What WGRC does

WGRC is a non-profit Contemporary Christian Music (CCM) radio ministry headquartered at 101 Armory Boulevard in Lewisburg, Pennsylvania, owned and operated by Salt & Light Media Ministries, Inc., a 501(c)(3) corporation organized in Pennsylvania in 1984. The station signed on the air on April 22, 1988, originally broadcasting at 5,000 watts on 91.3 FM from Lewisburg. As of March 2025, WGRC broadcasts on nine FM frequencies spanning Central Pennsylvania (Lewisburg, Williamsport, Lewistown, Kulpmont, Mount Carmel, State College, Pottsville, Bloomsburg, Loyalsock) and supplements its terrestrial coverage with 24/7 internet streaming via SecureNet Systems, native iOS and Android mobile applications, Alexa and Google Home smart speaker integration, and curated Spotify playlists. The station transitioned from analog to fully digital operations in 1997 and runs a typical headcount of 11-50 staff under a volunteer Board of Directors.

Programming centers on worship music, daily spiritual encouragement, community news, weather, local event promotion, and high school football broadcasts, anchored by the "Dave & Wanda In The Morning" show and supplemented by engagement features such as Music Matchup Monday, Listeners Choice Top 25 annual ranking, the Birthday Club, Featured Interviews, and the "Around the Valley" monthly video series (currently in Season 5). WGRC sponsors community events including the annual Christmas Concert, Fan Appreciation Day, Get Real Youth Singing Competition, skate nights, and holiday parades. Strategic partnerships include featured ministry partner Eight Days of Hope, alongside Convoy of Hope, American Red Cross, Big Brothers Big Sisters of NEPA, and Dwell Orphan Care.

Revenue is generated from four streams: listener donations (monthly giving from $35/month and annual campaigns such as Growing Together with a stated 2025 year-end goal of $196,361), local business underwriting that delivers on-air recognition and directory listings, merchandise sales through the WGRC Store, and ticket revenue from concerts and events (Christmas Concert General Admission $25, VIP $40). The primary audience is the Central Pennsylvania Christian community, with content delivered through horizontal segmentation across listeners in nine broadcast markets and globally to diaspora listeners via streaming channels.

Name

WGRC

Legal name

Salt & Light Media Ministries, Inc.

Website

https://wgrc.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

WGRC is a non-profit Contemporary Christian Music radio ministry operating nine FM frequencies across Central Pennsylvania under Salt & Light Media Ministries, serving local faith communities via broadcast, online streaming, mobile apps, smart speakers, community events, and listener-supported donations.

Ownership category

akta.pro rank

Product category

Religious Broadcasting

NAICS

Radio Broadcasting Stations (51611), Religious Organizations (8131)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Religious/Faith-Based Radio Networks (MPABABAC)

akta.pro secondary industries

Religious Radio Broadcasting (MPAIAEAF), Local Religious/Faith-Based Stations (MPABACAL)

Keywords

• Christian radio broadcasting
• Religious radio station
• Contemporary christian music
• Community radio ministry
• Nonprofit broadcasting

Headquarters

HQ city

Lewisburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Listener Donations: WGRC relies primarily on donations from listeners, with annual fundraising campaigns such as Growing Together and year-end financial need countdowns. The station operates as a non-profit ministry under Salt and Light Media Ministries.
2. Business Underwriting: Local businesses and organizations sponsor the station and specific programming, providing financial support in exchange for on-air recognition and business partner directory listings.
3. Merchandise Sales: The station sells merchandise including t-shirts, cookbooks, and other promotional items through the WGRC Store.
4. Event Revenue: Ticket sales for concerts and special events including the annual Christmas Concert and Fan Appreciation Day generate revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

WGRC is a non-profit Contemporary Christian Music (CCM) radio ministry that broadcasts worship music, news, and faith-based programming across multiple FM frequencies in Central Pennsylvania. It supplements over-the-air broadcasting with 24/7 online streaming, mobile apps, smart speaker integration, and Spotify playlists, while engaging listeners through concerts, youth programs, and community events.

Product overview

WGRC (Word of God Radio Center) is a Christian radio ministry operated by Salt & Light Media Ministries that provides Contemporary Christian Music (CCM) programming across Central Pennsylvania. The station operates as a broadcast radio network spanning 8 FM frequencies, supplemented by online streaming, mobile applications (iOS/Android), and Spotify playlists. Core offerings include live radio broadcasts featuring worship music, morning shows (Dave & Wanda In The Morning), music programming with listener engagement features like Music Matchup Monday and Listeners Choice Top 25, community events including concerts and youth programs, and digital content including the Around the Valley video series and interview archives. The station primarily generates revenue through listener donations, business underwriting, and community partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• WGRC Radio Broadcast Contemporary Christian Music (CCM) radio station broadcasting across multiple FM frequencies in Central Pennsylvania, featuring worship music, news, community programs, and ministry content for listeners of all ages.
• WGRC Mobile Application

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered featured and minor.

• Eight Days of HopefeaturedStrategic or Co-development Partner · 14 April 2025Featured ministry partner during WGRC's annual Growing Together fundraiser. Eight Days of Hope exists to love and serve those in need following natural and human disasters. During the 2026 Growing Together campaign, donors who give $35+/month or $420+ one-time receive 10 meals through Eight Days of Hope's Mass Feeding Ministry.
• Convoy of HopeminorStrategic or Co-development PartnerPartner organization for disaster relief and community service initiatives. WGRC promotes Convoy of Hope events and resources to its listeners.
• American Red CrossminorStrategic or Co-development PartnerPartner for blood drive initiatives and emergency preparedness programs. WGRC promotes Red Cross services and blood donation opportunities.
• Big Brothers Big Sisters of NEPAminorStrategic or Co-development PartnerCommunity partnership for youth programs including the Big School Supply Drive for Littles and The Big Christmas Drive for Littles.
• Dwell Orphan CareminorStrategic or Co-development PartnerPartner for the annual Duffle Bag Drive, collecting new duffle bags for children entering foster care.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Bott Radio Network: Bott Radio Network is a national Christian radio network emphasizing Bible teaching and Christian music, structurally comparable to WGRC as a multi-frequency, listener-supported broadcaster serving faith-based audiences.
• WAY-FM Media Group: WAY-FM operates a network of Contemporary Christian Music radio stations across the U.S., directly comparable to WGRC's format and mission-driven non-profit model, though at significantly larger national scale.
• CSN International (Calvary Chapel): CSN International is a listener-supported Christian radio network with multiple frequencies and online streaming, closely mirroring WGRC's non-profit, faith-based broadcaster operating model.
• Relevant Radio: Relevant Radio operates a national Catholic/Christian talk and music radio network with multiple FM signals and donor-supported funding — a comparable faith-based multi-station broadcaster, though more talk-format oriented.

Broad incumbents

• K-LOVE (Educational Media Foundation): K-LOVE is the largest U.S. Christian music radio network with hundreds of signals, providing overlapping CCM programming and donor-supported broadcasting — a much larger-scale competitor in the same content category as WGRC.
• Air1 (Educational Media Foundation): Air1 is a sister network to K-LOVE under Educational Media Foundation, broadcasting positive Christian music with similar non-profit, donor-funded economics and modern worship-leaning format overlapping WGRC's CCM positioning.
• Moody Radio: Moody Radio is the broadcast ministry of Moody Bible Institute, operating a multi-station Christian radio network with music, teaching, and donor-supported funding — analogous to WGRC's faith-based, listener-supported broadcaster structure.
• Salem Communications: Salem Communications is a publicly traded broadcasting company owning a large portfolio of Christian and conservative talk radio stations — comparable to WGRC in faith-based radio but operating at corporate scale with multiple formats beyond CCM.

Regional players

• Smile FM (Michigan): Smile FM is a regional listener-supported Christian music radio network in Michigan — directly comparable to WGRC as a multi-frequency, non-profit, CCM-focused regional broadcaster, though serving a different geography.
• The JOY FM (Positive Alternative Radio): Positive Alternative Radio (The JOY FM) operates a multi-state regional Christian music radio network in the southeastern U.S. — structurally comparable to WGRC's CCM, non-profit, donor-funded, multi-frequency model, though in a different geographic region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/wgrc1
• YouTubeyoutube.com/channel/UCjE6TBo-219KKqP0-VD33KQ
• Facebookfacebook.com/WGRC1
• Instagraminstagram.com/wgrcfm/?hl=en
• Pinterestpinterest.com/wgrcfm
• LinkedInlinkedin.com/company/wgrc

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WGRC