Vitality Medical

What Vitality Medical does

Vitality Medical, Inc. is a privately held online medical supplies retailer founded in 2000 and headquartered in Salt Lake City, Utah. The company operates an e-commerce-first platform selling more than 100,000 SKUs across 2,500+ authorized brand partners, spanning categories including hospital beds and mattresses, incontinence and ostomy supplies, mobility aids (wheelchairs, patient lifts, walkers, scooters), wound care, respiratory therapy equipment, catheter supplies, exam gloves, syringes, enteral feeding, and home care furniture. The underlying technology is a standard e-commerce storefront with SSL security via McAfee Secure, cookie-based personalization, order tracking, and customer account management — there is no proprietary technology stack, patents, or AI/ML components documented.

The company serves two primary customer segments: individual home-care patients purchasing DTC through the website, phone support, or live chat, and B2B buyers (hospitals, caregiver facilities, and retail resellers) accessing a dedicated bulk sales program with volume discounts. Revenue is generated through one-time product sales at per-unit or transaction-based pricing, supplemented by an AutoShip subscription service for recurring orders of consumable supplies. Distribution is nationwide from strategically located warehouses with no Medicare or third-party insurance billing. The company has no disclosed parent company, institutional investors, or funding rounds, and appears to be founder-led (Brad Packer as Founder and CEO), with no documented M&A activity, leadership changes, or restructuring events. Marketing is multi-channel and content-driven, centered on SEO-optimized buying guides, email, and social login (Google, Apple, Amazon), with brand credibility supported by an A+ BBB rating, 4.2-star Google rating, and prior Inc. 5000 and Bloomberg recognition.

Name

Vitality Medical

Legal name

Vitality Medical, Inc.

Website

https://vitalitymedical.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Vitality Medical is a privately held online medical supplies retailer founded in 2000, offering 100,000+ SKUs from 2,500+ brands to home-care patients and B2B healthcare buyers via nationwide warehouse shipping and a recurring AutoShip subscription service.

Ownership category

akta.pro rank

Product category

Medical Supplies Online Retail

NAICS

Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450), Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (42345), Health and Personal Care Retailers (456)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Durable Medical Equipment (DME) Sales & Rentals (HSABAKAA)

akta.pro secondary industry

Durable Medical Equipment (DME) & Home Health Distribution (CRAOAHAF)

Keywords

• Medical supplies online
• Home medical equipment
• Durable medical equipment
• Incontinence care products
• Mobility and respiratory aids

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Product Sales: One-time product sales of medical supplies including hospital beds, mattresses, mobility aids, incontinence supplies, wound care, ostomy supplies, and other medical equipment. Customers can purchase individual items or bulk orders through B2B program.
2. AutoShip Subscription: Recurring subscription service allowing customers to set up automatic recurring orders for regular medical supply needs, providing convenience and ensuring customers don't run out of essential supplies.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Vitality Medical is a U.S. online retailer of medical supplies and hospital equipment, selling over 100,000 products from 2,500+ authorized brand manufacturers through its e-commerce website with nationwide warehouse shipping. Its catalog spans hospital beds and mattresses, incontinence, ostomy, wound care, mobility aids, respiratory therapy, catheter supplies, patient care items, syringes, exam gloves, home care furniture, and enteral feeding products, sold directly to individual consumers and to healthcare facilities via a B2B bulk program. An AutoShip subscription service supports recurring delivery of consumable medical supplies.

Product overview

Vitality Medical is an online medical supplies e-commerce retailer offering over 100,000 products from 2,500+ trusted brands. The platform operates as a comprehensive medical supply marketplace rather than a single unified product, featuring a portfolio of interconnected product categories including Hospital Beds (Full Electric, Semi Electric, Manual, Deluxe, Bariatric), Hospital Bed Mattresses (Air/Alternating Pressure, Foam, Inner Spring, Overlays, Bariatric), Incontinence Supplies, Ostomy Supplies, Mobility Aids (Wheelchairs, Patient Lifts, Walkers, Rollators), Respiratory Therapy Equipment (Oxygen Concentrators, Nebulizers, Tracheostomy Supplies), Catheter Supplies, Wound Care Products (Dressings, Gauze, Bandages), Patient Care Supplies (Exam Gloves, IV Supplies, Enteral Feeding), Syringes and Needles, and Home Care Furniture. The company also provides services including AutoShip subscription for recurring deliveries and B2B bulk sales programs for healthcare facilities. The platform emphasizes discount pricing, fast shipping from nationwide warehouses, and serves both individual consumers and institutional buyers.

Differentiator

Problem solved

Functional benefit

Products and services

• Hospital Beds Homecare and hospital beds offered in full electric, semi electric, manual, deluxe long-term care, and heavy-duty bariatric configurations (up to 1,000 lb capacity), intended for home healthcare patients and institutional buyers such as hospitals and caregiver facilities.
• Hospital Bed Mattresses Medical-grade mattresses including alternating pressure air mattresses, foam mattresses, inner spring mattresses, overlays, and bariatric mattresses, designed for pressure ulcer prevention and care of bedridden patients.
• Incontinence Supplies Adult diapers (tabbed and pull-up styles), underpads and bed pads, wipes, gloves, perineal cleansers, diaper rash creams, odor eliminators, pads, guards, liners, incontinence clamps, and men's-specific incontinence products for home care patients and institutions.
• Ostomy Supplies One-piece and two-piece ostomy bags (closed, drainable, urostomy), stoma caps, skin barriers/wafers, and adhesives for ostomy care, for home and institutional ostomy patients.
• Mobility Aids Wheelchairs (standard, transport, electric power), patient lifts (power/electric, floor, sit-to-stand, plus slings), walkers, rollators, mobility scooters, wheelchair ramps, wheelchair accessories, and cushions for home and institutional mobility needs.
• Respiratory Therapy Equipment Home and portable oxygen concentrators, tracheostomy supplies (aspirators, suction catheters, inner trach cannulas, tracheostomy tubes, heat moisture exchangers), and nebulization supplies (machines, nebulizers, sterile saline).
• Catheter Supplies Intermittent catheters, Foley catheters, external catheters, insertion trays, urine drainage bags, leg bags, Statlock securement devices, straps, holders, anchors, and lubricants for urinary catheter users at home or in institutions.
• Wound Care Products Wound dressings (foam, super absorber, transparent film, composite, silver, hydrocolloid, collagen), gauze (sponges, rolls, pads, tubular), compression bandages, Unna boots, adhesive bandages, skin preps, medical tape, cleansers, debriders, and first aid supplies for home and clinical wound management.
• Patient Care Supplies Exam gloves, IV supplies, phlebotomy supplies, hospital furniture, and enteral feeding products for hospital and clinical patient care operations.
• Syringes and Needles Syringes with and without needles, hypodermic needles, oral syringes, sharps disposal containers, and related injection and sampling supplies.
• Exam Gloves Protective examination gloves in nitrile, vinyl, and latex, plus glove dispensers, for healthcare and clinical settings.
• ED / Impotence Products ED pumps, penis rings and tension bands, and lubricants and sealing gels for male sexual health.
• Home Care Furniture Home care furniture including hospital beds, mattresses, overbed tables, wedges, cushions, trapezes, bed assist rails, hospital bedrails, and bed rail pads.
• Enteral Feeding Enteral feeding pumps, feeding pump sets, G tubes/gastrostomy tubes, enteral feeding formulas, and gravity feeding bags for tube-fed patients at home or in care facilities.
• AutoShip Subscription Service Automated recurring shipment subscription that schedules regular deliveries of medical supplies such as incontinence, ostomy, wound care, catheter, and nutritional products for ongoing care needs.
• B2B Bulk Sales Program Business-to-business sales program with tailored solutions and bulk discounts for purchasing agents in hospitals, caregiver facilities, and retail settings.

Quantifiable outcome

• Over 2.5 million satisfied customers served since 2000
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core.

• TranquilitycoreTechnology or IntegrationAuthorized distributor of Tranquility brand incontinence products. Tranquility is a major manufacturer of absorbent incontinence care products.
• MedlinecoreTechnology or IntegrationAuthorized distributor of Medline medical supplies including hospital beds, mattresses, gloves, and other medical equipment.
• Drive MedicalcoreTechnology or IntegrationAuthorized distributor of Drive Medical products including wheelchairs, hospital beds, patient lifts, and mobility aids.
• InvacarecoreTechnology or IntegrationAuthorized distributor of Invacare home and long-term care medical products including hospital beds, oxygen concentrators, and mobility equipment.
• McKessoncoreTechnology or IntegrationAuthorized distributor of McKesson medical supplies and equipment.
• Cardinal HealthcoreTechnology or IntegrationAuthorized distributor of Cardinal Health medical supplies and equipment.
• TenacoreTechnology or IntegrationAuthorized distributor of Tena incontinence care products.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Bttn: B2B medical supply marketplace connecting healthcare buyers directly with manufacturers. Emerging player in the same broad space as Vitality Medical's B2B program, focused on disintermediating traditional distributors like McKesson and Medline.
• Carewell: DTC-focused online retailer of home medical supplies and incontinence products with a subscription-driven model. Overlaps with Vitality Medical in chronic-care consumables but with a narrower category focus and stronger subscription orientation.

Broad incumbents

• Medline: Largest privately held medical manufacturer and distributor with broad DME, surgical, and clinical supply offerings. Operates as both a Vitality Medical supplier (authorized distributor of Medline products) and a broader competitor in B2B medical supply channels.
• McKesson: Largest US pharmaceutical and medical distributor serving hospitals, pharmacies, and providers. Broad incumbent that supplies Vitality Medical as an authorized distributor and competes in adjacent B2B medical supply channels.
• Cardinal Health: Major US medical product distributor with national reach across hospitals, ambulatory, and home care channels. Direct supplier to Vitality Medical and a broad-spectrum competitor in medical supply distribution.
• Amazon (Medical Supplies): Amazon's Health & Household / Industrial & Scientific categories increasingly compete with cash-pay DTC medical supply retailers on price and convenience. As a broad incumbent, Amazon represents the largest competitive threat to Vitality Medical's commoditized SKUs.

Direct peers

• Allegro Medical: Online retailer of home medical supplies and DME serving consumers and businesses. Directly comparable to Vitality Medical in product breadth (mobility, incontinence, wound care, daily living aids), DTC e-commerce model, and cash-pay customer base.
• Save Rite Medical: Discount online medical supply retailer offering hospital beds, mobility aids, incontinence, and wound care products. Closely mirrors Vitality Medical's discount positioning and cash-pay DTC model with a similar SKU breadth in core DME categories.
• Medical Supply Depot: E-commerce-first medical supply retailer focused on home healthcare products including mobility, incontinence, ostomy, and wound care. Operates a similar DTC and B2B model competing in the same cash-pay segment as Vitality Medical.
• Mountainside Medical Equipment: Online medical supply distributor serving both individual consumers and B2B customers with hospital beds, mobility equipment, wound care, and respiratory products. Comparable in catalog scope and channel strategy to Vitality Medical.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/vitalitymedical
• Facebookfacebook.com/VitalityMedicalOnline

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vitality Medical