What MY PERSONAL TRAINER does

MY PERSONAL TRAINER is a Vienna-based sole proprietorship operated by Mag. Alfredo Scarlata, providing one-on-one personal training, online personal coaching, and corporate fitness and health promotion (Firmenfitness / Betriebliche Gesundheitsförderung) services to individual consumers and corporate clients in Austria. Founded circa 2003 and operating under the brand for over 20 years, the business has reportedly coached more than 100 individual clients and serves named corporate accounts including PORR, Allegro Consulting, easyname, Nessus, and Labau, alongside an Executive Performance program targeted at senior professionals. The technical footprint is intentionally light: body-composition measurement hardware, a YouTube content channel, a branded e-commerce shop for fitness equipment, and a web-based delivery channel for online training sessions. There is no platform infrastructure, no proprietary software, and no AI components referenced in the available information.

The business model combines service revenue from individually priced training packages (€190 to €1,500) and per-session corporate pricing (€299 to €349), with ancillary merchandise revenue from the equipment shop. Go-to-market is operated primarily through direct referral, the Alfa Sports Club partnership providing a Vienna physical facility footprint, and organic content via YouTube. The owner holds a Mag. Sportwissenschaft credential and cites 25+ years of training experience plus certifications as a TOP-Performer in bootcamp, functional, and athletic training, plus reported media appearances and a 5.0 Google rating. The operation is bootstrapped with no disclosed investors and ~5 employees, structurally limiting the addressable scale absent geographic or channel expansion.

Name

MY PERSONAL TRAINER

Legal name

My Personal Trainer

Website

https://mypersonaltrainer.at

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Personal Training Services

NAICS

Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162)

SIC

Services-Educational Services (8200)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Online/Remote Personal Training & Programming (HSADAAAM), Weight Loss & Body Transformation Training (HSADAAAC), Strength & Conditioning / Athletic Performance Training (HSADAEAB)

Keywords

• Personal training services
• Corporate fitness programs
• Body composition analysis
• Online fitness coaching
• Workplace health promotion

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Individual Personal Training Sessions: One-on-one personal training sessions for individuals in Vienna, covering fat loss, muscle building, back pain improvement, and general fitness. Sessions conducted at client's home, studio, outdoor, or online.
2. Online Personal Training: Remote coaching sessions via video platforms (Facetime, Google Meets, Zoom, Skype, WhatsApp) for clients regardless of location.
3. Corporate Health & Fitness: Company fitness programs including group training, back training, workshops, health checks, and executive performance for businesses in Vienna.
4. Training Gift Certificates: Pre-paid packages for personal training sessions (1, 3, 5, 10 units) sold as gifts, available in-store or online.
5. Fitness Equipment Sales: Sale of fitness accessories including resistance bands, massage balls, jump ropes, weight cuffs, cable pulls, and suspension trainers through the website store.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

MY PERSONAL TRAINER is a sole-proprietorship fitness service in Vienna, Austria, offering one-on-one personal training delivered by a sports scientist (Mag. rer. nat.). Services span in-studio sessions at Alfa Sports Club, at-home training, online video coaching, body composition analysis with a traffic-light reporting system, and corporate wellness offerings including Firmenfitness, Corporate Health, and Executive Performance. Complementary retail includes fitness equipment and gift vouchers for sessions.

Product overview

MY PERSONAL TRAINER is a Vienna-based personal training and corporate health services business operated by Mag. Alfredo Scarlata with over 25 years of experience. The offering consists of two main service categories: (1) Individual Personal Training services including in-studio training (Personal Training Wien), home training (Personal Training zuhause), and online coaching (Online Personal Training), with specialized programs for weight loss (Abnehmen), back pain (Rückenschmerzen), women, and seniors; and (2) Corporate Health offerings (Corporate Health, Firmenfitness, Gesundheits-Check, Executive Performance, BGF) for businesses in Vienna. Supporting these core services are body composition analysis (Körperanalyse), fitness equipment retail, and gift vouchers. The company also maintains an educational fitness blog and a YouTube channel for home workouts. The business uses Calendly for appointment booking and conducts online training via video platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Training Wien One-on-one personal training sessions conducted in-studio at Alfa Sports Club in Vienna, targeted at individual adult clients seeking structured fitness coaching.
• Personal Training zuhause One-on-one personal training sessions delivered at the client's home in Vienna, including equipment transport and tailored programming.
• Online Personal Training Remote one-on-one personal training delivered via FaceTime, Google Meets, Zoom, Skype, or WhatsApp, with package-based pricing for clients anywhere.
• Körperanalyse (Body Composition Analysis) Diagnostic body composition analysis service presented as a baseline measurement for personal training programs, using a proprietary traffic-light (Ampelsystem) reporting approach.
• Personal Training für Frauen Specialized personal training program tailored for women in Vienna, addressing specific fitness goals and preferences.
• Personal Training für Senioren Personal training program for seniors in Vienna focused on mobility, strength, balance, and age-appropriate exercise programming.
• Rückenschmerzen Personal Training Specialized training program in Vienna aimed at back pain relief, combining strength building, mobility, stability, and improved movement patterns.
• Abnehmen Personal Training Weight loss training program in Vienna combining training, nutrition guidance, and sustainable lifestyle changes with a long-term strategy.
• Firmenfitness (Corporate Fitness) On-site corporate fitness program delivered at the company's premises in Vienna, with tiered Firmenfitness and Firmenfitness Plus packages and session-based pricing.
• Gesundheits-Check Unternehmen Corporate version of body composition and health analysis service for company employees, used as a workplace health diagnostic.
• Corporate Health Comprehensive corporate health program combining fitness, diagnostics, and consulting, typically structured as a multi-year contract for Vienna-based companies.
• Executive Performance Discreet personal coaching for C-suite executives delivered at the office or a separate studio, serving as an exclusive senior leadership offering.
• Betriebliche Gesundheitsförderung (BGF) Austrian workplace health promotion program structured to meet Betriebliche Gesundheitsförderung (BGF) requirements for Vienna-based companies.
• Fitness Workshops Educational fitness workshops for companies, including nutrition courses and training workshops delivered on-site.
• Fitness Ausrüstung (Fitness Equipment Retail) Retail sale of fitness equipment including dumbbells, barbells, kettlebells, weight benches, ankle weights, and wrist weights via the company website.
• Personal Training Gutscheine (Gift Vouchers) Gift vouchers for personal training sessions and packages, usable for in-studio, at-home, or online training.

Quantifiable outcome

• 20 kg weight loss documented in client case study (Josef Pröll)
• +2 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Alfa Sports ClubcoreStrategic or Co-development PartnerHome studio location operating within Alfa Sports Club facilities at Donaumarina Tower, Vienna. Provides professional training environment and infrastructure for in-person client sessions.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Future: Subscription-based remote personal training platform pairing clients with vetted coaches via app. Direct competitor to the online personal training stream, offering similar 1:1 coaching with technology-enabled tracking.
• Freeletics: Global AI-driven personal training app with bodyweight and gym-based programs. Overlaps with the online coaching and weight-loss transformation segments of MY PERSONAL TRAINER at a fraction of the price.
• Tonal: AI-powered connected strength training system. Indirect competitor on the strength & conditioning / back-pain segment, representing the smart-equipment substitution threat to in-person coaching.
• BetterMe: Digital health and fitness platform with personalized coaching programs targeting weight loss and body transformation. Competes in the same weight-loss and women's fitness use cases at scale.

Direct peers

• Personal Sports: Austrian mobile personal training provider offering 1:1 sessions at client homes and outdoors. Comparable on in-person personal training delivery model and geographic overlap in Austria.
• Body & Soul Health Club: Premium Viennese health club offering personal training as part of a broader wellness/executive fitness positioning. Closest direct competitor in the Vienna premium personal training segment for individuals and corporate clients.

Broad incumbents

• Kieser Training: Internationally established strength-training chain with Austrian presence. Comparable on the strength-conditioning and back-pain therapy segments but delivers via machine-based, semi-supervised sessions rather than 1:1 personal training.
• John Harris Fitness: Premium Austrian fitness club chain where the founder previously worked as Club Manager. Operates full-service fitness studios in Vienna with personal training as an add-on service rather than the core offering.
• clever fit: Discount fitness chain with Austrian footprint. Not a direct competitor on premium positioning but competes for the same corporate fitness budget at lower price points.

Others

• eGYM: Digital gym equipment and corporate wellness platform provider. Adjacent because it competes for the same corporate health/fitness budgets (Firmenfitness, BGF) with technology-enabled, less-personalized offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCl8PKOsn4T8Hps5FB0SyaBA
• LinkedInlinkedin.com/company/mypersonaltrainer-at

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MY PERSONAL TRAINER