Pazienti
Pazienti.org s.r.l. operates pazienti.it, an Italian-language health and wellness portal founded in 2010 and based in Milan, providing editorially reviewed medical content, a medical dictionary, and specialist and healthcare facility directories, with sub-portals covering mental health, lifestyle, and pet health serving Italian consumers via advertising.
- Company typePrivate
- Founded2010
- HeadquartersMilano, Italy
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Pazienti does
Pazienti.org s.r.l. operates pazienti.it, an Italian-language health and wellness content portal founded in 2010 and headquartered in Milan. The platform delivers editorially reviewed medical content across Salute (health), Alimentazione (nutrition), and Genitorialità (parenting), supported by a Scientific Committee of medical professionals who validate articles. Integrated utility modules include a medical dictionary (Dizionario Medico), a specialist directory (/specialita), a healthcare facilities directory (/strutture-sanitarie), and a continuously updated health news section. Adjacent sub-portals — benessere.pazienti.it (mental wellness), lifestyle.pazienti.it, and pets.pazienti.it — extend the franchise into mental health, lifestyle, and pet health verticals under the sub-brand 'P. by Pazienti.it.'
The underlying technology stack is described as a content-managed health portal with a specialist and facility database; no proprietary AI, mobile app, or public API is disclosed, and acquisition is driven through organic SEO and active multi-platform social distribution (Facebook, Instagram, LinkedIn, Twitter, TikTok, newsletter, and podcast collaborations).
Revenue mechanics are advertising-led, with display placements, sponsored content, and media partnerships implied by an advertising policy and media partner pages on the site; no subscription, transactional, or B2B SaaS pricing is publicly disclosed. The served audience is split between Italian health-conscious consumers (primary, B2C) seeking health information and provider discovery, and healthcare professionals/facilities (secondary) using the directories and Scientific Committee association for visibility.
Pazienti firmographics
Firmographics- Name
- Pazienti
- Legal name
- Pazienti.org s.r.l.
- Website
- https://pazienti.it
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pazienti.org s.r.l. operates pazienti.it, an Italian-language health and wellness portal founded in 2010 and based in Milan, providing editorially reviewed medical content, a medical dictionary, and specialist and healthcare facility directories, with sub-portals covering mental health, lifestyle, and pet health serving Italian consumers via advertising.
- Ownership category
- akta.pro rank
Pazienti industry classification
Industry- Product category
- Health Information Portal
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Health, Wellness & Patient Communities (MPACAJAL)
Keywords
Where Pazienti is headquartered
LocationHeadquarters
- HQ city
- Milano
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Pazienti business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Advertising: The platform monetizes through advertising placements, likely including sponsored content, display ads, and promotional partnerships with healthcare brands, given the presence of advertising policy and media partner pages on the website.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Pazienti product offering
Product offeringCore offering
Pazienti.it is an Italian-language health and wellness digital portal that publishes medically-reviewed articles on diseases, symptoms, nutrition, parenting, mental health, and preventive care, and provides searchable directories of medical specialists and healthcare facilities. The platform serves Italian consumers seeking reliable health information and provider discovery, with all content reviewed by a Scientific Committee of physicians, dermatologists, psychologists, and nutritionists. Monetization is advertising-based, and the offering is delivered through the main pazienti.it portal and dedicated subdomains (Benessere, Lifestyle, Pets).
Product overview
Pazienti.it is a comprehensive Italian health and wellness digital platform offering a unified portal with multiple sub-brands (Benessere, Lifestyle, Pets) and specialized content modules. The core platform provides health news, a medical dictionary, diagnostic and preventive care information, nutrition guidance, and parenting resources. Supporting modules include directories of medical specialists and healthcare facilities, mental health content, and lifestyle wellness topics. The platform is maintained by a Scientific Committee of medical professionals who develop and review all content.
Differentiator
Problem solved
Functional benefit
Products and services
- Pazienti.it Health and Wellness Portal Comprehensive Italian health and wellness portal providing health news, medical dictionary, diagnostic information, nutrition guidance, parenting resources, and directories of medical specialists and healthcare facilities, with content reviewed by a Scientific Committee of medical professionals.
- Benessere.pazienti.it
Companies that use Pazienti
Customer profileSegments2 records
Ideal customer profiles2 records
Pazienti technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pazienti partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights3 records
Pazienti competitors and assessment
Company assessmentDirect peers
- Miodottore (Doctolib Italia): Italian doctor directory and appointment-booking platform. Comparable on the specialist directory and facility-locator functionality, though Doctolib-owned Miodottore adds transactional booking capabilities Pazienti lacks.
- Dottori.it: Italian healthcare professional directory and information portal serving patients seeking specialists. Directly comparable on directory functionality and patient-provider matching in the Italian market.
- Medicitalia: Italian health information portal with doctor Q&A and medical content, serving patients seeking specialist interaction. Directly comparable as an Italian-language health content platform with community elements.
- Oggi Salute: Italian health section of the Oggi magazine brand providing medical news, wellness content, and patient guidance. Comparable in audience and content style for Italian health-conscious consumers.
- Starbene: Established Italian health and wellness magazine portal covering nutrition, beauty, psychology, and medical topics. Comparable as a multi-vertical Italian health content brand serving the same consumer audience.
- MyPersonalTrainer: Italian health, wellness, and nutrition content portal offering medical information, specialist directories, and lifestyle guidance. Direct competitor in the Italian-language health content space with a similar content-led, SEO-driven model.
Regional players
- Altroconsumo: Italian consumer organization providing independent health, product, and service information. Comparable as a trusted Italian consumer-information brand, particularly on health-related decision support.
Broad incumbents
- Healthline: Major global health information publisher with medically-reviewed content across nutrition, wellness, and medical conditions. Comparable as a digital health content brand targeting health-conscious consumers, though English-language and US-anchored.
- WebMD: Global health information platform and the dominant English-language incumbent. Comparable as a content-led health portal serving consumers, though operating at much larger scale and in different geographies.
Others
- Fondazione Telethon: Italian non-profit foundation providing health information on rare diseases and funding medical research. Adjacent in the Italian health-information ecosystem but non-commercial; relevant for competitive context in patient education.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Pazienti social profiles
Digital presencePazienti financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pazienti leadership team
Management profileNumber of profiles
Pazienti funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pazienti M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pazienti
What does Pazienti do?
Pazienti.it is an Italian-language health and wellness digital portal that publishes medically-reviewed articles on diseases, symptoms, nutrition, parenting, mental health, and preventive care, and provides searchable directories of medical specialists and healthcare facilities. The platform serves Italian consumers seeking reliable health information and provider discovery, with all content reviewed by a Scientific Committee of physicians, dermatologists, psychologists, and nutritionists. Monetization is advertising-based, and the offering is delivered through the main pazienti.it portal and dedicated subdomains (Benessere, Lifestyle, Pets).
Is Pazienti a public or private company?
Pazienti is a private company. It is classified as unknown and is currently operating.
When was Pazienti founded?
Pazienti was founded in 2010. It employs 1 to 10 people.
Where is Pazienti based?
Pazienti is headquartered in Milano, Italy, in the Europe region.
How does Pazienti make money?
One revenue line is on record: advertising.
Who are Pazienti's main competitors?
Direct peers on record are Miodottore (Doctolib Italia), Dottori.it, Medicitalia, Oggi Salute, Starbene and MyPersonalTrainer. Altroconsumo is listed as a regional player. Broad incumbents are Healthline and WebMD. Fondazione Telethon is listed as an others.
Does Pazienti have an API?
No public API is recorded for Pazienti.
What industry is Pazienti in?
Pazienti's product category is Health Information Portal. Its primary akta.pro industry code is MPACAJAL, Health, Wellness & Patient Communities. Its NAICS code is 516210 and its SIC code is 8000.