La Feria De Diseño

What La Feria De Diseño does

La Feria De Diseño is an annual B2B and B2C design trade show held in Medellín, Colombia, operating under the legal entity FERIA HOME HOGAR MUEBLES Y ESPACIOS S.A.S. (NIT 900669656-8). Founded in 2013 by Eddy Karmona and Juana Montoya, the platform connects design brands, manufacturers, architects, interior designers, specifiers, buyers, and design enthusiasts across Latin America and the Caribbean. Its 12th edition in 2025 hosted 267 exhibiting brands from 25 countries, attracted 21,150 visitors from 40 countries, and generated an estimated USD 14 million in economic impact for Medellín, with 715 pre-scheduled business roundtable appointments linking exhibitors to 113 international buyers.

The commercial platform is a multi-product event ecosystem comprising the Muestra Comercial trade show across Plaza Mayor's pavilions; the Agenda Académica with international design leaders; the Ronda de Negocios business roundtable now integrated with ProColombia's buyer network; the Encuentro Latinoamericano de Diseño y Negocios trade program; 35+ citywide satellite events; the CREADORES emerging-designer platform; COSMO Kids family programming; a COWORKING workspace with 70+ stations; and the Laboratorio de Materiales (LAB). A formal strategic partnership with Koelnmesse, established in 2024 and re-anchored under the 'powered by idd cologne' co-brand in February 2026, integrates the event into a global portfolio of fairs and provides a Bogotá-based Koelnmesse Colombia sales office.

Revenue mechanics rest on two primary streams: exhibitor booth rental at $748,000 COP + IVA per m² (with a 24 m² minimum, yielding ~21,172 m² in planned 2026 occupancy) and consumer ticket sales ($70,000 COP pre-sale for a 1-day pass; $150,000 COP pre-sale for a 3-day Passport). The go-to-market motion combines B2B exhibitor recruitment through a curatorial committee, a curated international Buyer Program, and consumer ticket distribution via the website and Plaza Mayor box offices. Strategic alliances with Universidad EIA, Comfama, Alcaldía de Medellín, Plaza Mayor, Medellín Tourism, and international media partners (Dezeen, ArchDaily, Designboom, AXXIS) extend marketing and content reach.

Name

La Feria De Diseño

Legal name

FERIA HOME HOGAR MUEBLES Y ESPACIOS S.A.S.

Website

https://laferiadediseno.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

La Feria De Diseño is an annual B2B/B2C design trade show in Medellín, Colombia, connecting 270+ exhibiting brands from 25 countries with 21,000+ visitors from 40 countries across Latin America, the Caribbean, and international markets.

Ownership category

akta.pro rank

Product category

Design Trade Show / Event Services

NAICS

Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192)

akta.pro industry

PRIMARYTHAHABAC

Consumer & Public Shows (B2C) Organizers

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Exhibition & Trade Show Organizers

SECONDARYMPAAAGAC

Trade Show & Exhibition Marketing (Booth Design/Build)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Experiential & Event Marketing Agencies

SECONDARYBPAHAKAL

Exhibition, Retail & Experiential Design

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Architecture, Design & Planning Services

Keywords

• Design trade show
• Interior design fair
• Furniture expo
• Architecture exhibition
• Design business networking

Headquarters

HQ city

Medellín

HQ country

Colombia

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Others

Revenue model

1. Exhibitor Booth Rental: Brands pay per square meter ($748,000 COP + IVA) to exhibit at the trade show. Spaces start from 24m². Over 270 brands participate per edition across categories including furniture, architecture, kitchens, lighting, wellness, and interior design.
2. Visitor Tickets: General admission tickets (1 day) at $70,000 COP pre-sale; Passport tickets (3-day access) at $150,000 COP pre-sale. Tickets include access to trade show, academic agenda, gastronomic experiences, and closure party.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

La Feria De Diseño is an annual B2B/B2C design trade show held in September at Plaza Mayor Medellín that rents exhibition booth space to 270+ international and local design brands and sells visitor tickets to professionals and design enthusiasts. The platform integrates a commercial exhibition (Muestra Comercial), an academic conference agenda, a curated business roundtable (Ronda de Negocios) for pre-scheduled buyer-seller meetings, satellite events across 35+ city venues, and a materials laboratory, all designed to connect design brands with buyers, specifiers, architects, and developers across Latin America and the Caribbean.

Product overview

La Feria De Diseño Medellín powered by idd cologne is an annual trade show ecosystem (Edition #13, September 2026) that serves as the epicenter of design, architecture, and innovation in Latin America and the Caribbean. The platform comprises multiple integrated experiences: the Muestra Comercial (Trade Show) for brand exhibitions, Agenda Académica (Academic Agenda) with international speakers, Ronda de Negocios (Business Conference) for buyer meetings, Eventos Satélite (Satellite Events) across the city, Laboratorio de Materiales (Materials Laboratory), CREADORES platform for emerging Colombian designers, COSMO Kids, COWORKING space, and ticketed access for visitors. The fair occupies Plaza Mayor Medellín with over 270 exhibitor brands and connects with 24,000+ visitors from 38 countries.

Differentiator

Problem solved

Functional benefit

Brands

• CREADORES: A platform to showcase innovative emerging design projects from Colombian designers in categories such as furniture, lighting, objects/products, interior textiles, applied art, design & technology, and design for well-being. Participation in CREADORES is free for selected creators.
• COSMO Kids
• Laboratorio de Materiales (LAB)
• Encontro Latinoamericano de Diseño y Negocios
• Charlas Perpetuas x Bodega/Comfama
• Talks by Universidad EIA

Products and services

• Exhibitor Booth Participation Paid exhibition space (minimum 24 m²) at Plaza Mayor Medellín for design, furniture, lighting, kitchen, architecture, interior design, wellness and outdoor brands to showcase products to 24,000+ visitors from 40 countries. Applications are reviewed by an internal curatorial committee.
• Visitor Tickets (General 1-day and Pasaporte 3-day) Entry passes for individual visitors and design enthusiasts to access the trade show, academic agenda, gastronomic experience, and closure party. Available as a 1-day General pass or 3-day Pasaporte, with pre-sale discounts from July 1 to August 2, 2026. Purchased online via laferiadediseno.com or at Plaza Mayor box office.
• Programa de Compradores (Buyer Program) Application-based, curated program that connects national and international professionals with active projects and purchasing/specification authority to exhibitor brands through pre-scheduled business meetings at the annual fair. Buyers apply via Google Forms and are selected for quality, alignment and potential. The 2026 business conference is scheduled for September 11, 2026, with 780 meetings projected.
• Ronda de Negocios (Business Conference) Pre-scheduled B2B matchmaking service at the trade show that pairs exhibitor brands with national and international buyers, specifiers and procurement professionals for focused 1:1 business meetings. Supported by ProColombia for international buyer recruitment.
• CREADORES (Emerging Colombian Designers Platform) Application-based platform that showcases innovative emerging design projects from Colombian designers across furniture, lighting, objects/products, interior textiles, applied art, design & technology, and design for well-being categories. Free participation for selected creators; the 2025 edition featured 15 selected creators curated in collaboration with WantedDesign (NY).

Quantifiable outcome

• USD 14 million economic impact for Medellín in 2025 edition
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core, flagship and minor.

• ProColombiacoreStrategic or Co-development Partner · 1 January 2025ProColombia supported the 2025 Ronda de Negocios, helping organize and recruit 113 international buyers from Mexico, Panama, Chile, Peru, Costa Rica, Puerto Rico, Dominican Republic, and USA for business meetings with Colombian exhibitors.
• KoelnmesseflagshipStrategic or Co-development Partner · 1 January 2024Koelnmesse, with 100+ years of experience in trade fairs globally, integrated La Feria into its international portfolio alongside imm cologne, ORGATEC, spoga+gafa, and idd cologne. The partnership provides international credibility, market access, and connection to European design markets. Koelnmesse Colombia (Bogotá office) supports sales and project management.
• ComfamacoreStrategic or Co-development PartnerStrategic ally and host of 'Charlas Perpetuas x Bodega/Comfama' academic sessions at edition #12, contributing to the knowledge transfer program with 3,000+ attendees.
• Plaza Mayor MedellíncoreStrategic or Co-development PartnerVenue partner for the annual event. Plaza Mayor is Medellín's largest fair complex, hosting the trade show across multiple pavilions and spaces.
• Alcaldía de MedellíncoreStrategic or Co-development PartnerMunicipal government partnership supporting Medellín's positioning as the epicenter of design in Latin America and the Caribbean.
• Medellín TourismminorStrategic or Co-development PartnerTourism promotion partnership to attract international visitors and position Medellín as a design destination.
• WakeBio Hotel and WakeMedellínminorGTM or Marketing PartnerOfficial hospitality partners offering accommodation options for attendees during the event.
• AXXIS MagazinecoreGTM or Marketing PartnerLeading Colombian architecture and design publication (30+ years) serving as media partner to amplify Latin American design voices.
• DesignboomcoreGTM or Marketing PartnerWorld's first online magazine for architecture, art and design (founded 1999) serving as international media partner.
• ArchDailycoreGTM or Marketing PartnerWorld's most visited architecture platform (founded 2006) serving as media partner for global reach.
• DezeencoreGTM or Marketing PartnerOne of the world's most influential architecture and design magazines (founded 2006, London) serving as media partner.
• ArchitonicminorGTM or Marketing PartnerDesign creative tool offering 400,000+ curated products from leading brands, serving as media partner.
• Universidad EIAcoreStrategic or Co-development PartnerAcademic partner hosting 'Talks by Universidad EIA' academic sessions at edition #12, contributing to knowledge transfer with 60 national and international speakers.
• WantedDesign (NY)coreStrategic or Co-development PartnerNew York-based design platform that curated the 'Creadores' (Creators) space at edition #12, bringing international perspective to emerging Colombian talent.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• High Point Market: Largest home furnishings industry trade show in North America, held biannually in High Point, North Carolina. Comparable scale and B2B buyer/specifier orientation within the global furniture trade show circuit.
• ICFF (International Contemporary Furniture Fair): North America's leading trade show for contemporary furniture, held annually in New York. Comparable as a curated design trade fair targeting architects, designers, and specifiers with an international brand roster.
• ORGATEC: Koelnmesse's biennial international trade fair for modern working environments in Cologne. Sibling event to La Feria within the Koelnmesse portfolio; comparable as a curated design trade show serving B2B specifier/buyer audiences.
• Salone del Mobile.Milano: Milano's flagship annual design and furniture trade fair and the global benchmark for the industry. La Feria positions itself as the Latin American counterpart to Salone, and the two operate at different ends of the same international design circuit.
• Maison&Objet Paris: Semiannual Paris-based trade show for design, decoration, and lifestyle, drawing exhibitors and buyers globally. Comparable as a design trade fair serving both B2B specifiers and public visitors, with curated buyer programs.

Emerging players

• Design Miami: Global design fair held alongside Art Basel Miami and Basel, focused on collectible design and galleries. Comparable as an international design trade fair with strong media and brand positioning, though oriented more toward collectible design than commercial interior design.

Direct peers

• WantedDesign: Design platform with shows in New York and Miami that curated the CREADORES space at La Feria edition #12. Comparable emerging-talent and Latin American design positioning, plus ongoing partnership linkage with La Feria.
• imm cologne / idd cologne: Koelnmesse's flagship interior design fair in Cologne, Germany, which La Feria is explicitly "powered by" (rebranded from imm cologne to idd cologne in 2026). Direct partner and the European anchor for the same exhibitor network La Feria cultivates in LatAm.
• ABIMAD (Brazilian Furniture and Design Trade Show): Brazil's principal high-end furniture and design trade show, organized by the Brazilian Association of the Furniture Industry. Comparable as a regional B2B design trade show in Latin America competing for similar exhibitors and buyer audiences.

Regional players

• Hábitat Expo: Mexico's annual furniture and interior design trade fair, the largest in the country. Comparable Latin American design trade show focused on furniture and contract buyers, with overlapping exhibitor pool but distinct geographic catchment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@laferiadediseno5158/about
• Facebookfacebook.com/laferiadedisenomed
• LinkedInlinkedin.com/company/laferiadedisenocolombia
• Instagraminstagram.com/laferiadediseno?igshid=MmJiY2I4NDBkZg==
• Xx.com/FeriaHOME

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Feria De Diseño