LIFESOUND
LIFESOUND is a privately held Tokyo creative services company operating six integrated sub-brands — including a creator's studio (OPRCT), independent music label (SWEET SOUL RECORDS), and photography studios — that support independent artists, brand clients, and the Yoyogi Uehara local community through physical venues, events, and digital marketing.
- Company typePrivate
- Founded2008
- HeadquartersTokyo, Japan
- Headcount11–50
- GTM typeB2B
- OfferingServices
What LIFESOUND does
LIFESOUND, INC. (ライフサウンド株式会社) is a privately held Japanese creative services corporation founded on March 13, 2008 by CEO Naoki Yamanouchi and headquartered in Yoyogi Uehara, Shibuya, Tokyo. The company operates as a parent of six integrated sub-brands — OPRCT (creator's studio and live venue opened 2019), Studio TERRANOVA (natural light photography studio), SWEET SOUL RECORDS (independent music label with a catalog spanning 20+ countries), SSRDGM (digital marketing services for independent music in select Asian territories), ACT LOCALLY (local media platform for the Yoyogi Uehara neighborhood), and higher. (creator's hub blending food, music, space, and media). The company's stated mission is to support talented individuals who risk being overshadowed by mainstream commercial structures, positioning its brand around "oprecht" (Dutch for sincere, real, authentic).
The company's offerings span physical creative infrastructure (photography studios, event spaces, rooftop and kitchen house venues), music label operations (artist releases, licensing, international touring), digital marketing services for independent artists and labels, and local community media. No unified proprietary technology stack is disclosed; the business is fundamentally services- and space-driven, with digital channels (YouTube, Instagram, Twitter, Facebook) serving marketing and distribution functions for each sub-brand. Pricing for studio rentals and event production is quote-based and not publicly disclosed; staff compensation is disclosed on recruitment pages (full-time ¥3.5M-¥7M+ annually, part-time ¥1,250/hour).
Revenue is generated across multiple streams: studio and venue rental for productions such as TVCM, fashion shoots, and music videos; live event production and artist booking (domestic and international); music label royalties, licensing, and content distribution; SSRDGM digital marketing services sold to independent labels; and local advertising through ACT LOCALLY. Customer segments include independent and international music artists (primary), creative production clients across advertising, fashion, and broadcast (primary), major Japanese enterprise clients across media, publishing, advertising, music, luxury, and beverage (anchor accounts include NHK, Dentsu, Universal Music Japan, KADOKAWA, Condé Nast Japan, Louis Vuitton Japan, and Kirin), and local community members in the Yoyogi Uehara area. Go-to-market is event-driven and community-led, leveraging the company's owned physical venues as both product showcase and customer acquisition hub.
LIFESOUND firmographics
Firmographics- Name
- LIFESOUND
- Legal name
- LIFESOUND, INC.
- Website
- https://lsinc.co.jp
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LIFESOUND is a privately held Tokyo creative services company operating six integrated sub-brands — including a creator's studio (OPRCT), independent music label (SWEET SOUL RECORDS), and photography studios — that support independent artists, brand clients, and the Yoyogi Uehara local community through physical venues, events, and digital marketing.
- Ownership category
- akta.pro rank
LIFESOUND industry classification
Industry- Product category
- Creative Production and Entertainment Services
- NAICS
- Music Publishers (512230), Musical Groups and Artists (71113), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Management Services (8741), Services-Amusement & Recreation Services (7900), Services-Advertising (7310), Services-Allied To Motion Picture Distribution (7829)
- akta.pro primary industry
- Full-Service Artist Management (MPAIAGAA)
- akta.pro secondary industries
- Live Music Clubs & Venues (MPAGAIAB), Live Music Booking (Bands, Soloists, DJs) (HSACAHAA), Music Aggregators & DIY Distribution Platforms (MPAIAAAD)
Keywords
Where LIFESOUND is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices2 records
Markets served
LIFESOUND business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Music Label Operations: SWEET SOUL RECORDS generates revenue through music releases, artist management, content licensing, and international content imports. The label has released works from artists in 20+ countries.
- Studio & Venue Rental: Revenue from renting OPRCT creative studio spaces and Studio TERRANOVA photography/event studios. Studios serve TVCM, fashion, music video, exhibition, and event productions.
- Live Events & Booking: Revenue from producing and managing live events, concerts, and artist bookings at OPRCT venue. Includes promotion, tour management, and现场 operations for domestic and international artists.
- Digital Marketing Services (SSRDGM): Digital marketing agency services for independent music artists and labels, covering Asian territory operations.
- Media Platform: ACT LOCALLY operates as local web media for Yoyogi Uehara area, potentially generating local advertising and content partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Full-time Manager: ¥300,000/month minimum |
| Unit Pricing | Pay-as-you-go | Part-time studio/event staff: ¥1,250/hour |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
LIFESOUND product offering
Product offeringCore offering
LIFESOUND operates a multi-brand creative services platform centered on the Yoyogi Uehara neighborhood in Tokyo, comprising (1) OPRCT creator studio offering photography, event, and live performance spaces; (2) Studio TERRANOVA, a natural light photography studio and event space; (3) SWEET SOUL RECORDS, an independent music label releasing works from artists in 20+ countries; (4) higher., a creative hub platform; (5) SSRDGM, digital marketing services for independent music artists and labels across Asian territories; and (6) ACT LOCALLY, a local culture web media outlet covering Yoyogi Uehara. Customers book studio and venue space directly, contract the label for music releases and artist management, and engage SSRDGM for music-marketing campaigns.
Product overview
LIFESOUND operates a multi-brand portfolio focused on creative services for artists and musicians. The company functions as a platform combining a creator's studio (OPRCT), photography and event spaces (Studio TERRANOVA), a music label (SWEET SOUL RECORDS), a creator's hub (higher.), digital marketing services for music (SSRDGM), and local media (ACT LOCALLY). These brands form an integrated ecosystem for artists, centered around the Yoyogiuehara area in Tokyo, supporting music creation, events, content production, and artist development.
Differentiator
Problem solved
Functional benefit
Brands
- OPRCT: A creator studio combining photography studio, event space, and live venue functions in Yoyogi Uehara, Tokyo. OPRCT is described as a new eco system for artists worldwide.
- Studio TERRANOVA
- SWEET SOUL RECORDS
- SSRDGM
- ACT LOCALLY
- higher.
Products and services
- OPRCT Creator Studio A creator's studio in Yoyogi Uehara, Tokyo combining shooting, event, and live performance venue spaces for artists, creators, photographers, and brand clients. Space R (rooftop) was added in June 2019, and the venue is positioned as a new ecosystem for artists worldwide under the coined word inspired by the Dutch 'oprecht' (sincere, real, authentic).
- Studio TERRANOVA A natural light photography studio and event space in a residential area of Yoyogi Uehara, Tokyo. Provides a rooftop studio with city-center views, a kitchen house studio with abundant natural light, and the wide Horizont Studio, supporting TVCM, fashion magazine, music video, and brand production clients.
- SWEET SOUL RECORDS An independent real music label based in Tokyo that discovers genuine music and real artists and creates collaborative projects, with releases spanning artists in 20+ countries. Generates revenue through music releases, artist management, content licensing, and international content imports.
- higher. Creative Hub A creator's hub at the intersection of food, music, space, media, and people, located in Yoyogi Uehara. Positions itself as a borderless platform where artists, creators, and communities connect, collaborate, and grow together, with conscious food and authentic music programming.
- SSRDGM Digital Marketing Service Digital marketing services for independent music artists and record labels, covering audience reach, engagement, and conversion across digital, social, and mobile channels in select Asian territories. Sold directly to independent artists and labels.
- ACT LOCALLY Local Web Media A local culture web media platform covering the Yoyogi Uehara neighborhood, including Uehara, Nishihara, Oyamacho, and Tomigaya. Provides neighborhood content, event listings, and community coverage, generating revenue via local advertising and content partnerships.
Quantifiable outcome
- Artists from 20+ countries released through SWEET SOUL RECORDS
- +1 more outcomes
Companies that use LIFESOUND
Customer profileNamed customers22 records
Segments5 records
Ideal customer profiles4 records
LIFESOUND technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
LIFESOUND partnerships and signals
Strategic signalScale indicators3 records
Recent moves9 records
Expansion highlights5 records
LIFESOUND competitors and assessment
Company assessmentDirect peers
- Liquidroom: Long-running live music venue and event production operation in Tokyo. Directly comparable to OPRCT as a dedicated Tokyo live music and event venue serving both Japanese and international touring artists.
- Shibuya WWW: Boutique live music venue and event space in central Tokyo. Directly comparable to OPRCT and Studio TERRANOVA as a host of live performances, label events, and creative productions for indie music audiences.
- Rallye Label: Independent Tokyo-based record label focused on alternative and indie music discovery. Directly comparable to SWEET SOUL RECORDS as a boutique indie label with curated artist signings and international reach.
- Being Inc. Japan-headquartered full-service artist management and music label with domestic and international artist development. Comparable to LIFESOUND as a Japanese artist management operation spanning recording, touring, and artist development, though at meaningfully larger scale.
- ASOBISYSTEM: Tokyo-based artist management and event production company representing creative talent and producing fashion/music events. Directly comparable to LIFESOUND because both run artist management alongside live event production and venue/community programming in Tokyo's creative economy.
Emerging players
- UUUM Inc. Tokyo-based digital creator management and marketing company with focus on YouTube and social-media talent. Comparable to SSRDGM as a digital marketing services business serving independent creative talent, though UUUM targets video creators rather than musicians.
Broad incumbents
- PARTY Inc. Larger Tokyo-based creative agency producing branded content, events, and media for global brands. Comparable to LIFESOUND's brand-activation and production-services stream as a Japanese creative firm intersecting brand work with cultural/community activities.
- Sony Music Entertainment Japan: Largest Japanese major label and a confirmed LIFESOUND client. Comparable to SWEET SOUL RECORDS as a music label but at vastly greater scale and with comprehensive A&R, distribution, and marketing infrastructure.
- Universal Music Japan: Major Japanese music label arm and a confirmed LIFESOUND client. Comparable to SWEET SOUL RECORDS as a music publisher/label but operates at industry-scale and competes for the same artist roster.
Regional players
- Bob & Co. (B&Co.) / B-core Records: Long-running Tokyo-area independent label serving the underground music scene. Comparable to SWEET SOUL RECORDS as a domestic indie label with curated roster, focused on Tokyo/Japanese music market.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
LIFESOUND social profiles
Digital presenceLIFESOUND financial estimates
Financial estimateRevenue estimate
Valuation estimate
LIFESOUND leadership team
Management profileNumber of profiles
Profiles1 record
LIFESOUND subsidiaries and ownership
Company hierarchySubsidiaries6 records
LIFESOUND funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LIFESOUND M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LIFESOUND
What does LIFESOUND do?
LIFESOUND operates a multi-brand creative services platform centered on the Yoyogi Uehara neighborhood in Tokyo, comprising (1) OPRCT creator studio offering photography, event, and live performance spaces; (2) Studio TERRANOVA, a natural light photography studio and event space; (3) SWEET SOUL RECORDS, an independent music label releasing works from artists in 20+ countries; (4) higher., a creative hub platform; (5) SSRDGM, digital marketing services for independent music artists and labels across Asian territories; and (6) ACT LOCALLY, a local culture web media outlet covering Yoyogi Uehara. Customers book studio and venue space directly, contract the label for music releases and artist management, and engage SSRDGM for music-marketing campaigns.
Is LIFESOUND a public or private company?
LIFESOUND is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LIFESOUND founded?
LIFESOUND was founded in 2008. It employs 11 to 50 people.
Where is LIFESOUND based?
LIFESOUND is headquartered in Tokyo, Japan, in the Asia region.
How does LIFESOUND make money?
Five revenue lines are on record. Music Label Operations are the primary driver. The others are studio & Venue Rental, live Events & Booking, digital Marketing Services (SSRDGM) and media Platform.
Who are LIFESOUND's main competitors?
Direct peers on record are Liquidroom, Shibuya WWW, Rallye Label, Being Inc. and ASOBISYSTEM. UUUM Inc. is listed as an emerging player. Broad incumbents are PARTY Inc., Sony Music Entertainment Japan and Universal Music Japan. Bob & Co. (B&Co.) / B-core Records is listed as a regional player.
Does LIFESOUND have an API?
No public API is recorded for LIFESOUND.
What industry is LIFESOUND in?
LIFESOUND's product category is Creative Production and Entertainment Services. Its primary akta.pro industry code is MPAIAGAA, Full-Service Artist Management, with a secondary code of MPAGAIAB, Live Music Clubs & Venues. Its NAICS code is 512230 and its SIC code is 8741.