Homeplay
Homeplay is a UK-based smart home and architectural lighting integration specialist that designs, installs, and maintains bespoke technology systems — lighting, shading, climate, entertainment, security, and networking — for luxury homeowners and the interior designers, architects, and builders serving them across South East England.
- Company typePrivate
- Founded2006
- HeadquartersSunbury-on-thames, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Homeplay does
Homeplay is a UK-based, privately held smart home and architectural lighting integration specialist headquartered in Sunbury-on-Thames, Surrey, founded in 2006. The company designs, installs, and maintains bespoke integrated technology systems for luxury residential properties, organized around three service pillars: Environment (lighting, shading, and climate control), Entertainment (multi-room audio, TV, and home cinema), and Ease (control systems, CCTV, WiFi, and structured cabling). Underlying technology is sourced from a curated vendor stack rather than developed in-house, with Homeplay positioned as the design and integration layer atop platforms including Lutron (Platinum Partner), Control4, Sonance, and John Cullen Lighting.
The commercial model is consultative and project-based: pricing is quote-driven, varies by scope, and supports multi-year contracts, with an aftercare/maintenance stream providing recurring revenue. Go-to-market is anchored by an Experience Centre in Surrey that functions as a showroom and consultation space, supplemented by a referral network comprising interior designers, architects, and construction professionals who introduce Homeplay into luxury residential projects at the specification stage. Customers are wealthy homeowners and the design-and-build professionals serving them; only one named customer testimonial (Brad Wickens, residential) appears in publicly available data. Marketing channels include the Experience Centre, an online budget calculator, organic social (Facebook, Instagram, LinkedIn), trade shows (notably Decorex 2025), and direct phone/email enquiry channels.
The company is regional, serving South East England primarily, with no disclosed revenue, funding, institutional investors, or leadership team details in the public record. Ownership structure is unstated but the operating posture — a small (11–50 employee) specialist firm running a multi-award-winning showroom and assembling strategic-tier vendor partnerships — is consistent with an independent, founder-led services business rather than a venture-backed technology company.
Homeplay firmographics
Firmographics- Name
- Homeplay
- Legal name
- Homeplay
- Website
- https://homeplay.tv
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Homeplay is a UK-based smart home and architectural lighting integration specialist that designs, installs, and maintains bespoke technology systems — lighting, shading, climate, entertainment, security, and networking — for luxury homeowners and the interior designers, architects, and builders serving them across South East England.
- Ownership category
- akta.pro rank
Homeplay industry classification
Industry- Product category
- Luxury Home Automation Integration Services
- NAICS
- Appliance Repair and Maintenance (811412)
- SIC
- Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Multiroom Audio/Video & Home Theater Control Integration (HSAHADAE)
Keywords
Where Homeplay is headquartered
LocationHeadquarters
- HQ city
- Sunbury-on-thames
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Homeplay business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Design and Consultation Services: Homeplay works with clients to design bespoke technology solutions, conceived around their needs and lifestyle. Services are designed in consultation with clients and in partnership with interior design and construction teams.
- Installation Services: Full installation services delivered by the same team that designed the systems, ensuring continuity from initial ideas through to installation and completion.
- Aftercare and Maintenance: Ongoing management, maintenance, and troubleshooting services to ensure installed systems continue to work flawlessly into the future.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Bespoke smart home solutions - pricing varies by project scope and complexity |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Homeplay product offering
Product offeringCore offering
Homeplay designs, installs, and maintains bespoke smart home technology and architectural lighting systems for luxury residential properties. Service delivery is organized into three pillars — Environment (lighting, shading, climate control), Entertainment (multi-room audio, TV, and cinema), and Ease (control systems, CCTV, WiFi, cabling) — and is delivered end-to-end by the same team, from initial consultation through to ongoing aftercare.
Product overview
Homeplay is a Smart Home & Architectural Lighting Specialist offering bespoke technology solutions for luxury homes. Their service portfolio consists of three core offerings: Environment Services (lighting, shading, climate control), Entertainment Services (music, sound, TV, cinema), and Ease Services (control systems, CCTV, WiFi, cabling). The company creates personalized designs integrated into clients' environments, providing installation from start to completion along with aftercare and maintenance services. Their Decorex 2025 presence featured the 'Serengeti Living' immersive showcase demonstrating integrated home automation technology.
Differentiator
Problem solved
Functional benefit
Products and services
- Environment Services Bespoke environmental control services for luxury homes, covering the design, installation, and integration of lighting, shading (motorised blinds), and climate control systems that work in harmony to create intuitive, luxurious living spaces. Targeted at affluent homeowners, interior designers, architects, and construction professionals working on high-end residential projects.
- Entertainment Services Bespoke residential entertainment installation and integration services, including multi-room audio, surround sound, TV distribution, and home cinema systems designed for luxury living environments. Targeted at affluent homeowners and trade professionals specifying entertainment technology in high-end residential builds or renovations.
- Ease Services Smart home infrastructure services for luxury residences, including unified control systems, CCTV and security, WiFi networking, and structured cabling that form the foundation for the integrated smart home. Targeted at affluent homeowners and trade professionals requiring reliable underlying technology infrastructure in luxury residential projects.
Quantifiable outcome
- Seamless integration of multiple smart home systems (lighting, shading, climate, entertainment, security)
Companies that use Homeplay
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Homeplay technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Homeplay partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, flagship and supporting.
- LutroncorePlatinum Partner. Lutron provides beautiful light, intelligent blinds, and powerful controls for the Serengeti Living experience at Decorex 2025. Their technology powers the lighting and shading automation in Homeplay's showcase, delivering the art of light and shade through effortless, harmonious control of natural and electric light.
- Control4coreControl4 delivers home automation unified control, connecting smart devices and interoperating with third party brands like Lutron and Sonance to work in unison. They provide the orchestration layer for smart home experiences.
- SonancecoreArchitectural audio designed to disappear. Sonance sound systems are built into the fabric of Serengeti Living, delivering rich and powerful immersive soundscapes without visible speakers.
- John Cullen LightingcoreArchitectural lighting design and signature discreet products. Drawing on over 40 years of pioneering expertise, John Cullen Lighting has brought creative insight and technical precision to the collaboration, using a carefully considered palette of light to enhance spaces.
- Hill House InteriorsflagshipInterior architecture, creative direction and curated finishes. Hill House Interiors have been the creative force behind Serengeti Living - shaping the vision, layout and feel of every space. They also curated and coordinated an entire network of design-led suppliers.
- MHBsupportingBespoke joinery and cabinetry for luxury homes. MHB integrates advanced technology with the finest materials and time-honoured craftsmanship, crafting unique high-end furniture to conceal technology with elegance.
- The LED StudiosupportingInnovative LED manufacturing for immersive spaces. They create LED displays that turn spaces into experiences, engineered in the UK and designed for seamless integration into high-end interiors.
- GemsupportingPartner brand contributing to the Serengeti Living experience at Decorex 2025.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Homeplay competitors and assessment
Company assessmentEmerging players
- Loxone: European smart home automation specialist offering a more productized, scalable alternative to bespoke integrators — a partial competitor for new-build and renovation projects that might otherwise go to Homeplay.
Others
- Sonos: Premium whole-home audio platform that increasingly targets the high-end residential channel Homeplay serves — relevant as both a potential supplier (alternative to Sonance) and adjacent consumer brand.
- Control4: Smart home control platform supplier and key Homeplay technology partner (used in 'Serengeti Living' showcase) — relevant as an ecosystem enabler rather than a direct competitor.
- Lutron: Global leader in lighting and shading control — Homeplay is a Platinum Partner and Lutron's products sit inside most Homeplay installations, making it a critical supplier rather than competitor.
Broad incumbents
- Savant: Premium smart home automation platform offering integrated control of lighting, climate, entertainment, and security — competes with Homeplay's stack-level offering and increasingly bundles installer services.
- Crestron: Global provider of high-end control, lighting, and AV platforms widely used by luxury integrators — sets the technical benchmark Homeplay integrates around and competes indirectly through certified installer networks.
Direct peers
- Cyberhomes: UK smart home and home cinema specialist delivering bespoke design, installation, and aftercare to luxury homeowners — overlapping service offering and customer segment to Homeplay.
- SMC (Smart Media Centre): UK-based smart home and AV integrator serving residential customers with end-to-end design, installation, and support — comparable bespoke service model in the UK luxury market.
- Inspired Dwellings: UK-based luxury smart home integrator offering bespoke home cinema, lighting, and whole-home automation for high-end residential projects — directly comparable in customer profile, service model, and integration scope.
- Visual Installations: UK installer integrating smart home control, lighting, audio/video, and networking in high-end residences — competing for the same luxury homeowner and design-trade referrals as Homeplay.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Homeplay social profiles
Digital presenceHomeplay financial estimates
Financial estimateRevenue estimate
Valuation estimate
Homeplay leadership team
Management profileNumber of profiles
Homeplay funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Homeplay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Homeplay
What does Homeplay do?
Homeplay designs, installs, and maintains bespoke smart home technology and architectural lighting systems for luxury residential properties. Service delivery is organized into three pillars — Environment (lighting, shading, climate control), Entertainment (multi-room audio, TV, and cinema), and Ease (control systems, CCTV, WiFi, cabling) — and is delivered end-to-end by the same team, from initial consultation through to ongoing aftercare.
Is Homeplay a public or private company?
Homeplay is a private company. It is classified as unknown and is currently operating.
When was Homeplay founded?
Homeplay was founded in 2006. It employs 11 to 50 people.
Where is Homeplay based?
Homeplay is headquartered in Sunbury-on-thames, United Kingdom, in the Europe region.
How does Homeplay make money?
Three revenue lines are on record. Design and Consultation Services are the primary driver. The others are installation Services and aftercare and Maintenance.
Who are Homeplay's main competitors?
Loxone is listed as an emerging player. Others are Sonos, Control4 and Lutron. Broad incumbents are Savant and Crestron. Direct peers are Cyberhomes, SMC (Smart Media Centre), Inspired Dwellings and Visual Installations.
Does Homeplay have an API?
No public API is recorded for Homeplay.
What industry is Homeplay in?
Homeplay's product category is Luxury Home Automation Integration Services. Its primary akta.pro industry code is HSAHADAE, Multiroom Audio/Video & Home Theater Control Integration. Its NAICS code is 811412 and its SIC code is 7340.