Rehab-mart.com

What Rehab-mart.com does

Rehab-mart.com is a direct-to-consumer e-commerce retailer operating under the legal entity SDME, headquartered in San Diego, California, and selling rehabilitation and physical-therapy medical supplies to individual consumers, healthcare providers, and physical therapy practices. The company was founded circa 1997 and has operated continuously for 28 years, shipping to the United States (including Alaska, Hawaii, Puerto Rico, Guam, and the US Virgin Islands), Canada, and Mexico. Its catalog spans 11 product categories and 30+ SKUs, anchored by two licensed technology relationships: Formthotics custom-fit, heat-moldable foot orthotics and Axelgaard's PALS, ValuTrode X, UltraStim X, and UltraStim Garment neurostimulation electrodes. Additional categories include hot/cold therapy (Elasto-Gel, FlexiPac), lumbar supports (Pro-Tec, Jobri, McKenzie, Core Products), resistance training (TheraBand, Perform Better), exercise equipment (pedal exercisers, mats, hand exercisers), cervical traction (Dynatronics), massage (Thera Cane), and TENS devices (iReliev, Rebound).

The business model is straightforward retail: one-time unit purchases at price points ranging from $11 (resistance bands) to $124 (bulk resistance rolls), with discounts of 15-35% applied to most SKUs and free shipping on qualifying orders. Pricing is unit-based with no subscription, no modular software add-ons, and no app. Distribution is exclusively through the RehabMart.com own-storefront e-commerce channel, with the only secondary commercial pathway being ad hoc wholesale and bulk order inquiries handled via phone and email. Marketing is primarily organic: SEO-optimized category and product pages, content describing product features, and direct customer support. The company employs 11-50 people, has no disclosed parent company, no external funding, no mobile app, no API, no management team bios, and no third-party certifications in the source data.

Customer support operates Monday-Friday 9AM-5PM Pacific via phone (760-599-9496) and email ([email protected]), and the business has no public ticker or external investors. Competitive positioning rests on assortment breadth, licensed-in proprietary products (Formthotics, Axelgaard), and accessibility of clinical-grade rehabilitation supplies to home consumers and small clinics.

Name

Rehab-mart.com

Legal name

SDME

Website

https://rehab-mart.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Rehab-mart.com (SDME) is a San Diego-based direct-to-consumer e-commerce retailer selling rehabilitation and physical-therapy medical supplies, including licensed Formthotics foot orthotics and Axelgaard neurostimulation electrodes, to individual consumers, physical therapists, and clinics across North America.

Ownership category

akta.pro rank

Product category

Rehabilitation Medical Supplies

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Recovery, Mobility & Therapy Accessories Retail (Foam Rollers, Massage Guns, Braces, Taping) (CRAMADAF)

akta.pro secondary industries

Rehabilitation Therapy Equipment (PT/OT Modalities, Exercise & Balance Devices) (HLAHAMAG), Chronic Pain Rehabilitation & Functional Restoration (HSADAIAJ)

Keywords

• Rehabilitation medical supplies
• Foot orthotics retail
• TENS therapy devices
• Lumbar support products
• Physical therapy equipment

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. E-commerce Product Sales: Direct-to-consumer retail sales of rehabilitation and medical supply products through RehabMart.com. Products include foot orthotics, neurostimulation electrodes, hot/cold therapy, lumbar supports, exercise equipment, and TENS devices. One-time purchase model with free shipping on qualifying orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Rehab-mart.com is a direct-to-consumer e-commerce retailer (operated by SDME) that sells rehabilitation and medical supply products through its owned online storefront RehabMart.com. The catalog spans 11 categories including Formthotics custom-fit foot orthotics, Axelgaard neurostimulation electrodes, TENS therapy devices, hot/cold therapy wraps, lumbar supports, and resistance/exercise equipment, serving individual consumers and healthcare providers for home pain relief and physical therapy.

Product overview

Rehab-mart.com (operated by SDME) is an e-commerce retailer specializing in rehabilitation and physical therapy medical supplies. The company offers a comprehensive portfolio of 30+ products across 11 distinct categories including Formthotics® custom-fit foot orthotics, TENS and neurostimulation electrodes (Axelgaard brand), hot and cold therapy products (Elasto-Gel, FlexiPac), lumbar supports and braces (Pro-Tec, Jobri, McKenzie), resistance training equipment (THERABAND, Perform Better), exercise products (pedal exercisers, mats, hand exercisers), cervical traction devices, massage products, and complete TENS therapy devices (iReliev, Rebound). The product line serves both individual consumers and healthcare providers seeking affordable pain relief solutions and medical devices, with 28 years of industry experience. The store operates as a single e-commerce platform with no modular add-ons—products are sold individually with free shipping on applicable orders.

Differentiator

Problem solved

Functional benefit

Products and services

• Original Dual Medium Density Red/Blue Foot Orthotic
• Low Profile Dual Medium Green/Green Foot Orthotic Formthotics foot orthotic with lower arch profile designed for footwear with limited room for an arch, such as sport cleats, or for patients with fallen arches requiring gentle arch support. For individual consumers and clinicians recommending orthotics.
• Axelgaard Reusable PALS Premium Neurostimulation Electrodes Patented conductive cloth neurostimulation electrodes providing ultimate flexibility and conformity through stainless steel knit fabric design for optimal current distribution, sold in 40-case packs. Used by clinics and individual consumers for TENS therapy.
• Axelgaard Reusable Valutrode X 2"x 4" Electrodes 40/case Conductive film electrode with white cloth top featuring an oversized border for easy removal and extended electrode life, utilizing patented multi-layer MultiStick hydrogel for better skin adhesion. Packaged 40 per case for clinical and home TENS use.
• Axelgaard UltraStim X Blue Electrodes Premium neurostimulation electrodes featuring a distinctive silver grid pattern for even current dispersion, designed for patients with extremely sensitive skin using a specialized hydrogel formula. For clinical and home TENS users.
• Axelgaard UltraStim Garment Electrode Patented lower back TENS therapy solution combining UltraStim electrode technology with a supportive garment for no-assistance application and removal, with electrode placement instructions printed on the garment. Designed for individual consumers and clinicians treating lower back pain.
• Axelgaard ValuTrode X Reusable Cloth Electrodes 40/Case Clinician's choice for durability and value featuring white cloth top with oversized border for easy removal and patented multi-layer MultiStick hydrogel for better patient comfort. Packaged 40 per case for clinical and home TENS therapy.
• THERABAND Professional Latex Resistance Band Bulk 50 yd Roll Professional-grade latex resistance bands for rehabilitation, functional living enhancement, and athletic performance, available in 8 color-coded levels of progressive resistance for measuring progress. Sold in 50-yard bulk rolls for clinics and individual consumers.
• Core Products Bucket Seat SitBack Rest, Standard Lumbar support cushion with beveled side wings fitting most bucket style seats, featuring an adjustable strap for proper lumbar support and proper spine positioning to improve posture. For individual consumers and drivers.
• Elasto-Gel CC102 Southwest Technologies Cervical Collar Wrap Approximately 3/8-inch thick cervical collar with 4-way stretch blue cover and adjustable strap, providing reusable comfortable cold or heat wrap therapy. For individual consumers and clinicians treating neck pain.
• Elasto-Gel Lumbar Wrap Hot and cold therapy lumbar wrap with gel belt measuring 27 x 4 x 24-36 inch waist circumference for versatile application. For individual consumers and clinicians treating lower back pain.
• Pro-Tec Athletics SI Back Belt with Compression Pad Sacroiliac joint stabilization belt providing compression on the sacrum through a removable compression pad and exterior straps, with non-slip gel to keep the belt in place. For individual consumers and clinicians treating sacroiliac joint instability.
• Mediflow Chiroflow Adjust-Air Adjustable Inflatable Lumbar Support Inflatable lumbar support adjustable for home, car, and air travel with no external hoses or pumps, inflating or deflating in seconds for optimal lower back support. For individual consumers.
• FlexiPac Hot & Cold Gel Compress 5" x 10" Freezable and microwavable gel compress providing penetrating cold therapy or soothing heat, with flexible gel conforming to any body contour at any temperature. For individual consumers and clinics.
• Ice Bag, Large 11-inch blue ice bag with easy-open cap and 5-year warranty for cold therapy application. For individual consumers and clinics.
• Perform Better Mini Exercise Loop Bands, set/10 Mini-bands for upper and lower body training, effective for dynamic warmup targeting hip and shoulder complexes, and core activation when used with other exercises. For individual consumers and clinics.
• Theraband Soft Weights 0.5Kg-3.0Kg Soft weighted balls made of pliable PVC for strengthening muscles, improving balance, and increasing hand and wrist movement, available in weights from 1.1 lbs to 6.6 lbs. For individual consumers and rehabilitation clinics.
• Theraband Handles, 1 pair 3-point connection system handles for use with elastic resistance bands and tubing, designed for patients rehabilitating hands and wrists and athletes in training. For individual consumers and rehabilitation clinics.
• Theraband Hand Exerciser Soft hand exerciser ball improving grip strength, hand dexterity, and motor skills with color-coded resistance levels, can be heated or cooled for therapeutic relief. For individual consumers and rehabilitation clinics.
• Pedal Exerciser Folding pedal exerciser mini exercise bike portable peddler with LCD display for arms and legs workout, designed for under desk use. For individual consumers.
• THERABAND Exercise Mat 75" x 24" x .6" High-density professional floor mat extra thick and heavy duty, waterproof and washable, designed for yoga or rehabilitation use. For individual consumers and rehabilitation clinics.
• iReliev Pain Management System OTC 2-Channel TENS Device Dual channel TENS device with 8 preset programs and prescription strength therapy, featuring dual isolated channels, 0-80 mA peak pulse amplitude, and symmetrical bi-phasic square pulse waveform. For individual consumers managing pain.
• Rebound Non-Prescription TENS Device, 1 Channel Compact and durable portable TENS unit with large easy-to-press buttons and large digital display with lock feature, automatically detecting low batteries. For individual consumers managing pain.
• Rebound TENS Electrodes Refill Kit Refill kit including connecting cable, two 2-inch x 2-inch self-adhesive reusable electrodes, two AAA batteries for up to 150 hours of use, and instructional materials. For individual consumers using TENS devices.
• Dynatronics Over Door Cervical Traction 22200 Over-door cervical traction device for home use without tools, effective for physical therapy, neck pain, back pain, arthritis, disc bulges and herniations, with adjustable head halter and vinyl water bag graduated 2-20 pounds. For individual consumers and rehabilitation clinics.
• Thera Cane Deep Pressure Massager Deep pressure massager shaped like a cane for relieving tension and soreness in hard-to-reach muscles, especially between shoulder blades and in the neck. For individual consumers.
• Jobri A2000 Half Roll Lumbar Support Pillow Ergonomically designed half roll pillow promoting proper posture with washable twill fabric cover, studies show lumbar supports decrease pressure on spinal discs and relieve lower back pain. For individual consumers and office workers.
• Jobri A2001 Half Roll, Large 11" x 7" Large half roll lumbar support pillow with nylon strap to fit around any seat, ergonomically designed for all-day comfort at home, office, or traveling. For individual consumers.
• OPTP The Original McKenzie Lumbar Roll 701, Standard USA-made McKenzie lumbar roll providing low back support and lumbar support for office chairs, car seats, and desk chairs with early compliance design. For individual consumers.

Quantifiable outcome

• Heat-moldable orthotics provide optimal patient comfort with dual-layer foam construction (red cushioning top, blue medium-density base)
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Formthotics®coreTechnology or IntegrationSDME is licensed through Formthotics® to provide custom-fit medical foot orthotics. Formthotics provides the technology and licensing for heat-moldable orthotics that can be customized using simple hair dryer technology, enabling SDME to offer professional-grade foot orthotics for home use.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• BraceAbility: BraceAbility is a direct-to-consumer retailer of orthopedic braces, supports, and hot/cold therapy products, operating in nearly identical product categories (lumbar supports, cervical collars, SI belts) as Rehab-mart.com's brace and therapy assortment.
• Medical Supply Depot: Medical Supply Depot is an online retailer serving consumers and clinicians with DME, TENS units, electrodes, and orthopedic supports, making it a direct head-to-head competitor in the home-use rehab supplies category.
• Allegro Medical: Allegro Medical is a long-running online retailer of home medical supplies, including braces, TENS, hot/cold therapy, and exercise/rehab products, directly competing with Rehab-mart.com for both consumer and clinician buyers in the same SKU categories.
• Vitality Medical: Vitality Medical is a D2C and B2B e-commerce retailer of medical supplies and rehabilitation equipment, with overlapping categories in orthotics, lumbar supports, TENS devices, and therapy accessories for the same consumer/PT customer base.
• 4MD Medical: 4MD Medical is a niche online retailer focused on TENS units, electrodes, hot/cold therapy, cervical traction, and rehabilitation accessories, directly mirroring the bulk of Rehab-mart.com's catalog.

Broad incumbents

• Henry Schein: Henry Schein distributes medical and rehabilitation supplies, including TENS/electrodes and physical therapy products, to clinicians and institutions and competes with Rehab-mart.com for healthcare-provider purchases.
• McKesson Medical-Surgical: McKesson is a major medical supply distributor and retailer whose online catalog includes TENS, electrodes, braces, and rehab equipment at scale, competing with Rehab-mart.com especially in the bulk/clinical buyer segment.
• Amazon (Health & Personal Care): Amazon is the dominant general-merchandise e-commerce platform and effectively competes with Rehab-mart.com across nearly every consumable rehab SKU with Prime shipping and aggressive pricing pressure.

Others

• Theraband (Performance Health): Theraband/Performance Health is the manufacturer of the branded resistance bands, hand exercisers, and soft weights that Rehab-mart.com resells; it is adjacent as both a key supplier and a competitor capturing direct consumer demand through its own brand site.
• Axelgaard Manufacturing: Axelgaard is the manufacturer of the PALS, ValuTrode, and UltraStim neurostimulation electrode lines that SDME licenses/resells; it is a key supplier and could compete downstream in patient-direct channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rehab-mart.com