What Coop Embrun does

Coop Embrun is a member-owned agricultural cooperative headquartered in Embrun, Eastern Ontario, Canada, operating since 1943 (with formal cooperative incorporation in 1951). It serves agricultural producers and rural residents across Eastern Ontario through seven divisions: grocery retail (operated under a Loblaw partnership), hardware retail (under a RONA affiliation established in 1995), agricultural supplies, energy (gas stations and propane), grain elevators, feed, and financial services (FS Agri-Finance). The cooperative also co-founded Agtrek in 1997, a precision-agriculture venture oriented to data-driven agronomy for member producers.

The cooperative's business model combines retail margins, agronomic service fees, energy distribution, grain trading, and embedded financial services, with profits distributed back to members through patronage dividends. Geographic and segment reach is concentrated in Eastern Ontario, with recent expansion into Hawkesbury via a new Country Depot opened in January 2025. The organization employs between 101 and 250 people and is described as one of the largest employers in its region, supporting both a household consumer base and a working agricultural producer base from the same operational footprint.

Public financial disclosure is limited: the cooperative's own materials do not publish revenue, though third-party-derived product-overview text references approximately $100 million in annual revenue. Pricing and contract structures are not publicly detailed; revenue mechanics appear to be a mix of transactional retail, commodity pass-through (grain, energy), and service-based income (agronomy, financing). Customer relationships are anchored by member ownership, which functions as both a retention mechanism and a profit-redistribution channel.

Name

Coop Embrun

Legal name

La Coopérative Agricole d'Embrun Ltée

Website

https://coopembrun.com

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

101–250 employees

Short description

Coop Embrun is a member-owned agricultural cooperative in Eastern Ontario operating seven divisions — grocery, hardware, agronomy, energy, grain, feed, and financial services — to serve local agricultural producers and rural residents.

Ownership category

akta.pro rank

Product category

Agricultural Cooperative Services

NAICS

Farm Management Services (115116)

SIC

Agricultural Services (700), Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Farmer Cooperatives & Co-op Retail (AFABAJAB)

akta.pro secondary industries

Supply Chain, Marketing & Contracting Advisory (Grain/Livestock Marketing) (AFACAJAH), Agronomy Advisory & Field Services (Retailer-Affiliated) (AFABAJAH)

Keywords

• Agricultural cooperative
• Grain marketing
• Farm supplies
• Feed nutrition
• Rural retail

Headquarters

HQ city

Embrun

HQ country

Canada

HQ region

North America

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Independent Grocery (Your Independent Grocer): The Independent division, partnered with Loblaw Companies Ltd., generates revenue through grocery retail sales across 15 departments including produce, dairy, bakery, deli, frozen foods, beverages, health/beauty, pet food, and beer/wine. Purchases made using the co-op membership card count toward annual patronage dividends.
2. RONA Hardware Store: The RONA hardware division sells hardware, tools, plumbing, electrical, building supplies, farm supplies, appliances, paint, garden products, and work apparel through a brick-and-mortar retail location. Member promotions include Tax-Free Days.
3. Grain Elevators Division: Grain elevator services allow producers to store and market their grain. Customers access their grain accounts through mygrainrecords.greatlakesgrain.com.
4. Country Depot (Agricultural Supplies Retail): 2,000 sq ft retail space offering farm and livestock supplies including fencing, baler twine, feeders, pest control, pet supplies, hunting/fishing gear, and related accessories.
5. Feed (Moulée) Division: Feed division selling standard feed, organic feed, and Brooks Performance Horse Feed products. Includes a Country Depot 2,000 sq ft retail expansion.
6. Energy Division (Gas Stations, Propane, Heating, DEF): Two full-service gas stations offering unleaded gas, diesel, DEF, propane, and convenience items. Also provides home heating fuel, commercial fuel, and propane services. Member benefit: 5 cents off per litre.
7. FS Agri-Finance: Agricultural financing program offered in partnership with FS (Farmland Success) system, providing operating lines of credit to finance crop production inputs including seed, fertilizer, crop protection, custom application, fuel, propane, and feed for mixed farming operations.
8. Agtrek Nutrition Division: Dairy nutrition and farm management solutions including feed consulting, ration design, forage analysis, stool sample analysis, and farm consultation services.
9. Car Wash: Automatic car wash (Plus/Super/Deluxe packages) and manual bays, open 24/7. Revenue from ticket sales and multi-wash card packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels8 records

Core offering

Coop Embrun (La Coopérative Agricole d'Embrun Ltée) is a member-owned agricultural cooperative in Eastern Ontario operating seven divisions: Grain Elevators, Feed, Energy, Crops, Agtrek, and FS Agri-Finance, plus retail storefronts (Your Independent Grocer, RONA hardware, Country Depot). It sells grain storage and marketing services, animal feed and dairy nutrition consulting, crop inputs, home heating fuel, propane, diesel, agricultural financing, groceries, hardware, and farm supplies. Operations are conducted in both French and English.

Product overview

Coop Embrun is an agricultural cooperative in Eastern Ontario serving clients in both official languages (French and English). It offers products and services through seven divisions: Grain Elevators, Feed/Moulée, Energy, Crops/Grandes Cultures, Agtrek, and FS Agri-Finance. The cooperative also operates retail locations including an Independent grocery store (partnered with Loblaw/Your Independent Grocer), a RONA hardware store, a Country Depot for farm supplies, gas stations, and a car wash. The cooperative is member-owned with a $100 million annual revenue approximately.

Differentiator

Problem solved

Functional benefit

Products and services

• Grain Elevators (Élévateurs à grain) Grain storage, handling, and marketing services for agricultural producers in Eastern Ontario, with online account access via the Great Lakes Grain portal at mygrainrecords.greatlakesgrain.com.
• Feed Division (Moulée) Animal feed products for livestock including standard feed and specialty lines (organic feed, Brooks Performance Horse Feed), sold to agricultural producers with member benefit of 2% off feed.
• Energy Division (Énergie) Energy products including residential home heating fuel, commercial fuel, propane, and Diesel Exhaust Fluid (DEF), delivered or picked up by members and commercial customers across Eastern Ontario.
• Gas Stations Two physical gas stations offering unleaded gasoline, diesel, DEF, propane, snacks, oil, and car accessories, with a fleet card program for commercial customers and member benefit of 5 cents off per litre.
• Car Wash Automatic car wash (Plus $10, Super $12, Deluxe $14) plus manual bays including oversized truck options, with multi-wash card packages, $2 discount when combined with gas purchase, and integration with the Drive Clean mobile app.
• Crops Division (Grandes cultures) Crop inputs, agronomic products and services, and dedicated crop representatives for grain and field crop producers in Eastern Ontario.
• Agtrek Nutrition On-farm dairy nutrition and farm management consulting including feed consulting, balanced ration design, forage analysis, stool sample analysis, and farm consultation services, leveraging ADM's global technologies and training.
• FS Agri-Finance Pre-approved operating lines of credit for crop production inputs including seed, fertilizer, crop protection, custom application, fuel, propane, and feed for mixed farming operations.
• Your Independent Grocer (Independent Division) Full-service grocery store in partnership with Loblaw Companies Ltd., offering 15 departments including produce, dairy, bakery, deli, frozen foods, beverages, health/beauty, pet food, beer/wine, and Joe Fresh clothing, with PC Optimum loyalty program and PC Express click-and-collect.
• RONA Hardware Store Hardware and home improvement retail offering tools, plumbing, electrical, building supplies, farm supplies, appliances, paint, garden products, work apparel, and pet food under the RONA banner, with VIP Pro program for professionals and Tax-Free Days member promotions.
• Country Depot 2,000 sq ft farm and rural lifestyle retail store offering chicken, dairy, and horse supplies, fencing, feeders, pest control, pet supplies, hunting/fishing gear, baler twine, electric fencing, and related accessories, with hunting and fishing license issuance.
• Co-op Membership Share Lifetime, refundable $100 co-op membership share that grants voting rights at the Annual General Meeting, eligibility for annual patronage dividends, and access to member-exclusive promotions (5 cents/L off gas, 2% off feed, Tax-Free Days at RONA).

Quantifiable outcome

• Over $2.5 million in patronage dividends distributed to members over 15 years
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• RONAcoreChannel Partner/ Reseller/ Distributor · 1 January 1995Coop Embrun's hardware store joined RONA in 1995, expanding its product selection to include RONA-branded products alongside other national brands. The RONA partnership provides access to the RONA VIP Pro professional benefits program, RONA paint products, and the broader RONA brand network.
• Archer Daniels Midland (ADM)coreStrategic or Co-development PartnerADM (Archer Daniels Midland) is described as a global company that has supported AGTREK since its early days, providing advanced technologies and training. AGTREK leverages ADM's global resources to deliver farm-driven management solutions for dairy producers. This is a long-standing strategic relationship dating to AGTREK's founding in 1997.
• Loblaw Companies Ltd.coreChannel Partner/ Reseller/ DistributorCoop Embrun's Independent Division operates as a Loblaw-affiliated store under the 'Your Independent Grocer' banner. The partnership allows Coop Embrun to offer President's Choice, No Name, and brand name products across its 15 grocery departments. Through Loblaw, the co-op also supports Canadian family dairy businesses via Dairy Farmers of Canada Association products. The partnership includes PC Express online click-and-collect and PC Optimum loyalty program.
• FS (Farmland Success) Agri-Finance SystemcoreStrategic or Co-development PartnerCoop Embrun participates in the FS Agri-Finance program, a financing system for agricultural producers. The FS system provides the infrastructure and branding for Coop Embrun's agricultural operating credit offerings. FS Agri-Finance is backed by Bank of Nova Scotia (BNS) and provides pre-approved credit for crop production inputs.
• Dairy Farmers of Canada AssociationminorOthersThrough the Independent Division's partnership with Loblaw, Coop Embrun supports Canadian family dairy businesses by offering products affiliated with the Dairy Farmers of Canada Association. This is not a formal partnership agreement but rather a sourcing/brand relationship within the Loblaw supply chain.

Scale indicators4 records

Recent moves9 records

Expansion highlights3 records

Others

• Agropur Cooperative: Canadian dairy cooperative whose producer base aligns with Coop Embrun's Agtrek dairy nutrition customers — adjacent rather than direct overlap, but thematically the most comparable dairy-aligned co-op in Canada.

Broad incumbents

• Nutrien Ag Solutions: World's largest crop input retailer offering crop protection, fertilizer, seed, and financing; competes with Coop Embrun's Crops division and FS Agri-Finance across Ontario with materially greater scale and proprietary inputs.
• G3 Canada Limited: Canadian grain handling company with a growing Eastern Ontario elevator network — directly comparable to Coop Embrun's Grain Elevator division in scale and producer service offering.
• Federated Co-operatives Limited (FCL): One of Canada's largest co-operative wholesalers supplying grocery, fuel, and agricultural inputs to member co-ops including ones affiliated with Coop Embrun's operational model — broader scale and similar co-op DNA.
• Parrish & Heimbecker (P&H): Canadian grain merchandising, flour milling, and farm retail operator with Ontario locations — directly competes with Coop Embrun's grain marketing and crop input divisions.
• Richardson Pioneer: Major Canadian grain handling, crop input, and farm-services network with Eastern Ontario footprint — competes directly with Coop Embrun's grain elevators and Crops divisions at significantly larger scale.

Direct peers

• UFA Co-operative Limited: Alberta-based member-owned agricultural co-operative operating farm supply, energy (fuel/propane), and retail divisions — the closest structural analog to Coop Embrun's multi-division, member-owned model in Canadian agriculture.
• Great Lakes Grain: Eastern Ontario grain marketing partnership that supplies Coop Embrun's grain-elevator customer accounts and works with regional producers — directly comparable grain-elevation, storage, and marketing service.
• Peavey Mart / Peavey Industries: Western Canadian rural farm-and-home retail chain carrying farm supplies, hardware, work apparel, and outdoor gear — functionally analogous to Coop Embrun's Country Depot + RONA retail footprint.
• TSC Stores (The Store): Canadian farm and rural lifestyle retail chain operated by TSC Stores — competes in the same farm supply, hardware, and rural consumer categories as Coop Embrun's Country Depot.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/coopembrun
• Xx.com/CoopEmbrun
• LinkedInlinkedin.com/company/coopembrun

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coop Embrun