Bike Aid

What Bike Aid does

BIKE AID e.V. is a registered German charitable association (eingetragener Verein) founded in 2005 and headquartered in Saarbrücken (Heinrich-Barth-Straße 28). The organization operates a dual mission as a community cycling club and a charitable enterprise, serving approximately 1,200 members, donors, and sponsors drawn primarily from cycling enthusiasts, youth, African athletes, and donor communities. It runs a Continental racing team that competes in roughly 100 races per year across all continents, with a distinctive focus on talent development and education pathways for athletes from Africa (notably Kenya, Eritrea, and Rwanda).

The organization's service portfolio is organized around several programs: a membership program providing newsletter access, forum participation, event invitations, sports insurance, and automatic affiliation with BDR and DIMB; the BIKE AID Kontinental Team (professional racing); annual charity fundraisers including Rideforhelpday and Saarvertikal (with the 2026 Saarvertikal breaking prior participation records); the BIKE AID Kids Tours for youth cycling development; and a documentary video library. Operational channels include a website platform (bikeaid.de), e-commerce via bikeaid-shop.de, a partner shop with Owayo, and a physical retail partner (We Cycle in Riegelsbach). Marketing relies on owned channels (Facebook, Instagram, Twitter, newsletter, YouTube/Vimeo video) plus earned media via SR/ARD and international TV coverage.

The revenue model is a mix of recurring membership fees, tax-deductible donations (€1,066,000+ cumulatively since founding, with €18,000 distributed in November 2025), merchandise sales through owned and partner shops, and a layered sponsorship stack led by main sponsor HYLO/Ursapharm with more than a dozen equipment and regional partners including Cinelli, SIGMA SPORT, ABUS, F2P, ONE-K, AMACX, Aerycs, Brunox, Supacaz, Saartoto, and Owayo. Tax-exempt status is confirmed via Freistellungsbescheid from Finanzamt Saarbrücken.

Name

Bike Aid

Legal name

BIKE AID e.V.

Website

https://bikeaid.de

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Bike Aid is a German non-profit cycling association (e.V.), founded 2005 in Saarbrücken, that operates a Continental racing team competing in ~100 races per year, charity cycling events, and youth programs for roughly 1,200 members, donors, and African athlete development.

Ownership category

akta.pro rank

Product category

Charitable Cycling Community & Sports Club

NAICS

Civic and Social Organizations (8134)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Cycling Events (Road Races, Gran Fondos, Sportives) (MPAKAIAC)

Keywords

• Charitable cycling community
• Amateur cycling club
• Charity cycling events
• Youth cycling programs
• Professional cycling team

Headquarters

HQ city

Saarbrücken

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: Annual membership fees provide recurring revenue. Members receive benefits including newsletter access, forum participation, event access, sports insurance, and automatic membership in BDR and DIMB.
2. Donations and Charitable Contributions: Over €1,066,000 collected for social projects since founding. Donations come from members, supporters, and event participants. Tax-deductible donations through official donation accounts.
3. Merchandise and Equipment Sales: BIKE AID branded clothing and equipment sold through bikeaid-shop.de and Owayo partner shop. Owayo donates a portion of sales back to BIKE AID.
4. Sponsorship Revenue: Main sponsors (HYLO/Ursapharm) and equipment suppliers (Cinelli, SIGMA SPORT, ABUS, F2P, etc.) provide financial and in-kind support for the professional cycling team.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Bike Aid (BIKE AID e.V.) operates a registered charitable cycling community combining a professional Continental cycling team, a membership program, and charity cycling events. It runs recurring fundraising events such as Rideforhelpday and Saarvertikal, a youth development program (BIKE AID Kids Tours), and sells branded merchandise through its own online shop and partner stores, with proceeds and donations supporting social projects.

Product overview

BIKE AID is a charitable cycling community (Verein) founded in 2005 in Saarland, Germany, operating both as a digital platform and physical racing/charity organization. The core offering consists of the BIKE AID Website Platform serving as the community hub for 1,200 members, complemented by the BIKE AID Shop and Owayo Shop for merchandise. The organization encompasses the professional BIKE AID Kontinental Team competing internationally, charity programs including Rideforhelpday and Saarvertikal events, and the BIKE AID Kids Tours youth development initiative. A membership program provides access to the forum, newsletter, and sports insurance. The product portfolio is unified through the community platform but differentiated into racing, charity, and youth-focused sub-brands.

Differentiator

Problem solved

Functional benefit

Products and services

• BIKE AID Membership Program (Mitgliedschaft) Annual membership providing newsletter access, forum participation, event invitations, sports insurance coverage, and automatic membership in BDR (Bund Deutscher Radfahrer) and DIMB (Deutsche Initiative Mountainbike) cycling associations. Available to individuals via the website registration page.
• BIKE AID Continental Team Professional UCI Continental cycling team competing in approximately 100 races annually across all continents, with a development pathway for African athletes providing sporting, educational, and intercultural exchange opportunities. Riders and staff operate under the Bike Aid banner internationally.
• Rideforhelpday Charity Event Annual charity cycling event organized by Bike Aid that raises funds for social projects. Features various tour distance options, family activities, and on-site programming at Sportanlage Jungenwald in Püttlingen, Germany.
• Saarvertikal Charity Challenge Annual charity cycling challenge event featuring climbs over seven hills culminating in Karlsbrunn. Past editions have attracted over 200 participants, raising funds for Bike Aid's social projects.
• BIKE AID Kids Tours Monthly youth cycling development program offering guided mountain bike tours and trail training sessions for children and teenagers (typical groups of 13 participants with adult guides), focusing on trail adventures and skill development in the Saarland region.
• BIKE AID Shop (Merchandise) Official online merchandise shop offering Bike Aid branded cycling apparel and equipment from suppliers including SIGMA, ABUS, Maurten, and F2P. Members can access discount codes through the internal forum.
• Owayo BIKE AID Custom Apparel Shop Partner shop selling custom Bike Aid clothing collections Made in Germany with Ökotex certification. Owayo donates a portion of sales back to Bike Aid.
• BIKE AID Member Forum Member-only online community forum providing internal discussions, partner discount codes, event coordination, and community networking features for Bike Aid members.

Quantifiable outcome

• Over €1,066,000 donated to social projects since founding
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered core and supporting.

• HYLO (Ursapharm)coreGTM or Marketing PartnerMain sponsor of the BIKE AID professional cycling team. HYLO is a brand of Ursapharm based in Saarbrücken.
• CinellicoreTechnology or IntegrationEquipment supplier for the professional team, providing bicycles from Milan, Italy.
• SIGMA SPORTcoreTechnology or IntegrationEquipment supplier providing sports electronics and accessories for the professional team.
• AerycssupportingTechnology or IntegrationEquipment supplier for the professional cycling team.
• AMACXsupportingTechnology or IntegrationEquipment supplier for the professional cycling team.
• ONE-KsupportingTechnology or IntegrationEquipment supplier providing wheels for the professional cycling team.
• BrunoxsupportingTechnology or IntegrationEquipment supplier for the professional cycling team from Switzerland.
• ABUScoreTechnology or IntegrationEquipment supplier providing security products and helmets for the professional team.
• F2PcoreTechnology or IntegrationEquipment supplier providing clothing for the professional team.
• SaartotosupportingGTM or Marketing PartnerRegional partner from Saarland supporting the professional cycling team.
• SupacazsupportingTechnology or IntegrationEquipment supplier for the professional cycling team.
• Hausgross (Haus & Gross Communications)supportingTechnology or IntegrationIT service provider and website developer for BIKE AID.
• OwayosupportingChannel Partner/ Reseller/ DistributorPartner shop selling BIKE AID clothing collections. Donates a portion of sales back to the organization. Products are Made in Germany and Ökotex certified.
• HEZOsupportingTechnology or IntegrationCycling partner providing equipment support for the club.
• Data Egret GmbHsupportingTechnology or IntegrationTechnology partner supporting the BIKE AID MTB team for over two years, based on trust, shared values, and mutual support.
• HIRZLsupportingTechnology or IntegrationCycling partner providing equipment support for the club.
• Pauls FrischekistesupportingStrategic or Co-development PartnerPartnership combining ecological agriculture, regional responsibility with cycling sport, youth development, and social engagement. Represents conscious nutrition, sustainable mobility, and fair values.
• Sanct Bernhard SportsupportingTechnology or IntegrationSports nutrition partner supporting the club.
• EnducosupportingTechnology or IntegrationTechnology partner for the club.
• Lucas Bewegung (Lucas Movement)supportingStrategic or Co-development PartnerCharitable partner organization. BIKE AID collaborated with Lucas Bewegung at Special Olympics National Games Saarland 2026.
• We Cycle (Riegelsbach)supportingChannel Partner/ Reseller/ DistributorPartner bicycle shop in Riegelsbach offering sales and service to BIKE AID members at special conditions. Modern store with workshop, test bikes, and E-bike service.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Bikes Not Bombs: Boston-based non-profit that uses bicycles as a vehicle for social change, including youth development programs and redistribution of bikes internationally. Comparable community-based charity cycling organization with youth-engagement focus.
• Qhubeka: South African non-profit that places bicycles with schoolchildren and supports African cycling development, historically tied to the former Team Qhubeka pro squad. Closest mission-and-region peer to BIKE AID's African development work.
• World Bicycle Relief: Non-profit organization focused on providing bicycles for access and economic development in African and developing-world communities. Directly comparable charitable mission around bikes-as-development, particularly aligned with BIKE AID's African athlete programs.
• Team Novo Nordisk: Professional cycling team (Global/ProTeam level) whose entire organizational mission is built around a social/awareness cause (diabetes). Directly comparable to BIKE AID's model of running a high-level racing team in service of a charitable/social mission.
• ReCycle: UK-based charity refurbishing donated bicycles for shipping to African partners, addressing mobility and livelihoods. Direct mission peer to BIKE AID's Africa-facing charitable work.
• The Bike Project: UK charity providing bicycles and training to refugees and asylum seekers. Comparable small non-profit model where cycling is a vehicle for social integration and community engagement.
• Bicycles for Humanity: International non-profit collecting and shipping donated bicycles to developing communities, including Africa. Comparable charitable mission and operational model to BIKE AID's community-driven charitable cycling work.

Broad incumbents

• PeopleForBikes: US-based cycling advocacy organization supporting infrastructure, policy, and community riding at scale. Broader industry non-profit peer operating across the cycling ecosystem rather than in BIKE AID's racing+charity niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bikeaid
• Facebookfacebook.com/teambikeaid
• Instagraminstagram.com/bikeaid

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bike Aid