Heart Of Virginia Council, Scouting America

What Heart Of Virginia Council, Scouting America does

Heart of Virginia Council, Scouting America is a non-profit local council chartered by Scouting America (formerly Boy Scouts of America) that delivers youth development programming across 24 counties and 4 cities in Central Virginia, serving approximately 9,100 scouts and adult volunteers. Founded in 1913 and headquartered at 8090 Villa Park Drive, Henrico, Virginia, the council operates five geographic districts (Arrohattoc, Crater, Dogwood, Huguenot Trail, James River) plus an alumni district, and runs an approximately 600-acre Heart of Virginia Scout Reservation in Goochland County that includes Camp T. Brady Saunders, Camp S. Douglas Fleet, Cub Adventure Camp, and Camp Eagle Point. Programs span Cub Scouts (K-5), Scouts BSA (10-18), Venturing and Sea Scouts (14-20), Exploring career-focused programming, and ScoutReach outreach to underserved communities; supplementary offerings include autism, ADHD, and special-needs adaptations, Order of the Arrow honor society, and shooting sports at the OnTarget facility.

The council's core technology footprint is lightweight: a content-managed website with an EqualWeb accessibility plugin, plus email distribution via Constant Contact and social/marketing channels (Facebook groups, LinkedIn alumni, LinkTree). There is no proprietary software product or AI layer; the differentiated asset is the program infrastructure (camps, trained volunteer leadership, donor recognition framework) rather than technology. A July 2026 restructuring under new Scout Executive Mark Arnold formalised two VP-level mandates (Operations/Field; Program & Communications/Safety) and integrated registration with accounting.

Revenue is generated through four streams: (i) recurring membership dues from youth and adult participants under a unified February renewal cycle (prices set nationally by Scouting America); (ii) annual Friends of Scouting fundraising campaign with gift tiers from $400 to James E. West Fellowship (Bronze/Silver/Gold/Diamond at $1K/$5K/$10K/$15K+) and Good Turn Society ($25K+); (iii) Scout Shop retail sales of uniforms and equipment at the Leadership Center and online; (iv) camp and facility fees for summer and weekend programs. Major capital gifts (Lisa and Charlie Luck Foundation for OnTarget, Dominion Energy for the Flag Plaza) supplement annual fund raising for facility development.

Name

Heart Of Virginia Council, Scouting America

Legal name

Heart of Virginia Council, Scouting America

Website

https://hovc.org

Company type

Private

Founded year

1913

Operating status

Operating

Headcount range

11–50 employees

Short description

Heart of Virginia Council, Scouting America is a non-profit local council of Scouting America that delivers youth development programs across 24 counties and 4 cities in Central Virginia, serving approximately 9,100 scouts and adult volunteers through Cub Scouts, Scouts BSA, Venturing, Sea Scouts, camp facilities, and outreach programs.

Ownership category

akta.pro rank

Product category

Youth Development Services

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214), RV (Recreational Vehicle) Parks and Recreational Camps (7212), Sports and Recreation Instruction (611620)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro industry

PRIMARYTHAGAOAI

Group Camping & Scout Camps

Travel & Hospitality/Lodging & Accommodation/Camping & Glamping Facilities

Keywords

• Youth development programs
• Scouting youth programs
• Outdoor adventure education
• Summer camp programs
• Leadership development training

Headquarters

HQ city

Henrico

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Membership Dues: Annual membership fees for youth and adult participants in Cub Scouts, Scouts BSA, Venturing, Exploring, and Sea Scouts programs. The council transitioned to a simplified common renewal cycle with February as the unified renewal month.
2. Friends of Scouting Campaign: Annual fundraising campaign with suggested minimum gift of $400 and Eagle Society recognition starting at $1,200. Primary donor recognition event featuring keynote speakers.
3. Scout Shop Sales: Retail sales of scouting uniforms, supplies, and equipment through council-operated scout shop and online ordering.
4. Camp Programs and Facility Usage: Revenue from summer camps, Cub Adventure Camp, day camps, weekend experiences, and facility rentals at camp properties including Camp T. Brady Saunders, Camp S. Douglas Fleet, and Camp Eagle Point.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Heart of Virginia Council, Scouting America delivers the full portfolio of Scouting America youth development programs to youth aged 5–20 across 24 counties and 4 cities of Central Virginia, including Cub Scouts, Scouts BSA, Venturing, Exploring, and Sea Scouts. The council operates approximately 600 acres of camp facilities (Heart of Virginia Scout Reservation, Camp T. Brady Saunders, Camp S. Douglas Fleet, Camp Eagle Point) plus the OnTarget Shooting Sports Facility, a Scout Shop retail outlet, outreach programming (ScoutReach), and required leader training. Programs are delivered through chartered local units (packs, troops, crews, ships) organized within five geographic districts.

Product overview

Heart of Virginia Council operates as a unified youth development organization offering multiple Scouting programs across Central Virginia. The portfolio includes five core youth programs (Cub Scouts, Scouts BSA, Exploring, Venturing, and Sea Scouts) serving approximately 9,100 Scouts and adult volunteers across 24 counties and 4 cities. The council manages three camp facilities including Camp T. Brady Saunders, Cub Adventure Camp, and Camp S. Douglas Fleet, collectively forming the approximately 600-acre Heart of Virginia Scout Reservation in Goochland County. Specialized offerings include the OnTarget Shooting Sports Facility for archery and firearms instruction, ScoutReach outreach programming, and required training programs including SAFE Guarding Youth Training and Hazardous Weather Training. The Scout Shop provides retail merchandise support. Programs are delivered through volunteer leadership supported by a professional staff team.

Differentiator

Problem solved

Functional benefit

Products and services

• Cub Scouts (K-5th Grade)
• Scouts BSA (Ages 10-18)
• Exploring (Ages 14-20)
• Venturing (Ages 14-20)
• Sea Scouts (Ages 14-20)
• ScoutReach
• Camp T. Brady Saunders
• Cub Adventure Camp
• Camp S. Douglas Fleet
• Camp Eagle Point
• OnTarget Shooting Sports Facility
• SAFE Guarding Youth Training
• Hazardous Weather Training
• Scout Shop

Quantifiable outcome

• Nearly 9,100 youth and adult volunteers served annually across 24 counties and 4 cities
• +1 more outcomes

Named customers1 record

Segments5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Richmond BizSenseminorOthersRichmond BizSense covered the OnTarget Shooting Sports Facility project in October 2025, highlighting the council's 7-figure upgrade plans for archery and shooting ranges.
• Chartered OrganizationscoreStrategic or Co-development PartnerSchools, churches, and community organizations that charter local Scouting units (packs, troops, crews). These partners provide meeting spaces, volunteer leadership, and community connections essential to delivering Scouting programs.
• Tri-City Chili PeppersminorGTM or Marketing PartnerLocal baseball team partnership for Scout Night events that raise funds and awareness for Heart of Virginia Council programs while providing youth with discounted attendance and achievement opportunities.
• Richmond Flying SquirrelsminorGTM or Marketing PartnerMinor league baseball team partnership for Scout Night events providing community engagement, fundraising opportunities, and youth programming connections.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• National 4-H Council: National youth development organization delivering leadership, STEM, civic engagement, and outdoor programming through cooperative extension networks. Comparable as a broader youth-development incumbent competing for parent mindshare, volunteer time, and donor dollars.
• Camp Fire National Headquarters: National youth development nonprofit offering out-of-school time, camp, and teen leadership programs. Comparable as an established peer in the youth character/leadership development space with a similar mission and program mix.
• YMCA of Greater Richmond: Regional YMCA chapter operating youth programs, summer camps, swim/sports instruction, and childcare across the Richmond metro. Comparable as a broader youth and family services incumbent offering overlapping camp, sports, and character-development programming for similar demographics.

Direct peers

• Boys & Girls Clubs of Metro Richmond: Regional youth development nonprofit serving Richmond-area youth with after-school programs, leadership curriculum, and facility-based programming. Comparable as a competing/parallel youth-development organization targeting similar Central Virginia families and competing for the same philanthropic dollars.
• Girl Scouts of the Commonwealth of Virginia: Regional Girl Scout council serving Central Virginia youth with comparable age-tier programming (Daisies through Ambassadors), camp facilities, and membership/donation revenue model. Directly comparable as the parallel girl-focused scouting organization in the same geography.
• Blue Ridge Mountains Council, Scouting America: Adjacent Scouting America local council covering the western Virginia footprint. Directly comparable as a sibling BSA council with similar programs (Cub Scouts through Venturing), camp properties, district structure, and Friends of Scouting fundraising model.
• Tidewater Council, Scouting America: Another Virginia-based Scouting America local council serving the Tidewater region. Comparable in mission, program portfolio, camp operations, and donor-recognition infrastructure as a peer BSA council in the same state.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/groups/627875488364974
• LinkedInlinkedin.com/groups/9126357

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Heart Of Virginia Council, Scouting America