CHARD International

What CHARD International does

CHARD International is an Australian boutique design studio specializing in interior design, graphic design, and event-based experiential design. Founded in 1993 by Creative Director Gary Chard, the firm operates from Melbourne with a stated headcount of 1-10 employees and a deliberate strategy of serving a small, select clientele on bespoke projects. Its core competency is translating brand identities into immersive 3D environments, with particular strength in designing temporary event spaces that are engineered to feel permanent—a capability the company positions as its primary differentiator within the event design market. Methodology follows a research, interaction, feedback, and strategic design loop intended to produce sustainable, timeless spatial outcomes.

The company's revenue is generated entirely through professional services fees on project-based engagements. Pricing is not publicly disclosed and is understood to be quote-based given the bespoke nature of each engagement. The go-to-market motion is direct and sales-led: CHARD works without intermediaries, identifying and engaging enterprise clients through its portfolio and earned credibility from high-profile projects. The firm maintains a website portfolio (chardinternational.com.au) and organic social presence on Facebook and Instagram as its primary marketing channels. Distribution is purely direct engagement; there are no third-party channel partners or productized offerings.

CHARD's customer base is concentrated among enterprise clients in premium hospitality, sports, cultural institutions, and select high-net-worth residential projects. The most significant commercial anchor is a 15-year partnership with the Australian Open, for which the firm designs corporate hospitality spaces and pop-up restaurant experiences for brands including Penfolds, Marriott, Nobu, Rockpool, and the Founders Club. A secondary anchor is West Australian Opera, for which CHARD has produced annual campaign imagery since 2017. Additional work spans commercial interiors (Admark offices, Luna Palace Cinemas) and private residences. The firm is privately held with no external investors, subsidiaries, or public market presence, and there is no evidence of funding rounds or institutional capital involvement.

Name

CHARD International

Legal name

CHARD International

Website

https://chardinternational.com.au

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

CHARD International is an Australian boutique design studio specializing in interior design, graphic design, and immersive event space design for a select clientele. Founded in 1993 by Gary Chard, the firm serves enterprise clients in premium hospitality, sports events, and cultural institutions.

Ownership category

akta.pro rank

Product category

Interior Design Services

NAICS

Interior Design Services (54141), Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Theatre Services & Design (Scenic/Costume/Props/Stage Management) (MPAGABAO)

akta.pro secondary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

Keywords

• Interior design services
• Event design production
• Graphic design services
• Experiential brand design
• Corporate hospitality design

Headquarters

HQ city

Prahran

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Interior Design Services: Custom interior design projects delivering sustainable and engaging outcomes that remain innovative and timeless. Projects include corporate hospitality spaces, private residences, and event venues.
2. Graphic Design Services: Full brand development and extension services for printed media and innovative brand activations. Includes campaign imagery, marketing collateral, and visual identity work.
3. Event and Experiential Design: Design and creation of immersive spaces for expos, international arts and fashion festivals, global sporting events, high-end product launches, and exhibitions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

CHARD International is a boutique design studio offering interior design, graphic design, branding, marketing collateral, art direction, and event/experiential design services. Projects are bespoke and guided by a methodology of research, interaction, feedback, collaboration, and strategic design, with particular expertise in translating brands into immersive 3D environments and creating temporary event spaces that feel permanent.

Product overview

CHARD International is a design services company offering interior design and graphic design services focused on creating immersive brand experiences. The core offerings include Interior Design Services (specializing in temporary event spaces and translating brands into 3D experiences) and Graphic Design Services (including campaign imagery, brand development, and printed media). These services are complemented by branding, marketing, art direction, and events support. The company works primarily with corporate hospitality clients (notably the Australian Open for 15 years), performing arts organizations (West Australian Opera), private residences, and commercial spaces.

Differentiator

Problem solved

Functional benefit

Products and services

• Interior Design Services Bespoke interior design delivering sustainable and engaging outcomes that remain innovative and timeless. Covers corporate hospitality spaces (VIP experiences, restaurants, lounges), private residences, event venues, and commercial interiors such as cinema and office reception areas. Projects are guided by research, interaction, feedback, collaboration, and strategic design.
• Graphic Design Services Full brand development and extension services for printed media and innovative brand activations. Includes campaign imagery, brand development, visual identity, marketing collateral, and art direction. Strategically led, with a focus on ROI and measurable results.
• Event and Experiential Design Design and creation of immersive spatial experiences for expos, international arts and fashion festivals, global sporting events, high-end product launches, and exhibitions. Specializes in translating brands into 3D experiential environments and creating temporary spaces that feel permanent.

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights2 records

Direct peers

• MKG: Independent creative experiential studio delivering brand experiences, pop-ups, and immersive environments for premium brands. MKG mirrors CHARD's combination of event/spatial design plus branded content production for a small select clientele of luxury and culture clients.
• Goddard Littlefair: London-based interior design studio focused on luxury hospitality, residential, and members' club design. Comparable boutique positioning and hospitality specialisation to CHARD's interior design arm, with similar high-end residential and hotel clientele.
• Casson Mann: London-based boutique scenic and exhibition design studio of comparable size and craft profile. Like CHARD, Casson Mann designs immersive three-dimensional brand and visitor experiences, combining scenic, spatial, and interpretive design for cultural and commercial clients.
• Martin Brudnizki Design Studio: London-based boutique interior design studio specialising in luxury hospitality, restaurants, and private members' clubs. A direct peer to CHARD's interior design work for premium hospitality brands like Nobu, Rockpool, and Marriott, with similar boutique scale and hospitality focus.

Broad incumbents

• Pentagram: Largest independent design consultancy, with practices spanning brand identity, graphic design, art direction, and environmental graphics. Comparable to CHARD on the brand development and graphic design side (e.g., West Australian Opera campaigns), though at much broader scope and scale.
• Yabu Pushelberg: Internationally recognised luxury interior design studio working across hospitality, residential, and retail for global brands. Comparable craft quality and hospitality-focus to CHARD's interior work, though operates at significantly larger scale and global reach.
• Momentum Worldwide: Large global experiential agency designing brand experiences, live events, and sponsorship activations. Competes with CHARD for premium brand activations at major sporting and cultural events, but as a scaled network with broader service and geographic reach.
• Sparks: Large global experiential marketing agency producing brand experiences and live events across sports, hospitality, and consumer categories. Competes with CHARD for brand-sponsored hospitality environments like those at the Australian Open, but operates as a scaled agency network.
• Jack Morton Worldwide: Large global brand experience agency operating across experiential marketing, events, and brand environments. Competitor for CHARD's premium event hospitality and brand activation scope, but at far greater scale and with broader service lines beyond scenic design.
• George P. Johnson Experience Marketing: Global experiential marketing agency delivering brand experiences, events, and exhibits for major sponsors and corporates. Overlaps with CHARD on premium event hospitality design but operates at significantly larger scale and geographic reach.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/chardinternational
• Instagraminstagram.com/chardinternational

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CHARD International