Han Stone

What Han Stone does

Han Stone is a privately-held Turkish distributor of natural stone and premium porcelain surface materials, founded in 2000 by architect partners and headquartered in Kartal, Istanbul, with a secondary showroom in Izmir. The company supplies marble, travertine, granite, slate, sandstone, and porcelain products to architects, interior designers, construction companies, contractors, and luxury residential customers, with a stated portfolio of 100+ natural stone varieties and a flagship 10,000 m² Istanbul showroom that functions simultaneously as warehouse, exhibition, and customer application-demonstration space.

The core product offering combines genuine natural stone (HANGAR marble collection, imported and Turkish marble) with a portfolio of distributed European porcelain brands, most notably Italian Level and Provenza (Emil Group) and Spanish Living Ceramics, distributed under exclusive territorial rights for Turkey (and Azerbaijan in the case of Level). The technology backbone relies on upstream manufacturer innovations: Level's x-real surface printing produces hyper-realistic marble and stone reproduction on ultra-large format porcelain slabs (162x324 cm) in thicknesses from 6mm to 20mm, complemented by Han Stone's own Flexystone flexible stone technology (2mm thickness) and the Thin & Flexi thin porcelain range, which collectively reduce transportation weight and CO2 emissions by up to 50% versus traditional 20mm stone. Han Stone's contribution is distribution, showroom scale, and specification support rather than primary manufacturing.

Commercially, Han Stone operates a direct B2B sales model with no third-party distribution in Turkey: sales are driven by a dedicated sales manager and supported by an in-house marketing and digital team that runs architectural events, kitchen workshops, trade fair participation, an active Instagram and YouTube presence (100,000+ social followers), and a Han Stone Trainings program for the design community. Revenue is generated on a quote-based, project-by-project basis, primarily through one-time sales tied to commercial and residential construction specifications, with notable reference projects spanning hotels (Intercontinental Taksim, Sürmeli Hotel, Martı Otel), restaurants (Nobu), retail/real estate (Maslak AVM, Acıbadem Benesta), and export projects (Euro Stone Katar). The company has completed over 1,000 projects across its 20-year history, and its competitive position rests on exclusive brand distribution rights, showroom scale, and deep relationships within the Turkish architecture and design specification community.

Name

Han Stone

Legal name

Han Stone

Website

https://hanstone.com.tr

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Han Stone is a Turkish B2B distributor founded in 2000 that supplies natural stone and premium European porcelain surfaces to architects, interior designers, contractors, and construction firms across Turkey and Azerbaijan from its 10,000 m² Istanbul flagship showroom and Izmir location.

Ownership category

akta.pro rank

Product category

Building Materials Distribution

NAICS

Cut Stone and Stone Product Manufacturing (327991)

SIC

Cut Stone & Stone Products (3281)

akta.pro primary industry

Marble Quarrying & Dimension Stone Fabrication (IMAKAHAE)

akta.pro secondary industries

Manufactured/Engineered Stone & Agglomerates (Quartz, Terrazzo, Sintered Stone) (IMAKAHAG), Other Dimension Stone (Slate, Sandstone, Quartzite, Travertine) Quarrying & Fabrication (IMAKAHAF)

Keywords

• Natural stone distribution
• Porcelain surfaces
• Marble supply
• Architectural surface materials
• Flexible stone panels

Headquarters

HQ city

Kartal

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Others

Revenue model

1. Natural Stone Product Sales: Sale of natural stones including marble, travertine, granite, slate, sandstone from domestic Turkish and imported sources. Revenue generated through direct B2B sales to architects, contractors, and construction projects. 100+ natural stone varieties in portfolio.
2. Porcelain Surface Distribution: Distribution of premium porcelain surfaces including Italian Level porcelain (as Turkey and Azerbaijan authorized distributor) and Spanish Living Ceramics. Revenue from markup on distributed products sold to B2B customers.
3. Thin & Flexi and Flexystone Products: Sale of ultra-thin flexible stone and porcelain products for architectural applications. Targets both interior (kitchen countertops, bathroom, wall cladding) and exterior (building facades, landscaping) use cases.
4. Project & Specification Sales: B2B sales for specific construction and interior design projects. Includes high-profile projects such as hotels, shopping malls, restaurants, and residential complexes. Over 1000 projects completed in 20 years.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Han Stone distributes natural stone (marble, travertine, granite, slate, sandstone) and premium porcelain surface materials to architects, interior designers, and construction professionals in Turkey and Azerbaijan. The company is the authorized distributor of Italian Level and Provenza (Emil Group) and Spanish Living Ceramics porcelain collections, offering ultra-large format slabs up to 162x324cm with x-real hyper-realistic surface technology. Products are sold B2B through a 10,000 m² flagship showroom in Istanbul and an additional Izmir location, targeting commercial construction, hospitality, residential complexes, and luxury interior projects.

Product overview

Han Stone is a Turkish natural stone and porcelain distributor offering a diverse portfolio of surface materials. The core offering includes flexible stone (FLEXYSTONE), Italian porcelain surfaces (Level, Provenza), Living Ceramics Spanish porcelain, marble collections (HANGAR), thin & flexible stone alternatives (THIN & FLEXI), PORSELENICA, and Invisacook. The company operates a 10,000 sqm Istanbul showroom and 2,000 sqm warehouse, distributing products across Turkey and Azerbaijan. Founded in 2000, the company has completed over 1,000 projects over 20 years with a focus on both natural stone and innovative porcelain surface technologies featuring x-real printing technology for realistic stone appearance.

Differentiator

Problem solved

Functional benefit

Brands

• FLEXYSTONE: Flexible stone product line
• LIVING CERAMICS
• EMIL GROUP PORCELAIN
• HANGAR
• PORSELENICA
• THIN & FLEXI
• INVISACOOK

Products and services

• FLEXYSTONE Flexible stone product line with 2mm-thick ultra-thin panels enabling curved surface applications for interior architecture. Offered as a sustainable alternative to traditional 20mm natural stone with up to 50% reduction in transportation emissions.
• LIVING CERAMICS Spanish porcelain/ceramic product line featuring next-generation porcelain solutions with x-real technology for hyper-realistic stone textures, available in 160x320cm formats with multiple thickness options (6mm, 9mm, 12mm, 20mm). Distributed by Han Stone in Turkey under a 2022 partnership.
• EMIL GROUP PORCELAIN - LEVEL Italian porcelain surface collection in 162x324cm ultra-large format, available in 12mm and 20mm thicknesses. Features Marmi (marble effect) and Stone collections with international certifications for scratch resistance, stain resistance, fire resistance, and hygiene. Distributed exclusively by Han Stone for Turkey and Azerbaijan.
• EMIL GROUP PORCELAIN - PROVENZA Italian porcelain brand under Emil Group distributed by Han Stone in Turkey, part of the company's authorized premium porcelain distribution portfolio.
• HANGAR (Marble Collection) Natural marble collection featuring premium imported marble varieties including Rosso Levanto, Verde Alpi, and other Italian marble options, available through Han Stone's Kartal/Istanbul warehouse.
• PORSELENICA Porcelain product line distributed by Han Stone as part of its portfolio of ceramic and porcelain surface solutions.
• THIN & FLEXI Ultra-thin and flexible stone products offering alternatives to traditional 20mm natural stone, with 6mm and 12mm porcelain options reducing transportation weight and carbon emissions by up to 50% compared to conventional stone.
• INVISACOOK Product category featuring invisible cooktop integration solutions designed to work under stone surfaces, enabling seamless kitchen countertop installations with concealed cooking technology.
• Natural Stone Products Portfolio of over 100 natural stone varieties including marble, travertine, granite, slate, and sandstone sourced from domestic Turkish quarries and imports. Available through the Istanbul Kartal warehouse and showroom for architects, contractors, and developers.

Quantifiable outcome

• Up to 50% reduction in CO2 emissions through use of thin/light materials vs traditional 20mm stone
• +1 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Living Ceramics (Spanish Porcelain)coreChannel Partner/ Reseller/ Distributor · 1 January 2022Spanish porcelain and ceramic manufacturer Living Ceramics partnered with Han Stone to distribute their innovative architectural porcelain solutions in Turkey. Living Ceramics specializes in hyper-realistic porcelain surfaces with emboss textures and x-real technology, targeting the architecture community.
• Level (Italian Porcelain)coreChannel Partner/ Reseller/ Distributor · 1 January 2019Han Stone is the authorized distributor of Italian Level porcelain surfaces for Turkey and Azerbaijan. Level produces ultra-large format porcelain slabs (162x324cm) using x-real technology that replicates marble and natural stone with hyper-realistic detail. Partnership established in 2019.
• Emil Group (Level & Provenza)coreChannel Partner/ Reseller/ DistributorHan Stone distributes Emil Group porcelain brands Level and Provenza through authorized distribution agreements. Emil Group produces porcelain surfaces under the Level and Provenza brands.
• PorselenicaminorChannel Partner/ Reseller/ DistributorHan Stone distributes Porselenica brand products as part of its portfolio of porcelain and ceramic surface solutions.
• Yapı Kataloğu (Building Catalog)minorGTM or Marketing PartnerYapı Kataloğu provided architectural communication consultancy and organized the 'Yeşili Kucaklıyoruz' event hosted by Han Stone Gallery on May 25th, with 9 Theme/9 Box exhibition for architects and designers.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cosentino: Spanish global leader in engineered stone surfaces (Silestone, Dekton, Sensa) distributed through a showroom-based, architect-focused channel worldwide. Comparable business model of distributing premium surface brands through large showrooms targeting architects and developers, with overlapping product categories in engineered stone and porcelain.
• Kale Seramik: One of Turkey's leading ceramic tile and porcelain manufacturers under Kale Group. Comparable as a Turkish supplier of porcelain and ceramic surfaces to the same architecture and construction customer base that Han Stone targets, but operating as a vertically integrated manufacturer rather than a distributor.
• Florim Stone: Italian large-format porcelain slab manufacturer (Florim Group) producing architectural surfaces through the Florim Stone brand. Comparable in product category (large-format porcelain slabs for architectural projects) and competes for specification share with the Italian Level brand that Han Stone distributes.
• Bien Seramik: Major Turkish ceramic and porcelain tile manufacturer serving domestic and export markets. Comparable in product category (porcelain/ceramic surfaces for architects and developers) and Turkish market overlap, though it owns manufacturing rather than acting as a distributor of European imports.
• GranitiFiandre: Italian large-format porcelain slab manufacturer (Iris Ceramica Group) producing architectural porcelain surfaces for global projects. Directly comparable product category (premium porcelain slabs for architects) and a brand that Han Stone's Level distribution competes against in the Turkish market.
• Eczacıbaşı Yapı Ürünleri Grubu (VitrA): Turkey's largest building products and ceramics group, producing sanitaryware, tiles, and bathroom/kitchen surfaces. Comparable to Han Stone as a Turkish spec-driven surface materials supplier serving architects and developers, but with manufacturing scale and broader product breadth across ceramics, bath, and tiles.
• NG Kütahya Seramik: Turkish ceramic and porcelain producer serving both domestic and export markets with surface products for residential and commercial projects. Comparable overlap in porcelain surface supply to Turkish architects and contractors, though it is a manufacturer-distributor rather than a multi-brand distributor.
• Caesarstone: Global engineered quartz surface manufacturer and distributor serving architects, designers, and developers with premium countertop and surface products. Comparable in spec-driven distribution of premium surface materials to architects, with overlap in kitchen, bathroom, and commercial surface use cases.

Direct peers

• AKDO (Doğanlar Yapı Grubu): Turkish natural stone, marble, and porcelain surface distributor serving architects and designers with imported and domestic stone collections. Closest direct comparable to Han Stone's model of distributing premium natural stone and porcelain brands through showrooms to the Turkish architecture and design community.

Emerging players

• MARGA Stone & Tile: US-based natural stone and porcelain surface distributor serving architects, designers, and contractors with curated stone collections. Comparable business model of distributing premium natural stone and porcelain to spec-driven customers through a curated showroom channel, though geographically distinct from Han Stone's Turkey focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCWQU14en7RT6viVbeRt_vkw?view_as=subscriber
• Instagraminstagram.com/hanstone

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Han Stone