Smile 90.4FM
Smile 90.4FM is a bilingual (English/Afrikaans) private community radio station broadcasting on 90.4 FM from Cape Town, South Africa, serving local listeners with entertainment, information, and inspirational programming since 2013.
- Company typePrivate
- Founded2013
- HeadquartersCape Town, South Africa
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Smile 90.4FM does
Smile 90.4FM is a private, for-profit community radio station broadcasting from Cape Town, South Africa on the 90.4 FM frequency, operating since 2013. According to the firmographic record, it positions itself as a bilingual (English/Afrikaans) broadcaster delivering entertainment, information, and inspirational programming to Cape Town listeners. The station operates with a headcount of 11-50 employees, consistent with a small commercial or community radio operation rather than a large national broadcaster.
The business model is consistent with standard commercial radio: revenue is generated through on-air advertising, sponsorships, and likely community or event-based commercial activity, though no pricing, rate card, or advertiser composition data was disclosed in the input. No products beyond the live FM broadcast stream were identified, no mobile app was confirmed, and no digital streaming or podcast product surface was documented.
The available third-party data source attempted to retrieve the company's website (smile904.fm) but returned only a "One moment, please..." verification/loader page, yielding no additional information on management, ownership, financials, programming schedule, audience reach, or partnerships. As a result, the investment-relevant facts beyond firmographic basics (founding year, location, headcount band, legal form, website) are not verifiable from the input.
Smile 90.4FM firmographics
Firmographics- Name
- Smile 90.4FM
- Website
- https://smile904.fm
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Smile 90.4FM is a bilingual (English/Afrikaans) private community radio station broadcasting on 90.4 FM from Cape Town, South Africa, serving local listeners with entertainment, information, and inspirational programming since 2013.
- Ownership category
- akta.pro rank
Smile 90.4FM industry classification
Industry- Product category
- Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (516110)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)
- akta.pro secondary industry
- Independent Local Radio Stations (MPABACAD)
Keywords
Where Smile 90.4FM is headquartered
LocationHeadquarters
- HQ city
- Cape Town
- HQ country
- South Africa
- HQ region
- Africa
Markets served
Smile 90.4FM business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales
Smile 90.4FM product offering
Product offeringCore offering
Smile 90.4FM is a bilingual commercial radio station broadcasting on 90.4FM from Cape Town, producing and airing music, talk, and lifestyle programming intended to deliver entertainment, information, and inspiration to listeners in the Cape Town area. It supplements its on-air signal with online streaming via its website. The business monetizes this audience through the sale of on-air advertising and sponsorship packages to brands.
Differentiator
Problem solved
Functional benefit
Products and services
- Smile 90.4FM bilingual radio broadcast Bilingual FM radio broadcasting on 90.4FM delivering music, talk, and lifestyle programming focused on entertainment, information, and inspiration for listeners in Cape Town, South Africa.
- Online radio streaming Live online audio streaming of the Smile 90.4FM broadcast delivered through the station's website (smile904.fm) for listeners outside the FM coverage area or on digital devices.
- On-air advertising and sponsorship slots Sale of on-air advertising spots and sponsorships to advertisers seeking to reach the bilingual Cape Town radio audience of Smile 90.4FM.
Companies that use Smile 90.4FM
Customer profileIdeal customer profiles2 records
Smile 90.4FM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Smile 90.4FM partnerships and signals
Strategic signalRecent moves1 record
Smile 90.4FM competitors and assessment
Company assessmentBroad incumbents
- Lotus FM: SABC national radio station serving the South African Indian community. Overlaps with Smile 90.4FM's bilingual/community-serving positioning, although targeted at a different linguistic community.
- 5FM: SABC-owned national youth music station with a Cape Town transmitter. Overlaps with Smile 90.4FM's English-language music and entertainment offering but operates at national scale across South Africa.
- Metro FM: SABC's flagship national radio station serving a broad South African audience. Competes for the same Cape Town advertising budgets as Smile 90.4FM but with national reach and significantly larger scale.
Direct peers
- KFM 94.5: Cape Town's leading commercial radio station, broadcasting contemporary music with Afrikaans and English content. Directly competes with Smile 90.4FM for Cape Town listenership and local advertising spend.
- Good Hope FM: Historic Cape Town commercial music station now operating as a community broadcaster. Shares the same Cape Town market and competes for the local advertising base that Smile 90.4FM targets.
- Cape Talk 567: Cape Town-based talk and news radio station operated by Primedia. Competes with Smile 90.4FM for the same Cape Town audience and the local advertising pool, especially for news/info-oriented listeners.
- Heart FM: Cape Town music and lifestyle radio station. Competes directly with Smile 90.4FM for adult music listeners and Cape Town advertisers in the same metro.
Regional players
- East Coast Radio: KwaZulu-Natal regional commercial radio station owned by Kagiso Media. Operates a similar music-and-lifestyle commercial model to Smile 90.4FM but is concentrated in Durban, providing a comparable regional commercial radio template.
- Jacaranda FM: Major Gauteng-based commercial radio station. Comparable in format (music, news, lifestyle) and commercial model, but primarily serves a different geography, illustrating how Smile 90.4FM's positioning compares to regional commercial peers.
- Algoa FM: Eastern Cape regional commercial radio station. Similar commercial radio operating model to Smile 90.4FM but anchored in Port Elizabeth, useful as a benchmark for South African regional commercial radio economics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights4 records
Customer concentration
Smile 90.4FM social profiles
Digital presenceSmile 90.4FM financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smile 90.4FM leadership team
Management profileNumber of profiles
Profiles1 record
Smile 90.4FM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smile 90.4FM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smile 90.4FM
What does Smile 90.4FM do?
Smile 90.4FM is a bilingual commercial radio station broadcasting on 90.4FM from Cape Town, producing and airing music, talk, and lifestyle programming intended to deliver entertainment, information, and inspiration to listeners in the Cape Town area. It supplements its on-air signal with online streaming via its website. The business monetizes this audience through the sale of on-air advertising and sponsorship packages to brands.
Is Smile 90.4FM a public or private company?
Smile 90.4FM is a private company. It is classified as unknown and is currently operating.
When was Smile 90.4FM founded?
Smile 90.4FM was founded in 2013. It employs 11 to 50 people.
Where is Smile 90.4FM based?
Smile 90.4FM is headquartered in Cape Town, South Africa, in the Africa region.
Who are Smile 90.4FM's main competitors?
Broad incumbents on record are Lotus FM, 5FM and Metro FM. Direct peers are KFM 94.5, Good Hope FM, Cape Talk 567 and Heart FM. Regional players are East Coast Radio, Jacaranda FM and Algoa FM.
Does Smile 90.4FM have an API?
No public API is recorded for Smile 90.4FM.
What industry is Smile 90.4FM in?
Smile 90.4FM's product category is Radio Broadcasting. Its primary akta.pro industry code is MPAIAEAA, Commercial Terrestrial Radio Broadcasting (AM/FM), with a secondary code of MPABACAD, Independent Local Radio Stations. Its NAICS code is 516110 and its SIC code is 4832.