Make it Happen

What Make it Happen does

Make it Happen (legally MIH Thematic Trails Pvt Ltd) is an Indian experiential travel company founded in 2011 by Maria Victor and co-founder Murali Shankaran, headquartered in Panjim, Goa. The company designs and curates guided tours and immersive experiences — heritage walks, food trails, village saunters, nature trails, culinary journeys, art workshops, community events, corporate offsites, and virtual tours — across four destinations: Goa, Diu, the Nilgiris (Coonoor), and (most recently) Bengaluru. Its core product is delivered by a curated roster of 20+ named local 'storytellers' (historians, naturalists, musicians, food experts) who lead small-group experiences with proprietary narrative content that the company treats as protected intellectual property. Pricing spans from Rs. 100 per person (Diu Fort Heritage Walk) to Rs. 60,975+ for a private yacht charter, with most popular experiences priced between Rs. 1,400 and Rs. 3,750.

The business runs primarily on a direct-to-consumer e-commerce model through makeithappen.co.in, supplemented by phone, WhatsApp, and email booking for custom and corporate groups. Technology is conventional: a web-based booking platform with payment gateway integration, Google Analytics for traffic tracking, and Google AdWords/Facebook remarketing for acquisition; no proprietary platform, AI capabilities, or API/SDK surface is disclosed. Revenue streams include one-time tour booking fees (the dominant stream), corporate/private group bookings on quote-based pricing, cancellation/rescheduling transaction fees, and a 5% loyalty points program. The company is bootstrapped and founder-owned with no disclosed external funding rounds, operates with 11-50 employees, and serves three primary customer segments: individual travelers (solo, couples, families — the dominant segment), corporate teams for offsites (groups of 20+), and schools/colleges for educational tours. Its customer concentration is low, its distribution is India-domestic only, and its brand reputation is anchored by 4.9/5 Google ratings across 3,891+ reviews and consecutive TripAdvisor Travelers' Choice Awards in 2024 and 2025.

Name

Make it Happen

Legal name

MIH Thematic Trails Pvt Ltd

Website

https://makeithappen.co.in

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Make it Happen is an Indian experiential travel company founded in 2011, offering curated guided tours — heritage walks, food trails, village and nature experiences — across Goa, Diu, the Nilgiris, and Bengaluru for individual travelers, corporate groups, and educational institutions.

Ownership category

akta.pro rank

Product category

Experiential Tourism Services

NAICS

Tour Operators (561520), Scenic and Sightseeing Transportation, Water (4872)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Culinary Walking & Market Tours (THAJAGAA)

akta.pro secondary industries

Private Yacht & Luxury Boat Charters (With Crew) (THAJALAE), Tourist & Sightseeing Cruise Operators (Day Cruises) (TLAFALAF), Kayaking, Canoeing & SUP Tours (Guided/Paddling Excursions) (THAJAJAF)

Keywords

• Guided walking tours
• Heritage tourism experiences
• Culinary food trails
• Corporate team outings
• Cultural travel services

Headquarters

HQ city

Panjim

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Guided Tour Experiences: One-time booking fees for guided walking tours, heritage walks, food trails, nature trails, village experiences, art workshops, and cultural experiences across Goa, Diu, Nilgiris, and Bengaluru. Pricing ranges from Rs. 100 per person (Diu Fort) to Rs. 65,000 (private yacht cruise charter).
2. Private/Corporate Group Experiences: Customized private tours and corporate team-building experiences with pricing on request or at premium rates. Minimum group sizes apply for certain experiences.
3. Cancellation and Rescheduling Fees: Revenue from cancellation fees (50% for late cancellations) and rescheduling charges (50% service charge for changes within 24 hours).
4. Loyalty Program Points Redemption: 5% loyalty points earned on all orders (1 point = 1 Rupee), with 200 bonus points for new account registration and 250 points for friend referrals. Points valid for 3 years.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Make it Happen is a Panjim, Goa-based experiential travel company that curates and operates guided walking tours, food trails, village saunters, nature trails, culinary journeys, art workshops, corporate team-building offsites, and virtual tours across Goa, Diu, the Nilgiris, and Bengaluru. Experiences are led by trained local storytellers and certified guides, sold primarily per-person online with custom quotes for groups, schools, and corporate teams. The company also offers yacht cruises as a premium add-on and expanded into virtual tours to extend its Goa heritage content to remote audiences.

Product overview

Make It Happen is an experiential travel company operating as a single unified platform offering curated guided tours and experiences across four destinations: Goa, Diu, Nilgiris (Coonoor), and Bengaluru. The portfolio includes Heritage Walks, Food Trails, Village Saunters, Nature Trails, Culinary Journeys, Art & Workshop experiences, Community Events, Corporate Offsites, Virtual Tours, Yacht Cruises, and Nilgiris tribal cultural experiences. Experiences are categorized into Signature (flagship curated tours), Handpicked (partner-serviced curated experiences), Virtual (online remote experiences), and Corporate Offsites (team-building programs). The company operates 20+ daily tours across multiple time slots, connecting travelers with local communities, heritage sites, and cultural traditions.

Differentiator

Problem solved

Functional benefit

Products and services

• Heritage Walks (Goa) Storyteller-led heritage walking tours in Goa (Fontainhas/Latin Quarter of Panjim, Old Goa, Portuguese-era trails, and similar) for individual travelers, and reusable as a content backbone for virtual heritage tours.
• Food Trails (Goa) Guided food trails through Goan culinary landmarks for individual travelers, covering local food spots, flavors, and cultural context with trained local storytellers.
• Village Saunters (Goa) Guided walks through Goan villages that showcase rural life, traditions, and local culture, sold per-person to individual travelers and reused for school field trips and corporate offsites.
• Nature Trails (Goa) Guided nature trails in Goa, including birding-oriented routes such as the Salim Ali Bird Sanctuary trail, focused on biodiversity, mangroves, and natural heritage for individual travelers and groups.
• Culinary Journeys Deeper, multi-touchpoint culinary experiences that go beyond a single meal stop, taking participants through markets, kitchens, and chefs for a fuller flavor-of-place experience.
• Art & Workshops Hands-on creative workshops (e.g., craft and art formats) delivered by local artisans/talents, used as a standalone consumer experience and as a component of corporate offsites and school programs.
• Virtual Tours Remote, online guided experiences that bring Make it Happen's Goa heritage content (e.g., Fontainhas) to audiences outside Goa, including inbound tourists planning future visits and remote participants.
• Corporate Tours Tailored, multi-format group experiences for corporate teams, built from Make it Happen's heritage walks, food trails, village saunters, nature trails, art workshops, culinary journeys, and yacht cruises. Priced via custom group quotes after inquiry.
• Team Building Activities (Goa) Customizable corporate team-building offsites built around curated Goa experiences, designed for HR/L&D and admin teams looking for non-generic, culture-anchored offsites.
• School & College Educational Tours Educational field-trip packages for schools and colleges, using heritage walks, food trails, village saunters, and nature trails as structured cultural-immersion excursions for student groups.
• Yacht Cruises Premium yacht cruises in Goa, sold as a higher-ticket experience for individual leisure travelers and bundled into corporate offsites.
• Nilgiris Tribal Cultural Experiences Guided cultural immersion experiences in the Nilgiris, including visits to tribal hamlets (e.g., Irula and Toda communities), framed around authentic local interaction and community-based tourism.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Airbnb Experiences: Online experience booking feature within Airbnb's accommodation platform, hosting thousands of host-led activities including walking tours and food trails. Overlaps on experience category but Airbnb's scale and tech infrastructure dwarf any single operator.
• Viator (Tripadvisor): Global tours and experiences marketplace owned by Tripadvisor, listing Make It Happen-style operators among thousands of providers. Indirectly comparable as a demand channel and category benchmark, but not a direct specialist competitor.
• Klook: Asia-focused travel activities and experiences booking platform with strong presence in India. Comparable in addressing the Indian experiential tourism demand pool, but as a tech-enabled aggregator rather than a curated storyteller operator.
• GetYourGuide: Global platform for booking tours, attractions, and experiences across destinations. Comparable product taxonomy (walking tours, food tours, cultural experiences) but operates as a broad marketplace rather than a curated storytelling-led operator.
• MakeMyTrip: India's largest online travel aggregator offering flights, hotels, and holiday packages including activities and tours. Indirectly comparable as a broad incumbent that could expand into curated experiential offerings relevant to Make It Happen's segment.
• Peek: Online booking platform for tours, activities, and experiences with a focus on direct-to-operator software and consumer marketplace. Overlaps on experience category and direct-booking distribution model relevant to Make It Happen's e-commerce-led GTM.

Direct peers

• Intrepid Travel: Global experiential tour operator specializing in small-group, locally-led, culturally immersive trips. Comparable in its emphasis on authentic storytelling, local guides, and responsible tourism — though at much larger scale and international footprint.
• Withlocals: Global marketplace connecting travelers with local private guides for customized tours and experiences. Comparable business model layer (local guide network + curated experiences + private bookings) though it operates as a marketplace rather than vertically integrated operator.
• Context Travel: Curated small-group walking tours led by scholars and local experts in cities worldwide. Highly comparable to Make It Happen's heritage walk format with expert storyteller/guide-led architecture and premium per-tour pricing model.
• Grassroutes: Indian experiential travel company offering curated village and rural immersion experiences across India. Directly comparable to Make It Happen in its community-led, storytelling-driven, off-beat positioning targeting culturally curious domestic travelers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCEmfQps-brXpzKPRvvdZDxw
• Facebookfacebook.com/makeithappenthrills
• LinkedInlinkedin.com/company/makeithappen-travel
• Instagraminstagram.com/makeithappen.co.in/?utm_medium=copy_link
• Pinterestpin.it/41m50mqwn
• Xx.com/makeithappen_th

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Make it Happen