WFLO

What WFLO does

WFLO is a community AM/FM radio station serving Farmville, Virginia and the Heart of Virginia region. Originally founded in 1947, the station went silent in December 2021 and was revived on December 1, 2022 under Heart of Virginia Communications, a locally organized parent entity formed by community leaders. The station broadcasts from 217 W Third Street in downtown Farmville and offers a lineup of locally produced shows including The Call Flo Show, Lunch Break, The Farmville Spotlight, The Friday Party with John Staton, The Great American Song Book, and Chris Wood's Sunday Mornings, along with segments covering local college sports (Longwood University and Hampden-Sydney College), ABC News, weather, birthdays, community calendar, and obituary listings through a partnership with Puckett Funeral Home.

The station's technology stack consists of traditional AM/FM broadcast infrastructure supplemented by online streaming via the Amperwave player and the iHeartRadio platform, plus a YouTube channel for recorded content. WFLO operates Farmville Now, a growing digital hub for local news, events, and community life, representing its primary expansion beyond over-the-air radio. The station is staffed by a small team of 1-10 employees, with no API, software SDK, or technology integrations disclosed beyond streaming and social media platforms.

WFLO's business model is advertising-based, targeting local businesses seeking access to the Farmville listening audience. The station sells on-air advertising and promotes advertising inquiries through a dedicated page on its website, while rate cards and pricing are not publicly disclosed. Customer segments are defined geographically as Farmville-area residents and the surrounding Heart of Virginia community. Beyond advertising, WFLO distributes community-driven content and maintains a presence across Facebook, Instagram, and YouTube, with no disclosed subscription, syndication, or programmatic revenue streams.

Name

WFLO

Legal name

Heart of Virginia Communications

Website

https://wflo.net

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

1–10 employees

Short description

WFLO is a community AM/FM radio station in Farmville, Virginia, revived in 2022 under Heart of Virginia Communications, providing local news, music, sports, and community programming to residents of Farmville and the Heart of Virginia region.

Ownership category

akta.pro rank

Product category

Local Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110)

SIC

Radio Broadcasting Stations (4832)

akta.pro industry

PRIMARYMPAIAEAA

Commercial Terrestrial Radio Broadcasting (AM/FM)

Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Radio & Audio Broadcasting (Terrestrial, Satellite, Digital Radio)

SECONDARYMPAIAEAE

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only)

Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Radio & Audio Broadcasting (Terrestrial, Satellite, Digital Radio)

SECONDARYMPABACAF

Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates)

Media, Entertainment & Sports/Broadcasting (TV & Radio)/Local Broadcast Stations & Affiliates (TV & Radio)

Keywords

• Community radio broadcasting
• Local AM radio
• Online audio streaming
• Radio advertising
• Local news programming

Headquarters

HQ city

Farmville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Radio Advertising: WFLO generates revenue through advertising, with a dedicated advertising page on their website inviting local businesses to advertise on the station. The station offers programs like news segments, weather forecasts, and various music shows that can incorporate advertising content.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

WFLO is a licensed AM radio station broadcasting on 870 AM from downtown Farmville, Virginia, that delivers hyper-local news, sports, music, weather, and community content to listeners in Farmville and the Heart of Virginia region. The station supplements its terrestrial AM broadcast with online streaming via Amperwave and iHeartRadio, and extends its reach through the Farmville Now digital platform. Revenue is generated primarily by selling advertising spots to local businesses that want to reach the station's community audience.

Product overview

WFLO is a local community radio station serving Farmville and the Heart of Virginia since 1947. The station operates as a traditional broadcast radio station (AM/FM) with integrated online streaming capabilities. WFLO's core offering is local radio programming including news, music, and community content. The station provides a mix of original programming (The Call Flo Show, Lunch Break, The Farmville Spotlight, The Friday Party with John Staton, The Great American Song Book, Chris Wood's Sunday Mornings, and Jericho Baptist Church), news and sports segments (The Lindquist Sports Report, ABC News, Weather Forecast), and community features (Birthday Announcements, Community Calendar, Obituary Listings). WFLO also operates Farmville Now as a digital extension for local news and events. The station returned to air on December 1, 2022 under Heart of Virginia Communications after being silent since December 2021.

Differentiator

Problem solved

Functional benefit

Brands

• Farmville Now: Growing digital hub for local news, events, and community life operated by WFLO.

Products and services

• WFLO Radio Broadcasting Licensed local AM radio station broadcasting on 870 AM from downtown Farmville, Virginia, delivering local news, sports, weather, music programming, birthday announcements, community calendar, and obituary content to listeners in Farmville and the Heart of Virginia region. Free for listeners and supported by advertising.
• Online Audio Streaming Live online audio streaming of the WFLO broadcast via the Amperwave web player at player.amperwave.net/15140 and via the iHeartRadio platform, allowing listeners to tune in from outside the AM broadcast range.
• Farmville Now Digital Hub Digital hub operated by WFLO for local news, events, and community life in Farmville and the Heart of Virginia region, integrated with a Cityspark-powered community event submission system.
• Radio Advertising Services Advertising sales offering for local businesses to place spot ads, program sponsorships, and segment sponsorships (e.g., Green Front's Dog of the Week) on the WFLO AM broadcast and on Farmville Now, reaching the Farmville and Heart of Virginia audience. Rates are not publicly disclosed.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Heart of Virginia CommunicationscoreOthers · 1 December 2022Heart of Virginia Communications is the parent organization that brought WFLO back to air on December 1, 2022. A group of local leaders came together under this entity to revive their hometown station after it went silent in December 2021. The station broadcasts from downtown Farmville under this organizational umbrella.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Cumulus Media: Cumulus Media operates hundreds of local AM/FM stations across the US with local advertising sales. Directly comparable business model (local radio + advertising) to WFLO but at national scale.
• Townsquare Media: Townsquare Media operates a portfolio of local radio stations focused on small and mid-sized US markets, relying on local advertising. Comparable to WFLO in business model (local advertising, local content) but operates at much larger scale across many markets.
• Emmis Communications: Emmis Communications owns and operates local radio stations with community-focused content. Similar local-radio ad-supported model to WFLO.
• iHeartMedia: iHeartMedia is the largest US radio broadcaster and operates the iHeartRadio platform that distributes WFLO's stream. Comparable as the dominant terrestrial/streaming radio incumbent whose platform serves as WFLO's online distribution channel.
• Beasley Media Group: Beasley Media Group operates local AM/FM radio stations across multiple US markets with an advertising-driven business model. Directly comparable operating model to WFLO at a larger portfolio scale.
• Salem Communications: Salem Communications operates local radio stations with community, news/talk, and religious formats and relies on local and programmatic advertising. Comparable to WFLO's local/faith/community programming mix (e.g., Jericho Baptist Church programming).
• Audacy: Audacy operates local radio stations and the Audacy streaming app, monetizing through advertising. Overlaps with WFLO's advertising-funded terrestrial + digital radio model.

Regional players

• WVTF Public Radio: WVTF is a public/community radio station serving western Virginia with local news, music, and community content. Comparable to WFLO as a Virginia-based local/community broadcaster with similar mission and content mix (local news, music, community service).
• WTJU (University of Virginia): WTJU is a Virginia-based community/university radio station broadcasting music, news, and local programming. Directly comparable to WFLO as a Virginia local radio outlet serving a similar regional audience with similar content types.

Direct peers

• KEXP: KEXP is a Seattle-based community radio station with a strong digital presence and listener-supported funding. Comparable to WFLO in its community-first broadcasting ethos, multi-platform digital strategy, and emphasis on locally curated programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@WFLO870
• Facebookfacebook.com/wfloradio
• Instagraminstagram.com/wfloradio
• Xx.com/WFLO_Farmville
• LinkedInlinkedin.com/company/wflo-radio

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WFLO