Mason Tractor Company

What Mason Tractor Company does

Mason Tractor Company is a family-owned and operated equipment dealership headquartered in Blue Ridge, Georgia, operating 9 retail locations statewide from the north Georgia mountains to the Savannah coast. The company is described as one of Georgia's oldest family-owned equipment dealers and holds Kubota Elite & Service Certified dealer status, positioning itself as 'Georgia's #1 Kubota & Equipment Dealer.' Its product portfolio spans agricultural, construction, forestry, powersports, and lawn & garden equipment distributed from approximately 20 manufacturer brands including Kubota, Can-Am, Kioti, Yanmar, Stihl, Bandit Industries, Kawasaki, Exmark, Castle Equipment, Land Pride, and others. Core offerings include tractors, mowers, UTVs/ATVs, compact construction equipment, forklifts, chippers and grinders, handheld outdoor power equipment, farm implements, and attachments.

The business operates as a traditional multi-brand authorized dealer with revenue generated across six streams: new equipment sales, used equipment sales, OEM parts sales, certified maintenance and repair services, equipment rentals, and financing intermediation through Interstate Billing Service. Go-to-market is direct-to-consumer via physical showrooms, with the website serving as a digital catalog and quote-request platform but no e-commerce purchasing available. Customer segments span homeowners and landowners, professional contractors, farmers and agricultural operations, and powersports enthusiasts, with horizontal segmentation across these personas rather than vertical specialization. Pricing is largely unit-based with manufacturer-promoted financing options including 0% for 60-84 months on select equipment categories and package deals bundling tractors with attachments.

The technology stack is non-proprietary: no public API, no software platform, no digital purchasing infrastructure. The business relies on OEM-supplied equipment and standard dealership operations, with competitive positioning built on physical distribution density (9 locations), long-standing family reputation, multi-brand selection breadth, and certified service capabilities rather than technology differentiation. No M&A activity, funding events, leadership transitions, or regulatory actions are disclosed in the available data, consistent with the profile of a stable, privately held family business.

Name

Mason Tractor Company

Legal name

Mason Tractor Co.

Website

https://masontractor.com

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

51–100 employees

Short description

Mason Tractor Company is a family-owned equipment dealership operating 9 retail locations across Georgia, distributing and servicing tractors, construction equipment, utility vehicles, forestry equipment, and outdoor power tools from approximately 20 brands led by Kubota.

Ownership category

akta.pro rank

Product category

Agricultural Equipment Dealership

NAICS

Automotive Parts and Accessories Retailers (441330), Motor Vehicle and Parts Dealers (441), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Outdoor Power Equipment Parts & Service Retail (CRAIADAH)

akta.pro secondary industries

Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK), Automotive, Tools & Industrial Supplies (B2B) (CRAEAEAH)

Keywords

• Agricultural equipment
• Tractor dealership
• Construction equipment
• Outdoor power equipment
• Powersports vehicles

Headquarters

HQ city

Blue Ridge

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. New Equipment Sales: Sale of new agricultural, construction, powersports, and lawn & garden equipment from multiple brands including Kubota, Can-Am, Kioti, Yanmar, Stihl, Bandit, Kawasaki, and others.
2. Used Equipment Sales: Sale of pre-owned equipment through their used inventory available at all locations.
3. Parts Sales: Sale of OEM replacement parts for all equipment brands they carry, with dedicated parts departments at each location.
4. Service and Maintenance: Certified service departments providing maintenance, repairs, and warranty work on equipment.
5. Equipment Rentals: Short-term equipment rentals available at their dealership locations.
6. Financing: Equipment financing and credit services offered to facilitate equipment purchases, including promotional financing offers from manufacturers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Family-owned multi-brand equipment dealership operating 9 retail locations across Georgia, selling new and used tractors, mowers, UTVs, ATVs, construction, forestry, and lawn & garden equipment from 20+ manufacturers (primarily Kubota). The dealership also provides certified service and repair, OEM parts, equipment rentals, financing arrangements, package deals, and a trade-in program for buyers across agricultural, construction, residential, and powersports segments.

Product overview

Mason Tractor Co. is a family-owned equipment dealership operating 9 locations across Georgia. Their product portfolio centers on distributing and servicing heavy and outdoor power equipment from multiple manufacturers. The core offering consists of Kubota tractors, mowers, construction equipment, and utility vehicles as their primary brand, supplemented by Can-Am and Kawasaki powersports vehicles, Bandit Industries and Loftness forestry equipment, Yanmar and KIOTI construction and agricultural tractors, STIHL handheld power equipment, and Castle forklifts for material handling. Additional product lines include farm implements and attachments from Land Pride, Dirt Dog, Premier, Paladin, and Lane Shark; professional turf equipment from Z Turf/Exmark and Billy Goat; trailers from Hooper; and specialty equipment from Lamtrac and Terrain King. The company also provides comprehensive after-sale services including parts supply, certified maintenance and repair, equipment rentals, and financing options. Their business model is a traditional multi-brand dealership rather than a unified software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• New Equipment Sales Retail sale of new agricultural, construction, powersports, and lawn & garden equipment from authorized manufacturer brands including Kubota, Can-Am, Kioti, Yanmar, Stihl, Bandit, and Kawasaki for farmers, contractors, homeowners, and recreation buyers.
• Used Equipment Sales Sale of pre-owned equipment sourced from trade-ins and resale inventory across the dealership's tractor, mower, and powersports categories, available at 9 Georgia locations.
• Service Department In-house repair, diagnostics, and preventive maintenance for new and legacy equipment across all major brands carried by the dealership, performed by certified technicians.
• Parts Department Retail and counter sales of OEM and aftermarket replacement parts, accessories, and consumables for equipment sold by the dealership and legacy units.
• Equipment Rentals Short- and long-term rental of tractors, mowers, construction equipment, and powersports vehicles to contractors and homeowners for temporary use.
• Financing Equipment financing arrangements for retail purchases, facilitated through manufacturer captive lenders and third-party financing partners.
• Trade-In Program Acceptance of used equipment as trade-in credit toward new equipment purchases.
• Package Deals Bundled equipment-and-implement packages offered to customer segments, combining a primary unit with accessories at promotional pricing.

Quantifiable outcome

• Customers report high satisfaction with knowledgeable staff, quick service turnaround, and comprehensive product support

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• KubotacoreChannel Partner/ Reseller/ DistributorMason Tractor is Kubota's authorized dealer in Georgia, described as 'Georgia's #1 Kubota & Equipment Dealer' and 'Georgia's Elite Kubota Dealer.' They hold Kubota Elite & Service Certified dealer status, selling the complete Kubota lineup including tractors, mowers, UTVs, construction equipment, and farm implements across most locations.
• Can-Am (BRP)coreChannel Partner/ Reseller/ DistributorAuthorized Can-Am dealer offering side-by-side vehicles (SXS), ATVs, and 3-wheel vehicles. Available at Blue Ridge, Hiawassee, and McDonough locations with dedicated Can-Am inventory pages and buyer guides.
• KioticoreChannel Partner/ Reseller/ DistributorAuthorized KIOTI dealer specializing in compact tractors, UTVs, zero turn mowers, and compact construction equipment. Available exclusively at the Hiawassee location with 0% financing for 84 months promotional offers.
• Yanmar ConstructioncoreChannel Partner/ Reseller/ DistributorAuthorized Yanmar dealer for compact excavators, compact track loaders, wheel loaders, and tracked carriers. Available at Hiawassee and Savannah locations with 0% financing for 60 months plus first 2 payments covered promotional offers.
• Bandit IndustriescoreChannel Partner/ Reseller/ DistributorAuthorized Bandit Industries dealer offering hand-fed chippers, stump grinders, horizontal grinders, whole tree chippers, and slow-speed shredders. Available at all 9 locations serving tree care, land clearing, and forestry professionals.
• STIHLcoreChannel Partner/ Reseller/ DistributorAuthorized STIHL dealer offering handheld outdoor power equipment including chainsaws, trimmers, blowers, and accessories. Available at Blue Ridge, Cumming, Hiawassee, McDonough, Norcross, and Villa Rica locations.
• Castle EquipmentcoreChannel Partner/ Reseller/ DistributorAuthorized Castle Equipment dealer offering diesel and electric forklifts. Available at all locations with regular forklift specials and package deals.
• KawasakiminorChannel Partner/ Reseller/ DistributorAuthorized Kawasaki dealer for side-by-side vehicles and ATVs. Available at the Blue Ridge location.
• ExmarkminorChannel Partner/ Reseller/ DistributorAuthorized Exmark dealer for commercial-grade mowers and turf equipment. Available at Blue Ridge, Cumming, and Hiawassee locations through Z Turf Equipment branding.
• Land PrideminorChannel Partner/ Reseller/ DistributorAuthorized Land Pride dealer offering tractor attachments including CE attachments, compact drills, rotary cutters, tillers, seeders, snow tools, and material handling equipment. Available at most Georgia locations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• QPower Equipment (Quality Equipment): Multi-store outdoor power and compact equipment dealer in the Carolinas and neighboring states. Comparable regional dealer for compact tractors, mowers, and handheld power equipment serving similar rural and suburban customer bases.

Direct peers

• SunSouth: John Deere dealership group with locations across the Southeast. Comparable multi-store agricultural, turf, and construction equipment dealer with similar parts/service/rental model and overlapping customer segments.
• TriGreen Equipment: Multi-store compact and mid-size equipment dealer in the Southeastern U.S. carrying tractor, mower, and outdoor power equipment brands. Directly comparable as a regional dealer group serving similar residential, agricultural, and contractor customers.
• RDO Equipment Co. Large multi-store agricultural and construction equipment dealer operating across multiple states. Comparable in business model (multi-brand dealership with parts, service, and rental) and customer base (farmers, contractors, landowners).
• Blanchard Equipment: Multi-store agricultural, lawn and garden, and construction equipment dealer in the Southeastern U.S. Comparable as a regional dealer offering new/used equipment, parts, service, and financing to overlapping customer personas.
• Stotz Equipment: Family-owned John Deere dealer group with multiple locations across the Western U.S. Comparable as a long-tenured, multi-store agricultural and turf equipment dealer with full-service parts, service, and financing offerings.
• Ag-Pro Companies: Large multi-brand outdoor power, agricultural, and construction equipment dealership group operating across the Southeastern U.S. Comparable as a multi-OEM (primarily John Deere) dealer with similar parts, service, and financing business model and a multi-state footprint.

Broad incumbents

• Tractor Supply Company: National rural-lifestyle retailer carrying tools, equipment, and supplies for landowners, farmers, and contractors. Not a direct OEM dealer but a broad incumbent competitor for parts, accessories, and entry-level equipment sales across Georgia.
• Kubota Tractor Corporation: Manufacturer of Mason Tractor's primary brand. Relevant as the OEM whose franchise economics, dealer program decisions, and direct-sales strategies directly determine Mason Tractor's revenue trajectory and competitive positioning.

Emerging players

• Mountain Home Outdoor Power: Smaller regional outdoor power equipment dealer carrying overlapping brands such as STIHL and compact tractor lines. Comparable as a sub-scale multi-brand dealer serving similar homeowners and small contractors in a defined geographic market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/masontractorco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mason Tractor Company