360 Training

What 360 Training does

360 Training is a UK-based learning and development company founded in 2005 that delivers management, leadership, and personal effectiveness training to enterprises and individual learners. The firm operates a portfolio of interactive workshops organised across five categories — First Time Manager, Experienced Manager, Managing Yourself, Working With Others, and Power Hour — complemented by 1:1 coaching, the Leadership Edge Programme (which combines Insights Discovery profiling with team workshops and individual coaching), psychological profiling via the third-party Insights Discovery tool, and a bespoke 360-degree feedback service. The firm cites over 200 organisations globally as customers, with named logos spanning Dyson, EE, Financial Times, Google, Home Office, Penguin Random House, BSI, Babcock, BMA, VML, GOSH, Hello Fresh, and Aberdeen Standard, among others. 360 Training has no proprietary technology platform; the entire offering is service-based and delivered either in-person or virtually via Zoom and Microsoft Teams.

Revenue is generated across four professional-services streams: workshop delivery (from £1,995+VAT per workshop for 4-12 participants), one-to-one coaching (£295+VAT per 60-minute session, typically 4-6 sessions over 6-8 weeks following a chemistry meeting), bespoke content creation (custom magazines, videos, and branded training programmes), and 360 feedback programme management. Pricing is predominantly quote-based for bespoke enterprise work, with the firm employing a sales-led go-to-market approach anchored by 'Book a call' and 'Make an enquiry' CTAs. A self-serve channel for open public workshops targets individual learners and SMBs.

The business is founder-led by Alison Dawkins (25+ years in L&D) and operates with a small team of directors, facilitators, coaches, and administrators — most with 20+ years of professional experience, including an ICF-accredited coach. The firm is privately held with no external institutional investment and no disclosed revenue, and distribution relies on a mix of direct enterprise relationships, content marketing (insight stories and a monthly newsletter), social media, and case-study-led demand generation. Strategic activity is concentrated on extending the workshop catalogue (notably the 2026 Power Hour launch) and broadening reach through hybrid delivery and open workshops.

Name

360 Training

Legal name

360 Training Limited

Website

https://360training.co.uk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

360 Training is a UK-based learning and development firm founded in 2005 that delivers management, leadership, and personal effectiveness workshops, 1:1 coaching, and bespoke training programmes to over 200 organisations globally.

Ownership category

akta.pro rank

Product category

Corporate Training Services

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching) (BPAEANAN)

akta.pro secondary industries

Leadership Assessment, 360 Feedback & Development Planning (EDABAAAK), Training Delivery Providers (In-Person, Virtual, Train-the-Trainer) (BPACANAM), Sales, Customer Service & Soft Skills Training (BPACANAD)

Keywords

• Leadership development training
• Management training programmes
• Executive coaching services
• Workshop facilitation services
• Professional development training

Headquarters

HQ city

Dunmow

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Workshop Delivery: Delivery of interactive workshops in categories including First Time Manager, Experienced Manager, Managing Yourself, Working With Others, and Power Hour formats. Workshops are delivered in-person or virtually, with pricing per workshop starting from £1,995 + VAT for team workshops.
2. Coaching Services: One-on-one coaching sessions typically offered as 4-6 sessions every 6-8 weeks. Sessions are tailored to individual needs with a 20-minute chemistry meeting to align expectations before commencing the programme.
3. Bespoke Content Creation: Custom content design and production including magazines, videos, branded training programmes, and supporting slides/learning prompts for organisations.
4. 360 Feedback Services: Design, development and management of tailored 360 Feedback programmes including questionnaire building, distribution, results collation, personalised reports, and one-on-one feedback sessions with qualified coaches.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

360 Training is a UK-based learning and development company that delivers interactive workshops, one-to-one coaching, and bespoke training programmes focused on management, leadership, and personal development skills. They offer 60+ workshops across categories including First Time Manager, Experienced Manager, Managing Yourself, Working With Others, and Power Hours, complemented by the Leadership Edge structured programme, Insights Discovery profiling, and bespoke 360-degree feedback services.

Product overview

360 Training is a UK-based learning and development company founded in 2005, offering a portfolio of workshop-based training services to over 200 organisations globally. Their core offering consists of workshop series organised across five categories: First Time Manager Workshops (for new managers transitioning into leadership), Experienced Manager Workshops (for seasoned managers enhancing their people management toolkit), Managing Yourself Workshops (for personal development including resilience and effectiveness), Working With Others Workshops (for interpersonal and communication skills), and Power Hour Sessions (60-minute focused learning bursts). These are complemented by the Leadership Edge Programme (a structured development programme combining Insights Discovery profiling, team workshops, and coaching), Coaching Services (1-to-1 development support), Psychological Profiling (using Insights Discovery tools), and the 360 Feedback Tool (bespoke 360-degree feedback programmes). Additional bespoke solutions include custom programme design, learning materials, personal development modules, team awaydays, and facilitation services. The company also offers open workshops and tailored in-person or virtual delivery options.

Differentiator

Problem solved

Functional benefit

Products and services

• First Time Manager Workshops

Quantifiable outcome

• Trusted by over 200 organisations globally
• +2 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mind Tools: UK-headquartered management and leadership skills content/training provider. Closely comparable to 360 Training in target audience (mid-market L&D buyers, individual managers) and category (management, leadership, interpersonal skills), though Mind Tools operates a more content/subscription-led model.
• Dale Carnegie Training: Global leadership, management, and soft-skills training franchise with structured workshop programmes and certified facilitators. Comparable to 360 Training in offering facilitator-led leadership and management workshops to enterprise clients.
• Ken Blanchard Companies: Leadership training and coaching firm built around proprietary methodologies (e.g., Situational Leadership). Directly comparable to 360 Training's Leadership Edge approach of combining a branded framework (Lencioni), profiling, and coaching.

Regional players

• Institute of Leadership & Management (ILM): UK-based membership and qualification body for leadership and management training. Comparable target market (UK managers, L&D buyers) and content overlap (management/leadership development, coaching), though ILM primarily accredits programmes delivered by partner providers.
• Roffey Park Institute: UK-based leadership and organisational development institute offering programmes, coaching, and research. Direct regional peer to 360 Training in the UK management development space, with similar workshop and coaching formats.
• Henley Business School (Executive Education): UK business school offering open and custom executive education programmes in leadership and management. Competes with 360 Training for senior leadership team development budgets in the UK, particularly for the Leadership Edge-style cohort programmes.

Broad incumbents

• Development Dimensions International (DDI): Global leadership and assessment firm offering first-time manager, experienced manager, and senior leadership development programmes. Larger-scale incumbent serving the same enterprise HR/L&D buyer as 360 Training.
• FranklinCovey: Global leadership and effectiveness training company with content such as "The 7 Habits" and enterprise training programmes. Overlaps with 360 Training's leadership, management, and personal effectiveness workshop catalogue.
• Centre for Creative Leadership (CCL): US-headquartered leadership research and education provider offering leadership programmes, assessments, and 360 feedback. Highly comparable to 360 Training's senior leadership and 360 Feedback offerings, though operating at significantly larger scale.
• Korn Ferry (Leadership Development): Global organisational consulting firm with a major leadership and professional development practice offering assessments, coaching, and training. Adjacent to 360 Training in enterprise leadership development but at vastly greater scale and price points.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/360TrainingLtd

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 360 Training