Little Bellies

What Little Bellies does

Little Bellies is the consumer brand of Every Bite Counts Pty Ltd., an Australian proprietary limited company, that sells certified organic, non-GMO snack foods (puffs, softcorn, biscuits, bars, freeze-dried fruit, yoghurt melts, pick-up sticks) engineered and labelled for specific developmental stages from 7+ months through 3+ years. The portfolio is organized around a platform of age- and stage-appropriate product segmentation, with textures designed for safe self-feeding (e.g., melt-in-the-mouth puffs, softcorn) and clean-label formulations (no added sugar or salt, no artificials), including select products delivering 15% daily value iron per serving for infants 10–12 months. Underlying capabilities are formulation- and packaging-led rather than technology-led, with the notable recent addition of a freeze-dried treats range (puffed corn stars combined with freeze-dried fruit pieces) for the 12+ months segment, supported by a 'Help Me Choose' guided selection tool and a 'Learn & Play' editorial content hub.

Name

Little Bellies

Legal name

Every Bite Counts Pty Ltd.

Website

https://bellies.com.au

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Little Bellies is an Australian consumer brand (Every Bite Counts Pty Ltd) selling certified organic, non-GMO snack foods — including puffs, softcorn, biscuits, bars and freeze-dried fruit — engineered for specific developmental stages from 7+ months through 3+ years, distributed via DTC storefronts and major retailers across Australia, the US, New Zealand and Canada.

Ownership category

akta.pro rank

Product category

Baby and Toddler Snacks

SIC

Bakery Products (2050)

akta.pro primary industry

Baby Snacks (Puffs, Biscuits, Teething Snacks) (CRADAEAF)

akta.pro secondary industries

Baby Meals & Ready-to-Eat Foods (Pouches, Bowls, Refrigerated/Frozen) (CRADAEAG), Baby Cereals & Grain-Based Foods (CRADAEAD)

Keywords

• Organic baby snacks
• Toddler snack foods
• Baby puffs
• Organic baby food
• Kids snack bars

Headquarters

HQ city

Bondi

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Direct-to-consumer e-commerce sales: One-time purchases of branded snack SKUs via country-specific littlebellies.com storefronts (AU, US, NZ, CA).
2. Retail/Wholesale CPG sales: Sale of packaged snack products through supermarket retailers (Coles, Woolworths) and Amazon marketplace, including share packs and multipack formats.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Little Bellies sells certified organic, non-GMO snack foods for babies, toddlers and pre-schoolers. The product range is segmented by developmental age (7+ Months, 10+ Months, 12+ Months, 3+ Years) and snack type, including puff snacks, softcorn, pick-me sticks, crackers and biscuits, bars, dried fruit nibblers, yoghurt melts and a freeze-dried range, sold via the brand's own country-specific websites and through supermarket retailers and Amazon.

Product overview

Little Bellies is a single consumer brand (operated by Every Bite Counts Pty Ltd) that offers an organic, non-GMO baby and toddler snack range organised around a platform of age-and-stage appropriate products and four snack-type modules: Puff Snacks, Crackers & Biscuits, Bars, and Dried Fruit. The portfolio includes dedicated product lines such as Organic Puffs, Organic Softcorn, Organic Pick-Me Sticks (and Mini Pick-Me Sticks), Organic Crackers & Biscuits (e.g., Animal Biscuits), Organic Bars, Organic Dried Fruit / Nibblers, Organic Yoghurt Melts, and a Freeze-Dried Range, all offered across staged age segments (7+ Months, 10+ Months, 12+ Months, 3+ Years) and in additional Share Pack formats. Supporting this core range are ancillary brand modules including a 'Help Me Choose' interactive recommendation tool that filters products by type, age and flavour, and a 'Learn & Play' editorial hub covering parenting, food play, positive snacking and age & stage milestones.

Differentiator

Problem solved

Functional benefit

Products and services

• Little Bellies Organic Puff Snacks Organic, melt-in-the-mouth puffed corn snacks designed for babies and toddlers learning to self-feed, available across multiple age-and-stage categories and flavor variants such as Apple & Cinnamon and Carrot.
• Little Bellies Organic Softcorn Organic Softcorn snacks for little ones 10+ months, available in flavors including Berry & Apple, Cheddar Cheese, and Banana, in single-serve and share pack formats. Select products provide 15% DV iron per serving for infants 10–12 months.
• Little Bellies Organic Pick-Me Sticks Organic Pick-Me Sticks (and Mini Pick-Me Sticks) for little ones from 7+ months learning to grasp, chew and self-feed, available in banana, strawberry, sweet potato and carrot flavors.
• Little Bellies Organic Crackers & Biscuits Organic crackers and biscuits for toddlers and pre-schoolers, including the Organic Animal Biscuits range, positioned as a healthier treat with no added sugar.
• Little Bellies Organic Bars Organic bar snacks designed for older babies and toddlers, offered as part of Little Bellies' by-type product range.
• Little Bellies Organic Dried Fruit / Nibblers Organic freeze-dried fruit nibblers, including Blueberry & Banana and Raspberry & Apple variants, designed as gentle snacks for tots in training.
• Little Bellies Organic Yoghurt Melts Organic yoghurt melts, including the Organic Blueberry & Apple Yoghurt Melts variant, positioned as a gentle yogurt-flavored snack for babies and toddlers.
• Little Bellies Freeze-Dried Range Little Bellies' freeze-dried treats range for 12+ months, including new additions of puffed corn stars combined with freeze-dried fruit pieces, marketed as 'freeze-dried treats for tots in training.'
• Little Bellies Share Packs Multi-pack share format variants of existing Little Bellies products, including Organic Banana Softcorn Share Pack, Organic Berry & Apple Softcorn Share Pack, and Organic Apple & Cinnamon Puffs Share Pack.

Quantifiable outcome

• 15% DV iron per serving for infants 10–12 months in select Organic Apple & Berry Softcorn products
• +1 more outcomes

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Serenity Kids: US organic baby/toddler snack and pouch brand focused on clean ingredients and paleo-friendly formulations. Comparable to Little Bellies as a venture-backed, clean-label baby snack brand competing for the same parent demographic and retail shelf space.
• Earth's Best: Long-standing organic baby food and snack brand owned by Hain Celestial, with strong US retail presence. Comparable to Little Bellies as an organic, age-staged baby snack brand sold through mainstream grocery channels.
• Ella's Kitchen: UK-originated organic baby and toddler food brand (owned by Lotus Bakeries) with pouches, snacks and meals. Comparable to Little Bellies as a clean-label, organic baby snack brand with similar age-staged product positioning and global expansion ambitions.
• Once Upon a Farm: US-based organic baby and toddler snack/pouch brand with broad DTC and retail distribution. Directly comparable to Little Bellies as a clean-label, organic, multi-format baby snack brand targeting similar developmental stages and parent demographics.
• Organix (Organix Brands): UK-based organic baby and toddler snack brand (part of the Hero Group) with puffs, biscuits and bars. Comparable to Little Bellies as a clean-label, organic baby snack brand with similar age-staged SKUs and a strong 'no junk' positioning.
• Baby Mum-Mum: Rice rusks and baby snack brand sold across US and international grocery and online channels. Comparable to Little Bellies as a baby-led weaning snack brand with age-staged SKUs and broad retail distribution.
• Happy Baby (Happy Family Organics): Organic baby food and snack brand (acquired by Danone) with puffs, snacks and pouches sold across major US retailers. Comparable to Little Bellies as a leading organic baby/toddler snack brand with overlapping formats and a similar age-segmented merchandising approach.

Broad incumbents

• Gerber (Nestlé): Largest baby food brand globally, with puffs, snacks and meals sold in virtually every major retailer. Comparable to Little Bellies as the broad incumbent setting category standards on price, shelf placement and parental trust.
• Plum Organics: Campbell Soup-owned organic baby food and snack brand with puffs, snacks, pouches and meals across US mass retail. Comparable to Little Bellies as a scaled, established organic baby snack competitor with broader category breadth.

Emerging players

• Yumi: US subscription-based organic baby food brand expanding into snacks and pouches. Comparable to Little Bellies as a digitally native, clean-label baby brand targeting health-conscious parents and overlapping in snack/puff formats.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCX0iWNQFJc4cLucPRGlnpqw
• Facebookfacebook.com/LittleBelliesANZ
• LinkedInlinkedin.com/company/every-bite-counts
• Instagraminstagram.com/littlebellies
• TikToktiktok.com/@littlebellies

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Little Bellies