Multi Reflex

What Multi Reflex does

Multi Reflex AG is a privately held Swiss full-service print and reprography provider headquartered at Ahornstrasse 2 in Luzern, operating continuously since 1970. The company serves four primary vertical segments — Construction & Real Estate, Graphics & Communication, Economy & Institutions, and Students & Associations — across B2B, B2G, and B2C customers in Switzerland. Core offerings span offset-quality digital printing, large-format and CAD plotting for architecture/engineering/construction, document scanning and digitization, graphic design and layout, finishing services (cutting, folding, lamination, binding), signage and advertising technology (posters, banners, stickers, vehicle and shopfront lettering), lettershop and distribution, and translation and certification under the MULTI LINGUE brand. Pricing is quote-based across all service lines, with pay-as-you-go unit pricing on consumables such as paper, envelopes, and photo prints.

The underlying technology stack combines digital print hardware (including a KODAK instant photo station) with cloud-based construction project platforms — Bauprojekt Cloud, wePDArc-Management (hosted by achermann ict-services), and integration with smino, BIM, and Common Data Environment tools — for ongoing document collaboration across building projects. The Insourcing model places Multifunktionsprinter, plotters, and multimedia displays at client premises at no equipment cost, with revenue billed per project on printed output. Customers order through a web-based upload portal, four dedicated phone lines by service area, or email, and CAD plots are delivered Switzerland-wide via own logistics and courier services. Marketing is conducted through the company website, Facebook, and LinkedIn. The firm has no disclosed subsidiaries, no parent company, no funding rounds, no M&A activity, and no patents or trademarks on file.

Name

Multi Reflex

Legal name

Multi Reflex AG

Website

https://multireflex.ch

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Multi Reflex AG is a Luzern-based, privately held Swiss print and reprography firm serving construction, commercial, graphics, and student customers with digital printing, CAD plotting, scanning, project platforms, and an on-site equipment Insourcing model since 1970.

Ownership category

akta.pro rank

Product category

Commercial Printing Services

NAICS

Commercial Printing (except Screen and Books) (323111), Printing and Related Support Activities (3231), Graphic Design Services (54143)

SIC

Commercial Printing (2750), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Digital Printing (Short-Run, Variable Data) (MPAJALAC)

akta.pro secondary industries

Large-Format & Specialty Printing (Signage, Posters, Displays) (MPAJALAD), On‑Demand Copy & Print Shops (Walk‑In / Quick Print) (EDAEAJAA)

Keywords

• Digital printing services
• CAD plot services
• Print finishing services
• Construction document management
• Translation services

Headquarters

HQ city

Luzern

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Print & Finishing Services: Offset-near digital printing of printed matter including flyers, cards, documentation, brochures, bindings, personalization, and finishing services (cutting, folding, laminating, rounding corners, stapling, hole punching).
2. CAD Plot & Scan Services: CAD plotting, plan copying, scanning and archiving services for architecture, engineering and construction industries.
3. Insourcing / Equipment Rental: Printer and plotter rental model with free equipment placement at client offices and project-based billing for printed output.
4. Graphic Design & Layout Services: Layout and design services for business cards, flyers, posters, brochures, and other printed materials.
5. Project Platforms (SaaS): Cloud-based project management platforms (wePDArc-Management, TG-Cloud) for construction document collaboration and management.
6. Lettershop & Distribution: End-to-end mailing services including address verification, personalized printing, kuvertieren (enveloping), sorting, franking, and postal submission.
7. Translation Services (Multi Lingue): Translation and certification services across multiple cultural languages.
8. Paper & Envelope Sales: Sale of unprinted paper, envelopes and printing materials, available individually or in whole packs and rolls.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Multi Reflex AG operates a full-service commercial print shop in Lucerne, Switzerland, delivering digital printing, CAD plotting, large-format and specialty printing (posters, banners, canvas, plexiglass), document scanning and digitization, graphic design and finishing, lettershop and distribution, KODAK instant photo printing, and translation/certification services. The company also offers an equipment-insourcing program (free placement of printers and plotters at client offices with project-based billing) and cloud-based construction project platforms (wePDArc-Management, Bauprojekt Cloud, BIM/CDE servers) that integrate with the print and CAD workflow.

Product overview

Multi Reflex is a Swiss printing and digital production company based in Lucerne, offering a comprehensive portfolio of print production, finishing, project management, and distribution services. The core offerings include Print & Weiterverarbeitung (print production and finishing), Plakate/Bilder/Werbetechnik (posters, images, and advertising technology), CAD-Plot & Projektplattform (plan plotting and project platforms), Scan & Archivierung (scanning and archiving), Layout & Gestaltung (design services), and Logistics & Distribution. Supporting services include Printer- & Plotterverleih (equipment rental/insourcing), Copy Point (self-service printing), and MULTI LINGUE (translation services). The company operates specialized product lines for photo printing (Foto Sofortdruck with KODAK), card printing (Karten), specialty printing (Lackdruck, Weissdruck), finishing (Aufziehen/Laminieren), canvas prints (Leinwandbilder), plexiglass images (Plexibilder), stickers (Aufkleber), and banners (Blachen). Project platforms include Bauprojekt Cloud, wePDArc-Management, and smino for construction collaboration.

Differentiator

Problem solved

Functional benefit

Products and services

• Print & Finishing (Print & Weiterverarbeitung) Offset-quality digital printing and finishing services including flyers, cards, brochures, documentation, training folders, bindings, personalization, and finishing services (cutting, folding, laminating, rounding corners, stapling, hole punching) for businesses, institutions, students, and consumers.
• Posters, Images & Advertising Technology (Plakate, Bilder & Werbetechnik) Large-format posters, photo posters, roll-up displays, canvas prints, banners, construction site signs, textile banners, lettering, signs, stickers, magnetic boards, and lamination services for advertising, events, and visual merchandising.
• CAD Plot & Project Platform (CAD-Plot & Projektplattform) Plan plotting, plan copying, scanning, and construction project platforms (wePDArc-Management, Bauprojekt Cloud, smino, BIM) for architects, engineers, planners, contractors, and construction management firms.
• Scanning & Digitization (Scan & Archivierung) Document scanning, plan scanning, OCR text recognition, vectorization, high-end scanning, and data archiving services for converting paper documents into digital archives.
• Layout & Design (Layout & Gestaltung) Prepress, layout, and graphic design services that prepare and design visual materials prior to printing and finishing.
• Give-aways & Personalized Gifts (Give-aways & Geschenke) Customized promotional giveaways and personalized printed items including pin-back buttons for marketing, events, and consumer gifting.
• Logistics & Distribution (Logistik & Distribution) Packaging, shipping, courier service, and lettershop covering address verification, personalized printing, enveloping, sorting, franking, and postal submission for direct distribution.
• Equipment Rental / Insourcing (Printer- & Plotterverleih) Rental of multifunction printers, plotters, and multimedia displays placed at client offices, including supplies, maintenance, and project-based billing for printed output.
• Copy Point Self-service copy, scan, and print point in Lucerne city center including the Print Kiosk self-service solution for walk-in customers.
• Translation & Certification Service (MULTI LINGUE) Translation and certification (Beglaubigungen) services for documents across multiple cultural languages, offered to business and consumer clients.
• Photo Instant Printing (Foto Sofortdruck / KODAK Instant Photo Station) Instant photo printing service using a KODAK instant photo station that allows customers to print directly from smartphone, USB stick, memory card, or CD/DVD with premium-quality output in formats including 10x15 cm, 13x18 cm, 15x15 cm, 20x20 cm, and passport photos.
• Cards (Karten) Offset-near digital printing of personalized invitation or greeting cards for any occasion, with options for special papers, Lackdruck (varnish), and Weissdruck (white) finishing.
• Lettershop Complete postal mailing service from A to Z including address data verification, layout, personalized printing, sorting, enveloping (Kuvertieren), and postage optimization for direct mail campaigns.
• Paper & Envelope Retail (Papier und Kuverts Verkauf) Retail sale of unprinted papers, envelopes, and printing materials including CAD and plot paper (in rolls or cut-to-format), various paper types, adhesive foils, and labels, sold individually or by whole pack or roll.
• Bauprojekt Cloud (Construction Project Cloud) Intuitive cloud-based project platform designed for small and large construction projects, enabling document collaboration and sharing among construction stakeholders.
• wePDArc-Management Platform Cloud-based project management platform specifically built for construction documentation and plan management, hosted at multireflex.wepdarc.ch.
• Construction Platforms, BIM Server & CDE (Plattformen, BIM-Server und CDE) Construction collaboration solutions including BIM servers and Common Data Environment (CDE) platforms used for building information modeling and project coordination.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cimpress plc (Vistaprint): Global mass-customization printing and marketing services platform operating Vistaprint and other brands. Comparable as a commercial and marketing materials printer serving SMB and enterprise customers, though at vastly greater scale and with a stronger digital ordering model.
• Flyeralarm GmbH: Large European online print platform offering flyers, business cards, large-format and finishing across multiple countries. Comparable in product breadth (commercial and large-format print) but operates at much greater scale and primarily via self-service online ordering.
• Onlineprinters GmbH (diedruckerei.de): Pan-European online commercial printer serving SMEs with offset/digital printing and finishing. Overlaps directly with Multi Reflex's transactional commercial printing and finishing product range but at significantly larger scale and lower price points.
• HP Inc. (Print Hardware & Services): Global provider of commercial printing hardware (Indigo, PageWide, DesignJet plotters), managed print services and printing supplies. Comparable as the underlying equipment and managed-print ecosystem that powers Multi Reflex's digital press, plotter and Insourcing offerings.

Direct peers

• Stämpfli Gruppe: Long-established Swiss commercial printer and communications services group offering offset/digital printing, content services, and publishing. Comparable as a multi-service Swiss print and document solutions provider serving B2B and institutional customers.
• CEWE Stiftung & Co. KGaA: European commercial and photo printing group with retail photo kiosks and online printing services. Comparable to Multi Reflex's combination of commercial printing plus consumer photo products (KODAK Sofortdruck / Copy Point).
• DTM Print GmbH: European provider of commercial printing systems, label printing and on-demand print services. Comparable to Multi Reflex's commercial and specialty (labels, finishing) printing offerings and the equipment-rental / Insourcing business model.
• Galledia Print AG: Swiss regional printing company producing newspapers, magazines, commercial print and digital services. Comparable to Multi Reflex as a Swiss full-service printer with multi-channel print, digital and finishing offerings for B2B clients.

Others

• PlanRadar GmbH: Austrian SaaS platform for construction defect management, documentation and project collaboration. Comparable to Multi Reflex's wePDArc/Bauprojekt Cloud construction project platform offering, but as a standalone software competitor rather than a print-bundled service.

Regional players

• Druckerei Vetter Druck & Verlag: Regional Swiss printing company offering offset, digital and large-format printing plus finishing. Comparable as a Swiss regional full-service printer competing for similar B2B and institutional customers, though with a different geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MULTI-REFLEX-AG-235577739794470
• LinkedInlinkedin.com/company/multi-reflex-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Multi Reflex