FSE Design

What FSE Design does

FSE Design is a UK-based specialist marketing agency focused exclusively on the education sector, delivering website design, prospectus design, branding, photography, videography, signage, and broader marketing services to schools and Multi-Academy Trusts. Founded circa 2004 and headquartered in Wellingborough, Northamptonshire, the company operates as FSED Limited (Company Number 9884112), a private limited company with a 30-person in-house team spanning designers, web developers, marketeers, project leaders, and client managers. Over 20 years, FSE has served more than 600 schools and Trusts across primary, secondary, sixth form/college, MAT, independent, and special school segments, with field-sales GTM including on-site school demonstrations and dedicated account managers throughout each project.

The company's core technology is an open-source-based content management system tailored for schools, featuring a Trust Propagation System that allows multi-academy trust-wide information distribution, responsive interfaces across devices, secure log-in areas, media galleries, calendar/event sync, vacancy management, and page-level user permissions. In March 2024, FSE launched Interactive Online Prospectus Brochures — a digital format with embedded video, animated content, and clickable areas — extending the print prospectus product line. The company also operates a sister-company alliance with Funding Solutions for Education, which has raised over £1 million for schools via fundraising initiatives, providing a differentiated referral channel.

Revenue is generated primarily through bespoke project-based fees for website builds, prospectus design and print, branding projects, and professional services (photography, videography, signage installation), complemented by recurring hosting and support contracts. Pricing is not publicly disclosed and varies by school size and requirement; the company explicitly accommodates delayed billing until current contracts end. Marketing channels include a content-rich website and blog, social media, industry event participation (The Academies Show), a self-run National School Photography Awards competition, and direct phone/email outreach. No external funding rounds, acquisitions, or geographic expansion outside the UK are recorded.

Name

FSE Design

Legal name

FSED Limited

Website

https://fsedesign.co.uk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

FSE Design is a UK-based specialist marketing agency serving 600+ schools and Multi-Academy Trusts with bespoke website design, prospectus design, branding, photography, and videography services, built on an education-specific open-source CMS and delivered by a 30-person in-house team.

Ownership category

akta.pro rank

Product category

Education Marketing Services

NAICS

Graphic Design Services (541430), Computer Systems Design Services (541512), Other Specialized Design Services (541490)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Miscellaneous Publishing (2741), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industry

Learning Experience Design (LXD) & UX for Learning (EDAGAKAF)

Keywords

• School website design
• School prospectus design
• Education marketing services
• School branding services
• Multi-academy trust websites

Headquarters

HQ city

Wellingborough

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Website Design Services: Bespoke school website design and development with hosting and support fees that can be delayed until current contracts end.
2. Prospectus Design and Print: Design and print services for school prospectus brochures with various finish and size options. Completely bespoke designs tailored to each client.
3. Branding Services: School logo design, brand guidelines, and unified style development across social media, websites, prospectus brochures, signage, and marketing materials.
4. Photography Services: Professional school photography with photographers capturing the spirit of schools, delivering all photos in both low and high resolution versions.
5. Videography Services: School promo videos, highlight videos, drone footage, and 360-degree tours with various packages to suit different budgets.
6. Social Media Services: Paid social media campaigns, social media branding including headers, pictures and banners for all channels.
7. Marketing Materials: Stationery, flyers, leaflets, adverts, banners, newsletters, posters, stickers, and promotional items for schools.
8. Signage Services: Internal and external signage design, installation, site surveys, and project management for schools.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

FSE Design is a UK-based design and marketing agency specializing in bespoke school websites, prospectus design, branding, photography, videography, signage, and social media services for primary schools, secondary schools, sixth forms, multi-academy trusts, independent schools, and special schools. Their websites are built on a proprietary education-specific CMS with features like trust propagation, calendar sync, and secure login areas.

Product overview

FSE Design is a specialist school website design and marketing agency with more than 20 years of experience working exclusively in the education sector. The company offers a portfolio of integrated services organized around four core pillars: (1) School Website Design — a bespoke website service built on open-source technology with a proprietary CMS featuring responsive design, trust propagation, and education-specific functionality; (2) School Prospectus Design — a complete print and design service including copywriting, photography, and print, extended by an Interactive Online Prospectus Brochure add-on; (3) School Branding — encompassing logo and brand guideline design, multi-academy trust branding, and school signage with installation; and (4) School Marketing Services — including professional photography, videography (with drone footage and 360-degree tours), social media support, open evening packages, and promotional print materials. Services are segmented by school type (primary, secondary, sixth form/college, multi-academy trust, independent, and special schools) to address sector-specific needs.

Differentiator

Problem solved

Functional benefit

Products and services

• School Website Design Bespoke website design service for primary, secondary, sixth form, independent, and special schools, built on an open-source CMS with education-specific features including trust propagation, media galleries, calendar and events sync, vacancy manager, secure login areas, and social media feed integration.
• School Prospectus Design Printed prospectus design service for schools, covering layout, copywriting, photography integration, and print production management for primary, secondary, sixth form, and independent schools.
• Interactive Online Prospectus Digital alternative to printed school prospectuses, featuring interactive elements, video integration, and searchable content for prospective parents and students.
• School Branding Logo design, brand guidelines, and visual identity development for schools, including color palettes, typography, and applications across digital and print media.
• School Marketing Services Full marketing service offering for schools, including campaign planning, brochure design, and promotional strategy across multiple channels.
• School Photography Professional school photography services including student portraits, environmental portraits, classroom and facility photography, and event coverage for prospectus and website imagery.
• School Videos Professional videography services for schools, including promotional videos, virtual tours, and event coverage for use across websites, social media, and open evenings.
• School Social Media Services Social media management services for schools, including content creation, post scheduling, community management, and analytics across Facebook, Twitter, Instagram, and other platforms.
• School Signage Design and installation of school signage including interior and exterior signs, wayfinding systems, and branded environmental graphics.
• Open Evening Packages Bundled promotional packages for school open evenings, typically combining banners, leaflets, and event-specific marketing materials.

Quantifiable outcome

• Over £1 million raised in cash and free marketing materials for schools through sister company
• +1 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature8 records

Partnerships

One partnership is on record.

• Funding Solutions for EducationcoreOthersSister company that raises money for schools through fundraising initiatives. Can provide schools with 3000 free presentation folders and could raise up to £2,500 in fundraising. No cost to the school and FSE does all the work. Over the last 20 years they have worked with over 600 schools and raised over £1 million in cash and free marketing materials.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Prospectus2Print: UK school prospectus design, print, and photography service — directly overlaps FSE's prospectus, photography, and print revenue streams.
• Schudio: Specialist UK school website design agency serving primary, secondary, and MAT segments with bespoke CMS and branding — direct competitor in the same vertical and geography.
• eSchools: UK school websites, MIS integrations, and communication platform — competes with FSE on web design while extending into school communication tools.
• School Jotter: UK-focused provider of school websites and learning platforms with a CMS and content tools; directly overlaps FSE on school website design, hosting, and CMS feature sets.
• Schoolzine: School newsletter, website, and communication platform primarily serving Australia and UK schools; comparable offering on school websites and digital communication.
• School Spider: UK school website design and CMS provider targeting primary, secondary, and MAT customers — closely aligned offering to FSE's school website pillar.
• Primary School Net: UK agency specialising in primary school websites and marketing materials — narrow but directly overlapping segment of FSE's primary school pillar.
• Weduc: UK-based school communication and website provider serving primary, secondary, and MATs; comparable vertical focus and customer base to FSE.
• Digital Schools (UK): UK school website design and digital marketing provider for primary and secondary schools — directly comparable product scope and customer segment.

Broad incumbents

• Juniper Education: Larger UK education-services group covering MIS, compliance, and digital services including school websites; broader portfolio but overlapping on school web design and MAT support.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/FSEDesign
• Facebookfacebook.com/FSEDesign
• LinkedInlinkedin.com/company/fse-design

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FSE Design