Swisscom Broadcast
Swisscom Broadcast is a division of Swisscom Group providing broadcast infrastructure operations, proprietary counter-drone airspace protection via its DroneDefence system, and virtual event platforms through the acquired Veertly brand, serving enterprise and government clients in Switzerland.
- Company typePrivate
- Founded2002
- HeadquartersBern, Switzerland
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Swisscom Broadcast does
Swisscom Broadcast is a division of Swisscom Group, Switzerland's largest telecommunications provider, specializing in broadcast infrastructure operations, counter-drone airspace security, and virtual event technology. The company operates and maintains infrastructure for the processing, transmission, and terrestrial broadcast of media content, and has expanded into adjacent verticals through two distinct technology platforms: the proprietary DroneDefence counter-drone system, and the Veertly virtual/hybrid event platform acquired in December 2023. The DroneDefence system integrates Ondas' Sentrycs cyber-over-RF counter-drone technology to provide early detection and tiered mitigation of unauthorized drones, and was deployed at the World Economic Forum 2026 in Davos as a flagship reference deployment. Swisscom Broadcast is headquartered in Bern, Switzerland, with a workforce in the 251-500 range.
Swisscom Broadcast firmographics
Firmographics- Name
- Swisscom Broadcast
- Legal name
- Swisscom (Switzerland) Ltd
- Website
- https://swisscom.ch
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Swisscom Broadcast is a division of Swisscom Group providing broadcast infrastructure operations, proprietary counter-drone airspace protection via its DroneDefence system, and virtual event platforms through the acquired Veertly brand, serving enterprise and government clients in Switzerland.
- Ownership category
- akta.pro rank
Swisscom Broadcast industry classification
Industry- Product category
- Broadcast Services
- NAICS
- Radio and Television Broadcasting Stations (5161), Wired and Wireless Telecommunications Carriers (except Satellite) (51711)
- SIC
- Communications Services, Nec (4899), Television Broadcasting Stations (4833)
- akta.pro primary industry
- Live Production Switching & Routing (Vision Mixers, Routers) (MPAHAKAE)
- akta.pro secondary industries
- International TV Broadcasters (Free-to-Air/Satellite/Cable) (MPABAEAJ), International Radio Broadcasters (Shortwave/Satellite/Digital) (MPABAEAI), Defense Communications (Secure Radios, SATCOM Terminals, Crypto) (IMABAGAG)
Keywords
Where Swisscom Broadcast is headquartered
LocationHeadquarters
- HQ city
- Bern
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Swisscom Broadcast business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Infrastructure, Personnel, Technology or R&D, Operations
Revenue model
- Broadcast and Event Technology Services: Virtual and hybrid event solutions through acquisition of Veertly, expanding technology portfolio for professional event management
- Drone Defence / Airspace Security Services: Cybersecurity solutions for airspace protection, deployed for high-profile international events
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Swisscom Broadcast product offering
Product offeringCore offering
Swisscom Broadcast operates and maintains broadcast infrastructure for signal processing, transmission, and terrestrial broadcasting on behalf of media and enterprise clients. It complements this core capability with its proprietary DroneDefence counter-drone system (integrated with Ondas' Sentrycs technology) for airspace protection, and the Veertly virtual and hybrid event platform acquired in December 2023.
Product overview
Swisscom Broadcast operates as part of the Swisscom Group, providing telecommunications and broadcasting services. The company's product portfolio is built on a platform-plus-services architecture centered around blue-branded subscriptions. The core offerings include four tiers of mobile subscriptions (blue Mobile S, M, L, XL) providing voice, data, and roaming services; three tiers of internet subscriptions (blue Internet S, M, L) offering fiber connectivity up to 10 Gbit/s; and two TV subscription tiers (blue TV M, L) with 290+ and 330+ channels respectively. These core services are complemented by add-on modules including the Connect Pack, Premium Speed upgrades, International Calls, Multi Device options, Replay Comfort, and Multiroom capabilities. Hardware offerings include the Internet-Box 5 and Internet-Box 5 Pro routers with Wi-Fi 7 technology, and TV-Box 5 set-top boxes. The company also offers security features (Internet Guard, Callfilter, SMS Filter, Anti-spoofing), smart home products, and specialized solutions like the DroneDefence counter-drone system. Swisscom Broadcast acquired Veertly, a virtual event platform, in December 2023 to expand into virtual and hybrid event solutions. Subscription bundling is enabled through the Combi Discount (20.- monthly for Internet+Mobile) and We are Family! discount (50% off additional mobile lines).
Differentiator
Problem solved
Functional benefit
Products and services
- DroneDefence Counter-drone / airspace protection system that provides early detection and tiered mitigation of unauthorized drone activity. Integrated with Ondas' Sentrycs cyber-over-RF technology. Sold to government agencies and event organizers to protect airspace at high-profile international events.
- Veertly Virtual Event Platform Virtual event platform providing virtual and hybrid event solutions for professional event management. Offered to enterprise and corporate customers running online or hybrid conferences and events. Part of Swisscom Broadcast following its December 2023 acquisition.
- Broadcast Infrastructure Operations Operation and maintenance of broadcast infrastructure for media signal processing, transmission, and terrestrial broadcasting across Switzerland. Delivered to media, broadcast, and enterprise clients as part of Swisscom Group's telecom infrastructure.
Companies that use Swisscom Broadcast
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Swisscom Broadcast technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
Feature1 record
Swisscom Broadcast partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Ondas' SentrycscoreOndas' subsidiary Sentrycs deployed its cyber-over-RF counter-drone technology integrated into Swisscom Broadcast's DroneDefence system, enabling early detection and tiered mitigation capabilities for WEF 2026 in Davos.
- VeertlycoreSwisscom Broadcast acquired Veertly, a virtual event platform company, marking a new growth phase. The acquisition aims to enhance technology and expand virtual and hybrid event solutions capabilities.
Scale indicators1 record
Recent moves3 records
Expansion highlights4 records
Swisscom Broadcast competitors and assessment
Company assessmentDirect peers
- Rai Way: Italian broadcast network operator managing transmission sites and towers for radio and television, a direct functional peer.
- Arqiva: UK operator of national terrestrial TV and radio broadcast transmission networks and towers — directly comparable to Swisscom Broadcast's core transmission infrastructure business.
- Media Broadcast: Germany's national broadcast transmission service provider for radio and TV, directly analogous to Swisscom Broadcast's terrestrial broadcast operations.
- TDF Group: French broadcast and telecom infrastructure operator providing terrestrial radio/TV transmission and tower services, closely mirroring Swisscom Broadcast's model.
Emerging players
- DroneShield: Counter-drone detection and mitigation specialist — overlaps with Swisscom Broadcast's DroneDefence airspace-security offering.
- Dedrone: Provider of counter-drone airspace-security systems for events and critical infrastructure, intersecting with the DroneDefence use case.
Regional players
- Norkring: Norwegian terrestrial broadcast transmission operator with a comparable broadcast-infrastructure offering in a different territory.
- ORS (Österreichische Rundfunksender): Austrian terrestrial broadcast transmission operator with comparable playout and distribution services in an adjacent market.
- Teracom Group: Nordic terrestrial broadcast network operator delivering DTT and radio transmission; same business model but serving a different geography.
Broad incumbents
- Cellnex Telecom: Large European wireless and broadcast tower infrastructure operator whose portfolio overlaps with Swisscom Broadcast's transmission-asset business at greater scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Swisscom Broadcast social profiles
Digital presenceSwisscom Broadcast financial estimates
Financial estimateRevenue estimate
Valuation estimate
Swisscom Broadcast leadership team
Management profileNumber of profiles
Swisscom Broadcast subsidiaries and ownership
Company hierarchySubsidiaries1 record
Swisscom Broadcast funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Swisscom Broadcast M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Swisscom Broadcast
What does Swisscom Broadcast do?
Swisscom Broadcast operates and maintains broadcast infrastructure for signal processing, transmission, and terrestrial broadcasting on behalf of media and enterprise clients. It complements this core capability with its proprietary DroneDefence counter-drone system (integrated with Ondas' Sentrycs technology) for airspace protection, and the Veertly virtual and hybrid event platform acquired in December 2023.
Is Swisscom Broadcast a public or private company?
Swisscom Broadcast is a private company. It is classified as corporate owned and is currently operating.
When was Swisscom Broadcast founded?
Swisscom Broadcast was founded in 2002. It employs 251 to 500 people.
Where is Swisscom Broadcast based?
Swisscom Broadcast is headquartered in Bern, Switzerland, in the Europe region.
How does Swisscom Broadcast make money?
Two revenue lines are on record. Broadcast and Event Technology Services are the primary driver. The others are drone Defence / Airspace Security Services.
Who are Swisscom Broadcast's main competitors?
Direct peers on record are Rai Way, Arqiva, Media Broadcast and TDF Group. Emerging players are DroneShield and Dedrone. Regional players are Norkring, ORS (Österreichische Rundfunksender) and Teracom Group. Cellnex Telecom is listed as a broad incumbent.
Does Swisscom Broadcast have an API?
No public API is recorded for Swisscom Broadcast.
What industry is Swisscom Broadcast in?
Swisscom Broadcast's product category is Broadcast Services. Its primary akta.pro industry code is MPAHAKAE, Live Production Switching & Routing (Vision Mixers, Routers), with a secondary code of MPABAEAJ, International TV Broadcasters (Free-to-Air/Satellite/Cable). Its NAICS code is 5161 and its SIC code is 4899.