INS Quebec

What INS Quebec does

INS Québec (Institut national du sport du Québec) is a private, non-profit sports institute headquartered at Montreal's Olympic Park Complex, founded in 1997 with its flagship 14,000 m² facility opened in 2014. The organization delivers scientific, medical, and professional services to more than 550 high-performance athletes (predominantly members of Canadian national teams), approximately 2,200 next-generation athletes in development pathways, and roughly 900 coaches across 64 sport disciplines. Service delivery spans sport science, sport medicine, nutrition, physiotherapy, mental performance, and applied research, distributed through the central Complex (hosting 10 high-performance training groups), 8 regional multi-sport training centres, and 22 single-sport training centres across Quebec.

Operating revenue is assembled from three streams rather than commercial sales. Public-sector grants form the financial backbone, sourced from Quebec's Ministère de l'Éducation, Sport Canada, Own the Podium, the Canadian Olympic Committee, the Canadian Olympic Foundation, the Canadian Paralympic Committee, and the Coaching Association of Canada. Corporate partnerships add a second layer through sponsors including Sports Experts, Bell, Cisco, Mondo, TELUS Santé, Molson Coors, and Air Canada, while signature fundraising events — the Dolce corporate dinner and Aperitivo Milano-Cortina — contribute net proceeds to athlete programs. There are no public pricing tiers or fee schedules; athlete access is gated through national sport organization selection or pathway identification rather than transactional purchase.

As Quebec's member of the Canadian Olympic and Paralympic Sport Institute Network (COPSIN/RISOPC), INS Québec participates in coordinated national service delivery with National Sport Organizations and on-site expert deployment at international competitions, including 20 COPSIN experts at Milano Cortina 2026. The Complex was forced to close on March 21, 2024 after a fire at the Olympic Park Tower and resumed full operations on February 24, 2025. Subsequent activity has emphasized applied research and innovation partnerships (École de technologie supérieure itechsanté, December 2025), federally funded accessibility projects for Para athletes (NSERC grant with Red Deer Polytechnic, April 2025), and governance renewal in June 2026.

Name

INS Quebec

Legal name

Institut national du sport du Québec

Website

https://insquebec.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

INS Québec is a non-profit sports institute providing scientific, medical, and professional services to 550 high-performance athletes, 2,200 next-generation athletes, and 900 coaches across Quebec via its Olympic Park Complex and 27 regional performance centres.

Ownership category

akta.pro rank

Product category

High-Performance Sports Services

NAICS

Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (713940), Educational Services (611)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Olympic & Multi-Sport Movement Organizations (NOCs, Olympic Committees) (MPAKACAI)

akta.pro secondary industries

Training & Practice Facilities (Team Performance Centers) (MPAKAEAI), Sports Performance Personal Training (HSADAAAF)

Keywords

• High-performance sport science
• Sport medicine services
• Athlete performance support
• Coach professional development
• Olympic Paralympic training

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Government Funding: INS Québec receives support from the Ministère de l'Éducation (Quebec Ministry of Education), Sport Canada, Own the Podium, the Canadian Olympic Committee, the Canadian Olympic Foundation, the Canadian Paralympic Committee and the Coaching Association of Canada. These government and national sport organization funding relationships form the core operational financing.
2. Private Sector Partnerships and Sponsorships: Private partners including Sports Experts and Mondo provide commercial sponsorship and partnership revenue. Fundraising events such as the Dolce benefit dinner and Aperitivo Milano-Cortina generate significant net profits ($204,540 and $157,000 respectively) for athlete support and organizational mission.
3. Benefit Events and Fundraising: Annual fundraising events including the Dolce corporate dinner generate profits directed toward athlete wellness units and INS Québec mission. The Dolce event co-presented by TELUS Santé and Molson Coors generated $204,540 in net profit for athletes.

Distribution channels5 records

Marketing channels5 records

Core offering

INS Québec is a high-performance sports institute that delivers sport science, sport medicine, and professional services to Olympic and Paralympic athletes training in Quebec. It supports over 550 high-performance athletes, approximately 2,200 next-generation athletes, and around 900 coaches across 64 sport disciplines through a network of 27 performance centres including its flagship 14,000 m² Olympic Park Complex. Services include sport nutrition, physiotherapy, mental performance, sports medicine, and coach professional development programs such as the DAE and CDEE.

Product overview

INS Québec (Institut national du sport du Québec) is a high-performance sports institute — not a technology product company. It provides scientific, medical, and professional services supporting more than 550 high-performance athletes, nearly 2,000 next-generation athletes, and approximately 900 coaches across Quebec. Services include sport science, sport medicine, and professional development. The organization is structured around a network of 8 regional multi-sport training centres, 22 single-sport training centres, and its Olympic Park Complex housing 10 high-performance training groups. No discrete branded software products or modules were identified in the source material; all offerings are service-based programs rather than technology products.

Differentiator

Problem solved

Functional benefit

Brands

• Dolce: Annual corporate dinner event to celebrate and support athletes, featuring benefit fundraising for INS Québec's mission.
• Jouez gagnant!
• Pause Program
• Committee of Ambassadors

Products and services

• Sport Science and Sport Medicine Services Multidisciplinary sport science, sport medicine, and professional services delivered to more than 550 high-performance athletes, approximately 2,200 next-generation athletes, and around 900 coaches across Quebec. Includes sport nutrition, physiotherapy, mental performance, and sports medicine support delivered through the Olympic Park Complex and a network of regional and single-sport training centres. 14,000 medical consultations and 20,000 sport science service hours are delivered annually.
• INS Québec Complex at Olympic Park 14,000 m² flagship facility at Olympic Park in Montreal housing 10 high-performance training groups and providing direct access to sport science, medicine, and training services for elite athletes based at the Complex. Reopened February 24, 2025 after a fire-related 11-month closure.
• Réseau INS Québec Performance Centres Decentralized network of 27 performance centres across Quebec comprising 8 regional multi-sport training centres and 22 single-sport training centres, providing access to sport science, medicine, and training services across Quebec's regions.
• DAE (Diplôme avancé en entraînement) Advanced coaching diploma program for high-performance coaches, offered as part of INS Québec's professional development portfolio to advance coach expertise and certification.
• CDEE Professional Development Program Professional development program delivered by INS Québec for coaches and sport professionals as part of its coaching education portfolio.
• Derrière les performances Conferences Conference program delivered as part of INS Québec's professional development portfolio, showcasing the science, innovation, and technology behind high-performance sport.
• MIFI Talents d'exception Program Professional development program offered through INS Québec for high-performance sport professionals as part of its coaching and sport professional development portfolio.
• Programme Pause Athlete well-being and performance program supported by Mondo Cares to support athlete well-being and performance.
• Jouez gagnant! Speaker Program Free conference speaker program in which international-level INS Québec athletes speak at organizations to promote physical activity, goal-setting, perseverance and active lifestyles.
• COPSIN International Games Athlete Support On-site service delivery to Canadian athletes at international Olympic and Paralympic Games through the COPSIN network (e.g., 20 COPSIN experts deployed at Milano Cortina 2026).

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered flagship, core and minor.

• TELUS SantéflagshipGTM or Marketing Partner · 1 April 2026Co-Chef de Mission partner for the Dolce fundraising event, generating $204,540 in net profit for athletes. TELUS Health is committed to supporting athlete well-being and health, aligned with their principle that mental and physical health are intrinsically linked.
• Molson CoorsflagshipGTM or Marketing Partner · 1 April 2026Co-Chef de Mission partner for the Dolce fundraising event, contributing to athlete support and organizational mission.
• Air CanadacoreGTM or Marketing Partner · 1 April 2026Podium Partner for the Dolce event, supporting Canadian athletes' participation at international competitions.
• itechsanté (École de technologie supérieure)coreTechnology or Integration · 1 December 2025Research and innovation partnership aimed at stimulating collaborative research in health, performance and sports science. INS Québec benefits from privileged access to activities, engineering student internships, innovation grants, and cutting-edge technologies. This alliance advances INS Québec's leadership in sports-related research and innovation in Quebec and Canada.
• Red Deer PolytechniccoreStrategic or Co-development Partner · 1 April 2025COPSIN, Canadian Paralympic Committee, and Red Deer Polytechnic received $860,000 grant for national project improving equipment access for Para athletes using 3D printing, smart sensors, and advanced manufacturing.
• Canadian Paralympic CommitteecoreStrategic or Co-development Partner · 1 April 2025Co-applicant on $860,000 NSERC grant for para athlete equipment accessibility project with Red Deer Polytechnic and COPSIN.
• TELUS SantéflagshipGTM or Marketing Partner · 1 March 2025Chef de Mission partner for Aperitivo Milano-Cortina benefit event that raised $157,000 for athlete services and concussion clinic expansion.
• New Air RefrigerationminorGTM or Marketing Partner · 1 March 2025Collaborating partner for the Aperitivo Milano-Cortina benefit event.
• Cirque du SoleilcoreStrategic or Co-development Partner · 1 March 2023Partnership to optimize performance of artists, applying sport science methodologies to circus arts. INS Québec nutritionists worked with Cirque du Soleil artists for 3 years.
• Government of QuebeccoreOthersGovernment funding partner providing operational support through the Ministère de l'Éducation.
• Government of Canada (Sport Canada)coreOthersFederal government funding partner supporting high-performance sport through Sport Canada.
• Sports ExpertscoreGTM or Marketing PartnerPrivate sector high-performance partner providing commercial sponsorship and brand association with Canadian sport excellence.
• MondocoreGTM or Marketing PartnerPrivate sector partner supporting INS Québec operations and athlete programs.
• BellcoreGTM or Marketing PartnerNational sponsor providing telecommunications and technology partnership support.
• CiscocoreGTM or Marketing PartnerTechnology partner providing infrastructure and connectivity solutions.
• Canadian Olympic Committee / Sport AlliancecoreStrategic or Co-development PartnerInstitutional partner working with INS Québec on Olympic athlete preparation and Olympic Games support.
• Canadian Paralympic CommitteecoreStrategic or Co-development PartnerInstitutional partner collaborating on Paralympic athlete support and Games preparation.
• Coaching Association of CanadacoreStrategic or Co-development PartnerInstitutional partner for coach development and certification programs including NCCP.
• Own the PodiumcoreStrategic or Co-development PartnerNational sport performance organization providing strategic direction and funding for Canadian Olympic and Paralympic athletes.
• Canadian Olympic and Paralympic Sport Institute Network (COPSIN/RISOPC)coreStrategic or Co-development PartnerINS Québec is a member of the national network of 5 institutes and 2 centres providing coordinated sport science, sport medicine, and performance services across Canada. COPSIN supports 172 of 206 Team Canada athletes (84%) for Milano Cortina 2026.
• CSI Alberta (Canadian Sport Institute Alberta)coreStrategic or Co-development PartnerCOPSIN member institute contributing experts (including Dr. Brian Benson as Chief Medical Officer for Team Canada) and services to national athlete support.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• UK Sport: UK government agency funding and coordinating high-performance sport science and athlete preparation for Olympic and Paralympic success. Comparable in strategic mandate and national team alignment, though structured differently than COPSIN member institutes.
• Own the Podium: National sport performance funding organization that directs federal investment to Canada's top Olympic and Paralympic athletes and their sport science support network. Provides strategic direction and funding to INS Québec and other COPSIN institutes.
• Canadian Olympic Committee: National Olympic governing body and direct funder of INS Québec through COPSIN. Not a direct service provider, but its mandate to prepare Canadian Olympic teams overlaps heavily with the institute's high-performance athlete support work.
• Canadian Paralympic Committee: National Paralympic governing body and INS Québec funder. 98% of the 50-athlete Canadian Paralympic team is affiliated with COPSIN, making the CPC a strategic partner and broader incumbent in the same high-performance Paralympic ecosystem.
• United States Olympic & Paralympic Training Center: U.S. Olympic & Paralympic Committee's training and performance support infrastructure for American athletes. Broader in scope and scale but functionally comparable as a national high-performance sport science and training platform.

Direct peers

• Australian Institute of Sport: National high-performance sport science and medicine institute supporting Australia's Olympic and Paralympic athletes. Highly comparable international peer with similar mandate of integrating sport science, medicine, and performance services for elite athletes.
• High Performance Sport New Zealand: New Zealand's national high-performance sport institute providing integrated sport science, medicine, and performance services to Olympic and Paralympic athletes. Closely comparable international peer in scale, mandate, and service stack to INS Québec.
• Canadian Sport Institute Pacific: COPSIN member institute serving British Columbia and the Pacific region with integrated sport science, medicine, and coaching services to Olympic and Paralympic athletes. Comparable in scope, network model, and national-team alignment.
• INSEP (Institut National du Sport, de l'Expertise et de la Performance): France's national elite training and sport science center serving Olympic and Paralympic athletes. Comparable in mandate, facility scale, and multidisciplinary sport science service offering, with INS Québec being a COPSIN member and INSEP's francophone peer through the Réseau Francophone Olympique de Recherche en Médecine du Sport.
• Canadian Sport Institute Calgary (CSI Calgary): Fellow COPSIN member institute providing sport science, sport medicine, and performance services to high-performance athletes in Alberta. Directly comparable in mandate, funding model (Sport Canada + provincial), and athlete support services, though it serves a different provincial athlete base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/insquebec
• Facebookfacebook.com/INSQuebec

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INS Quebec