management. The firm deliberately limits distributor partners per principal to deliver focused service and positions itself to challenge Kennametal and Sandvik for turnkey tool packages at major OEMs. Industry experience is anchored by a team carrying 100+ years of combined metal cutting expertise, led by President Scott Shippell (20+ years, former VP Sales & Marketing at LMT USA).
Revenue is generated entirely through commissions on sales of represented suppliers' products; no proprietary technology is developed and no software or AI capabilities are disclosed. The business model is asset-light, relationship-driven, and relies on territorial exclusivity with principals, technical credibility with end users, and curated distributor loyalty. The company is privately held as On Target Tooling, LLC, with no external funding and a small headcount of 1-10 employees.
On Target Tooling firmographics
Firmographics- Name
- On Target Tooling
- Legal name
- On Target Tooling, LLC
- Website
- https://ontargettooling.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- On Target Tooling is a Wisconsin-based manufacturers' representative representing 17+ cutting tool suppliers across the Midwest and Eastern US. It earns commissions through technical sales support to distributors, machine tool builders, and end users in aerospace, automotive, medical, and mold & die industries.
- Ownership category
- akta.pro rank
Where On Target Tooling is headquartered
LocationHeadquarters
- HQ city
- Muskego
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
On Target Tooling business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Commission-based Representation: On Target Tooling operates as a manufacturers' representative firm earning commissions on sales facilitated through their distribution and direct sales network. They represent multiple cutting tool manufacturers and earn revenue by driving sales of their suppliers' products.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
On Target Tooling product offering
Product offeringCore offering
On Target Tooling is a manufacturers' representative firm that sells and markets cutting tools and accessories on behalf of multiple supplier brands. The company provides field sales through Regional Technical Engineers, full inside sales support, importing/warehousing, technical support, and inventory management to end users, cutting tool distributors, and machine tool builders/dealers across the Midwest and Eastern United States.
Product overview
On Target Tooling is a Marketing Company, Technical Manufacturers Representative Firm & Importer specializing in cutting tools and accessories. The company offers a portfolio of sales representation services, marketing support, importing/warehousing, technical support, and inventory management. As a representative firm, On Target Tooling represents multiple supplier brands including cutting tool manufacturers (Rego-Fix, MST, Premier Tooling, PAC Precision, Prime Tool, PCT, Taylor Tool, Integrity Saw and Tool, JJ Tool, Winstar), workholding solutions (Mate Precision Technologies), magnetic filtration (Eclipse Magnetics), air tools (Airvantage), and material handling products (Tuffy Products). The company primarily serves the Midwest and Eastern United States with a focus on metal cutting industries including aerospace, automotive, medical/surgical, mold & die, and gear manufacturing.
Differentiator
Problem solved
Functional benefit
Products and services
- Sales Representation Services Technical manufacturers' representative services for cutting tool suppliers, featuring Regional Technical Engineers providing value, technical support, and complete solutions to end users, distributors, and machine tool builders.
- Marketing Services Market analysis, promotional literature development, catalog creation, trade show appearances, product presentations, website development, and email marketing campaigns for metal cutting products.
- Importing Services Sourcing quality manufacturers overseas, handling tariffs and duties, warehousing, inventory tracking, and order fulfillment for North American market access.
- Technical Support Services Product validation, testing process support, machining economics analysis, test reports, and cost justification for high-quality tooling solutions.
- Inventory Management On-site inventory housing, demand analysis, and ensuring in-demand products are readily available for customers.
- Rego-Fix Toolholding Systems Precision toolholding products including powRgrip Systems for high-end machining, micRun System for microtooling, and ER System for standard machining applications.
- MST Tool Holders Japanese-manufactured tool holders including Collet Chucks, Slimline holders, Milling Chucks, and Shrink Fit Holders for high-speed precision machining.
- Premier Tooling Systems - Custom PCD and CBN Tools High-performance custom PCD and CBN cutting tools with steerable hydraulic clamping systems for demanding machining applications.
- PAC Precision - Collet Chucks, Toolholders & Accessories Collets, toolholders, and accessories for precision machining applications.
- Prime Tool - Modular Tool Holders High-precision modular tool holders, collet chucks, end mill holders, face mill holders, shrink fit holders, and screw-in holders.
- PCT - Precision Cutting Tools American-made endmills, carbide drills, drill mills, routers, and special per-print tools with in-house coating capabilities.
- Mate Precision Technologies - Workholding & DynoGrip Vises Workholding systems, CNC punch press tooling, press brake tooling, laser consumables, and DynoGrip vises for metal cutting and forming industries.
- Integrity Saw and Tool - Custom Tools & Sharpening Custom tool manufacturing, sharpening services, high-performance end mills, carbide and HSS drills, saw blades, and in-house PVD coating.
- Airvantage - Air Tools Air die grinders, air angle die grinders, air drills, and air impact wrenches for industrial manufacturing.
- Eclipse Magnetics - Magnetic Filtration Magnetic filtration systems including Micromag, Filtramag+, Automag, and Automag Skid for removing ferrous contamination from industrial fluids.
Quantifiable outcome
- Established relationships with major machine tool builders including DMG Mori, Mazak, Ellison Machinery, Hermle, Toyoda, Makino, MAG, Heller
- +1 more outcomes
Companies that use On Target Tooling
Customer profileNamed customers17 records
Segments9 records
Ideal customer profiles3 records
On Target Tooling technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
On Target Tooling partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- DapracoreOn Target Tooling represents Dapra as a manufacturers' representative, providing sales, marketing, and technical support for their cutting tool products in their territory.
- Integrity Saw and ToolcoreOn Target Tooling represents Integrity Saw and Tool, a custom tool manufacturer and sharpening services provider based in Fond du Lac, WI. Products include high performance end mills, custom tools, carbide and HSS drills, saw blades, and PVD coating services.
- Premier Tooling SystemscoreOn Target Tooling represents Premier Tooling Systems, established 1992, based in Grand Blanc, MI. Products include custom PCD and CBN cutting tools committed to continuous improvement in quality and customer service.
- Taylor ToolcoreOn Target Tooling represents Taylor Tool, a fourth-generation family-owned company established in 1918 in Cambridge, Ontario. Specializes in quality cutting tools including special taps, reamers, and dies.
- PAC PrecisioncoreOn Target Tooling represents PAC Precision based in Elk Grove Village, Illinois. Products include collets, toolholders, and accessories. Announced partnership in September 2024.
- MST CorpcoreOn Target Tooling represents MST Corp, Japan's first tool-holder manufacturer founded in 1937, based in Nara, Japan with a USA warehouse in Chicago, IL. Products include collet chucks, Slimline, milling chucks, and shrink fit holders.
- Prime ToolcoreOn Target Tooling represents Prime Tool, established 2005, based in Taoyuan City, Taiwan with a USA warehouse in Chino, CA. Specializes in modular tool holders, 2 piece tool holders, collet chucks, end mill holders, face mill holders, shrink fit holders, and screw-in holders.
- Rego-FixcoreOn Target Tooling represents Rego-Fix, established 1950, headquartered in Switzerland with US office in Whitestown, Indiana. Products include powRgrip Systems, micRun System, and ER System for toolholding applications in aerospace, medical, automotive, firearms/defense, and 3C manufacturing.
- PCT (Precision Cutting Tools)coreOn Target Tooling represents PCT, established 1963, based in La Palma, CA. Products include endmills, carbide drills, drill mills, routers, and specials. PCT offers the most complete selection of in-house made and in-house coated tools in the Western United States.
- Mate Precision TechnologiescoreOn Target Tooling represents Mate Precision Technologies, founded in 1962 and headquartered in Anoka, Minnesota. Products include workholding systems, CNC punch press tooling, press brake tooling, and laser consumables. Seven decades of excellence in metal cutting and forming industries.
- AirvantageminorOn Target Tooling represents Airvantage, a manufacturer of air tools including air die grinders, air angle die grinders, air drills, and air impact wrenches.
- Eclipse MagneticsminorOn Target Tooling represents Eclipse Magnetics, established 1914, headquartered in Sheffield, UK with North American headquarters in Stoney Creek, Ontario. Products include magnetic filtration systems (Micromag, Filtramag+, Automag, Autofiltrex).
- EchainminorOn Target Tooling represents Echain, established 2004, based in Taichung City, Taiwan. Products include CNC lathe tool holders and external turning tools with coolant series features.
- WinstarminorOn Target Tooling represents Winstar, providing integrated production service from mold design to complete products. Uses US raw material as main substrate with European coating equipment for cutting tools.
- JJ ToolminorOn Target Tooling represents JJ Tool, established 1997, based in Seoul, Korea. Products include carbide end mills, drills, and thread mills. Exports high-quality products to US, China, Japan, Australia, and Europe markets.
- Tuffy ProductsminorOn Target Tooling represents Tuffy Products, a leading brand of synthetic slings, tie-downs, and straps made in the USA. ISO 9001:2015 certified for design, manufacturing, distribution, and sales of synthetic slings and tie-downs.
- TOWAminorOn Target Tooling has introduced a newest partnership with TOWA, which has developed cutting-edge technology centered on ultra-precision mold technology.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
On Target Tooling competitors and assessment
Company assessmentMarket position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
On Target Tooling social profiles
Digital presenceOn Target Tooling compliance and trust
Trust signalCompliance1 record
On Target Tooling financial estimates
Financial estimateRevenue estimate
Valuation estimate
On Target Tooling leadership team
Management profileNumber of profiles
Profiles3 records
On Target Tooling funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
On Target Tooling M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about On Target Tooling
What does On Target Tooling do?
On Target Tooling is a manufacturers' representative firm that sells and markets cutting tools and accessories on behalf of multiple supplier brands. The company provides field sales through Regional Technical Engineers, full inside sales support, importing/warehousing, technical support, and inventory management to end users, cutting tool distributors, and machine tool builders/dealers across the Midwest and Eastern United States.
Is On Target Tooling a public or private company?
On Target Tooling is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was On Target Tooling founded?
On Target Tooling was founded in 2010. It employs 1 to 10 people.
Where is On Target Tooling based?
On Target Tooling is headquartered in Muskego, United States, in the North America region.
How does On Target Tooling make money?
One revenue line is on record: commission-based Representation.
Does On Target Tooling have an API?
No public API is recorded for On Target Tooling.