Kniff

Name

Kniff

Legal name

Kniff Projektagentur GbR

Website

https://kniff.eu

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Film Production Services: Custom film production projects including image films, campaign videos, product films, and brand films. Projects are scoped through briefings and quotes, with rights transfer upon full payment.
2. Social Content Production: Ongoing social media content creation including Reels, posts, and campaigns. Content batching approach allows multiple pieces of content per production session.
3. Workspace Rental (kniffspace): Rental of 120m² workspace/event space in Stuttgart for seminars, workshops, and creative work. Priced at €450/full day or €300/half day with additional hourly rates and optional moderation services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Kniff is a Stuttgart-based creative agency that produces social media video content, cross-channel brand campaigns, traditional film productions (image films, product films, event films, brand films), and AI-generated video content for mid-to-large brands. It also rents out kniffspace, a 120m² co-working and event venue in Stuttgart for seminars, workshops and creative sessions. Services are delivered through an in-house workflow covering kick-off, creative guidelines, content batching shoots, and asset handover with editorial plans for organic and paid distribution.

Product overview

Kniff is a creative social and film agency offering a portfolio of content production services centered on four core offerings: Social Reels (short-form social media video content), Kampagnen (cross-channel campaign development), Filmproduktion (professional video production), and AI Videos (AI-generated video content using prompting technology). These services are delivered through an internal team workflow process (kick-off, creative guidelines, content batching, distribution) and are supplemented by kniffspace, a co-working/event venue available for rent. The portfolio is unified by a social-first approach, emphasizing brand recognizability, campaign scalability, and authentic storytelling across all formats.

Differentiator

Problem solved

Functional benefit

Brands

• kniffspace: A working space in Stuttgart available for rental for seminars, workshops, and creative work. Offers 120m² space with capacity for up to 20 persons, including equipment like projectors, media kits, flip charts, and a coffee lounge. Full day (8 hours) costs €450, half day (4 hours) costs €300.

Products and services

• Social Reels Short, engaging video clips produced for social media platforms, designed to resonate with target audiences and anchor brands in daily feeds. Includes content batching for regular posting schedules; sold as ongoing social content production for mid-to-large brands.
• Kampagnen (Campaigns) Cross-channel campaign development with social-first strategy, designed for sustained impact beyond single posts. Includes storytelling concepts, key visuals, social content and (D)OOH materials delivered as integrated campaign packages for enterprise brands.
• Filmproduktion (Film Production) Professional video production including image films, campaign videos, product films, event films and brand films. Covers full production cycle from concept development to final editing and delivery as social stories; scoped through briefings and quotes with rights transfer upon full payment.
• AI Videos AI-generated video content created using prompt-based AI video generation tools. Enables rapid production of social spots, spec spots and viral creative concepts without traditional filming, CGI or production crews; demonstrated by viral campaigns such as AI therapy cats for Deutsche Bahn.
• kniffspace 120m² co-working and event space in Stuttgart for up to 20 people, available for rent for seminars, workshops and creative work. Includes equipment (projector, flip chart, seating lounge, media kit) and optional moderation services via partner Traffo; priced at €450/full day or €300/half day with hourly add-ons.

Quantifiable outcome

• 115,000 views, 7,100 likes, and over 1,000 comments on TikTok for AI-generated therapy cat content for Deutsche Bahn

Named customers17 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature1 record

Partnerships

One partnership is on record.

• TraffominorStrategic or Co-development PartnerTraffo provides moderation services for workshops held at kniffspace. They are direct neighbors and specialize in modern workplace facilitation. Kniff offers the space while Traffo provides qualified coaches for workshop moderation, allowing combined booking.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Serviceplan Group: Munich-headquartered full-service agency group with creative, media, digital, and content capabilities; larger incumbent serving the same German enterprise market with broader portfolio and scale.
• Jung von Matt: Hamburg-headquartered independent creative agency group with multiple German offices; much larger incumbent with comparable campaign and film production capabilities but broader portfolio and substantially greater scale.

Direct peers

• Denkwerk: Cologne-based digital creative agency with content production, social campaigns, and brand experiences; comparable in creative and digital service mix for German enterprise clients.
• Kraftwerk: Independent German creative agency with campaign, film, and digital content capabilities, comparable in offering to Kniff and serving similar mid-to-large brand clients across multiple channels.
• Claneo: Berlin-based digital marketing agency with social media content, creative production, and campaign execution for European brands; closely aligned in social-first content orientation and project-based model.
• Meiré und Meiré: Cologne-based independent creative agency producing brand campaigns, film, and digital content for German brands; comparable in offering and independent-agency positioning.
• Strichpunkt: Stuttgart-area brand and design agency producing brand strategy, digital experiences, and content for enterprise clients; operates with comparable regional focus and cross-channel creative execution.
• C3 Creative Code and Content: Munich-based creative agency focused on content production, campaigns, and brand storytelling for enterprise clients; comparable service mix around social-first content and integrated campaigns.
• Loved GmbH: Hamburg-based content and creative agency producing campaigns, branded content, and digital storytelling for brands; comparable in service offering and content-first approach.
• Jung von Matt/NECKAR: Stuttgart-based creative agency and office of Jung von Matt, operating with a similar regional footprint and offering creative campaigns, film, and digital content for German brands - a direct geographic and offering peer to Kniff.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/kniffprojektagentur
• LinkedInlinkedin.com/company/kniff-projektagentur/posts/?feedView=all
• Instagraminstagram.com/kniff0711

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kniff