Andersen Wealth Management

What Andersen Wealth Management does

Andersen Wealth Management is a privately held fee-based fiduciary Registered Investment Advisor founded in 2008 by Michael Andersen and headquartered in Easton, Maryland. Operating under the legal entity Michael Andersen Registered Investment Advisor, LLC, the firm serves retirees and pre-retirees within 5-10 years of retirement across the Maryland Eastern Shore and Delaware coastal regions through three physical offices (Easton MD, Salisbury MD, Lewes DE) and a team of approximately 13 professionals. Revenue is generated through recurring advisory fees calculated as a percentage of assets under management under the fiduciary standard, positioning the firm among the roughly 15% of advisors that legally must present the best advice aligned to client objectives.

The firm's product portfolio spans retirement income strategies, wealth management and investments, asset protection, annuities, life insurance, tax-efficient strategies, long-term care planning, IRA/401(k) rollovers, and IRA legacy planning, with referred services covering trusts, probate, charitable giving, estate planning, and tax preparation. The proprietary AWM Financial Compass methodology is a 4-5 step process (Initial Phone Conference, Exploration Meeting, Proposal Meeting, Implementation Meeting, plus 90-day checkpoint reviews) culminating in a custom AWM Retirement Roadmap deliverable. Technology is limited to third-party integrations: RiskAlyze for portfolio risk scoring (embedded via iframe on the website) and Axos Advisor Services for the client portal. A dedicated Social Security specialist (Roger Hyneman, former SSA manager with 16 years' tenure) provides specialized claiming strategy consulting.

Go-to-market is sales-led and event-driven: a structured in-person advisory consultation process is combined with educational dinner seminars, webinars, and a high-touch VIP Club loyalty program featuring exclusive trips (e.g., 2027 Greece & Adriatic Cruise via Shore Travel) and client appreciation events. Brand-building is supported by the Wise Money radio show (four FM stations) and Wise Money TV (WMDT-ABC, WRDE-NBC, EBOC-FOX), alongside blog content, social media, and a complimentary Retirement Assessment Kit. The firm has received regional recognition including 2019 "Best Investment Company" and "Best Financial Advisor" awards from Metropolitan Magazine and Coastal Style Magazine.

Name

Andersen Wealth Management

Legal name

Michael Andersen Registered Investment Advisors ("Andersen Wealth Management")

Website

https://andersenwm.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Andersen Wealth Management is a fee-based fiduciary Registered Investment Advisor serving retirees and pre-retirees on the Maryland Eastern Shore and Delaware coast. It delivers retirement income planning, wealth management, asset protection, and Social Security optimization through its proprietary AWM Financial Compass process across three regional offices.

Ownership category

akta.pro rank

Product category

Wealth Management and Retirement Planning

NAICS

Portfolio Management and Investment Advice (52394), Finance and Insurance (52)

SIC

Investment Advice (6282), Insurance Agents, Brokers & Service (6411), Life Insurance (6311)

akta.pro primary industry

Registered Investment Advisor (RIA) Wealth Management (FSAEABAA)

akta.pro secondary industries

Retirement & Distribution Planning RIAs (401(k)/IRA/Pension Rollovers) (FSAAACAE), Retirement Plan Participant Advice & Managed Accounts (FSAEABAF), Annuity & Insurance-Based Retirement Solutions Advisory (FSAEABAH)

Keywords

• Retirement planning services
• Wealth management advisory
• Fiduciary financial planning
• Asset protection strategies
• Social Security optimization

Headquarters

HQ city

Easton

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Fee-Based Advisory Services: Advisors operate under fiduciary standard on a fee-based platform. Most fiduciary advisors are paid a quarterly fee calculated as a percentage of assets under management (AUM) for which they provide advisory services, not commissions. Approximately 15 percent of advisors fall under the fiduciary standard.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Andersen Wealth Management is a fee-based fiduciary financial advisory firm offering retirement and income planning services for retirees and pre-retirees. Core offerings include retirement income strategies, wealth management and investments, asset protection, annuities, life insurance, tax-efficient strategies, long-term care planning, IRA/401(k) rollovers, and IRA legacy planning, all delivered through the proprietary AWM Financial Compass methodology. The firm specializes in serving individuals within 5-10 years of retirement and those already retired in the Maryland Eastern Shore and Delaware coastal regions.

Product overview

Andersen Wealth Management is a fee-based fiduciary financial advisory firm offering a comprehensive suite of retirement planning services and products. The core offering centers on the proprietary AWM Financial Compass methodology—a 5-step process guiding clients from initial consultation through ongoing retirement strategy management. The product portfolio spans nine primary service categories: Retirement Income Strategies, Wealth Management & Investments, Asset Protection, Annuities, Life Insurance, Tax-Efficient Strategies, Long-Term Care Strategies, IRA & 401(k) Rollovers, and IRA Legacy Planning. Additionally, the firm offers specialized Social Security consulting through a dedicated specialist and refers clients to trusted partners for Trust, Probate, Charitable Giving, Estate Planning, and Tax Planning services. The AWM Retirement Roadmap serves as the customized deliverable document for clients, while the free Retirement Assessment Kit provides prospective clients with educational tools for retirement readiness evaluation.

Differentiator

Problem solved

Functional benefit

Brands

• VIP Club: Client loyalty program recognizing clients who refer others to the firm. Members who refer one person per year maintain membership. Those who refer five people become members for life. Includes exclusive events and trips for members.
• Wise Money
• AWM Financial Compass

Products and services

• Retirement Income Strategies Income planning service incorporating insurance and investment vehicles to create long-term growth opportunities and guarantee income throughout retirement. Designed for retirees and pre-retirees seeking reliable lifetime income.
• Wealth Management & Investments Investment advisory service covering stocks, bonds, mutual funds, and retirement accounts to help clients build and manage wealth for retirement.
• Asset Protection Diversification strategy using insurance products and investments to protect retirement assets from market volatility and stock market losses.
• Annuities Fixed income insurance products providing steady, reliable income streams and guaranteed payouts, including lifetime income options for retirees.
• Life Insurance Term and permanent life insurance policies providing financial security for beneficiaries after the policyholder's death.
• Tax-Efficient Strategies Tax minimization strategies using tax-deferred vehicles to help clients reduce current income taxes and potentially lower tax burden in retirement.
• Long-Term Care Strategies Planning and product evaluation services to help clients prepare for potential long-term care expenses and protect assets.
• IRA & 401(k) Rollovers Guidance service for rolling over retirement accounts from former employers into appropriate IRA or other retirement vehicles.
• IRA Legacy Planning Estate planning strategy for IRA accounts to reduce taxes and maximize payouts for beneficiaries upon the account holder's death.
• Social Security Specialist Service Specialized consulting service led by Roger Hyneman covering Social Security claiming strategies, spousal benefits, work rules, Medicare enrollment, and delayed retirement credits.
• AWM Financial Compass Proprietary structured 5-step retirement planning process including Initial Phone Conference, Exploration Meeting, Proposal Meeting, Implementation Meeting, and Ongoing Checkpoints. Delivered as the firm's flagship planning methodology.

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

One partnership is on record.

• Shore TravelminorOthersTravel agency partnership for organizing the 2027 AWM Greece & Adriatic Cruise. Contact: Cami at Shore Travel (410.221.2991). Norwegian Gem sailing June 6-13, 2027 from Athens to Venice.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Northwestern Mutual: Large mutual insurer with a national advisor force specializing in life insurance, long-term care, and retirement income planning — competes with Andersen's insurance-and-annuity-backed retirement-income offering at a much larger scale.
• Ameriprise Financial: Large diversified financial services firm with a national advisor network emphasizing retirement income and planning — addresses the same retiree client segment as Andersen, particularly relevant for IRA rollover competitors.
• Edward Jones: Large national broker-dealer with a significant retirement-income franchise and growing fiduciary offering — competes with Andersen for retirement-age clients in the Eastern Shore region but operates a much broader advisor network and product shelf.

Direct peers

• Cambridge Investment Research: Independent broker-dealer/RIA supporting independent advisors focused on holistic retirement and fee-based planning; competes for the same independent-advisor talent pool as Andersen Wealth Management.
• Cetera Financial Group: Independent broker-dealer/RIA custodian supporting independent financial advisors — peer in business model (independent advisors serving retirees) and potential technology/custody partner.
• Edelman Financial Engines: Large fee-only RIA with deep focus on retirement income planning, Social Security optimization, and tax-efficient retirement strategies — overlapping directly with Andersen's retirement-centric service model and fiduciary posture.
• Hightower Advisors: Aggregator of breakaway advisor teams and independent RIAs; represents both a peer and a potential acquirer/transition path for small fee-based RIA firms like Andersen Wealth Management.
• Heritage Financial Services: Independent RIA focused on retirement income planning, Social Security optimization, and tax strategies — a near-mirror of Andersen's service mix, with comparable referral-driven acquisition.
• Buckingham Strategic Wealth: Fee-only fiduciary RIA specializing in evidence-based retirement, tax, and estate planning. Strong overlap with Andersen Wealth Management in fiduciary-only model and retirement-income focus.
• Carson Wealth Management: Independent RIA platform with strong retirement and income-planning practice, supported by a national coaching and conference ecosystem — comparable to Andersen's local-media-driven growth playbook.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AndersenWealth
• YouTubeyoutube.com/channel/UCXC-d55VZQEcPlJMCnGs8EA
• Facebookfacebook.com/AndersenWealth

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Andersen Wealth Management