Novitec Group

Name

Novitec Group

Legal name

Novitec GmbH & Co. KG

Website

https://novitecgroup.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Luxury Automotive Performance Tuning

NAICS

Motor Vehicle Seating and Interior Trim Manufacturing (336360), Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (33633), Leather and Allied Product Manufacturing (316)

akta.pro primary industry

Aftermarket Performance & Tuning Products Manufacturing (Intakes/Turbos/ECU Tuners/Superchargers) (IMACANAN)

akta.pro secondary industries

Automotive Exterior Trim & Appearance Components Manufacturing (Moldings/Badges/Grilles/Chrome/Cladding) (IMACAKAE), Performance, racing & tuning parts distribution (CRAOANAH)

Keywords

• Automotive performance tuning
• Luxury car refinement
• Carbon fiber body kits
• Forged wheel manufacturing
• Widebody conversion kits

Headquarters

HQ city

Stetten

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Vehicle Tuning Components: Novitec generates revenue through the sale of aftermarket tuning components including carbon fiber body kits, performance exhaust systems, suspension upgrades, and forged wheels for luxury vehicles
2. Custom Conversion Services: Complete vehicle conversion programs with limited edition builds (e.g., OVERDOSE packages limited to 3-8 units worldwide), commanding premium pricing for exclusive personalization
3. Merchandise and Accessories: Online shop sales of Streetwear, Snapbacks, and Accessories branded merchandise

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Novitec Group designs, manufactures, and sells bespoke performance and aesthetic refinement packages for luxury and supercars from Ferrari, Lamborghini, McLaren, and Rolls-Royce (through its SPOFEC sub-brand). Core offerings include carbon fiber aerodynamic body kits, INCONEL sport exhaust systems, multi-stage engine tuning programs, height-adjustable suspension systems, and Vossen-co-developed forged wheels, packaged into signature widebody programs (N-LARGO, ESTESO, OVERDOSE) produced in highly limited numbers.

Product overview

Novitec Group is a German luxury automobile tuning and refinement company specializing in enhancing exotic sports cars and ultra-luxury vehicles from Ferrari, Lamborghini, McLaren, and Rolls-Royce (via its SPOFEC sub-brand). The company's product portfolio centers on performance engine upgrades with multiple power stages, bespoke sport exhaust systems in stainless steel or lightweight INCONEL, wind-tunnel tested carbon fiber aerodynamic components, and hi-tech forged wheels developed in partnership with American manufacturer Vossen. Specialized product lines include ESTESO widebody conversions for Lamborghini Urus, N-LARGO limited-edition conversions for exotic sports cars, and OVERDOSE widebody packages for Rolls-Royce models through SPOFEC. The company also offers interior customization and suspension tuning across its brand coverage.

Differentiator

Problem solved

Functional benefit

Brands

• SPOFEC: A division of Novitec Group specializing exclusively in Rolls-Royce automobile refinement, including widebody conversions, performance upgrades, and bespoke interior design. The name derives from 'SPirit OF ECstasy,' referencing the Rolls-Royce hood ornament.
• N-LARGO

Products and services

• N-LARGO widebody conversions Limited-edition widebody conversion program featuring carbon fiber bodywork and bespoke aerodynamic packages, available for Ferrari, Lamborghini, and McLaren models in strictly limited quantities (e.g., 720S N-Largo 15 units; Huracán N-Largo 25 units; 812 N-Largo variants).
• ESTESO widebody conversions Widebody design variant offered by Novitec for Lamborghini vehicles, particularly the Urus SUV, featuring exposed-carbon body elements and 23-inch Kingsize wheels.
• OVERDOSE widebody conversions SPOFEC's signature widebody conversion package featuring carbon fiber fender flares, side skirts, front chin spoiler, rear diffuser, tailgate-mounted spoiler, lowered suspension, and custom forged wheels for Rolls-Royce models such as the Cullinan.
• Performance & exhaust upgrades Engine tuning programs offering multiple power stages plus sport exhaust systems in stainless steel or ultra-light INCONEL, designed for V8, V10, and V12 turbocharged and naturally aspirated engines across exotic vehicle platforms.
• Aerodynamic carbon fiber components Wind tunnel-tested carbon fiber body components including front spoilers, side skirts, rear diffusers, and rear wings designed to improve aerodynamic function while accentuating vehicle styling for luxury and supercar owners.
• Forged wheel programs Hi-tech forged wheels developed in collaboration with American manufacturer Vossen, available in 20/21-inch combinations and 24-inch Kingsize formats with optional center lock systems, including signature NF10, NF11, NL3, NL4, NL6, SP2, SP3, and SP4 series tailored for Novitec conversion programs.
• Suspension systems Sport springs, height-adjustable coilover suspension, and chassis kits designed to lower vehicles and optimize handling without compromising ride comfort for Novitec's tuned luxury and supercar platforms.
• Bespoke interior design Bespoke interior customization featuring fine leather, Alcantara, noble woods, carbon fiber, and extensive color options with high craftsmanship quality, offered primarily for Rolls-Royce vehicles through the SPOFEC sub-brand.
• Novitec branded merchandise Novitec-branded Streetwear, Snapbacks, and Accessories sold through the company's own online shop to consumers and fans of the brand.

Quantifiable outcome

• McLaren 600LT with Novitec tuning achieves 0-100 km/h in 2.8 seconds with top speed of 333 km/h
• +2 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• VossencoreTechnology or IntegrationAmerican wheel manufacturer Vossen develops hi-tech forged wheels in collaboration with Novitec. This partnership produces signature wheel designs including NF10, NF11, NL3, NL4, NL6, SP2, SP3, and SP4 series wheels in various sizes (20/21-inch combinations) specifically tailored for Novitec conversion programs.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mansory: German luxury car tuner specializing in extreme aesthetic and performance modifications for Ferrari, Lamborghini, Rolls-Royce, Bentley, and Bugatti. Directly comparable to Novitec given overlapping brand coverage, carbon fiber bodywork focus, and bespoke limited-edition programs.
• Prior Design: German aftermarket styling and tuning company offering widebody kits, aerodynamic components, and forged wheels for premium European sports cars. Comparable to Novitec in product portfolio (carbon fiber bodywork, wheels, suspension) and target customer profile.
• 1016 Industries: US-based luxury car tuner producing carbon fiber aerodynamic components, forged wheels, and performance upgrades for Ferrari, Lamborghini, McLaren, and Rolls-Royce. Directly comparable to Novitec across the same four OEM brands with similar product mix.
• Brabus: German high-performance tuning company focused primarily on Mercedes-Benz and smart vehicles, with luxury refinement programs. Comparable to Novitec in operating model — German Mittelstand tuner delivering bespoke performance upgrades, premium pricing, and limited-edition builds.
• LUMMA Design: German tuning specialist producing widebody conversions, forged wheels, and performance upgrades for luxury SUVs and sports cars including BMW, Mercedes, Lamborghini, and Rolls-Royce. Comparable to Novitec through widebody programs and ultra-luxury customer overlap.
• Hamann Motorsport: German aftermarket tuner producing widebody kits, forged wheels, exhaust systems, and performance upgrades for luxury and sports cars. Comparable to Novitec through similar product categories (aerodynamics, exhaust, wheels) and high-net-worth customer base.
• TopCar Design: Russian-based luxury car tuner producing carbon fiber aerodynamic body kits and bespoke interior modifications for Porsche, Lamborghini, Mercedes, and Bentley. Comparable to Novitec via premium carbon fiber bodywork, widebody conversions, and bespoke luxury tuning.
• Wheelsandmore: German aftermarket performance and styling specialist offering ECU tuning, exhaust systems, suspension, and forged wheels for high-end European marques. Comparable to Novitec in core tuning capabilities (engine, exhaust, suspension, wheels) and European luxury focus.

Emerging players

• RevoZport: Hong Kong-based aftermarket tuner offering carbon fiber body kits and performance upgrades for Ferrari, Lamborghini, McLaren, Porsche, and BMW. Comparable to Novitec in product categories but smaller scale and broader (less luxury-exclusive) brand coverage.
• Carlex Design: Polish-based luxury automotive customization specialist focused on bespoke interior refurbishment, carbon fiber exterior accents, and limited-edition exterior conversions. Comparable to Novitec through bespoke interior craftsmanship and ultra-luxury aesthetic positioning.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• Xx.com/officialnovitec
• Facebookfacebook.com/OfficialNovitec
• LinkedInlinkedin.com/company/novitec-automobile-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novitec Group