First Home Buyers Australia

Mortgage Broking Servicesfhba.com.au

Company typePrivate
Founded2015
HeadquartersSydney, Australia
Headcount1–10
GTM typeB2C
OfferingServices

First Home Buyers Australia firmographics

Firmographics

Name: First Home Buyers Australia
Legal name: FHBA Pty Ltd
Website: https://fhba.com.au
Company type: Private
Founded year: 2015
Operating status: Operating
Headcount range: 1–10 employees
Ownership category
akta.pro rank

First Home Buyers Australia industry classification

Industry

Product category: Mortgage Broking Services
NAICS: Mortgage and Nonmortgage Loan Brokers (522310)
SIC: Mortgage Bankers & Loan Correspondents (6162), Loan Brokers (6163)
akta.pro primary industry: First-Time Homebuyer (FTHB) Mortgage Origination (FSALAAAG)

Keywords

Mortgage broking services
First home buyer assistance
Home loan comparison
Government grants advisory
Home buyer coaching

Where First Home Buyers Australia is headquartered

Location

Headquarters

HQ city: Sydney
HQ country: Australia
HQ region: Oceania

Markets served

First Home Buyers Australia business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

Commission from Lenders: FHBA is remunerated by the lender the customer chooses to proceed with. This is a standard mortgage broker model where the broker receives trail commission and/or upfront commission from the lending institution.

Pricing tiers

Model	Billing	Price
Freemium	Pay-as-you-go	Complimentary first home buyer service

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

First Home Buyers Australia product offering

Product offering

Core offering

FHBA is a complimentary mortgage broking and first home buyer coaching service that guides Australian consumers through the full home-buying journey — from deposit saving and eligibility estimation, to home loan comparison across 40+ lenders, government grants (FHOG) and stamp duty concession applications, property search for eligible homes, and ongoing post-settlement loan reviews. The company is remunerated by lenders via commission rather than by the customer, and operates under Mortgage Australia Group's Australian Credit Licence 377294.

Differentiator

Problem solved

Functional benefit

Products and services

First Home Loan (Mortgage Broking Service) End-to-end mortgage broking service for Australian first home buyers that arranges home loans across 40+ lenders (including ANZ, Commonwealth Bank, NAB, Westpac, and non-bank lenders). Includes home loan comparison, pre-approval support, application assistance, and access to low-deposit and First Home Guarantee Scheme-eligible products. Delivered free to first home buyers; FHBA is remunerated by the chosen lender via commission.
FHBA Eligibility Estimator Proprietary, free online tool that estimates whether an aspiring first home buyer has saved sufficient funds for their first home purchase. Used as a self-serve qualification step before engaging FHBA's coaching and broking services.
Compare Home Loans Self-serve home loan comparison service showing current interest rates and product features (offset, redraw, application and annual fees, min/max loan terms) across FHBA's lender panel for first home buyers. Used to help buyers identify which rates and products they may be eligible for based on their situation.
First Home Buyer Coaching One-on-one personalized coaching service that walks first home buyers through every stage of the property purchase journey — saving for a deposit, finance approval, finding and securing a property, moving in, and protecting the purchase — including ongoing annual loan reviews after settlement.
Government Grants & Incentives Advisory (FHOG, Stamp Duty, Home Guarantee Scheme)

Companies that use First Home Buyers Australia

Customer profile

Segments1 record

Ideal customer profiles1 record

First Home Buyers Australia technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

First Home Buyers Australia partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Mortgage Australia GroupcoreStrategic or Co-development PartnerFHBA Mortgages is powered by Mortgage Australia Group, a licensed mortgage broker (ACL 377294). Mortgage Australia Group provides the credit license and operational infrastructure for FHBA's mortgage broking services. AKAL & FHBA Pty Ltd is an authorized credit representative of Mortgage Australia Group Pty Ltd.

Scale indicators4 records

Recent moves1 record

Expansion highlights4 records

First Home Buyers Australia competitors and assessment

Company assessment

Direct peers

RateCity: Australian financial product comparison site covering home loans, with broker referral integration. Comparable as a top-of-funnel discovery and comparison destination for first home buyers evaluating loan products, overlapping with FHBA's loan comparison tooling.
Tic:Toc: Australian online lender and mortgage broker using automated underwriting. Comparable as a digital-first mortgage origination channel targeting the same first home buyer audience, though operating with proprietary lending infrastructure rather than broking across a panel.
Yellow Brick Road: Australian wealth and mortgage advisory group with home loan broking as a core service. Comparable as a commission-based mortgage broker arranging loans across multiple lenders, but positioned more as a financial advisory firm than a first home buyer specialist.
Lendi: Australian digital mortgage broker (parent of homeloan.com.au) offering online loan comparison and application. Directly comparable as a commission-based mortgage broker, competing for the same first home buyer cohort but through a self-serve digital experience rather than FHBA's high-touch coaching model.
Mortgage Choice: Listed Australian mortgage broking franchise network offering home loan comparison across a broad lender panel. Directly comparable in core mortgage broking activity and commission revenue model, though much larger and focused on the general borrower market.
Aussie Home Loans: Australia's largest retail mortgage broker with a national store network and panel of lenders. Directly comparable to FHBA in business model (commission-based broker arranging home loans), but operates at far larger scale and serves all borrower segments rather than specializing in first home buyers.
Loan Market Group: Large Australian mortgage broking group with a national broker network. Directly comparable in business model (aggregating borrowers and lenders for commission), though it serves a broader customer base rather than the first home buyer niche.

Emerging players

REA Group (realestate.com.au): Leading Australian property listings platform that has been expanding into adjacent financial services and home loan referrals. Comparable because it captures the same first home buyer property-search audience and is increasingly intermediating the finance decision.
Domain Holdings (Domain Home Loans): Major Australian property platform that has expanded into home loan services and referrals. Comparable as a destination where first home buyers discover properties and increasingly arrange finance, overlapping with FHBA's property-to-loan journey.

Others

Mortgage Australia Group: Australian licensed mortgage broker (ACL 377294) that provides the credit licence and operational infrastructure underpinning FHBA's broking activity. Comparable as a mortgage broker but currently functions as FHBA's principal partner/credit licensee rather than a head-to-head competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

First Home Buyers Australia financial estimates

Financial estimate

Revenue estimate

Valuation estimate

First Home Buyers Australia leadership team

Management profile

Number of profiles

First Home Buyers Australia funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

First Home Buyers Australia M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First Home Buyers Australia

What does First Home Buyers Australia do?

Is First Home Buyers Australia a public or private company?

First Home Buyers Australia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was First Home Buyers Australia founded?

First Home Buyers Australia was founded in 2015. It employs 1 to 10 people.

Where is First Home Buyers Australia based?

First Home Buyers Australia is headquartered in Sydney, Australia, in the Oceania region.

How does First Home Buyers Australia make money?

One revenue line is on record: commission from Lenders.

Who are First Home Buyers Australia's main competitors?

Direct peers on record are RateCity, Tic:Toc, Yellow Brick Road, Lendi, Mortgage Choice, Aussie Home Loans and Loan Market Group. Emerging players are REA Group (realestate.com.au) and Domain Holdings (Domain Home Loans). Mortgage Australia Group is listed as an others.

Does First Home Buyers Australia have an API?

No public API is recorded for First Home Buyers Australia.

What industry is First Home Buyers Australia in?

First Home Buyers Australia's product category is Mortgage Broking Services. Its primary akta.pro industry code is FSALAAAG, First-Time Homebuyer (FTHB) Mortgage Origination. Its NAICS code is 522310 and its SIC code is 6162.