Abel Alarm

What Abel Alarm does

Abel Alarm is a UK-based, privately held provider of electronic security systems, founded in 1965 in Leicester and currently led by the founder's grandson, Joel Mulloy, as Managing Director since 2017. The company designs, installs, and maintains intruder alarms, fire detection and alarm systems, CCTV surveillance, electronic access control, and associated safes across both residential and commercial properties. Its principal proprietary infrastructure is an NSI Gold-accredited Alarm Receiving Centre (ARC) at the Leicester headquarters, providing 24/7 monitored intruder, fire, and CCTV services with dedicated police-response lines. The company distributes and supports its offering through 13 UK branches serving enterprise, mid-market, and residential customers, supported by a free site-survey model and a 24/7 engineering dispatch capability with a four-hour response SLA.

The firm's revenue model is hybrid: one-time system design and installation (projects) is paired with recurring subscription revenue from monitored contracts and annual or bi-annual service/maintenance agreements. Customer concentration is anchored on large multi-site enterprise accounts (Nando's 400+ restaurants, O2, Pandora, Dune London, Mitie, Everards) alongside public-sector and education contracts (Northumbria University, Plantsbrook School, Cranmore Park), residential installations, and specialist verticals such as housing developers and leisure facilities. Certifications — NSI Gold, BAFE SP203-1, ECA, Safe Contractor, Construction Line, Achilles UVDB — and ISO 9001-compliant UK-manufactured safes form the regulatory backbone of customer trust and tender eligibility. Product breadth is being expanded beyond traditional electronic security into adjacent categories including Control4-based smart home automation (with Nest, Hikvision, Pyronix, Apple TV, Roku, and Spotify integration), aspirating smoke detection for demanding environments, video doorbells, home cinema systems, and fire extinguishers, positioning Abel as a single-vendor integrated security and home-automation provider rather than a single-product installer.

Name

Abel Alarm

Legal name

Abel Alarm

Website

https://abelalarm.co.uk

Company type

Private

Founded year

1965

Operating status

Operating

Short description

Abel Alarm is a UK-based, family-owned electronic security systems provider, founded in 1965, designing, installing, and monitoring intruder alarms, fire detection, CCTV, and access control for enterprise, public-sector, and residential customers through 13 UK branches and its own NSI Gold Alarm Receiving Centre.

Ownership category

akta.pro rank

Product category

Electronic Security Services

NAICS

Security Systems Services (except Locksmiths) (561621), Security Systems Services (56162)

SIC

Services-Detective, Guard & Armored Car Services (7381)

akta.pro primary industry

Intrusion Detection & Burglar Alarm Systems Integration (BPAKAGAC)

akta.pro secondary industries

Fire Alarm Systems (Design/Install/Service/Monitoring) (BPABAHAA), Commercial & Industrial Alarm Monitoring (BPAKAFAB), Residential Alarm Monitoring (Burglar/Intrusion) (BPAKAFAA), Fire Alarm Monitoring & Dispatch (BPAKAFAC)

Keywords

• Intruder alarm systems
• Fire alarm installation
• CCTV surveillance systems
• Access control solutions
• Alarm monitoring services

Headquarters

HQ city

Leicester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Security System Sales and Installation: One-time sales and installation of intruder alarms, fire alarms, CCTV systems, access control systems, and safes for residential and commercial properties. Systems are customized and professionally installed.
2. Alarm Monitoring Services: 24/7 professional monitoring services through their NSI Gold accredited Alarm Receiving Centre, providing peace of mind that intruder and fire alarms are monitored continuously. Includes keyholder response and police response options.
3. Maintenance and Service Contracts: Service contracts ensuring systems are tested and serviced twice per year with discounted call-out rates for existing customers. Engineers available 24/7 with dispatch capability within four hours.
4. Remote Support Services: Remote diagnostic and support services allowing engineers to access connected systems without on-site visits to diagnose, test, and resolve issues.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Abel Alarm designs, installs, and maintains electronic security systems including intruder alarms, fire detection systems, CCTV surveillance, and access control for residential and commercial properties across the UK. The company operates its own NSI Gold-accredited Alarm Receiving Centre providing 24/7 monitoring with dedicated lines to police and emergency services, complemented by maintenance contracts and remote diagnostic support.

Product overview

Abel Alarm is a comprehensive electronic security systems provider offering a portfolio of integrated security products and services for both residential and commercial properties. The core product suite comprises intruder alarms, fire alarms, CCTV systems, access control systems, an NSI Gold-accredited alarm receiving centre for 24/7 monitoring, and safes. These core security products are complemented by home automation capabilities that integrate with Control4 platforms for whole-home control of lighting, heating, blinds, multi-room audio/video, and security systems. Additional offerings include home cinema installations, video doorbells, and fire extinguishers. The company operates from 13 branches nationwide and provides integrated security solutions that can be managed via smartphone applications, with products designed and engineered from their Leicester head office.

Differentiator

Problem solved

Functional benefit

Products and services

• Intruder Alarms Burglar alarm systems for homes and businesses including app-controlled, monitored, wired and wireless options, and dialler alarms professionally installed and maintained.
• Fire Alarms Fire detection and alarm systems including smoke and heat detectors, aspirating smoke detectors for demanding environments, and monitored fire alarms for businesses, BAFE SP203-1 certified.
• CCTV Systems High-definition CCTV systems for homes and businesses including network cameras, remote viewing via smartphone, HD/4K imaging, and intelligent detection capabilities such as intrusion, line-crossing, audio, and face detection.
• Access Control Electronic access control systems for doors, barriers and turnstiles including networked access control, door entry solutions, token-based systems, and visitor management.
• Alarm Receiving Centre Monitoring 24/7 NSI Gold-accredited monitoring service for intruder alarms, fire alarms, and CCTV with dedicated lines to police and emergency services, including keyholder response and police response options.
• Safes Dudley Safes including fireproof document storage, cash safes, underfloor safes, wall safes, and security cabinets for homes and commercial applications; manufactured in the UK to ISO 9001.
• Home Automation Smart home integration including Control4-based automation for lighting, heating, blinds, multi-room audio/video, and security system control via smartphone, including Nest thermostat installation.
• Fire Extinguishers Fire safety equipment including water, foam, CO2, powder, wet chemical extinguishers and fire blankets for residential and commercial customers.
• Video Doorbells Smart video doorbells providing motion notifications, live video feed, two-way communication, and integration with other smart home devices.

Named customers13 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Securitas UK: Securitas is a global security services group with UK operations spanning guarding, electronic security and monitoring. While much broader than Abel, its UK electronic security division competes directly for enterprise monitoring and integrated security contracts.
• Mitie Security: Mitie is a major UK facilities management group whose security division delivers electronic security, monitoring and guarding. Abel counts Mitie as a customer, but Mitie's security services arm also competes for integrated security contracts in the same verticals.
• Marlowe Fire & Security: Marlowe Fire & Security is a UK-focused group combining multiple acquired regional electronic security and fire safety installers. It competes with Abel across commercial fire, intruder and CCTV, particularly in mid-market and enterprise segments.

Direct peers

• Verisure: Verisure is a major UK monitored alarm specialist with proprietary hardware, strong brand presence, and a direct-to-consumer sales model. It competes head-to-head with Abel in monitored intruder alarm and smart-home security for homes and SMEs.
• ADT UK: ADT is one of the largest UK providers of monitored intruder alarms, CCTV and fire detection for residential and commercial customers, with national coverage and its own monitoring centres. It directly competes with Abel across Abel's full product portfolio.
• Barry Bros Security: Barry Bros Security is a London-based family-owned security installer offering intruder alarms, CCTV, access control and 24/7 monitoring. It is comparable to Abel in privately-owned, full-service electronic security delivery.
• Banham: Banham is a long-established London-based security specialist offering intruder alarms, CCTV, access control, locks and safes with its own monitoring centre. It is highly comparable to Abel in product breadth, integrated offering, and premium customer base.
• Kings Secure Technologies: Kings Secure Technologies is a UK-wide independent provider of electronic security systems, access control, CCTV, fire detection and remote monitoring. It is a close comparable in scale, geographic model and target customer segments.
• CSS Total Security: CSS Total Security provides integrated intruder alarms, fire detection, CCTV, access control and remote monitoring across the UK. It competes directly with Abel for mid-market and enterprise commercial security contracts.

Others

• Pyronix: Pyronix is a UK-based manufacturer of intruder alarm panels and sensors that Abel integrates into its installations (e.g., Pyronix Enforcer wireless systems). It is an upstream technology supplier and ecosystem participant rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AbelAlarmCo
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• Xx.com/abelalarm

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Abel Alarm