Gem
Gem is an AI-first all-in-one recruiting platform serving 1,200+ talent acquisition teams from startups to Fortune 100 companies, offering ATS, CRM, sourcing, scheduling, analytics, and a suite of AI agents integrated with Workday, Greenhouse, SmartRecruiters, and SuccessFactors.
- Company typePrivate
- Founded2017
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Gem does
Gem is a San Francisco-based, AI-first all-in-one recruiting software company founded in 2017 that serves talent acquisition teams from early-stage startups through Fortune 100 enterprises, claiming more than 1,200 TA team customers and 2,000+ startup customers. The company is privately held, with $148 million in cumulative venture funding across four rounds (most recently a $100 million round in September 2021 led by ICONIQ Capital at a $1.2 billion post-money valuation), and operates with 101–250 employees under founder/CEO Steven Bartel.
Gem's product suite centers on five named AI agents — AI Sourcing Agent (searches 800M+ profiles and generates personalized outreach), AI Application Review Agent (ranks inbound applicants with explainable scores), AI Rediscovery Agent (re-engages past applicants), AI Fraud Detection Agent (flags suspicious applications), and AI Talent Insights (talent-pool analytics) — operating over a unified candidate context graph that ingests data from LinkedIn, email, ATS, and CRM touchpoints. The platform runs on a proprietary "calibrate-once" AI learning architecture and integrates bi-directionally with Workday (as a Workday Innovation Partner), Greenhouse, SmartRecruiters, and SAP SuccessFactors. Compliance posture includes SOC2, GDPR, CCPA, NY Local Law 144 readiness, PII protection prior to AI processing, and annual third-party bias audits with BABL, supporting enterprise-grade claims of 99.9% uptime and 96% CSAT.
The company runs a hybrid GTM: product-led growth with a free tier for startups under 30 employees and discounted pricing for 31–100 employee startups, inside sales for 101–1,000 employee growth/mid-market accounts, and enterprise field sales with dedicated solutions, implementation, and on-shore success teams for 1,000+ employee accounts. Revenue is generated primarily through quote-based SaaS subscriptions tied to module bundles (Sourcing, CRM, ATS, AI agents, Analytics), typically on multi-year enterprise contracts, supplemented by a customer referral program. Named enterprise customers span Salesforce, McKesson, SoFi, Zillow, CarMax, Walgreens, Cintas, Cushman & Wakefield, DoorDash, eBay, Robinhood, and Reddit; named tech customers include Anthropic, GitLab, Figma, Vercel, and Faire.
Gem firmographics
Firmographics- Name
- Gem
- Legal name
- Gem
- Website
- https://gem.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Gem is an AI-first all-in-one recruiting platform serving 1,200+ talent acquisition teams from startups to Fortune 100 companies, offering ATS, CRM, sourcing, scheduling, analytics, and a suite of AI agents integrated with Workday, Greenhouse, SmartRecruiters, and SuccessFactors.
- Ownership category
- akta.pro rank
Gem industry classification
Industry- Product category
- Talent Acquisition Software
- NAICS
- Employment Placement Agencies and Executive Search Services (56131), Computer Systems Design and Related Services (54151)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD)
Keywords
Where Gem is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Gem business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription (SaaS) — paid tiers: Recurring SaaS subscription for mid-market and enterprise customers. Pricing is quote-based and tied to module bundle (Sourcing, CRM, ATS, AI agents, Analytics) and customer size. References a public /pricing page with tiered offerings for different team sizes.
- Freemium / free tier for early-stage startups: Startups with fewer than 30 employees can use Gem for free; 31–100 employee startups receive discounted pricing with flexible terms. Functions as a land-and-expand funnel into paid tiers.
- Customer referral program: Gem operates a customer referral program (gem-referrals) that drives word-of-mouth and likely referral-based incentives/credits for the referring customer.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free plan for startups with fewer than 30 employees |
| Subscription | Annual | Discounted startup pricing for 31–100 employees |
| Subscription | Multi-year contract | Quote-based Enterprise tier (1000+ employees) |
| Subscription | Annual | Quote-based Growth / Mid-market tier (101–1000 employees) |
Go-to-market motion5 records
Marketing channels12 records
Gem product offering
Product offeringCore offering
Gem is an AI-first, all-in-one recruiting platform that combines an applicant tracking system (ATS), recruiting CRM, sourcing, scheduling, and full-funnel analytics into a single product. Its flagship capability is a suite of agentic AI agents (Sourcing, Application Review, Rediscovery, Fraud Detection, and Talent Insights) that can be deployed on top of any ATS or used within the Gem platform to search 800M+ profiles, rank applicants, detect fraud, and personalize outreach for in-house talent acquisition teams.
Product overview
Gem is an AI-first all-in-one recruiting platform delivered as a unified core product (the Gem Platform) composed of several tightly integrated modules: Gem ATS, Gem CRM, AI Sourcing Agent, AI Application Review Agent (AI Inbound Agent), AI Rediscovery Agent, AI Fraud Detection Agent, AI Talent Insights, Gem Scheduling, Talent Compass analytics, Talent Marketing (events, landing pages, career sites, Gem Forms), Talent 360 unified profile, and the Capacity Planner. The same AI agents can be deployed standalone on top of any existing ATS or bundled into the all-in-one Gem Platform, enabling recruiters to consolidate ATS, CRM, sourcing, scheduling, and analytics into a single interface. Product is positioned as 'agentic AI' — multi-step autonomous agents that search 800M+ profiles, rank applicants, detect fraud, and personalize outreach while recruiters retain final hiring decisions.
Differentiator
Problem solved
Functional benefit
Products and services
- Gem Platform Unified all-in-one recruiting platform combining ATS, CRM, sourcing, scheduling, analytics, and AI agents in a single interface with shared candidate data; positioned to deliver 30-50% cost savings versus point solutions and up to 5x recruiter productivity for in-house talent acquisition teams.
- Gem AI / Agentic AI Suite of AI recruiting agents (Sourcing, Inbound/Application Review, Rediscovery, Fraud Detection) that can be deployed standalone on top of any ATS or as part of the Gem all-in-one platform; powers 800M+ profile search, ranking, and outreach generation for talent acquisition teams.
- Gem ATS Next-generation applicant tracking system combining pipeline management, interview scheduling, offer approvals, and AI-assisted screening within Gem's unified platform; reached general availability out of early access in 2025.
- Gem CRM (Recruiting CRM)
Quantifiable outcome
- 5x recruiter productivity with AI and automation
- +14 more outcomes
Companies that use Gem
Customer profileNamed customers41 records
Segments8 records
Ideal customer profiles3 records
Gem technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability11 records
Feature10 records
Gem partnerships and signals
Strategic signalScale indicators23 records
Recent moves7 records
Expansion highlights6 records
Gem competitors and assessment
Company assessmentDirect peers
- Greenhouse: Enterprise ATS and recruiting platform that competes directly with Gem's ATS and CRM modules. Greenhouse is a system-of-record for many of the same mid-market and enterprise customers Gem targets, including companies in the SaaS, tech, and consumer sectors.
- Lever: ATS + CRM combined platform targeting mid-market and enterprise talent acquisition teams. Lever's ATS/CRM bundle overlaps materially with Gem's all-in-one positioning and customer base.
- Ashby: All-in-one talent platform combining ATS, sourcing, scheduling, analytics, and AI-assisted workflows, with strong traction among high-growth tech companies. Ashby is the most direct 'modern all-in-one' competitor to Gem.
- Eightfold AI: AI-native talent intelligence platform offering talent acquisition, talent management, and skills inference. Eightfold competes with Gem's AI Sourcing and AI Talent Insights modules, particularly in enterprise and regulated industries.
- SeekOut: AI-powered sourcing and talent intelligence platform for enterprise and government buyers. SeekOut overlaps directly with Gem's AI Sourcing Agent and Talent Insights in the enterprise market.
Broad incumbents
- iCIMS: Large enterprise talent acquisition platform spanning ATS, CRM, onboarding, and candidate marketing. iCIMS competes with Gem at the high end of the enterprise market and overlaps on CRM, candidate engagement, and analytics.
- Workday Recruiting: Enterprise HCM suite with native recruiting module and the system of record for many of Gem's largest customers. Workday is both a partner (Workday Innovation Partner) and a competitor as it builds native AI capabilities.
- SmartRecruiters: Enterprise ATS used by customers such as Procore that also adopt Gem as a CRM/analytics layer. SmartRecruiters overlaps with Gem in mid-market and enterprise ATS workflows while competing for sourcing and analytics spend.
Emerging players
- HireEZ (formerly Hiretual): AI-driven outbound sourcing and candidate engagement platform. HireEZ competes with Gem's AI Sourcing Agent and outreach capabilities for mid-market and enterprise recruiting teams.
- Wellfound (formerly AngelList Talent): Startup-focused talent marketplace and recruiting platform. Wellfound overlaps with Gem's startup-segment (free tier and 31-100 employee pricing) and competes for the same early-stage hiring dollars.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Gem social profiles
Digital presenceGem compliance and trust
Trust signalCompliance4 records
Gem financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gem leadership team
Management profileNumber of profiles
Profiles15 records
Gem funding detail
Funding detailFunding overview
Funding rounds4 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gem M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gem
What does Gem do?
Gem is an AI-first, all-in-one recruiting platform that combines an applicant tracking system (ATS), recruiting CRM, sourcing, scheduling, and full-funnel analytics into a single product. Its flagship capability is a suite of agentic AI agents (Sourcing, Application Review, Rediscovery, Fraud Detection, and Talent Insights) that can be deployed on top of any ATS or used within the Gem platform to search 800M+ profiles, rank applicants, detect fraud, and personalize outreach for in-house talent acquisition teams.
Is Gem a public or private company?
Gem is a private company. It is classified as venture growth investor backed and is currently operating.
When was Gem founded?
Gem was founded in 2017. It employs 101 to 250 people.
Where is Gem based?
Gem is headquartered in San Francisco, United States, in the North America region.
How does Gem make money?
Three revenue lines are on record. Subscription (SaaS) — paid tiers are the primary driver. The others are freemium / free tier for early-stage startups and customer referral program.
Who are Gem's main competitors?
Direct peers on record are Greenhouse, Lever, Ashby, Eightfold AI and SeekOut. Broad incumbents are iCIMS, Workday Recruiting and SmartRecruiters. Emerging players are HireEZ (formerly Hiretual) and Wellfound (formerly AngelList Talent).
Does Gem have an API?
No public API is recorded for Gem.
What industry is Gem in?
Gem's product category is Talent Acquisition Software. Its primary akta.pro industry code is BPACAPAD, Talent Acquisition (Recruiting) & Applicant Tracking (ATS). Its NAICS code is 56131 and its SIC code is 7361.