Club Atlético Huracán

What Club Atlético Huracán does

Club Atlético Huracán is an Argentine private sports association founded in 1908 in the Parque Patricios neighborhood of Buenos Aires. The club is best known for its men's professional football team, which competes in the Argentine Primera División and Copa Argentina, playing home matches at the Estadio Tomás A. Ducó ("El Palacio"). Beyond the first team, it operates a reserve side, juveniles (inferiores) development program, women's football, and additional sports including hockey, chess, artistic gymnastics, and futsal. Its governance is member-based (socios), with an elected board and an institutional president.

The club runs a multi-channel digital ecosystem anchored by the official website (cahuracan.com), Huracán TV (a video content platform on YouTube featuring match highlights, press conferences, and cultural programming), Tienda Huracán (an e-commerce store for Kappa-branded kits, training wear, and accessories at tienda.cahuracan.com), and Sede Digital (huracan.sedelab.com), a self-serve membership management platform. Physical infrastructure includes the Estadio Tomás A. Ducó, the La Quemita training complex, and the La Sede Social headquarters at Av. Caseros 3159.

Revenue is generated through four streams: match-day ticket sales, recurring socio memberships offering priority ticketing and merchandise discounts, official merchandise sales through Tienda Huracán (with member-versus-non-member pricing), and commercial sponsorships. Sponsorship partners include Kappa (flagship technical sponsor), Mr. Bet, Coca-Cola, Casablanca, Powerade, RUS (Rio Uruguay Seguros), IMAT, Emergencias, and Flecha Bus. Payment processing on the merchandise store is handled via MercadoPago. The reported headcount is 51-100 employees.

Name

Club Atlético Huracán

Legal name

Club Atlético Huracán

Website

https://cahuracan.com

Company type

Private

Founded year

1908

Operating status

Operating

Headcount range

51–100 employees

Short description

Club Atlético Huracán is a private Argentine sports association founded in 1908 in Buenos Aires, operating a men's professional football team in the Primera División plus reserve, youth, and women's football, alongside hockey, chess, gymnastics, and futsal, monetizing fans through tickets, memberships, merchandise, and sponsorships.

Ownership category

akta.pro rank

Product category

Professional Sports Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Sporting Goods Retailers (45911)

SIC

Services-Membership Sports & Recreation Clubs (7997), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Team Sports Clubs (Football/Soccer, Basketball, Baseball, Hockey, Rugby, Cricket, etc.) (MPAKABAA)

akta.pro secondary industries

Team Sports & On-Field Performance Apparel (CRAAAEAE), Team Sports Matches (Club & National) (MPAGAMAB)

Keywords

• Professional football club
• Argentine Primera División
• Official merchandise sales
• Fan membership programs
• Match ticket sales

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Match Revenue: Revenue from ticket sales for professional football matches and Copa Argentina fixtures at Tomás A. Ducó stadium
2. Club Memberships: Annual memberships (socios) with benefits including discounted merchandise, ticket priority, and exclusive access. Members receive discounted pricing on official merchandise.
3. Official Merchandise: Sale of official apparel and merchandise through tienda.cahuracan.com including Kappa-branded kits, training wear, and accessories. Pricing varies between member and non-member rates.
4. Sponsorships: Commercial partnerships with sponsors including Kappa (technical sponsor), Mr. Bet, Coca-Cola, Casablanca, Powerade, RUS, IMAT, Emergencias, and Flecha Bus

Pricing tiers

Distribution channels4 records

Marketing channels4 records

Core offering

Club Atlético Huracán operates a professional football club competing in the Argentine Primera División and Copa Argentina, with complete men's, reserve, youth, and women's teams. The club runs a member-based "socio" program, sells official Kappa-branded apparel and merchandise through its online store, organizes multi-sport activities including hockey, chess, artistic gymnastics, and futsal, and delivers digital content and services via Huracán TV, the Sede Digital platform, and the official website.

Product overview

Club Atlético Huracán operates a multi-platform digital presence consisting of the official website (cahuracan.com), Huracán TV video platform, Tienda Huracán e-commerce store, and Sede Digital membership platform. The club's digital ecosystem is centered around Huracán TV for video content, the Tienda for Kappa-branded merchandise sales, and the official website for news, match schedules, and member services.

Differentiator

Problem solved

Functional benefit

Products and services

• Huracán TV Official video streaming platform of Club Atlético Huracán featuring match highlights, press conferences, player interviews, youth and women's football content, and cultural programming. The platform contains over 139 pages of historical video content available to fans and supporters.
• Tienda Huracán Official e-commerce store of Club Atlético Huracán selling Kappa-branded merchandise including playing kits (home, away, alternate), training gear, jackets, and accessories. Offers member discounts and product personalization options including name and number stamping and LPF patch customization.
• Sede Digital Huracán Digital membership platform of Club Atlético Huracán enabling members to access exclusive benefits, renew memberships, and interact with club services online. Provides centralized digital access to socio (member) services and benefits.
• Club Atlético Huracán Official Website Comprehensive club website providing news, match information, team rosters, ticket sales, membership enrollment, and information about all club activities including football, youth development, women's football, and sports culture across the club's divisions.
• Socio Membership Program Annual membership (socio) program for Club Atlético Huracán providing members with benefits including discounted merchandise, ticket priority for matches, and exclusive access to club events and facilities. Members receive approximately 10% discount on all products in the official store.
• Match Ticket Sales Direct match ticket sales for professional football matches at Tomás A. Ducó stadium (El Palacio), covering Argentine Primera División and Copa Argentina fixtures. Includes standard seating and reserva platea options with priority access for socio members.
• Professional Football Team Competition Professional football team competition services of Club Atlético Huracán, with the men's first team competing in the Argentine Primera División and Copa Argentina, plus reserve team matches, youth divisions (inferiores), and women's football (Fútbol Femenino). Sport entertainment provided at Tomás A. Ducó stadium.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Nine partnerships are on record, tiered flagship and minor.

• KappaflagshipChannel Partner/ Reseller/ DistributorTechnical sponsor and official apparel partner. Kappa provides all official match kits, training wear, and merchandise. Products sold through Kappa store and official club store.
• Mr. BetminorOthersOfficial sponsor visible on website header and communications.
• Coca-ColaminorOthersOfficial beverage sponsor of the club.
• CasablancaminorOthersOfficial sponsor appearing in header section of website.
• PowerademinorOthersSports beverage sponsor of the club.
• RUS (Rio Uruguay Seguros)minorOthersInsurance sponsor of Club Atlético Huracán.
• IMATminorOthersMedical services sponsor providing emergency medical support.
• EmergenciasminorOthersEmergency medical services sponsor.
• Flecha BusminorOthersTransportation partner for team travel.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Club Atlético San Lorenzo de Almagro: Buenos Aires-based Primera División club with similar member-owned association structure and Parque Patricios-adjacent fanbase overlap. Direct competitor in the non-Boca/River tier of Argentine football.
• Club Atlético Lanús: Greater Buenos Aires (Lanús) Primera División club with a stadium-owning model and growing youth-academy reputation. Comparable scale tier as Huracán in Argentine football's second tier.
• Club Atlético River Plate: Buenos Aires-based Primera División rival with the largest fanbase in Argentina. Directly competes with Huracán for matchday attendance, sponsorship dollars, and merchandise sales across the same metro area.
• Club Atlético Vélez Sarsfield: Buenos Aires-based Primera División club with strong youth-development reputation. Comparable operating model with emphasis on inferiores and player sales as a revenue lever.
• Racing Club: Avellaneda-based Primera División club with similar historical pedigree and member-based ownership structure. Comparable operating model, sponsor mix, and youth-development pipeline.
• Club Atlético Independiente: Avellaneda-based Primera División club with comparable multi-sport structure and member-owned governance model. Direct competitor for traditional big-five status and historical brand equity.
• Club Atlético Estudiantes de La Plata: La Plata-based Primera División club with a strong youth-development identity and recurring player-trading revenue. Comparable business model emphasizing academy-to-first-team pipeline.
• Club Atlético Boca Juniors: Argentina's most successful football club, also based in Buenos Aires, competing in the Primera División. Direct competitor for titles, sponsorships, and fan share, and the benchmark peer for valuation and revenue scale among Argentine clubs.
• Newell's Old Boys: Rosario-based Primera División club with member-owned association structure and historical brand equity outside Buenos Aires. Comparable tier and operating model for non-elite Argentine clubs.

Regional players

• Club Atlético Talleres de Córdoba: Córdoba-based Primera División club with a stadium-owning model (Estadio Mario Alberto Kempes) and growing commercial profile. Comparable tier to Huracán but operating in a distinct regional market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ClubAtlticoHur1
• YouTubeyoutube.com/CAHuracan
• Facebookfacebook.com/CAHuracan
• Instagraminstagram.com/CAHuracan
• TikToktiktok.com/@cahuracan
• LinkedInlinkedin.com/company/cahuracan

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Club Atlético Huracán